CITRUS PROMOTION GROUP
2013 ACTIVITIES
PERIOD OF JANUARY-DECEMBER
FAIRS
1- DOMESTIC FAIRS AND FESTIVALS
January 2013 – ERZİN CITRUS FESTIVAL
Citrus Promotion Group will participate as it usually does every year with a stand at the Erzin International Citrus, Culture and Art
Festival organized since January 2011 in Hatay, in the district of Erzin.
April 2013 – MERSİN AGRICULTURE AND FOOD FAIR
Citrus Promotion Group will participate as it usually does every year with a stand at the Mersin Agriculture and Food Fair, held in
April 2013, in order to increase the domestic consumption of citrus products , to allow the foreign participators to meet with
Turkish citrus products on site and to increase the export capacity. The role of the Citrus Promotion Group at the CPG stand will
be to distribute advertisement brochures, information leaflets and give information about the foundation and mission of the
Citrus Promotion Group.
November 2013 – MERSİN CITRUS FESTIVAL
The Citrus sector, of great importance for our region, will meet in November at the Citrus Festival which takes place in Mersin,
the heart of Turkish citrus fruit. The stand of the Citrus Promotion Group, with takes place in the Mezitli seashore at the Adnan
Menderes Boulevard, will be decorated with citrus fruit and will offer orange juice to the visitors, informing them about the
foundation, mission and activities of the CPG.
November 2013 – SEFERİHİSAR EASY PEELERS FESTİVAL
Citrus Promotion Group will participate as it usually does every year with a stand at «Seferihisar Easy Peelers Festival», held in
November 2013 to make the promotion of Satsuma mandarin, an important export product, appreciated by the consumers
because of its quality and aroma, as well as the other citrus fruits.
Our stand will be the unique stand to distribute free citrus fruit juice, the most of it freshly squeezed onsite. Apart from it, visitors
will be given information and brochures about citrus products and the Citrus Promotion Group
2- INTERNATIONAL FAIRS
FEBRUARY 2013 – FRUIT LOGISTICA FAIR
Citrus Promotion Group will participate with a stand of 119 m2 to FRUIT LOGISTICA, INTERNATIONAL FRESH PRODUCE TRADE
SHOW, held in Berlin, Germany in February 2013, under the umbrella of the Mediterranean Exporter Unions, which is responsible
for the national participation to the fair. Among the duties assigned to the Citrus Promotion Group at the stand there is the
information about CPG and Turkish citrus production and export to the companies. Besides, brochures and leaflets about Turkish
citrus exporters will be distributed. Citrus promotion Group will be widely advertised through billboards, airlines companies
advertisement means and also fair advertising areas.
MARCH 2013 – FODEX JAPAN FAIR
Citrus Promotion Group will participate with a stand to Fodex Japan Fair, held in March in Chiba/Japan.
This fair is particularly important as fresh fruit sector if we consider that grapefruit is the only fruit to be exported to Japan. Mart
MAY 2013 – IRAN AGROFOOD
Citrus Promotion Group will participate with a stand to the fair “Iran Food & Hospitality « held in March 2013 in Teheran in Iran.
“Iran Food & Hospitality Fair”, “Iran Agricultural Fair” and “Iran Food, Beverage & Packaging Technology Fair” are simultaneously
held and it will be the occasion for the Turkish Promotion Group to give information about Turkish citrus production, export and
companies, aiming a population of 66,4 million, one of the biggest population of the Middle East. Besides, brochures and leaflets
about Turkish citrus exporters will be distributed.
SEPTEMBER 2013 – WORLDFOOD MOSCOW
Turkish Promotion Group will participate with a specially designed stand to “Worldfood Moscow” held in the Russian Federation,
in September 2013.
During the event, Turkish Promotion Group will provide information to the companies about TPG and about Turkish citrus
production and export. The stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a
stand to make bilateral negotiations in a special meeting area.
NOVEMBER 2013 - IRAK AGROFOOD FAIR
Turkish Promotion Group will participate with a specially designed stand to “Iraq Agro-Food, the International
Exhibition for Agriculture, Food, Food Processing and Packaging», held in November 2013 .
Our stand is a centre of interest in the fair due to the visual details and as Turkish Promotion Group , the
stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a stand to
make bilateral negotiations in a special meeting area. Besides, the catalogues and brochures of various
companies will be displayed and given to the people interested.
