Cloud Computing – en ny Service Management
udfordring
Henning Glegg-Sørensen
Cloud Services, IBM
September 26th, 2013
© 2013 IBM Corporation
On today’s smarter planet, businesses globally are challenged to
innovate while managing an unprecedented rate of change.
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200 billion
1 billion
62%
60,000
physical assets
with IT
intelligence
consumers will
have
smartphones
of workloads
will be cloudbased
cyber attacks
every day
© 2013 IBM Corporation
New technology is playing a critical role in achieving organizational
objectives.
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



Technology factors
People skills
Market factors
Macro-economic
factors
 Regulatory concerns
 Globalization
For the first time, CEOs identify technology as the
most important external force impacting their
organizations
Source: IBM CEO Study
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© 2013 IBM Corporation
While the CEO sees technology as key, the CIO and IT face
pressures that are rapidly becoming unsustainable.
+235%
While overall spending grew 89%
from $133B to $252B, management
of infrastructure grew at 235% and
now represents close to 70% of
total
+89
%
$54B,
25%
$12B,
9%
$70B,
53%
$51B,
51 B,
38%
38%
2000
$55B,
34%
$25B,
10%
$25B,
15%
$131B,
62%
$82B,
51%
2005
Server
$171B,
68%
2013
2010
Management
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$28B,
13%
$56B,
22%
Power and cooling
Source: IDC
© 2013 IBM Corporation
Today’s Leaders are Leveraging Cloud to Balance Optimizing
their Existing Systems with Innovation
Drives need for continuous IT
OPTIMIZATION
OPTIMIZATION
INNOVATION
Fuels investments in
INNOVATION
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© 2013 IBM Corporation
Thus, organizations are creating business-IT partnerships to apply
technology in new, innovative ways
The Economics of Computing are Changing
Lower costs and efficiency of
systems of record
Transformation and innovation
in new modes of engagement
Reinvent business
Rethink IT
 React with agility
 Speed innovation
 Improve economics
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 Improve operating
dexterity
 Reinvent client
relationships
 Provide new profit
opportunity
© 2013 IBM Corporation
Cloud: creating and delivering IT services
Value delivered
From traditional
To cloud
Change management
Months
Days or hours
Test provisioning
Weeks
20 minutes
Install database
1 day
12 minutes
Install of operating system
1 day
30–60 minutes
Provisioning environment
▄
51% cost savings
Design and deploy business applications
Months
“Our commitment to informed decision making, led us to consider private cloud
delivery of Cognos via Cloud, which is the enabling foundation that makes
possible +$20M savings over 5 years.”
– IBM Office of the CIO
7
Days/Weeks
Two major application deployment models have emerged in cloud
adoption
Cloud Native
Cloud Enabled
Scalable
Elastic
Virtualized
Multi-tenant
Automated Lifecycle
Heterogeneous Infrastructure
+
Integrated Lifecycle
Standardized Infrastructure
Existing
Middleware
Workloads
Emerging
Platform
Workloads
Compatibility with existing systems
“Systems of Record”
Exploitation of new environments
“System of Engagement”
Softlayer
SCE+
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© 2013 IBM Corporation
Adoption patterns are emerging for successfully beginning and
progressing cloud initiatives
Cut IT expense
& complexity
through a cloud
enabled data
center
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Accelerate time
to market with
cloud platform
services
Gain immediate
access with
business solutions
on cloud
Innovate
business
models by
becoming a
cloud service
provider
© 2013 IBM Corporation
SmartCloud capabilities are built on common platform, with a
commitment to open standards.
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Design
Cloud Enablement
Technologies
Enables private/hybrid cloud service
delivery and management
Deploy
Consume
Managed Cloud
Services
Secure and scalable cloud managed
services platform
Cloud Business
Solutions
Pre-built cloud SaaS business
applications and solutions
Common Open Standards Technology and Industry Ecosystem
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© 2013 IBM Corporation
A global hosting leader
Customers
21,000 in 140 countries
Devices
100,000
Employees
685
Data centers
13
Network PoPs
17
Top 100,000 Sites
By Hosting Provider
Source: Hostcabi.net
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© 2013 IBM Corporation
A working definition
Cloud (n) On-demand compute with consumptive billing
• On-demand
Rapidly provisioned services
• Compute
Servers, network, storage, firewalls, ancillary services
• Consumptive billing
Turns traditional fixed IT costs into variable – monthly or hourly
• Initial model – virtualized multi-tenancy computing – does not meet
requirements for 100% of applications and use cases
• For broadest applicability, user-selectable levels of performance and
isolation are required
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© 2013 IBM Corporation
IBM Global Technology Services
Move lower tier’s production workloads and test & development to the
Cloud
…Cloud via IBM Softlayer (a possible solution)
Free trial in one month
http://www.softlayer.com/info/free-cloud
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© 2013 IBM Corporation
A better platform
Unified architecture with common management and programming interfaces
• Common command and control interface across a unified architecture
• Combine bare-metal servers, public cloud instances and private cloud deployments
into distributed hybrid architectures and manage from a single control pane and API
• All deployed on-demand and provisioned in real-time
• Ideally suited to big data deployments, high I/O and latency-sensitive apps
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© 2013 IBM Corporation
Standardized, modular infrastructure
One platform, myriad solutions to serve a broad range of customer requirements for
performance, isolation
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•
Highly flexible architecture
•
One platform for public cloud servers,
private clouds, bare metal servers
•
Complete integration
•
Unified systems management & API
•
Technology-neutral platform
•
Support for broad range of operating
systems, virtualization platforms
•
Build hybrid, distributed, highperformance architectures and
manage from a single pane of glass
•
Pay by the hour or the month for a
truly variable IT operations model
Hybrid Clouds
Private Clouds
Public Clouds
x86 Server
Bare Metal
?
Virtual Servers
© 2013 IBM Corporation
Robust, full-featured API – Application Programming Interface
Improves customer control, reduces error, increases flexibility
SoftLayer API provides 1,600 function calls to over 200 services
Supports REST, SOAP & XML-RPC interfaces
Enables full auto-scaling implementations
Comprehensive documentation, libraries and support
Functions include:
•
•
•
•
•
•
•
•
•
•
•
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Automatic server deployment
Service provisioning
Reboots & reloads
Ticketing
Hardware configuration
Software load
DNS
Network
Storage
Security scans
Monitoring
© 2013 IBM Corporation
Service portfolio
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© 2013 IBM Corporation
21,000 leading-edge customers*
Mobile & Communications
Software as a Service
Bump
Voxer
Instapaper
Yelp
Games and Entertainment
Social
Marketing and Digital Media
Platform as a Service
Enterprise
Hosting & Service Providers
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* SoftLayer references
© 2013 IBM Corporation
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© 2013 IBM Corporation
Global footprint
13 data centers
17 network PoPs
100,000
SERVERS
21,000 22,000,000
CUSTOMERS
DOMAINS
Global private network
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Triple-network architecture
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•
High-performance public network with transit from multiple tier-1 carriers
•
Secure OOB management via VPN
•
Private network for intra-application and inter-facility communications,
access to shared services
•
Native IPv6 support
•
Virtual racks for integrated management
•
Complete suite of network services
© 2013 IBM Corporation