ATLONA TECHNOLOGY Technical Support/Customer Service Training ORANGE IGUANA?! BOTH MALE AND FEMALE IGUANAS DEVELOP AN ORANGE COLORATION DURING MATING SEASON TO DISPLAY DOMINANCE OVER THE REST OF THE PACK. THE ONES THAT ARE THE “ALPHA” OR THE BEST OF THE BEST STAY ORANGE ALL YEAR LONG. Atlona has been in business for 8 years, starting with OEM projects 3.5 years ago, Atlona designed it’s own product market 34 people on staff, with 5 engineers Captured large market share in a variety of markets, such as: Broadcast, Pro AV, Retail and OEM Introduce solid innovative products into the market Atlona provides solutions typically missing in most AV systems ATLONA VS. COMPETITION Atlona has been consistently first to market without sacrificing quality or using the field to test new products Most of our products are priced mid-range compared to similar products from competition Atlona Technologies is a dynamic manufacturing company poised on the leading edge of Audio Video technology. TECHNICAL SUPPORT Technical support services attempt to help the user solve specific problems with a product(s). Educate the customer while trouble shooting. Provide High product knowledge while trouble shooting. Provide a solution for customer in a timely fashion. Be Pro-Active with the customer. Re-establish their confidence in ATLONA products. CUSTOMER SERVICE “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.“ Provide assistance for customer inquires regarding all operations of ATLONA. Direct the customer to the correct department. Ensure High quality customer service. “Treat the Customer how you would like to be treated!” Always Close, By asking if all there questions were answered, and if their all their problems were resolved today. PHONE CALLS AND EMAIL(TECH AND CUSTOMER SERVICE.) Technical Support Customer Service **ALWAYS CHECK ALL VOICE MAILS AND EMAILS THROUGHOUT THE DAY! ESPECIALLY WHEN YOU ARRIVE, AND WHEN YOU DEPART FROM WORK.** REVIEW TECHNICAL/CUSTOMER SERVICE SUPPORT Technical Support Technical support services attempt to help the user solve specific problems with a product(s). Educate the customer while trouble shooting. Customer Service Support Provide assistance for customer inquires regarding all operations of ATLONA. Direct the customer to the correct department. Ensure High quality customer service. “Treat the Customer how you would like to be treated!” Provide a solution for customer in a timely fashion. Re-establish their confidence in ATLONA products. Always Close, By asking if all there questions were answered, and if their all their problems were resolved today. ATLONA TECHNOLOGY Product Training: Over View of AV knowledge and Terms EDID EDID stands for Extended Display Information Data. This is the data contained on each DVI display or HDMI sink. The source device checks the display’s DVI or HDMI port for the presence of an EDID prom and uses the information inside to optimize the output video and/or audio format. All sink devices compliant to the DVI or HDMI specification must implement EDID. DDC DDC stands for Display Data Channel. In a video system, the vast majority of information flow occurs from a source to a sink where the video and/or audio travels. DDC provides a back channel from the sink to the source to indicate events like hot-plug. In addition, it allows the sink to communicate its display output capabilities back to the originating source device. Without this feature, devices like graphics cards or DVD players would have to guess at what video/audio formats a display would like to see. The DDC specification is currently at rev DDC-CI and is available from VESA (www.vesa.org). HDMI HDMI:HDMI (High-Definition Multimedia Interface) is a compact audio/video interface for transmitting uncompressed digital data.[1] It represents a digital alternative to consumer analog standards, such as radio frequency (RF) coaxial cable, composite video, S-Video, SCART, component video, D-Terminal, or VGA. DVI The Digital Visual Interface (DVI) is a video interface standard designed to provide very high visual quality on digital display devices such as flat panel LCD computer displays and digital projectors. It is designed for carrying uncompressed digital video data to a display. It is partially compatible with the High-Definition Multimedia Interface (HDMI) standard in digital mode (DVI-D), and VGA in analog mode (DVI-A). VGA VGA: Video Graphics Array (VGA) refers specifically to the display hardware first introduced with the IBM PS/2 line of computers in 1987,[1] but through its widespread adoption has also come to mean either an analog computer display standard, the 15-pin D-subminiature VGA connector or the 640×480 resolution itself. While this resolution was superseded in the personal computer market in the 1990's, it is becoming a popular resolution on mobile devices.