Modernizing Extension and Advisory Services
Enabling Environment
for e-Agriculture
Connected Agriculture, Protected Future
3RD& 4TH DECEMBER | PAN PACIFIC SONARGOAN | DHAKA, BANGLADESH
Day 2, Track 1
Session 10:45 am
Andrea Bohn
Associate Director
INGENAES and MEAS,
University of Illinois
at Urbana-Champaign
Agricultural Innovation System, AIS
Informal institutions, practices and attitudes
* Propensity for innovation and entrepreneurship * Political/bureaucratic culture
* Trust * Attitudes towards risk * Learning orientation
Agricultural
research and
education systems
* Political channels
* Stakeholder platforms
* Media
Agricultural
Education System
* Primary/secondary
* Post-secondary
* Vocational training
Agricultural
Extension System
* Public sector
* Private sector
* NGO/PVO sector
Agricultural
Research System
* Public sector
* Private sector
* NGO/PVO sector
Agricultural Value Chain
Actors & Organizations
Bridging
Institutions
Integration in Value Chains
Implementation/funding
Influence/feed-back
Agricultural Innovation Policies
* Agricultural research policies
* Agricultural extension policies
* Agricultural education policies
* Facilitation of actors and linkages
Consumers
Processing, Wholesale,
Retail
Traders
Agricultural Producers
(different categories)
Input Suppliers
* Seeds, fertilizer,
pesticides, machinery,
financial services
Implementation/funding
Influence/feed back
General Agricultural Policies
* Food policy
* Rural infrastructure
* Trade policies
* Agricultural services
* Taxation
* Agricultural regulation
* Facilitation
* Property rights (land, IPR)
The 3 P’s of Making it in ICT4AG
• Perseverance
• Pathways
• Partnerships
ICT4Ag
Partnerships
Content
Sourcing
Funding models/
Revenue
sharing
User/Client
Provider
Based on R. Kintu, Oct. 2014
The 4 C’s
• cell phone coverage
• broadband and
bandwidth
infrastructure;
• electricity (cost and
availability)
Do you really know
your clients?
Clients
• radio/TV stations –
numbers, reach,
governance
Content
• Are you targeting
end user or
intermediary?
• Do you understand
their needs,
opportunities,
barriers to access
and use (language,
literacy, gender,
costs, trust, …)?
• Do you engage with
them from the getgo? Validation?
COSTS vs. VALUE
(to provider, to user,
to society at large)
Trusted? Reliable?
Localized? Timely?
Relevant? Actionable?
• Are you actively
pursuing user
feedback?
The 3 S’s
Success
• How do you know you are successful? By meeting donor
expectations? Making profit? Reaching large scale? How do
you define and measure impact? Higher incomes and
improved food security at household, community, national
level? (be careful what you measure)
Scalability
• Proof of concepts and pilots or design for scale from the getgo? Broad appeal or niche use? Is large scale equal to
sustainability and profitability?
Sustainability
• How to reduce dependency on subsidy or donor support?
• How to sustain responsiveness to client needs?
This presentation was given by:
Andrea Bohn on behalf of MEAS
During the Plenary Session on Day 2
of
“Connected Agriculture, Protected Future”
Pan Pacific Sonargoan, Dhaka, Bangladesh
on December 3-4, 2014
Terms of Use:
© Andrea Bohn and MEAS project. This work is licensed under a
Creative Commons Attribution 3.0 Unported License.
Users are free:
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Under the following conditions:
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Disclaimer:
This presentation was made possible by the generous support of
the American people through the United States Agency for
International Development, USAID. The contents are the
responsibility of the author(s) and do not necessarily reflect the
views of USAID or the United States Government.
www.meas-extension.org
The 3 P’s and more
• Projects (donors, NGOs)
• vs. programs (governments, multilateral
donors)
• vs. products (business approach)