High Performance Showroom
Solution Seminar
Austin, Texas
High Performance Showroom
Solution Seminar
Austin, Texas
Instructors
• Sally Lang (Brand Licensing)
• Scott Bredenberg (Dealer Development)
• Carlos Arguello (Ag & Turf Parts Advertising)
3 | 2010 John Deere Aftermarket Expo| December, 2010
Creating a High Performance Showroom
All Customer Segments
Challenge
Solution
Value
Experiencing an
engaging retail
environment
John Deere Place
Enhanced John Deere
experience
Finding desirable
product selection
Well defined
departments, parts
management solutions
Product selection
meets expectations
Understanding what’s
available at the
dealership
Promotional tools
Product understanding
and confidence
Ignite Success
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High Performance Showroom
Combination of facility and merchandising
that creates an
engaging retail environment with the right
product in well
defined departments designed to enhance
the customer
shopping experience.
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Place
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Right Facility?
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JD Place Journey Process
Take John Deere Place home
Start the “Journey” at your dealership
www.JohnDeerePlace.com
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Remodel
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Remodel Before
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Remodel After
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Remodel
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Remodel
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New Build Turf
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New Build Ag & Turf
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Showroom Layout & Design Process
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www.JohnDeerePlace.com
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Place
Product
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Right Product ?
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Think about your showroom
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Look around …………
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Departments
•
•
•
•
•
•
•
•
Parts/Maintenance parts
Apparel
Toys & Gifts
Equipment
Attachments
Home & Workshop
Portable Power Equipment
Service
32 | 2010 John Deere Aftermarket Expo| December, 2010
Showroom Management
Best in Class Aftermarket Facilities
• Metrics
•Square ft display space dedicated to Parts
• Part sales & profit per square ft.
•Square ft display space dedicated to Brand Licensing
• Brand Licensing sales & profit per square ft.
• Bar coding
• Business systems
• Order programs
• Higher margins
• Merchandise/attachments/parts/service vs core equipment
33 | 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
30% Savings
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter Shopping Experience
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!
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
Versatility!
•3 Tier Table
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
36 | 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Reception Counter
•Parts Pod Counter
38 | 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
50%
Savings
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
40 | 2010 John Deere Aftermarket Expo| December, 2010
!
FIXTURES
• “Common
Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
42 | 2010 John Deere Aftermarket Expo| December, 2010
Enhanced
Product
Presentation
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
New
Options
and
•Hi/low boxes
Cost Savings
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
44 | 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
45 | 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
47 | 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES
•“Common Fixture” Floor gondolas
•Tower
•3 Tier Table
•New CF Shovels
•Hi/low boxes
•Wall units
•Attachment Displays
•Parts Pod Counter
•Reception Counter
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Speaking of Customer Service…
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Digital Media
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Place
Product
Promotion
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Traffic Builder Campaigns
• Quarterly online coupons
• Ad Zone/CO-OP
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Take EXPO Home
•What is Take EXPO Home?
•How can you take advantage of it?
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Dealer Kits
•
•
•
•
Turf POP
Hay parts
Battery
Inspections
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Parts Catalogs
• Current Ag catalogs
- Program revisions
• NEW turf catalog
- What is it?
- Who’s the audience
- New coupons
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Digital Tools
• Flat Screen TV Spots
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Advertising Booth Information
• Stop by our booth # 302
- Ask questions
- See new promotional materials
- Provide feedback
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Does it work?
+30% Parts Sales
+25% Service Sales
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What should I do?
•We’ve laid the foundation
•Look at your store, evaluate what you need to do
•Update your facility
• Order fixtures
• Signage
•Get the right product – product mix
•Leverage order programs
•Merchandise the showroom
•Promote & track results - Retail Merchandising Guide –
Blank Promotional Guide
•Evaluate product mix – how it’s working
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Training and tools available
•JohnDeerePlace.com
•DLC’s
• Retail Merchandising - CSP-10-PW1SPSRM
• Brand licensing - CAP-10-PN1ZTMPR
•Retail Merchandising Guide
• Job Descriptions
• Planograms
• Sales per Sq. Ft. instructions
• Program to print price labels
• Fixtures and Order Forms
62 | 2010 John Deere Aftermarket Expo| December, 2010
Creating a High Performance Showroom
All Customer Segments
Challenge
Solution
Value
Experiencing an
engaging retail
environment
John Deere Place
Enhanced John Deere
experience
Finding desirable
product selection
Well defined
departments, parts
management solutions
Product selection
meets expectations
Understanding what’s
available at the
dealership
Promotional tools
Product understanding
and confidence
Ignite Success
High Performance Showroom
Solution Seminar
Austin, Texas
Thank You!!
65 | 2010 John Deere Aftermarket Expo| December, 2010
66 | 2010 John Deere Aftermarket Expo| December, 2010