[2] COMPOSITE COMPOSITE: Composite video is the format of an analog television (picture only) signal before it is combined with a sound signal and modulated onto an RF carrier. It is usually in standard formats such as NTSC, PAL, and SECAM. It is a composite of three source signals called Y, U and V (together referred to as YUV) with sync pulses. Y represents the brightness or luminance of the picture and includes synchronizing pulses, so that by itself it could be displayed as a monochrome picture. U and V represent hue and saturation or chrominance; between them they carry the color information. COMPONENT Component video is a video signal that has been split into two or more components. In popular use, it refers to a type of analog video information that is transmitted or stored as three separate signals. Component video can be contrasted with composite video (NTSC, PAL or SECAM) in which all the video information is combined into a single line-level signal. Like composite, component-video cables do not carry audio and are often paired with audio cables. S-VIDEO Separate Video[1], more commonly known as SVideo, also called Y/C, and sometimes incorrectly [2] referred to as Super Video[3], is an analog video signal that carries video data as two separate signals: luma (luminance) and chroma (color). This differs from composite video, which carries picture information as a single lower-quality signal, and component video, which carries picture information as three separate higher-quality signals. S-Video carries standard definition video (typically at 480i or 576i resolution), but does not carry audio on the same cable. RESULTIONS FOR COMPUTERS RESULUTIONS FOR TELEVISONS High-definition video or HD video refers to any video system of higher resolution than standarddefinition (SD) video, and most commonly involves display resolutions of 1,280×720 pixels (720p) or 1,920×1,080 pixels (1080i/1080p). Standard-definition television (or SDTV) is a television system that has a resolution that meets standards but not considered either or neither enhanced-definition television (EDTV) or highdefinition television (HDTV). 568B CAT5/6 TERMINATION FIBER OPTICS An optical fiber is made up of the core (carries the light pulses), the cladding (reflects the light pulses back into the core) and the buffer coating (protects the core and cladding from moisture, damage, etc.). ATLONA TECHNOLOGY Product Training: Cables PRODUCT CATEGORIES CABLES CABLES HDMI Round Flat Plenum 1.3 & 1.4 Certified ROHS, UL, CL2, 24K Gold plated Connectors. AT14030B-2 AT14032B-1 ATP14029L15 CABLES DVI/Plenum Dual Link DVI Single and Dual Link DVI “Twisted pair” cable construction AT-14010 ATP-14009L-15 UL and CL2 rated High-Density triple shielding for maximum rejection of EMI and RFI ATD-14010L15 CABLES DVI TO HDMI/HDMI TO DVI Bi-Directional 24k Gold Plated UL CL2 Rated Supports 1080p/1920x1200 AT14020-1 CABLES DISPLAYPORT Full digital audio signal, and supports HDCP AND DPCP 24k Gold plated connectors ROHS Rated UL CL2 Certified Supported Resolutions: HDTV (all resolutions up to 1080p) Computer: (all resolutions up to WQXGA 2560x1600) MINI-DISPLAYPORT Max. Resolution: up to 3840x2160 Display Port type: 1.2 the latest . Connects Many New Apple laptop or Desktops to monitors with mini display port CABLES VGA HDTV Compatible ( max resolution 1080p ) PC or MAC Compatible ( max resolution WUXGA 1920x1200) 24k Gold Plated RGB ( VGA ) connectors 10mm PVC jacket CL2 rated ( covered with nylon sleeve ) UL ( CL2 ) and RoHs VGA TO DVI HDTV Compatible ( max resolution 1080p ) PC or MAC Compatible ( max resolution UXGA 1920x1200) 24k Gold Plated RGB ( VGA ) connector 24k Gold Plated RGB ( DVI-A ) connector 10mm PVC jacket CL2 rated ( covered with nylon sleeve ) UL ( CL2 ) and RoHs CABLES VGA - RGBHV(BNC) RGBHV definition: Red, green, blue, horizontal, and vertical sync. HDTV Compatible ( max resolution 1080p ) PC or MAC Compatible ( max resolution 2048 x 2048) Five BNC male to RGB ( VGA ) male 24k Gold Plated BNC connectors 24k Gold Plated RGB connector Usable in opposite direction. RGBHV(BNC) TO VGA. VGA-COMPONENT HDTV Compatible ( max resolution 1080p ) Triple RCA male to RGB male 24k Gold Plated 8-cut RCA connectors 24k Gold Plated RGB connector 9mm PVC jacket CL2 rated ( covered with nylon sleeve ) UL ( CL2 ) and RoHs CABLES COMPONENT COMPOSITE Most common and the most universal connection that can be found in every home theater system. Triple RCA male to Triple RCA male 24k Gold Plated connectors UL standard rated CL 2 standard rated A/V cable is specially designed to transfer analog video signal. 