Moreover, a translation service will be given to the exporters during the fair, with offer of fresh squeezed fruit
juice and catering to the people coming to the meetings.
SEPTEMBER 2013 – ASIA FRUIT LOGISTICA Fair/ HONG KONG
Turkish Promotion Group will participate to “Asia Fruit Logistica” Fair, held in September 2013 in Hong Kong/
People’s Republic of China, with a stand of 9 m2.
PROJECTS SUPPORTED IN 2013
Citrus Export To Far East Project: In the framework of the Committee of Fresh Fruit Export
Development to the Far East under the presidency of the Export General Directorate of the
Ministry of Economy of the Republic of Turkey, one of the projects supported by CPG, as part of
the activities set up for the development of Turkish exports in Far East countries, is «the project
of research of efficiency of cold applications on Mediterranean fruit fly eggs and larvae in the
citrus fruit as a problem for Turkish citrus exports» carried out by the Directorate of Agricultural
Research and Policies Plant Protection Research Station of Bornova (UDTI), aiming particularly the
fruit to be sent to the Far East markets.
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Project Of Developmnet of Citrus Vaireties: CPG also supports the project
«Project of development of Citrus varieties» carried out by the Alata Horticultural
Research Station, in order to find new citrus varieties able to increase the
competitiveness of Turkish citrus industry, to extend the period of the year where
fresh citrus fruit can be found, with earlier and late varieties so to maintain the
market share of Turkey citrus, to enter again the West European markets, as better
and more stable import markets and to find new markets.
Development of New Easy peelers Varieties Project: CPG also supports the
projects «Development of new easy peelers varieties suitable for exportation and
gaining to the sector» and «Improvement of new mandarin varieties with very
early / early and late ripening period via mutation breeding» developed by BATEM
- Development of BATEM – West Mediterranean Agricultural Research Institute.
Development of Citrus Varieties Project: CPG also supports the project
«Development of citrus varieties» carried out by the Horticultural Section of the
Agriculture Faculty of Çukurova University aiming the development of early lemon
varieties, which represents about 35 per cent of Turkish citrus exports, as well as
early and late and at the same time productive and especially seedless orange and
easy peelers varieties, with big fruit and of high quality in order to extend the
citrus availability throughout the year as the current varieties are mainly varieties
of mid-season to increase the competitiveness of Turkey on world citrus markets.
All the Projects will take 5 years from 2011 to 2016 to be completed..
• www.turkishcitrus.com ; Turkish Citrus B2B Project (Portal where CPG
members can make online trade with foreign importers through internet),
E-Mail Marketing (promotion twice a month by sending e-mails to
potential citrus importers in target countries) and Google Advertisement
(Specify the countries and the foreign languages chosen by CPG and then
ensure that CPG web site is listed when citrus research is made by these
countries and through the chosen foreign languages). These 3 portal
projects are supported by CPG.
• Citrus Promotion Film: In the framework of the promotion campaign
2012-2013 , CPG has prepared a Citrus Promotion Film, filmed by DDF
agence with the team of «The Magnificent Century» series, approved by
the Ministry of Economy and Turkish Exporters Assembly, to the target
countries determined by CPG, i.e. Russian Federation, Poland, Ukraine,
Romania, Iraq and Middle East countries. The promotion film will be
shown from 11 November 2013 to 15 December 2013 for a period of 5
weeks in the target countries and television channels.
• Tarkan Concert: CPG is currently in negotiations with Tarkan and the
Turkish dance group «Fire of Anatolia» to make a show/concert in the
«Red Square» for the promotion of Turkish citrus in Russian Federation.
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Citrus Data System: CPG is supporting the studies concerning the elaboration of
Citrus Data Systems. The aim is to create a dynamic citrus management model
including environmental conditions like meteorological, soil and hydrology
information as well as information about production like number of trees,
varieties, age and productivity , which will provide a high resolution map of the
citrus production areas, by using the last technologies in geographical information
systems and remote sensing data. The Model, with these functions, aims to
contribute to the development of right production and marketing policies at short
and long term of the industry linked to the citrus production.
