Brian More
Director of IP Services
Visit to Varna University
17th March 2014
Agenda
Introduction
09.00
Introduction to the University Group
09.15
Coventry University’s Entrepreneurial Business Support
Leadership
Physical Space and Incubation
Training, Education, Mentoring and Business Tools
Time, Freedom and Expert Support
Networks and Customers
Break
Examples and Best Practice
Questions and Answers
Close
10.15
10.25
10.55
11.00
Coventry University Group
Coventry University
Teaching Schools
and Faculties
Technology Park
Research
Conference Centre
CU London Campus
CDS - Economic
Development Projects
CU College
FutureWorks
FutureLets
Institutes and Grand Challenges
CPU
BDM’s
BDSO
Coventry University Enterprises Ltd:
Background
Introduction
• Wholly owned subsidiary of Coventry
incorporated in July 1989.
• The Company’s principal activities consist of:
University,
– Delivery of funded projects on behalf of predominantly public sector
partners;
– Exploitation of the company’s intellectual property into private sector
market opportunities
– Development and management of the company’s property assets at
the technology park;
– Support to the University’s applied research agenda through the
establishment and support of applied research institutes on the park
• Generating an annual turnover of £14m.
Coventry University:
Background
Introduction
High quality education
Focused research programmes
A top university for working with business
Investing in Coventry
£200 million plus development of campus
Post Graduate and BE buildings refurbished
Engineering and Computing building
New Science Super Lab
Coventry University:
Background
Introduction
24,000 students
5,000 international students
from over 140 different
countries
Research ventures across the
globe
International business activity
Pilot Feedback: Next Steps
Welcome to Coventry University
Technology Park
Technology Park and Corporate Services
• Technology Park
– Property marketing, letting and facilities management services
and income generation for the Technology Park totalling 20,000
sq metres.
•
•
•
•
The Innovation Centre
The Enterprise Centre
The Innovation Village
The Simulation Centre
Technology Park and Corporate Services
CUE Ltd – Specialist Institutes
Commercial
Consultancy
CUE
Business
Support
Applied Research
Teaching
University
“HDTI is an open, flexible, and supportive environment where SMEs interact with
academics, students, healthcare practitioners and end-users ”
Seminar Rooms
Design Workshops
Simulated Environments
 Home, workplace
Usability Facilities &
Observation Room
 Individual assessment – focus
groups, product interaction
Applied Research Offices
 Health, Design, Engineering &
Technology
Field Trial Management
Centre
 Supporting external field trials
(further to simulated environments)
Pre-Incubation/Start-Up Units
 Office Space for new businesses
Serious Games Institute
• Commercial Development Services delivers economic
Background
development programmes and innovative business support to
SMEs mainly in the West Midlands Region;
– International Business and Technology Transfer
• Assist Businesses to Internationalise
• Undertake Technology Transfer to assist Economic Development
– Creativity and Enterprise
• Support to high-growth and Innovative SMEs
• Regionally recognised Innovation Programme Management and
business support expertise
• Enable SMEs to develop their product and process capability
– Institute of Applied Entrepreneurship
• Home to all enterprise and entrepreneurship activities at Coventry
University
– Intellectual Property Services
• Intellectual Asset and IP Portfolio Management
Leadership
1.
2.
3.
4.
Significantly increase enterprise activity at Coventry University
Better co-ordinate and maximise existing activities
Drive targeted activity in areas of potential growth and strength
Ensure the University maximises its potential income from all
enterprise activities
Vision:
To be one of the UK's leading universities for company start-ups
and licensing
Commitment:
Backed by £2,850,000 per annum of Higher Education Innovation
Fund money
Communication
•Seminars, Webinars
•Website
•Staff and Student Portals
•Policy Documents
•Competitions and Grant Support
 Provide a quality ‘physical’ and ‘virtual’ environment.
Background
 The key components in developing, sustaining and growing a burgeoning Tech
transfer industry .
 A national best practice framework:
─ needed to ensure the sustainable and successful operation of business
incubation
─ guide the governance and policy implications.
─ the operational plan to ensure delivery against the key objectives of
creating a competitive tech transfer industry.
─ sharing innovations across academia, research bases and industry
resulting in new and innovative products and services.
 Providing hands on nurturing and support to realise the creation and
development of sustainable and innovative enterprises.
Technology Park and Incubator Services
Background
Technology Park and Incubator Services
• Intellectual Property Portfolio
• Coventry University innovations enhance our daily lives, from the
pavements we walk on, cars we drive, clothes we wear, appliances in
Background
the home to health care products we use. Coventry University has
Intellectual Property which is currently available for commercialisation,
other patents, registered designs and trademarks are used or under
development by customers covered by non disclosure agreements.
• University Spin-Outs (Examples)
–
–
–
–
–
–
–
Sprue Aegis - www.sprue.com
Exilica - www.exilica.co.uk
Microcab - www.microcab.co.uk
Health Behaviour Research Ltd
Inocardia
Future Armour
Tortrix Ltd - www.tortrix.net
Intellectual Property Management
•
Institute of Applied Entrepreneurship: The focus of the Institute is on the
community of businesses located and supported by Coventry University––new
business start-ups and developing existing businesses. The aims of the IAE are
quite clear:
To actively promote a culture of enterprise.
To unite and develop student run and locally run businesses.
To bring real support to the student body in relation to developing student
enterprise and their business ideas.
To deliver the right environment and support for business growth.
Through the IAE student and graduate start ups can receive full business
support and a shared office environment to collaborate and network with like
minded entrepreneurs
Background
•
•
•
•
•
•
