Tesla Motors Investor Presentation
Jeff Evanson – VP Investor Relations
© Copyright 2013 Tesla Motors, Inc.
Forward Looking Statements
Certain statements in this presentation, including statements relating to the ongoing development,
quality improvements, production, supply chain, demand for and delivery expectations of Model S;
the ability to achieve revenue and gross margin targets; and the ability of Tesla to execute on its
new interactive retail strategy, future store, service center and Supercharger network opening and
expansion plans; and statements regarding future vehicles such as right hand drive Model S,
Model X and Gen III are “forward-looking statements” that are subject to risks and uncertainties.
These forward-looking statements are based on management’s current expectations, and as a
result of certain risks and uncertainties, actual results may differ materially from those projected.
You should not rely upon forward-looking statements as predictions of future events. Although
Tesla believes that the expectations reflected in the forward-looking statements are reasonable,
Tesla cannot guarantee that the future results, performance or events and circumstances
reflected in the forward-looking statements will be achieved or occur.
The following important factors, without limitation, could cause actual results to differ materially
from those in the forward-looking statements: delays in the ramping of production and delivery of
Model S, including the ability of suppliers to supply parts at desired quality levels and quantities,
market acceptance of electric vehicles in general and new Tesla vehicle models, specifically
Model S and Model X; Tesla’s ability to control the costs associated with our business; Tesla’s
ability to execute on its plans for its interactive retail strategy and for new store, service center
and Supercharger openings as well as the risks and uncertainties identified under the section
captioned “Risk Factors” in our quarterly report on Form 10-Q filed with the SEC on August 9,
2013. Except as required by law, Tesla disclaims any obligation to update information contained in
these forward-looking statements.
© Copyright 2013 Tesla Motors, Inc.
Foundation for Continued Success
IP Leader
Proven Brand
Leading Partners
Growth Platform
Range leader
Tesla = EV leadership
Sales
Manufacturing
Pack cost leader
Proven vehicles
Suppliers
Stores/Service
Charge-rate leader
EVs as better cars
Investors
Supercharging
World Class Management Team
$746 Million in Cash*
* Cash & cash equivalents as of 6/30/13
© Copyright 2013 Tesla Motors, Inc.
Model S – Most Awarded Car of 2013
“Better than anything we’ve ever tested”
“99 out of 100 points”
© Copyright 2013 Tesla Motors, Inc.
Significantly Expanding the Market
Acceleration 0-60; 4.2 s (Performance)
Range 265 miles for 85 kWh
Starting Price for 60 kWh $62,400 (net of US tax credit*)
Effective Finance Cost As low as $580 / month**
* U.S. federal tax credit is $7500 ** After fuel savings
© Copyright 2013 Tesla Motors, Inc.
Safest Car Ever Tested by NHTSA
5 Star Across the Board NHTSA Safety Rating
Overall Rating
Frontal Crash
Side Crash
Rollover
© Copyright 2013 Tesla Motors, Inc.
Demand Exceeding Production
 U.S. demand 20,000 per year
 Global demand 40,000+ per year
by late 2014
 Tesla owners are our best salespeople
© Copyright 2013 Tesla Motors, Inc.
Market Share Leader – Large Luxury
U.S. Unit Sales
CYTD through June 2013
12000
10000
8000
6000
4000
2000
0
Model S
MB S-Class
Lexus LS
BMW 7 Series
Audi A8
Tesla Outsells Most Large Luxury Vehicles in U.S.
Approx. 10% Market Share
Source: Company reports
© Copyright 2013 Tesla Motors, Inc.
Porsche Panamera
On Plan for Transformational 2013
Production Rate about 500 per week
1H 2013 Units Sold over 10,000
1H 2013 Financials
Profitable (non-GAAP)
Positive Cash Flow from Operations
Planned 2013 Deliveries 21,000
Q4‘13 Gross Margin Target 25% (with no ZEV credits)
© Copyright 2013 Tesla Motors, Inc.
Range & Cost Leader
Range Leader (miles/charge; EPA 5-cycle test)
Model S (85 kWh)
265
Model S (60 kWh)
208
Nissan Leaf
84
Over 140 Patents Awarded
Honda Fit EV
82
Over 240 Patents Pending
Chevrolet Spark
82
Ford Focus EV
Mitsubishi i-MiEV
76
62
Cost Leader (battery pack cost – $/kWh)
$700
$650+
$600
$500
$400
$345
$300
[2]
$200
[1]
Cost Survey: Roland Berger Study LiB Value Chain and Cost
Model (March 2011)
[2] Tesla Model S – Projected cost not disclosed. Includes all cells, electronics,
packaging and labor costs
$100
$2010 [1]
© Copyright 2013 Tesla Motors, Inc.
2020 [1]
Tesla Model S
Tesla Powertrain – End-to-End Innovation
Integration Value: A System that is Greater than Sum-of-the-Parts
“18650” Cells
Battery Pack
Power Electronics
Motor
Gear Box
End-to-End Intellectual Property
• Unique Chemistry
• Proprietary Cathode
Geometry
• Automotive-Grade
Construction
• Passive Safety
Features
© Copyright 2013 Tesla Motors, Inc.
• High Energy Density
• Active Cooling
• Charge Balancing
• Active Safety Features
• Mfg Trade Secrets
• Power Mgmt Software
• Thermal Mgmt Software
• Charge Mgmt Software
• Flux Phasing & Mgmt
• 2-Way Inverter
• On Board Charger
• Compact Design
• Instant Peak Torque
• AC Induction Motor
• No Rare Earth
Metals
• 87% Avg Efficiency
• In House Mfg
• Proprietary Design
• Up to 18,000 RPM
• No Shifting
• Smooth & Reliable
• In House Mfg
Retail Expansion Plan
North America
Asia/Pacific
Europe
Period Ending:
2Q
2013
41
≈45
Map Key
Stores / Galleries
© Copyright 2013 Tesla Motors, Inc.
Service Center Expansion Plan
North America
Asia/Pacific
Europe
Period Ending:
Q2
2013
47
≈75
Map Key
Service Centers
© Copyright 2013 Tesla Motors, Inc.
Nationwide Supercharger Network
Current Installations
2013/14 Projection
2015 Projection
Fast Charge Capability
(up to 150 miles in 20 minutes)
Sustainable & Convenient
Free
© Copyright 2013 Tesla Motors, Inc.
Model X – A New Vehicle Category
Theme Functionality, Style and Performance
Powertrain World’s First Dual-Motor AWD
Availability Late 2014
Falcon Wing Doors Deployed
© Copyright 2013 Tesla Motors, Inc.
Unit Growth Roadmap
2013
60 kWh
EU
APAC
2014-2015
2016-2017
Right Hand Drive Model S
Model X
Third
Generation
Platform
Store, Service Center, and Supercharger Network Expansion
21,000 deliveries
© Copyright 2013 Tesla Motors, Inc.
Next Vehicle
(Model X)
Higher Volume at
Lower Price Point
Questions & Answers
© Copyright 2013 Tesla Motors, Inc.