Project 1: Creation of Citrus Data System (NARBIS) in the lower part of Adana, in
the plain of Seyhan
Project 2: Citrus Management Model : Pilot Area of Seyhan, lower part of Adana
Project 3: Creation of Citrus Data System in the district of Hatay
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South Africa Study Visit: Turkish Promotion Group organized an investigation
delegation composed of 25 people to South Africa between 12-18 May 2013 to
investigate on-site the technology and points reached in matter of production
trends, packing technology, export and scientific research in citrus sector. In the
programme, a visit was made to the Fresh Produce Exporters Forum – FPEF,
founded in 1998, with its headquarters in Cape Town, which is a voluntary, nonprofit organization which providing leadership and services to its members, the
international buying community and the fresh fruit export industry as a whole,
having an active role in the framework of area reform programmes, to the
company Sundays River Citrus (SRCC), in the region of Simondium, which is a
cooperative where local citrus producers, packing houses, producers and exporters
work together, the company River Bioscience, founded by producers and exporters
and the Citrus Research International, founded in order to increase in long term
the global competitiveness of citrus growers in South Africa by developing,
supporting, providing and coordinating research and technical services.
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International Food R&D Market Project :CPG supports the International food R&D
market project. It is the gold sponsor of the International Food R&D Market
Project, whose organisation is made by the Aegean Exporter Union General
Secretariat, which targets a food export figure of 55 billion dollars in 2023 by
developing new production and technological methods, by strengthening the
cooperation between universities-industrial sector, by contributing to the
development of the food and agricultural sector.
CLAM: The membership to the Mediterranean Countries Citrus Contact Committee
(CLAM), founded in 1955 as an international professional organization in order to
strengthen the individual activities of the Mediterranean citrus producer
countries..
CITRUS PROMOTION GROUP
2014 ACTIVITIES
PERIOD OF JANUARY-DECEMBER
FAIRS
1- DOMESTIC FAIRS AND FESTIVALS
January 2014 – ERZİN CITRUS FESTIVAL
Citrus Promotion Group will participate in January 2014 as it usually does every year with a stand at the Erzin International Citrus,
Culture and Art Festival in Hatay, in the district of Erzin.
April 2014 – MERSİN AGRICULTURE AND FOOD FAIR
Citrus Promotion Group will participate as it usually does every year with a stand at the Mersin Agriculture and Food Fair, held in
April 2014, in order to increase the domestic consumption of citrus products , to allow the foreign participators to meet with
Turkish citrus products on site and to increase the export capacity. The role of the Citrus Promotion Group at the CPG stand will
be to distribute advertisement brochures, information leaflets and give information about the foundation and mission of the
Citrus Promotion Group.
November 2014 – MERSİN CITRUS FESTIVAL
The Citrus sector, of great importance for our region, will meet in november at the Citrus Festival which takes place in Mersin,
the heart of Turkish citrus fruit. The stand of the Citrus Promotion Group, with takes place in the Mezitli seashore at the Adnan
Menderes Boulevard, will be decorated with citrus fruit and will offer orange juice to the visitors, informing them about the
foundation, mission and activities of the CPG.
November 2014 – SEFERİHİSAR EASY PEELERS FESTİVAL
Citrus Promotion Group will participate as it usually does every year with a stand at «Seferihisar Easy Peelers Festival», held in
November 2014 to make the promotion of Satsuma mandarin, an important export product, appreciated by the consumers
because of its quality and aroma, as well as the other citrus fruits.
Our stand will be the unique stand to distribute free citrus fruit juice, the most of it freshly squeezed onsite. Apart from it, visitors
will be given information and brochures about citrus products and the Citrus Promotion Group
2- INTERNATIONAL FAIRS
FEBRUARY 2014 – FRUIT LOGISTICA FAIR
Citrus Promotion Group will participate with a stand of 119 m2 to FRUIT LOGISTICA, INTERNATIONAL FRESH PRODUCE TRADE
SHOW, held in Berlin, Germany in February 2013, under the umbrella of the Mediterranean Exporter Unions, which is responsible
for the national participation to the fair. Among the duties assigned to the Citrus Promotion Group at the stand there is the
information about CPG and Turkish citrus production and export to the companies. Besides, brochures and leaflets about Turkish
citrus exporters will be distributed. Citrus promotion Group will be widely advertised through billboards, airlines companies
advertisement means and also fair advertising areas.
MARCH 2014 – FODEX JAPAN FAIR
Citrus Promotion Group will participate with a stand to Fodex Japan Fair, held in March in Chiba/Japan.
This fair is particularly important as fresh fruit sector if we consider that grapefruit is the only fruit to be exported to Japan. Mart
MAY 2014 – IRAN AGROFOOD
Citrus Promotion Group will participate with a stand to the fair “Iran Food & Hospitality « held in May 2014 in Teheran in Iran.
