Enabling payments through innovation
In partnership with:
1
APS Overview
Corporate Milestones
 APS founded (Jan ‘04)
 Launched first general purpose prepaid MasterCard
in the UK (Aug ’05)
 Established AFL and secured ELMI to directly issue
prepaid cards (July ’07).
Updated to EMD2 (May 2011)
 c£1 Billion in card turnover & over 600,000 cards
(2012)
 Now in contract with 15 Councils, including Bury,
Nottinghamshire, Trafford, Lancashire, Plymouth,
Merton, Islington and Lewisham.
2
APS Overview
Product Milestones – Prepaid Payments innovator
 1st general purpose prepaid card in the UK
 1st instant issue MasterCard prepaid card in the UK
 1st CHIP & PIN prepaid card
 1st to create reload network via the UK Post Office®
 1st and only gold prepaid card in the UK
 1st to offer Creditbuilder
 1st UK prepaid card to offer Purchase Protection
 1st prepaid issuer to gain MasterCard membership
 1st to offer an Integrated Currency product
 1st to deliver an online Bill Payment solutions
 1st ‘true’ Banking prepaid product
 Unique sort code and bank account number
 Faster payments
 Direct Debit
Achieved 10+ industry accolades and stand as the most awarded prepaid card in Europe
3
Prepaid Card Solution
Developed for Councils
Local Authority
Prepaid Card Solution
Direct Payments &
Personal Budgets
Cash & Cheque
Replacement /
Social Fund
Appointee-ships /
Court of
Protection
Expenses
Solving numerous Cash, Benefit Payments & Expense
Management Challenges ...Cost Effectively
4
How Prepaid Cards Work
Why Cashplus prepaid cards are a powerful solution
Direct Payment Programmes
 Better Engagement
 Simplification of process for Service Users & Council employees
 Increases speed of service provision – no need to wait for the service user to set up
a new bank account
 Encourages financial responsibility
 More Control
 Access to all Cardholder spend/usage for monitoring & Auditing via electronic
statements / data repository at ANYTIME!
 Limits the administrative burden around monitoring and audits
 Finance – check that contributions are paid & see balances real time –
reducing fraud
 Care Teams – real time checks to confirm that the funds are being used in line
with the original assessments.
 Enables claw back of funds – its Council money
 Limit type of merchant spend (e.g. Cash withdrawal) by blocking MCCs
5
How Prepaid Cards Work
Why Cashplus prepaid cards are a powerful solution
 More utility than standard prepaid cards
 Sort Code & unique Account Number making it easier to receive & make payments
 Direct Debits
 Customer contributions available directly on to the card account
 Faster Payments
 Reporting
 Online real-time account / statements for individual accounts
 CSV daily / weekly reports – download from Secure Server (SFTP site)
 Standard Alerts & Top line reports (including payments, credits, refunds, renewals)

Payment Options for Cardholders
 Payment for goods or services by using the card directly
 Set up Direct Debit with 3rd party company that manage their payroll requirements
 Set up Direct Debit for required Insurance Policies
 Set up regular payments either online or over the telephone to pay carers
 Make one off &/or variable payments online or over the telephone
6
Implementation
Set up and Launch of Council Programmes
 IT Requirements
 Minimal – Application System = software based
 Monitoring & Auditing real time = web based via standard site
 Access to APS’ Secure Reporting Server
 Processes
 Set up - DPA Waiver added to standard Service User, Council Contract
 Authorised Council employees – Council Helpline
 Fund Recovery
 Account limit increase
 Prepaid Card Account set up
 2 to 3 minutes – card with Service User within 5 working days
 Online Account registration – 2 minutes
 Transfer of funds on to the card account
 Standard BACs / Faster Payment process utilised for standard bank accounts
 Internal Processes
 Existing Service Users - internal challenges around transfer of accounts
 New Service Users – very straightforward process
7
Prepaid Card Solution:
Fee schedule to deliver a complete end to end payment solution
 Programme Set up Fee - £1,000
 Annual Fee - £29.99 per account