SPEED Plus (Student Placements for Entrepreneurs in Education) offers
students and graduates from any course, the opportunity to develop their
business ideas. The principle of the SPEED project is to give current students
and graduates the opportunity develop a business idea in a supportive
environment alongside their studies or after graduation
Institute of Applied Entrepreneurship
Institute for Applied Entrepreneurship
Education
Applied Research
Entrepreneurship
support
Add + Vantage®
Systemic
entrepreneurship
Mentoring
BA Enterprise and
Entrepreneurship
Open Innovation
SPEEd
Masters in
Entrepreneurship
Eco innovation
SEF
Professional
Doctorate in
Entrepreneurship
Business Incubators
4Front
Technology Transfer
Schools Support
www.tortrix.net
Students
SIB, Student Centre, SPEEd, Mentoring
Staff
IP protection, pre-company
Background
and post company support
packages, access to venture
Free support for creative businesses &
capital
start ups: working in arts, design,
ERDF
Graduates Creative
performance, media existing West
Enterprise Project
Midlands businesses or graduate startVirtual Office
4Front
ups
Start-ups
Incubation and business support
Businesses
Hot desk
What is offered:
Institute of Applied Entrepreneurship
Grants, specialist support, access to knowledge base
Support Packages
Proof of concept grant
The APP Pull Competition
Here’s your chance to win up to £5,000 to
design and get built an application for
mobile devices.
Coventry University in collaboration with
the Serious Games Institute is offering 3
grants of £5,000 each for staff and
students.
Business Insights...Intellectual Property For Business
DATE: Thursday, 20 March 2014
TIME: 7.45am (Registration), 8.30am start until 11.00am (approx)
VENUE: Coventry TechnoCentre, Coventry University Technology Park
Intellectual Property(IP) is an important part of business operation but often quite easily overlooked, the
consequences of which can be costly!
This informal FREE breakfast networking event will provide you with an overview of the importance of
applying IP to your business.
With an expert from Coventry University who is passionate about IP and a young entrepreneur who has
successfully gone through the process via the University's SPEED Plus programme, we hope that you are
able to join us to hear more about their experience and obtain some useful tips.
To register your place, click here - cutp@coventry.ac.uk
www.tortrix.net
Background
Idea Generation to Market
Tools and Techniques to support innovation
SMEInnov8Gate®
A Software Tool to Support the Launch of
New Products and Services to Market
Sustainable environments for a global, knowledge based economy
SMEInnov8Gate® - Resource Allocation
Model of generic Stage-Gate® process used by large
companies
Stage gates is a trade mark owned by Robert G Cooper and the Product Development Institute Inc
.
Validated SMEInnov8Gate® Stage Gate
Methodology
Customer Needs
IP Assessment
ROI
F
A
C
I
L
I
T
A
T
O
R
Specification
Gate 1
Concept Development
Customer Needs
IP Assessment
ROI
Gate 2
Prototype
Customer Needs
IP Assessment
ROI
Gate 3
Detail
Customer Needs
IP Assessment
ROI
Innov8Gate Tools
Gate Team
Gate 4
SME-Innov8Gates
Launch
SME NPD Process
Useful tools 1. The Commercial Industrial Assessment Scorecard
A.
Uniqueness of the technology, IP Protection
B.
Readiness of the technology for market entry
C.
The Building of a winning NPI Team
D.
Intensity of Competition in the Market
E.
Competitive Edge of your product or service
F.
Ease of access to the Market
G.
Customer conservatism
H.
Value of the Accessible Market (VAM)
I.
Anticipated profit margins
(if considering a license, score on the anticipated royalty rate)
J.
Funding of the project
Each point is scored 1-10
Resulting 0-100
Useful tools 1. C.I.A NPD
Weighting
Factors
A.
Uniqueness of the technology, IP Protection
0.13
B.
Readiness of the technology for market entry
0.08
C.
The Building of a winning NPI Team
0.10
D.
Intensity of Competition in the Market
0.09
E.
Competitive Edge of your product or service
0.12
F. Ease of access to the Market
0.10
G. Customer conservatism
0.06
H.
0.16
Value of the Accessible Market (VAM)
I.
Anticipated profit margins
0.08
J.
Funding of the project
0.08
Σ weighting factors = 1.00
Resulting Σ 0-10
SMEInnov8gate® Tools
IP Tool
Technology issues (state of readiness,
IP protection, USP) Customer issues
(Acceptance, requirements and focus)
Market issues (accessible market volume,
route to market)
Profits Tool
Standard financial metrics to track
project progress and anticipated profit
margins, Return on Investment, Internal
Rate of Return, Breakeven
Customer Tool
Listening carefully
Understanding fully
Delivering exactly
Useful Tools 2.
IP Health Check
Identification of all IP assets that are subject matter in a transaction
Confirmation of IP status, in force or pending, registered or unregistered
Examine scope of IP rights to ensure that they cover what the company wants to
commercialise
Verify the validity of the IP assets to determine whether they can be upheld under
attack
Check for the existence of any litigation involving the rights
Identification of licences under the rights, or restrictions, impacting on IP value
Identification of any third party right which may prevent commercialisation
Useful Tools 3.
Profit Tools
Standard financial metrics to track project financial progress and anticipated profit
margins
o Return on Investment
o Internal Rate of Return
o Breakeven
o Net Present Value
o IP Value
Useful Tools 4.
Voice of the Customer (VoC)
The "voice of the customer" is a process used to capture the
requirements/feedback from the customer (internal or external) to provide
the customers with the best in class service/product quality. This process is all
about being proactive and constantly innovative to capture the changing
requirements of the customers with time.
Useful Tools 4.
Voice of the Customer (VoC)
The "voice of the customer" is the term used to describe the stated and unstated needs or requirements of the customer. The voice of the customer can
be captured in a variety of ways: Direct discussion or interviews, surveys,
focus groups, customer specifications, observation, warranty data, field
reports, complaint logs, etc.
This data is used to identify the quality attributes needed for a supplied
component or material to incorporate in the process or product.
Definition from the iSix Sigma website
Pre company registration support
package

