zanox WebLab - MasterTag & Mediaslot March 2, 2011 Francesco Votta - Director MarketPlace Agenda zanox in a nutshell zanox biz. processes and Products Web Services How can you take part? Wrap up zanox 2 What We Do – an Example Order at Select www.idealo.de DSL rate T-Home.de zanox 3 Business Processes, Products and Technologies Business Processes: set up Advertiser Registration Account Mgmt Programme Set-Up Registration Account Mgmt Ad Space Set-Up Ad Media/ Product Data Upload Commission Set-Up Marketplace Publisher … zanox Quality Assurance & Account Services zanox 5 Business Processes: cooperation Advertiser Marketplace … Programme Ad Space Matching Partnership Mgmt Communication Ad Media/ Product Data Selection Publisher … zanox Quality Assurance & Account Services zanox 6 Business Processes: performance Reporting Statistics Advertiser Transaction Processing Reporting Statistics Marketplace … Reporting Statistics Publisher zanox Tracking Reporting Statistics Billing Accounting Pay-out Rating Quality Assurance & Account Services zanox 7 Products and Technologies “zanox Affiliate Marketing” Added Value Services and Solutions zanox Application Store zanox Web Services Statistics zanox Programs Partners Ad Media Products Ad Spaces Accounts Commissions 8 Web Services What is a Web Service? • A Web Service is a query in URL form: http://api.zanox.com/xml/2011-0301/admedia?connectid=438D21A41C1BD8E16E97&admediumtype=image • So-called ”client libraries” hide the complexity of these URLs; the publisher installs a client library on their server, then programs using PHP, Java, .NET, or Ruby • New API 2011-03-01 version soon available zanox 10 zanox use cases and API coverage Publishers Advertisers Admedia & Data Feed Managemement Account Management Programme Partnership Management Content Admedia management Affiliate management zanox Transaction Set up Program, comm. Adspace Management Commission sharing zanox Statistics Payouts Confirmations 11 What are zanox Web Services? Publishers Publisher API Advertisers zanox Connect Single sign on Delegated API access Seamless UI integration ERP API Publisher Data API Export click leads sales & cashback data Real Time push Get your transactions ASAP zanox 12 Web Services Roadmap Publishers Advertisers zanox Connect Publisher API Single sign on Delegated API access Seamless UI integration Publisher Data API Export data Real Time push Get your transactions ASAP ERP API Advertiser Data API Advertiser API Mission: expose and enhance all functionalities zanox 13 Architecture Outsource 3rd party UI NG Web Services Caching layer Legacy UI Internal – API Tracking, storage, processing, etc. zanox 14 Example: Incentives and Create a Feed • A Web Service is a query in URL form: http://api.zanox.com/xml/2010-0701/incentives/?connectid=8E3153A48F78DFABE113 zanox 15 Services Integration How can you take part? The ecosystem Advertiser Publisher Apps Application Store MasterTag Value Added Services zanox zanox Platform MediaSlot Ad Delivery solutions 17 MasterTag Advertiser Application Integration Advertiser Apps Application Store MasterTag Re-Targeting Value Added Services zanox Platform Web Analytics Social shopping zanox Trendy products 19 Advertiser Application Integration: Re-Targeting 1) Potential customer browses on your online-shop, but leaves without buying YOUR WEBSITE 2) Customer browses on other websites and sees personalised ad OTHER WEBSITE YOUR WEBSITE BUY 3) Customer clicks back to your online-shop to complete purchase zanox BUY BUY BUY PERSONALIZED AD 20 Advertiser Application Integration User Benefits MasterTag: Central management of tags Integrate once and use for multiple purposes Easy dynamic parameter configuration without touching the site Asynchronous loading: no page loading impact Fully scalable solution zanox 21 MediaSlot Ad Delivery Solutions for Publishers Publisher Apps Application Store zanox Platform MediaSlot Value Added Services Targeting Top sellers Ad Serving Social sharing zanox 23 Ad Delivery Solutions for Publishers User Benefits MediaSlot: Central management of ad placements Asynchronous loading: no page loading impact Fully scalable solution User Benefits Ad Delivery Solutions: Automated ad delivery Integration of targeting technologies Rule-based ad pools Automated traffic verification zanox 24 Wrap up Customer journey: our integration points AdSpace(s) View Click Shop MediaSlots ViewTracking PostView Tr. Click Tracking (PPC) MasterTag Sale Tracking Lead Tracking URL & Content AdMedia & Products AdMedia & Products Retargeting 3rd Parties Basket tagging & categorizing tagging & categorizing tagging & categorizing we track views, clicks, conversion & baskets we tag/categorize AdMedia & Products zanox Conversion Review -None- 26 Disclaimer This document is for informational purposes only. This is not a product specification. Any declarations, descriptions or given information is made under the reservation of any changes or modifications due to technical, economical requirements or for the convenience of zanox. zanox does not make any warranties, does not issue any guarantee or makes any other binding promises. zanox has patents or pending patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. The furnishing of this document does not give you any license to the patents, trademarks, copyrights, or other intellectual property rights except as expressly provided in any written license agreement from zanox. zanox shall not be liable for any damages arising out of or in connection with the use of these specifications, including liability for lost profit, business interruption, or any other damages whatsoever. zanox 27 Contact gerhard.koestler@zanox.com | www.zanox.com