Lunch & Learn: How Brands can leverage GDSN and GS1 Source to meet 1169 Food Information Regulations Monday March 24, 2014 – 1230-1330 Malcolm Bowden – GS1 Rodrigo Fernández Gil - EDICOM EU regulation 1169 – more detail Brands who sell in Europe must ensure online information matches what is on the product label. SAME as of Dec. 2014 www.edicomgroup.com 2 GDSN & GS1 Source – a single solution GDSN - enabled Retailer GDSN - enabled Supplier/Brand GDSN (Network of B2B Services) SUPPLY CHAIN & CONSUMER DATA SUPPLY CHAIN & CONSUMER DATA SUPPLIER CHAIN DATA + CONSUMER DATA GDSN - enabled Retailer Shopping site CONSUMER DATA ONLY Non GDSN - enabled Supplier/Brand GS1 Source CONSUMER DATA ONLY (Network of B2C Services) CONSUMER DATA ONLY Non GDSN - enabled Retailer Shopping site www.edicomgroup.com 3 How brands can leverage GDSN/GS1 Source to meet the EU 1169 Regulation www.edicomgroup.com The GS1 Source www.edicomgroup.com Introduction GS1 Source is a framework for businesses to share product information with customers through web and mobile applications. It is standards-based, scalable and interoperable. Companies can use GS1 Source to share information about their products in the cloud. Application developers can then integrate this product data in their web and mobile applications. www.edicomgroup.com GLOBAL INDEX Additional Data Additional Data Aggregator- Aggregator 3rd Party Content 3rd Party Content Non-Brand Data Non-Brand Data www.edicomgroup.com The Company Experience Developing solutions since 1995. Solutions & Services EDI/E-Invoicing | Datapool | Data Integrator Specialization Focused on data exchange and integration as Software as a Service. A global Company More than 11,000 clients, offices in 8 countries and a team of more than 300 professionals… GS1 Partner Accredited Datapool and Aggregator to operate within the GDSN and GS1 Source Networks www.edicomgroup.com EU 1169 Regulation www.edicomgroup.com EU 1169 Regulation www.edicomgroup.com EU 1169 Regulation www.edicomgroup.com EU 1169 Regulation www.edicomgroup.com How brands can leverage GDSN/GS1 Source to meet EU 1169 Regulation www.edicomgroup.com Step 1. Data Gathering Analysis Vendors will analyze their products in order to extract the food information Collaboration Tipically this analysis is performed by specialized laboratories Data Format Laboratories provide the food info according to the label layout especifications. Pdf or excel files are the typical formats in which Laboratories provide the food info www.edicomgroup.com 2. GDSN/GS1 Source Framework GDSN Data Pool Data Pool GDSN Vendors Additional Data GLOBAL INDEX Aggregator 3rd Party Content www.edicomgroup.com Aggregator Step 2. Food Info Publication Data input Vendors have different options for updating their product info: -Publishing this info through their datapool in the GDSN -Using 3rd party solutions to publish the data directly in the GS1 Source Data input options Data input can be performed: -Manually, by populating web forms -Automatically, by integrating vendor systems with the Datapool/Aggregator www.edicomgroup.com Step 3. Data Availability. The Consumer View. Aggregator www.edicomgroup.com Step 3. Data Availability. The Consumer View. Product info www.edicomgroup.com Step 3. Data Availability. The Consumer View. Aggregator www.edicomgroup.com Step 3. Data Availability. The Consumer View. QR code Additional info can be placed on the product by using QR codes. Marketing, promotions, instructions, etc. www.edicomgroup.com Step 3. Data Availability. The Consumer View. Aggregator www.edicomgroup.com Step 3. Data Availability. The Consumer View. Apps Mobile application developers can access the information published by the vendors through the GS1 Source Data Not only product info, but images, videos, instruction manuals, etc are available through the GS1 Source Availability Data is available 24/7. Aggregators are fully interoperable ensuring the correct transmission of the info in a timely manner www.edicomgroup.com Step 4. Data sync Updates Vendor updates on the product info are available online for the rest of consumers through the GS1 Source Framework. GSDN-GS1 Source Generally, Datapools (GDSN) will be connected to Aggregators for sharing the product information in the context of GS1 Source. Online stores Online stores can simplify their developments and procedures by becoming consumers in the GS1 Source www.edicomgroup.com Key Features www.edicomgroup.com Key features Data Quality Data must be verifyed in order to ensure completeness and correctness Integration Files Simplifying the integration task by providing flexibility with the file format HTML Generation Added value for online retailers: no internal developments Vendor Onboarding Capabilities The date is close. Having the technical solution defined (GDSN(GS1 Source)), it is time to define and manage the onboarding project providing the necessary resources for onboarding vendors and meeting ambitious target dates. www.edicomgroup.com Contact us USA 152 Madison Avenue Suite 1900 New York, NY, 10016 Tel. 212.889.1909 Fax. 212.889.1947 marketing_us@edicomgroup.com BRAZIL +55 (11) 3154 5100 Info_brazil@edicomgroup.com MEXICO +54 (11) 5245 8410 Tel. 01 800 841 0241 Tel D.F. (55) 52 12 15 66 ventas@edicomgroup.com ARGENTINA +54 (11) 5245 8410 info_argentina@edicomgroup.com UNITED KINGDOM +44 871 227 0028 HOLLAND +31 0900 777 0020 DEUTSCHLAND +49 181 000 111 PORTUGAL +351 707 786 678 FRANCE +33 (0) 820 360 330 edicomfr@edicomgroup.com ITALY +39 02 0064 0402 marketing@edicomgroup.com SPAIN +34 96 136 65 65 marketing@edicomgroup.com www.edicomgroup.com www.edicomgroup.com