Facebook Social
Photo Contest
Mechanics Of Facebook
Contest
Photo contest: Mùa Hè Yêu Thương
Time: 14.06.2013-14.07.2013
•Facebook Users share one photo
with small description
•Competitors call their friends to like
their submission
•The result base on the number of
Like of each submission
•Result announcement on
14.07.2013
Key Visual
Mechanics Of Facebook
Contest
Step 1
Facebook Users like
Sharp VN page
Step 2
He/she fill in the
registration form
Step 3
He/she agrees with
the terms and
conditions
Step 6
Step 7
Request competitors
to public their
submission
Photos are voted by
other Facebook Users
(have to like Sharp
VN page)
Step 5
Step 8
He/she write a small
description for the
photo
Competitors call their
friends to like their
photos
Step 4
He/she uploads
his/her photo from
computer or
Facebook account
Step 9
Announce the result
on 14.07.2013
Process Of The Contestants
Non-fans are
required to Like the
page before they
submit or vote
Nonfan View
Process Of The Contestants
Fan View
After Like SHARP Facebook
Fanpage, fans will see other
submission
Result
Prizes
Terms & Conditions
Fans click in Register
section to submit their
photos
Process Of The Contestants
Submission Form
After fans click the
Register box, they can see
the form of submission
Upload photos
area
Personal
information
Personal statement
(~ 50 words)
Process Of The Contestants
Contestants can share
their submission on the
wall through the app
anytime to grab more
attention
Term and condition for The Contestants
Process Of The Contestants
Admin Checking
Submissions will be checked by SHARP
before they are offically submitted on
SHARP Facebook fanpage
Process Of The Contestants
Submit
Successfully
Their submissions
will appear as in
the Fan view
page. When
Facebook users
click the photos,
it will
automatically
zoom in.
Process Of The Contestants
Inviting Friends
Contestants are
encouraged to invite
their friends to
participate the contest
by voting or making
their own submission
Process Of The Contestants
Sharing
Option
Contestants can
comments on
the photo of
other submission
Weekly
Announcement
Every week, Sharp
will announce a
winner for getting
most increasing
likes in that week
( throughout 4
weeks of the
contest )
Real Simulated App Test
• www.facebook.com/sharptest/
• This is the beta test of this app and can work
like a real contest.
• Users are required to like before entering the
contest.
Example Submissions
Example Submissions
Example Submissions
Prizes (reference)
Based on the number of Like
Submission with highest Likes get the total prize
Highest points: TV LCD SHARP LC-32LE340M (6,700,000 vnd)
5 following: A combo of ricecooker KS-19EV"MV"and jarpot (KPA16SV) (930,000+700,000 = 1,630,000 vnd x5)
Prize of SHARP for the most creative submission: A portable CD
player GX-M10H (5,200,000 vnd) – Picked by Sharp
Weekly prize: gift away of SharpVN. (the most increasing Likes in
a week):
Total prizes
cost:
20,050,000 vnd
Demo page view
for Prizes
Demo Weekly Prize
Weekly Prize will be announced on
Friday of every week during the
contest.
Communication Framework
Facebook seeding:
post on
recommended
Facebook page to
spread out the
information about
the contest
Facebook ads: ad
banner on
Facebook to attract
non-fan Facebook
users
Facebook fan page
management: 3
posts/day and keep
interaction with
customers, fans of
Sharp
Sharp
VN
Facebook
Seeding Post
01 GIẢI NHẤT
Bài nhiều Like nhất
TV SHARP 32”LCD
01 GiẢI ĐẶC BIỆT
Bài thi sáng tạo nhất
Máy CD xách tay cá tính
05 GiẢI PHỤ
Bài có Like cao
tiếp theo
Combo nồi cơm
điện và bình thủy
04 GiẢI TUẦN
Bài năng động nhất
trong tuần
Các bạn ơi, hiện nay SHARP có tổ
chức một chương trình là MÙA HÈ
YÊU THƯƠNG trên Facebook
SHARP Viet Nam từ ngày 14/06/2013
đến ngày 14/07/2013.
Thể lệ cuộc thi: Các bạn đăng kí và
gửi ảnh của các thành viên trong gia
đình (hoặc chính bạn) với các sản
phẩm SHARP và thêm lời bình cho
bức ảnh (~50 từ).
Hãy tham dự cuộc thi ngay hôm nay
để có cơ hội nhận các giải thưởng
hấp dẫn.
Hãy thể hiện đam mê nghệ thuật
nhiếp ảnh của mình và giành chiến
thắng với cuộc thi SHARP “Mùa Hè
Yêu Thương”. Tham gia ngay từ hôm
nay.
Mọi chi tiết xem thêm tại Facebook
SHARP Vietnam và www.sharp.vn
Facebook Ads
Facebook Ads Banner
Tham gia Mùa Hè Yêu
Thương ngay hôm nay
để nhận những phần
quà từ SHARP
-Possible Categories
• Activities: Cooking, Event Planning,
Food & Dining, Literature/Reading
•Business/Technology: Real Estate,
Small Business Owners
•Family Status: Parents
•Interest: Beer/Wine/Spirits,
Entertainment(TV), Helth&Wellbeing,
Home&Garden, Pets
•Movie/Film
•Music
•Retail/Shopping: Beauty Products
Web banner demo
Communication Framework
Interaction with
customers: get
feedback, response
from customers to
address their needs
Sharp
Brand, sales: attract
people’s
awereness, rise the
sales
VN
Fans, advocates:
increase fans
through the contest
RECOMMENDED FACEBOOK FAN PAGES
No
Facebook page
URL
Fan base
Content theme
1
Nhat ky
http://www.facebook.
com/nhatky
901K
Emotion, daily news,
entertainment
430K
Inspirational quotes,
funny stories,
entertainment
459K
Love stories, funny
stories,
entertainment
331K
Inspirational stories,
entertainment
550K
Inspirational stories,
entertainment
2
http://www.facebook.
Nhung cau noi bat
com/nhungcaunoibat
hu
hu
3
www.facebook.com/h
oidocthan
4
5
Hoi doc than
http://www.facebook.
Hoi Tho va Nu Cuoi com/hoithovanucuoi20
11
Hay noi nhung loi
yeu thuong
https://www.facebook.
com/Loi.Cua.Trai.Tim
EXPECTED OUTCOME
No
Item
KPI
1
Facebook fan base
Reach 12,000 fans
2
Facebook fan page
3 posts/day
3
Facebook ads
3,000 clicks