TILES
Ceramic
covering
Covering
and
isolation
materials
Eczacıbaşı
Yapı Gereçleri
• VitrA Tiles
• VitrA Ireland
• V&B Fliesen
• Engers Keramik
• Eczacıbaşı-Koramic
Building Chemicals
Vision
Covering the surfaces
with infinite possibilities
by
innovative,sustainable
and design based
approach
Strategic Target
TILES MILESTONES
Turnover: 15 mio. $
Turnover: 450 mio. $
1991
1998
2006
2007
2008
2010
I
I
I
I
I
I
VitrA Karo
Production
start
VitrA Ireland
Production
start
Acquisition of
Acquisition of
Engers Keramik the majority
GmbH & Co KG shares of
V&B Fliesen GmbH
Russia factory
Production
start
VitrA Complete Covering Solutions Offer
Rezidential
Project Market
Bathroom
Wet Areas
Kitchen
External Cladding Floor Coverings
Floor Coverings
Pool
Industrial Areas
Rezidans Wall Tiles
Rezidans Floor Tiles
Rezidans Mosaics
Urbanlife
Urbanlife
Arkitekt Porcelain Tiles
Pool
Rezidans
Urbanlife
Arkitekt Color
Arkitekt Porcelain
Arkitekt Function
Arkitekt Combination
Urbanlife
Arkitekt
VitrA REZIDANS
Bathroom
Mosaic
Porcelain
VitrA ARKITEKT
Color
VitrA ARKITEKT
Porcelain
VitrA ARKITEKT
Pool
VitrA ARKITEKT
External Cladding
Systems
VitrA Urban Life
Covering solutions
for any commercial
areas
VitrA Urban Life
• Aesthetic
• Hardwearing
• Easy-to-clean
INHOUSE DESIGN TEAM
INTERNATIONAL DESIGNERS
NOA
Ross Lovegrove
Defne Koz
Production
VitrA Plitka (2010)
3.3 mio m2 (2011)
Engers Keramik (2006)
1.5 mio m2
V&B Fransa (2006)
2.7 mio m2
Total 35 mio
m2 / year
V&B Almanya (2006)
2.6 mio m2
VitrA Türkiye Bozüyük (1991)
20.9 mio m2
VitrA Türkiye İstanbul (1993)
3.7 mio m2
The position of Eczacibasi Karo Group Between
Tile Manufacturers in the world
RANK
PRODUCER
COUNTRY
CAPACITY
Million m2
1
Laurosa Group
Mexico
120
2
New Zhongyuan
China
110
3
Marazzi
Italy
102
4
Rak
U.A.E.
100
5
Kale Seramik
Turkey
62
6
Lasselsberger Group
Chech Republic
60
7
Cersanit
Poland
57
8
Vitromex
Mexico
56
9
Dong Peng
China
50
10
Roca
Spain
50
11
Concord
Italy
46
12
New Pearl
China
42
13
Coop İmola
Italy
38
14
Eliane
Brasil
38
15
Ricchetti
Italy
36
16
Mona Lisa
China
35
17
Eczacıbaşı Tiles Unit
Turkey
34
18
Pamesa
Spain
31
19
Marco Polo
China
30
World rankings
The first 20
Europe
Top 10 ranking
Bozüyük Plant
Bozüyük Plan
Manpower
Bozüyük
Manpower
Production
Other
Total
850
78
928
Blue Collar
649
32
681
White Collar
105
44
149
96
2
98
May 2010
Subcontractor
Bozüyük Plant
Production 1
3 Firing Units
TOTAL: 10 Size from 15x15 - 30x42
Production 2
8 Firing Units
TOTAL: 34 Sizes from 7.5x15 - 30x60
Production 3 (Porcelain):
1 Firing Unit
TOTAL: 3 Sizes from 15x15 – 40 x40
Procelain Production:
4 Firing Units
TOTAL: 9 Sizes from 10x10 – 60 x 120
Complementary Pool
Different Sizes
Decor:
Different Sizes
4 Firing Units
2 Firing Units
Tuzla Plant
Production 1 + 2 ( Mosaics & Decor)
Sizes:
1x1, 2.5 x 2.5, 2.5 x 5, 5x5 , 5 x 10, 10 x 10
10 x 20 , 10 x 30
ISO 14001
products are preferred in
prestigious international projects
Sheraton Hotels
Hilton Hotels
Ritz Carlton Hotel,
Istanbul
Queen Mary II
Mardan Palace Hotel,
Antalya
Foro Italico,
Rome
Jumeriah Beach Residence, Dubai
Europark Shopping Mall,
Moscow
Carrefour,
Istanbul
Allianz Arena, Munich
Wembley Stadium, London
Istanbul Park, Formula 1,
Istanbul
Danish TV,
Copenhagen
Etterbeek Swimming
Pool, Belgium
Piscine du Lorient,
France
Therme Bad Aibling, Germany
Schönefeld Airport, Berlin
Munich Airport, Munich
Heathrow Airport Terminal 5
THANK YOU...