Apple
Inc.
Dana & Isha
E STAB LI S H M E NT
Apple was established in Cupertino, California on April 1st, 1976, by
college dropouts Steve Wozniak and Steve Jobs. Their partnership
began a couple of years earlier when they built “boxes” (computers)
to make long distance calls for free. They started the company using
the $1,300 they collected by selling their van and two calculators.
They called their company Apple Computer Inc. at the time, though
the name eventually changed to Apple Inc. in 2007, as their products
began to vary.
Products made by
Apple Inc.
The
iPods
The
MacBook Air
The
iPhone 4
The
iPad
The
Apple tv
Development of
Products
Development of
Macintosh
Development of
iPod Classic
Development of
iPod Nano
Development of
iPod Touch
Apple’s head office
is located in the middle of Silicon Valley, at 1-6 infinite
Loop, Cupertino, California. It was built in 1993.
First Site of

Production
Steve Jobs and Steve Wozniak built their first machines for Apple Inc.
in Jobs' family garage in 1976
Countries
Producing
Global
Expansion
Apple has become the famous and successful
company it is today through its effective
advertising. It essentially advertized through
commercials on television (which appeared all
around the world) – starting from the first
commercial advertising the Macintosh computer
in 1984, to the modern ‘Get a Mac’ adverts.
Strategies to catch
Attention
These ads were well-recognized and caught the audience’s attention, as
they connected to and mentioned famous people and events: the
Macintosh Super Bowl commercial from 1984 mimicked scenes
from George Orwell’s novel, Nineteen-Eighty-Four. It also showed
famous social figures in its advertisements, such as John Lennon and
Mahatma Gandhi
Strategies to catch
They also used
smart strategies to
compare Macs
with PCs and show
how much better
and “cooler” they
are.
Attention
Apple also advertises through its website (that encompasses all
the products, the famous app store, etc.) and the iTunes system
that it created to sell music and movies.
Success
 Apple
Inc is successful for various reasons. Firstly,
they create phones; computers and even music
players with different systems than any other company,
making the people buying it feel like they have to own it
because it’s unique. Another reason is because the
products can last for many years without breaking.
Apple Inc Products are made attractive to young
people specifically by the usage of attention grabbing
designs and colors, convenience (light, fast, efficient)
and it’s link to the music industry. They also export their
goods to about 11 countries, in 325 stores, with more
than 1.3 million Macs sold in the last quarter of 1999
itself.
A new Mac is sold every 9
seconds.
BIBLIOGRAPHY

Wikipedia contributors. "Apple Inc.." Wikipedia, The Free Encyclopedia.
Wikipedia, The Free Encyclopedia, 25 Sep. 2011. Web. 27 Sep. 2011.

"Apple Computer, Inc. -- Company History." Find Funding with Banks,
Investors, and Other Funding Sources | FundingUniverse. N.p., n.d. Web. 27
Sept. 2011. <http://www.fundinguniverse.com/company-histories/AppleComputer-Inc-Company-History.html>.

"Origin of the Apple I and Apple II Computers." Low End Mac: Lasting Value.
N.p., n.d. Web. 27 Sept. 2011. <http://lowendmac.com/orchard/05/originapple-ii-computer.html>.