AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
The Integrated Charging and Policy Control
Route to Data Monetization
Amdocs Revenue Management
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
The Data Explosion
More
Connected
Devices
More
Smartphone
traffic
> 5B devices + M2M
up 42x
Personalization
Network Granularity
More Content
/ Apps
OTT Revenue models
* Cisco Visual Networking Index (VNI)
Global Mobile Data Forecast, 2009–2014
3,900% increase in mobile data traffic from 2009-2014*
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
The Mobile Data Surge
Mobile data traffic will double every year through 2014
Smartphone
Source:
Cisco Visual Networking Index
(VNI) 2010 forecast
=
x24
Handheld Gaming
Console
=
x60
Tablet
=
x122
Mobile Phone
Projector
=
x300
Laptop
=
x515
 Video will contribute two-thirds of the traffic
 70% of traffic will be generated by laptops and other portable devices
 By 2014, non-smart phones will contribute only 4% of the total traffic
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Speed
Volume
From Unlimited to tiered pricing schemes
Combined Volume & Speed
Broadband on Mobile Data Plans
Youth
1Mbps
2Mbps
7.2Mbps
14.4Mbps
21Mbps
$29
$22.42
$37
$69
$83
$99
Download Speed Up to
1.5Mbps
1Mbps
2Mbps
7.2Mbps
14.4Mbps
21Mbps
Upload Speed Up to
384Kbps
384Kbps
512Kbps
1.5Mbps
5.76Mbps
5.76Mbps
50GB
30GB
Monthly Subscription
Upload Speed Up to Monthly Free
Local Bundled Usage
Excess Charges
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50GB
$0.001 / 2KB (min. of $0.005 / session)
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Most operators are planning to launch tiered pricing
plans in the next 6-12 months
Is tiered pricing being planned for launch in the next 6-12 months?
22%
No
8%
11%
78%
Yes
92%
89%
0%
10%
20%
N=30
30%
40%
APAC
50%
Europe
60%
70%
80%
90%
100%
North America
The majority of respondents from all three regions are planning to offer tiered pricing in
the next 6-12 months
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Towards Smart Capping
Le Cat
 Streaming
allowed 6pm-6am
Le Wild Cat
Le Tiger
Le Lion
 Any application
including P2P
and tethering
 No P2P
 Any application
 No tethering
 P2P allowed 6pm6am
 1GB
 3GB
 10GB
 25GB
 Upload speed up
to 3Mbps
 Upload speed up
to 5Mbps
 Upload speed up
to 7Mbps
 Upload speed up
to 15Mbps
 No P2P
 No tethering
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€15
€ 25
€ 35
€ 59
Thereafter € 2 per day
Thereafter € 1 per day
Thereafter € 1 per day
Thereafter back to 2.5G
speed in time of
congestions
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Are you being requested by marketing to enable
innovative data plans?
Are you being requested by marketing to enable innovative data plans?
11%
No
17%
22%
89%
Yes
83%
78%
0%
10%
20%
N=30
30%
APAC
40%
50%
Europe
60%
70%
80%
90%
North America
The majority of service providers from APAC, Europe and North America say that
commercialization of data plans are driven by their marketing departments
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100%
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Integration of
Policy and
ChargingEnables new
Monetization
Models
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
The Evolution of Data Services
Existing Solutions
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Family Account
2GB for $20
2GB for $20
Bandwidth:
up to 2 Mbps
For iPad
Up to 7.1 Mbps
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5GB for 65$
Split between family members
Individual Quotas:
Parents: 30GB,
2 Kids: 10 GB each
Bandwidth QOS:
Parents: up to 4Mbit/s
Kids: 2 Mbps
Move to Pre-Pay if exceeded
Block P2P services
© 2011 – Proprietary and Confidential Information of Amdocs
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
The Evolution of Data Services
Existing Solutions
The Future
of Data
Services
Family
Account
5GB for 20$
5GB for 20$
Bandwidth:
up to 2 Mbps
Across Multiple
Devices
4G / LTE
3G
WiFi
PSTN
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Operators demand for integrated policy and charging
solution is overwhelming
Do you see a need for policy and charging integration?
No 11%
Yes
33%
89%
0%
50%
N=30
100%
100%
North America
67%
150%
Europe
200%
250%
300%
APAC
 Globally the need for integrated policy and charging by operators is overwhelming
 APAC operators are displaying some resistance but that could be because of lack of understanding of the potential
 Market education and thought leadership by Amdocs in APAC will be helpful
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Have you tried integrating charging and policy?