Intellectual Property Protection

COAP or similar commercial/exploitation assessment

Exploring commercial feasibility, proof of concept and
market grants

Company incorporation procedures
Financial Support Package worth in the region of
£10,000 to £35,000
Post company registration support
package







IP Patent costs (up to national phase)
Provision of Company Directors and Company Secretary
Preparation of Venture Capital ‘elevator pitches’, funding
and grant applications
Business Plan Writing
Legal support and document retention
R&D Facilities/Laboratories/Offices
Asset Management
Financial Support Package in the region of
£30,000 to £75,000
Post company registration support
package
Use of University Facilities


R&D Facilities/Laboratories/Offices
1% equity per £5,000 of charge i.e. £10,000 per
annum for a laboratory equates to 2% equity
Teaching Relief Scheme

Teaching relief at 1% equity per £5,000 of FEC of
replacement i.e. £25,000 for 2 days per week for a year
equates to 5% equity
Case Study – Exilica Limited
Case Study – Exilica Limited Gate 2
Dimension
Score
Weighted
Score
Summary recommendations for next gate
A Uniqueness of technology
4
0.52
File PCT application after 12 months of UK priority date
B Readiness of technology
2
0.16
Validate internal characterisation of the performance of the
particles by external analysis company
C NPI Team
4
0.40
Recruit Managing and Financial Directors for the company
D Intensity of competition
6
0.54
Monitor the changes to 4 or 5 companies with 2 similar
technologies, each with inferior characteristics
E Competitive edge of product
6
0.72
Technical performance needs refining and optimisation to
maintain USPs
F Ease of access
5
0.50
Five major customers need attention to develop products.
MD to pursue these leads
G Customer conservatism
7
0.42
Control and manage expectations of customers to new and
emerging technology - ongoing
H Value of accessible market
8
1.28
Four market areas have been analysed and show substantial
potential , refine expectations
I Anticipated profit margins
6
0.48
Confirm following the process intensification and up-scaling
development phase
J Funding of the project
4
0.32
Development stage is covered by grant funds, need to
prepare the business for A stage venture capital injection of
equity - priority
Total
52
5.34
Case Study - Exilica Limited gate 4
Dimension
Score
Weighted
Score
Summary recommendations for next gate
A Uniqueness of technology
6
0.78
Continue with patents and trade marks to be registered
B Readiness of technology
8
0.64
Technology is ready for market. Process up scale
refinements to be completed
C NPI Team
8
0.80
Recruit agents and distributors
D Intensity of competition
7
0.63
Well financed start-up company released a similar product
backed by bundle of patents. Confirm our superior USPs to
customers
E Competitive edge of product
7
0.84
Technical performance USPs identified and cost to produce
in bulk confirmed as competitive
F Ease of access
8
0.80
Confirm no legal , political, health, safety or environmental
issues would prevent sales globally
G Customer conservatism
7
0.42
Aggressively drive new markets in light of global recession
H Value of accessible market
10
1.60
Target the five market areas which have been analysed and
show substantial potential
I Anticipated profit margins
6
0.48
Drive up profit margins from toll manufacture
J Funding of the project
9
0.72
Prepare for B share capital injection and revenue from sales
Total
76
7.71
Case Study - Exilica
Leadership
Interim MD, Financial Director, Grant
support
Space
Free laboratory space for 3 years
Two days per week buy-out of academic
Training
Medici Fellowship Programme, Mini MBA
Support
Investor pitch, £500,000, business
planning
Customers
25 contacts, research sales,
Joint Development
Networking
International conferences and trade shows
What success looks like
• Market Capt
• Securities in issue
• Sector
£24,000,000
38,508,895
Wholesale of Electrical
Household Appliances
Thank you for Listening
Question and Answer session