“Iran Food & Hospitality Fair”, “Iran Agricultural Fair” and “Iran Food, Beverage & Packaging Technology Fair” are simultaneously
held and it will be the occasion for the Turkish Promotion Group to give information about Turkish citrus production, export and
companies, aiming a population of 66,4 million, one of the biggest population of the Middle East. Besides, brochures and leaflets
about Turkish citrus exporters will be distributed.
SEPTEMBER 2014 – WORLDFOOD MOSCOW
Turkish Promotion Group will participate with a specially designed stand to “Worldfood Moscow” held in the Russian Federation,
in September 2014.
During the event, Turkish Promotion Group will provide information to the companies about TPG and about Turkish citrus
production and export. The stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a
stand to make bilateral negotiations in a special meeting area.
.
SEPTEMBER 2014 – ASIA FRUIT LOGISTICA Fair/ HONG KONG
Turkish Promotion Group will participate to “Asia Fruit Logistica” Fair, held in September 2014 in Hong Kong/
People’s Republic of China, with a stand of 9 m2.
NOVEMBER 2014 WORLD OF PERİSHABLES/DUBAİ FAIR
No participation is scheduled in World of Perishables/Dubai Fair, held in November 2014 in Dubai and
organized by the Mediterranean Exporter Unions for the national participation.
NOVEMBER 2014 FRESH PRODUCE UKRAINE/ KIEV FAIR
Turkish Promotion Group will participate with a specially designed stand to Fresh Produce Ukraine/Kiev Fair,
held in November 2014 in Kiev.
NOVEMBER 2014 - IRAK AGROFOOD FAIR
Turkish Promotion Group will participate with a specially designed stand to “Iraq Agro-Food, the International
Exhibition for Agriculture, Food, Food Processing and Packaging», held in November 2014 .
Our stand is a centre of interest in the fair due to the visual details and as Turkish Promotion Group , the
stand will also offer the possibility to the Turkish citrus exporters participating to the fair without a stand to
make bilateral negotiations in a special meeting area. Besides, the catalogues and brochures of various
companies will be displayed and given to the people interested.
Moreover, a translation service will be given to the exporters during the fair, with offer of fresh squeezed fruit
juice and catering to the people coming to the meetings.
PROJECTS TO BE SUPPORTED IN 2014
•
CPG will support UDTI project, for the providing of Far East markets with citrus products carried out
by the Committee for the development of Fresh Fruit Exports to Far East Markets.
•
CPG will support the project «Development and gaining to the market of new easy peelers varieties
suitable for export», conducted by BATEM –West Mediterranean Agricultural Research Station.
•
CPG will support the project «Development of citrus varieties» carried out by the Horticultural
section of the Faculty of Agriculture of the Çukurova University.
•
CPG will support the project «Development of citrus varieties» carried out by the Alata
Horticultural Research Institute .
•
The following 3 portal projects are supported by CPG.
www.turkishcitrus.com ; Turkish Citrus B2B Project (Portal where CPG members can make online trade
with foreign importers through internet), E-Mail Marketing (promotion twice a month by sending emails to potential citrus importers in target countries) and Google Advertisement (Specify the countries
and the foreign languages chosen by CPG and then ensure that CPG web site is listed when citrus
research is made by these countries and through the chosen foreign languages).
•
It is foreseen to create a terminal in the port of Novorossisk, one of the ports
found in the region of Krasnodar, known as the Russian South entry gate and main
entry gate to Russia for fresh fruit and vegetable from Turkey, representing 21 per
cent of Russian foreign trade, with a shipment capacity of 85,5 millions tons, being
the biggest harbour in Russia, in order to provide service to Turkish exporters of
fresh fruit and vegetables selling product in this zone.
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CPG will support the studies concerning the creation of a Citrus Data System.
•
It is foreseen to found the «Citrus Academy», which will perform different
activities, projects and training in any sector concerning the citrus production and
exportation. The aim of this academy will be to give a more efficient and effective
services to the CPG, by creating and increasing the skilled labour force in the area
of production and foreign trade, by enhancing the knowledge and experience of
existing managers and workers of citrus exporter companies.
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CPG will work with a consulting firm to make a China Market Research.
CPG has received the proposals of two companies recommended by our
Commercial Counsellor to organize B2B meetings in the English market to be
realized in 2014.