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The following presentation is meant to provide you with the most impactful data points to help you explain the value of a 3M Privacy Filter for your device.
• To get started :
• Review and customize the slides to tell your story of why you need to invest in a 3M Privacy Filter for your device and how it will benefit you and the company.
• Feel free to include personal stories or anecdotes about information you must keep secure while working on it outside the office.
• Include any personal experiences you may have had when a lack of privacy and how it has impacted your work.
•
The most important items you need to customize are noted in [red] throughout the presentation
• Prepare to present
• This presentation can be shared in person, but may also be sent via email to the proper point person in charge of authorizing enterprise expenses
• The presentation references a number of studies that offer helpful insights into the state of data breaches and the issues of visual privacy. We encourage you to review the studies for additional information before presenting:
•
3M
’s
Visual Privacy Productivity Study
•
Verizon
’s
2013 Data Breach Investigations Report
• Symantec ’s 2013 Cost of Data Breach Study

• I regularly manage confidential and sensitive data and often need to access it in non-secure locations.
• A privacy filter will allow me to stay compliant with standard industry privacy and security rules and better protect the company.
• [Highlight additional needs if applicable]
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• [If you think your entire team needs a privacy filter, update the slide with information on intellectual property they frequently access in and outside the office to start to build the case for team-wide privacy protection]

• Product :
―
3M Privacy Filter for
[insert device type] e.g.
Lenovo Thinkpad
• Figure out your correct screen size here
• Enterprise Expense:
―
[$xx] – cost, plus shipping and handling
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[Do you manage an entire team that you think could benefit from 3M
Privacy Filters? Edit the slide to reflect the total expense]

• Visual privacy protects sensitive and confidential info displayed on screen.
• More than half of people surveyed in a recent study said their visual privacy had been violated.
69% at work
55% on plane, train or bus
51% in public
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KEY FACT:
In 2011, the organizational cost of a data breach was $5.4 million.*
*Data Breach Study, Ponemon Institute, 2013

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• 78 percent of breaches reported were categorized as “low” or “very low” tech threats 1
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Low: basic methods, little or no customization or resources required
―
Very low: the average person could have done it
Computer Screen Visibility on Camera Phone
• 35 percent of data breaches can be attributed to physical methods 2 , such as snooping
• 56 percent of Americans adults are equipped with a smartphone 3 that has the capability of taking high resolution photos of data displayed on-screen
• Consider including story or anecdote of a time you were traveling and saw important information on another person
’s screen
• A 3M Privacy Filter is one easy and costeffective measure that can help me mitigate the risk of a low-tech data breach, potentially saving the company from an unnecessary loss.
Image taken with an Apple™ iPhone4
1 & 2 Verizon 2013 Data Breach Investigations Report , 2013
3 Pew Internet: Mobile Technology Report , 2013

• In a recent study commissioned by 3M, the Ponemon
Institute found that employees are up to two times more productive 1 when they feel their visual privacy is protected.
• Many employees are wisely choosing to stop working in order to protect the data at hand when privacy is threatened
• This loss in productivity is costing organizations $543 per employee per year
―
Potentially costing companies up to $1 million per year
• Consider including story or anecdote of a time you stopped working when you felt unsure of your work environment
•
Travel a lot? Include the number of hours a month you are on the road accessing important client or corporate information to highlight your need for a 3M Privacy Filter
• A 3M Privacy Filter would allow me to meet my deadlines while working remotely, without putting the company at risk of a data leak.
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1 3M Visual Privacy Productivity Study , 2013

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