Have you tried integrating charging and policy?
No
67%
Yes
92%
100%
22% 8%
0%
50%
N=30
100%
North America
150%
Europe
200%
250%
APAC
 The majority of service providers report that they have not tried integrating charging and policy
 Those who said they have, also noted that it was not successful
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300%
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Amdocs & Bridgewater
Redefining the Data Experience
BSS
Amdocs & Bridgewater
Customer
Management
Self Service
Bridging the Network and BSS to Deliver
a Superior Data Experience
 Uniquely couple granular network
information and subscriber policies with
state-of-the-art real-time charging
capabilities
 Offer a complete solution enabling
service providers to achieve market
differentiation through personalized,
advanced data monetization business
models
 Achieve faster time to market by
streamlining BSS processes and
eliminating data inconsistencies
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Provisioning
Subscriber Data &
Policies
SPR
SPR
PCRF
Packet Core
Data GW
Radio Access NW
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DPI
User Equipment
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Service Monetization Examples
5GB for $30
5GB for $30
5GB for $30
Overall Cap
Split between networks
Data Type Limitation
 3G Network usage - 1GB
 Video- 2GB limit
 4G Network usage - 4GB
 P2P – 1GB limit
Pay as you go if exceeded
Get lower priority on
network if exceed
Block data type
usage if exceed
5GB for $30
5GB for $30
5GB for $30
Split between family members
Content Limitation
Peak / Off-Peak hours
 Parents: 3GB
 Unlimited Facebook,
 2 kids: 1GB each
 Limit 1GB –YouTube etc.
Move to Pre-Pay if exceed
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Compress videos if exceed
 8am-5pm count usage,
other hours do not count
Reduce bandwidth if exceed
© 2010 – Proprietary and Confidential Information of Amdocs
AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Monetization Models
Partner Agreements – Revenue Share
Revenue share agreement
Complementary add-ons
Monetization adds-on
QoS
Step up,
step down
Bandwidth
on demand
Tiered packages parameters
Qos
Speed,
Latency
Quota \ Usage
Time,
Credit,
Volume
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Multi dimensional characteristics
Device Type
iPhone,
iPad,
Laptop,
eReader…
Traffic \ service type
Video, VOIP,
Tethering,
P2P,
Facebook…
Service Location
Home \
Office
Zone,
Roaming…
Network Status
Congestion
Customer Info setting hierarchies and priorities
Business,
VIP,
Family,
Gov…
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Premium QoS for OTT Providers
“HD Button”
HD Video Streaming
Offer the customer to
view a piece of content
in a higher quality
guaranteed
Current Price Tag
Price for reservation
“HD” bottom, price
can be determined
dynamically upon:
1. Network congestion
2. Demand for the
content
Define your reservation
Submit
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
What type of data plans are you thinking of offering?
What type of data plans are you thinking offering?
11%
Offering QOS boost for
business users
accessing business apps
28%
22%
45%
Data plans shared
between several family
members
82%
75%
70%
Data plans shared
between several devices
(e.g. tablet, smartphone)
92%
85%
0%
10%
20%
30%
APAC
40%
Europe
50%
60%
70%
80%
90%
100%
North America
The majority of respondents from all three regions are looking most to Data plans share between
several devices followed by Data plans shared between several family members
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Questions…
How many HD movies can you
view with a 5GB / month package?
What minimum bandwidth shall
you subscribe to for your
FaceTime video calls?
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
The Next Step - Value Based Pricing
Unlimited Plans
(e.g. $30 all you can eat)
Small % users consume
the most bandwidth
Tiered Pricing Based on Quota
(e.g. 1GB / 5GB / 10GB)
MB/GB is not intuitive
to customers
Value Based Pricing
Advanced Tiered Pricing
Based on Value
Base package with
content add-ons
(e.g. Movie / games package)
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
From Data Access to Data Experience
Data monetization strategies are slowly shifting from providing simple access
to data to providing the best user experience and enhanced capabilities
Advanced monetization schemes require integrated charging and policy capabilities
Quality of
Service
Experience
Bundled
Tiered
Value
based
Quota
based
Unlimited
Access
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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION
Thank you
Shahar Yaacobi
Shahar.yaacobi@amdocs.com
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