Ben Creed
Shijia Sheng
Shaka Dickerson Amanda Reece
Elaine Williams Melissa Work
CRITERIA
 Financial Conditions
• Financial Metrics
Value Creation Model
• Revenue Flow Chart
 Internal/Cultural
• Career Development
• Benefit Package
 External Environment
• SWOT Analysis
• PEST Analysis
GE or
ISRG?
GE > ISRG
Finance
GE < ISRG
GE = ISRG
GE > ISRG
Culture
GE < ISRG
GE = ISRG
GE > ISRG
GE
Environment
GE < ISRG
ISRG
DECISION
TREE
Financial Metrics
the What and the Why…
Financial Metrics
Net Profit Margin – shows how much out of every sales
dollar a company keeps after everything else has been paid
for – employees, vendors, lenders, etc.
A measure of profitability
Current Ratio – tells lenders and investors a company’s
ability to meet its financial obligations
A measure of liquidity
General Electric
Intuitive Surgical
Current Ratio Compared to
Industry and Top Competitors
General Electric
Intuitive Surgical
Financial Metrics
Return on Invested Capital (ROIC) – shows how well a
management team generates operating profits vs. the
amount of money they use to generate those profits
A measure of profitability
Revenue Growth – A relative measure of how fast a
company’s business is expanding. Tracking revenue over time
can help identify increases and decreases in a company’s sales.
Return on Invested Capital
Compared to Industry and Top Competitors
General Electric
Intuitive Surgical
General Electric Earnings
Compared to Conglomerates Industry - 5 years to date
Intuitive Surgical Earnings
Compared to Health Care Industry - 5 years to date
General Electric
Intuitive Surgical
Financial Metrics
Heat Map
Value Creation Model
Partners
Consumers
Philanthropy
Shareowners
CUSTOMER
CLIENT
Organic
Growth
Solve
People
Focused
Build
CORE
VALUE
Products / Service
Leadership Program
EMPLOYEE
PROCESS
Diversification
Reputation
Technologies
R&D
Technical
Innovation
Benefit Package
Revenue Flow Chart
Customers
Partners
Philanthropy
Cash
Earnings
Return
Marketing
Product/Service
R&D
Shareowners
Budget
Assets
Infrastructure
Dividends
Reconstructing
Payroll
Benefits
Training
Government
Employees
Revenue Flow
Related
Main Stakeholders
SWOT
S
W
O
T
 Diversified Business
 Innovative Technologies
 Brand Value
 Environmental Awareness
 Strong R&D
 Leadership Program
SWOT
S
W
O
T
 Senior Management
 Unsuccessful Asian Markets
 Low Stock Price
 4th Largest Producer of Pollution
SWOT
S
W
O
T
 Governmental Support
 Takeover & Merger
 Corporate Social Responsibility
 Global Market
 Growth in Aviation Industry
SWOT
S
W
O
T
 Rules & Regulations
 Extra Competition & Price Wars
 Challenges in Economic
Recession Period
PEST
POLITICAL
• Tax systems and
regulations
• Different business
environment
SOCIAL
• Culture challenges
influencing corporate
culture
ECONOMIC
• Deflation & inflation
• Exchange rates
TECH
• Varied rate of
technology
advancement
Value Creation Model
Surgeons
Consumers
Hospitals
Shareowners
CUSTOMER
/ CLIENT
Organic
Growth
People
Focused
Efficacy NonInvasivenes
s
Products /
Maintenance / Training
Compensation
EMPLOYEE
PROCESS
Growth
Reputation
Research Grants
Partnerships
Technical
Innovation
Benefit Package
Revenue Flow Chart
Health
Insurance
Providers
Patients
Surgeons /
Hospitals
Researchers
Cash
Earnings
Return
Training
Product/Service
Marketing
Assets
Budget
Shareholders
Stock Prices
R&D
Payroll
Benefits
Employees
Revenue Flow
Related
Main Stakeholders
SWOT
S
W
O
T
 First-Mover Advantage
 High Entry Barriers
 Brand Strength
 Near-Monopoly in Technologies
 High Switching Costs
SWOT
S
W
O
T
 Big-ticket Purchases
 High Cost
 Rely Heavily on R&D
 Lack of Diversification
SWOT
S
W
O
T
 Global Growth
 Domestic Growth
 Procedure Growth
SWOT
S
W
O
T
 Legal Liability
 Rules & Regulations
 Imitators
 Development of Alternative
Solutions
 Price of Raw Materials
PEST
POLITICAL
ECONOMIC
• Health care bill
• International health
care laws
• Exchange rates
• Hospital
affordability
SOCIAL
TECH
• People are getting
older and sicker
• Competition for
experienced hires
• Social acceptance of
robotic surgery
• Patents
• Advancement in
robotics
Summary
 Benefits for Employees
•
•
•
•
Health Ahead Program
Income Protection
Retirement Insurance
Leadership Development Training
 Corporate Social Responsibility
•
•
•
•
Philanthropy into Global Initiatives
Public Policy Influence
Investment Into Alternative Energy
Employee Volunteerism
 Benefits for Employees
•
•
•
•
•
Comprehensive Family Health Care Benefits
Income Protection
Retirement Programs
Incentive Programs
On-site Services
 Corporate Social Responsibility
•
•
•
Supports Local Fundraising Efforts
Volunteerism
Invest in Effective Charitable Programs
 Culture
 Culture
•
•
•
•
•
•
•
•
Building People
Leadership Development
Work Environment
Improved Diversity
Fast Paced
Results-Driven
Hard Work (long hours)
Making a difference
On The Flipside
 Top-notch professional training
and development
 Good start for younger
employees
 Good company reputation
 Various industries to work in
 Global reach
 More secure career route
 Attractive salary and stock
options
 Relatively small company =
more individual impact
 See tangible customer results
from your work
 Excitement of being a part of
something on the rise