Card Account volume discounts apply on card orders greater than 500 (£25 per acct) & 1,000 (£20
per card acct)
 Additional Card (Companion Card) Issue fee / Card Replacement- £4.95
 ATM cash withdrawal fee - £0.99 – if applicable
 Card Transactions (payments using the card) - FREE
 Direct Debit Transactions - £0.35 per transaction
 Online Bill Payment Transactions - £0.35 per transaction
 Bill Payment Transactions via customer services - £1.00 per transaction
 Card Account loading – FREE
 Reporting (real-time by account & all account & transaction data) - FREE
 All card fees are either invoiced to the council or posted to the card
8
How Prepaid Cards Work
Why Cashplus prepaid cards are a powerful solution
 Social Fund, Emergency Funds, Cash & Cheque Replacement
Instant Issue Product
 Instant Issue Packs purchased up front by Council & held securely
 2 x Products available – with ATM available or ATM withdrawals blocked
 Simple set up and loading process for Council
 2 to 3 minutes to register / set up the Card
 Either load immediately or at a later stage
 Cardholder calls the customer services IVR to retrieve PIN
 Cardholder can then use the card at POS & / or ATM
9
Prepaid Card Solution:
Fee schedule to deliver a complete end to end payment solution
 Programme Set up Fee - £1,000
 Instant Issue Pack Fee - £4.95 per account (1 to 499)

Card Account volume discounts apply on card orders greater than 500 (£4.00 per pack),
1,000 (£3.50 per pack) & 5,000+ (£3.00 per pack)
 ATM cash withdrawal fee - £0.99 – if applicable
 Card Transactions - £0.99 per transaction
 Direct Debit Transactions - £0.35 per transaction
 Online Bill Payment Transactions - £0.35 per transaction
 Card Account loading – FREE
10
APS vs. Competitors
 APS has numerous points of differentiation in the industry, especially against a core set of issuers and
programme managers focused in the Electronic banking marketplace
•
•
•
Product differentiators, especially Direct Debit and credit offerings are giving APS it’s Cashplus branded
cards a clear position as ‘best in market’.
Company differentiators, most notably being a directly regulated and licensed MasterCard issuer with
Agency Banking, positions APS well not only against the competitors listed below, but more
opportunistically against traditional high street banks who continue to disenfranchise both its
consumer and business customers.
Only company to currently compete effectively and successfully in all three markets
Consumer Focused
Corporate/Public Sector Focused
Online Acquisition
Bill Payment
Purchase Protection
Multi -Currency
Direct Debit
Faster Payments
Overdraft Lending
Post Office Branch Access
Proprietary Load Network
Direct MasterCard Member
Agency Banking Enabled *
European Licenced
11
* Infrastructure to provide sort code and bank account number to each issued card, enabling true debit
card and bank capability
Case Studies
Current Public Sector partners
Government Disbursement
Partnered to migrate about £6B in government cash disbursement to card based
solutions for local authorities due to ‘big bank’ solution failing them
Four Councils have signed with APS, with many more in the pipeline
Direct Payments Disbursement - London Borough of Merton
• The London Borough of Merton have set up prepaid cards to make payments to
clients in Adult Social Care with either Personal Budgets or Direct Payments.
• By paying the benefits directly on to the card account, the Merton has taken full
control of the accounts, enabling real-time monitoring and auditing of expenditure
Personal Budget & SDS Disbursement - Bury Council
• Bury Council have set up over 750 prepaid card accounts to make payments to clients
& Carers in Adult Social Care with Direct Payments.
• The cards are a flexible way of ensuring that carers and customers of adult care
services can access funding allocated to them in a convenient manner. The APS
Prepaid card offer more choice of where, and when, a customer can spend this
money.
Direct Payment Disbursement - Plymouth City Council
• Plymouth City Council provide Direct Payment customer’s with a Prepaid Card, in the
first 9 months, Plymouth has set up over 500 Service User accounts.
12