24k Gold Plated connectors composite audio/video cables in our ULTRA SERIES have the following advantages: 1) Higher Density Shielding; 2) Higher Purity conductors; 3) Nylon Sleeve; 4) UL CL2 rating. CABLES S-VIDEO Primarily used to interconnect video equipment like S-VHS players, DVD players, TV’s, audio/video receivers, cable and satellite receivers and any other type of equipment that can use this connection. UL standard rated CL2 standard rated 24K Gold Plated connectors SCART Exclusively for our European customers our top end, SCART to SCART, triple shielded cable with Gold connectors. Ideal for connecting DVD players, VHS players, satellite and cable boxes, LCD's, projectors, Plasma displays, HDTV's and much more. 24k gold plated connectors Oxygen Free Copper conductor cable CABLES SPEAKER AUDIO FLAT ROUND 10,12,14,16 GUAGE COPPER FREE Optical Coaxial Analog Stereo Sub Woofer 6-Channel Audio Cable Coaxial Analog Stereo CABLES Speaker Subwoofer 6-Channel Optical CABLES PRO AUDIO XLR TO XLR CABLES 8-CHANNEL SNAKE CABLES SPEAKON CABLES ADAPTERS ATLONA TECHNOLOGY PRODUCT TRAINING: Adapters and Connectors ADAPTERS AND CONNECTORS HDMI AND DVI 24k Gold Plated DVI-D High-Purity singlestrand Copper conductors 100% Aluminum/Mylar shield 2 Nuts on the each DVI side of the adapter to secure adapter to the cable ADAPTERS AND CONNECTORS DISPLAYPORT/MINI DISPLAY PORT Display Port type: 1.2 the latest designed for connecting Apple Computers/Monitors to Dell/HP Computers/Monitors. 1920x1200 or 1080p3840x2160 ADAPTERS AND CONNECTORS VGA Panel Mount screw threads VGA female to VGA female High Quality, VGA coupler. 15-pin (female) to 15-pin (female). COMPONENT Gold Plated Triple RCA female to Triple RCA female Color coded to Red/Green/Blue (RGB) Gold RCA coupler. RGB style. Triple RCA (female) to triple RCA (female) ADAPTERS AND CONNECTORS BNC Atlona's BNC connector is a perfect solution for those who want to make custom cables. Great quality gold plated BNC connector is designed to work with any type of RG6, RG59 or RG58 wire. Solder Type Gold Plated 24K Gold Plated Connector RCA High Quality. Gold RCA coupler. Triple RCA (female) to RCA (female) Gold Plated Triple RCA female to Triple RCA female ATLONA TECHNOLOGY PRODUCT TRAINING: ACCESSORIES ASSCESSORIES SPEAKER/VIDEO WALL PLATES HDMI / Single & Dual COMPONENT With Audio SPEAKERS LCD & PLASMA CEILING MOUNTS ASSCESSORIES LCD & PLASMA MOUNTS Projector Mount Stand ASSCESSORIES Power Plugs Power Cords Remotes ATLONA TECHNOLOGY PRODUCT TRAINING: Switchers/Splitters/Amplifiers SWITCHERS, SPLITTERS, AMPLIFIERS SWITCHERS, SPLITTERS, AMPLIFIERS HDMI 3D CAPABLE HDMI 1.3 HDCP COMPLIANT SUPPORT 1080P CAN RUN OFF CAT5/6 EXTENDERS. PASSIVE AND ACTIVE MATRIX CAPABLE SWITCHERS, SPLITTERS, AMPLIFIERS DVI Support High Resolution up to 1920x1200 Audio capable Matrix capable SWITCHERS, SPLITTERS, AMPLIFIERS VGA Passes High resolutions 1600x1200 With or Without Audio Matrix able RGBHV BNC Connections available Compatible Formats: RGBHV, YPrPb, RGB, Composite SWITCHERS, SPLITTERS, AMPLIFIERS COMPONENT Support High Definition up to 1080p Digital Audio Compatible with PAL, SECAM AND NTSC. COMPOSITE High Video Bandwidth! Carries signal to very long distances. Compatible with PAL, SECAM AND NTSC. Audio available as well Matrix able Matrix able SWITCHERS, SPLITTERS, AMPLIFIERS S-VIDEO Very high resolutions up to 1080p Matrix able BNC High Band Width BNC Female connections SWITCHERS, SPLITTERS, AMPLIFIERS 3g/HD/SD SDI High Band Width Synchronizes input and output Audio support available SWITCHERS, SPLITTERS, AMPLIFIERS MINI DISPLAY PORT Supports resolutions up to 2560 x 1600 Supports EDID switching and settings Audio with USB SWITCHERS, SPLITTERS, AMPLIFIERS ATLONA TECHNOLOGY Product Training: Extenders EXTENDERS HDMI AND DVI PASSIVE AND ACTIVE EXTEND WITH CAT5/6/7 HIGH RESULTION UP TO 1080P LONG DISTANCE RUNS AUDIO AVAILABLE EXTENDERS VGA PASSIVE AND ACTIVE EXTENDS RESULTIONS UP TO 1920X1200 AUDIO AVAILABLE EXTENDERS COMPONENT PASSIVE AND ACTIVE Supports component composite video and L/R stereo audio Long Transmission distances AUDIO CAPABLE COMPOSITE PASSIVE AND ACTIVE EXTENDS VIDEO TO LONG RUNS AUDIO CAPABLE EXTENDERS 3G/HD/SD SDI RS232 Long distance up to 10 KM. L-C Type fiber optic High Resolutions Extend RS232 signal up to 825 ft. EXTENDERS Mini Display Port Extends Mini display port up to long distances. Supports High Resolution FIBER FIBER EXTENTION AVAILABLE TO! VGA, DVI, 3GSDI, AND Much more! ATLONA TECHNOLOGY Product Training: Converters and Scalers CONVERTERS AND SCALERS PC TO TV Display VGA signal to TV’S High resolutions up to 1080p Wireless and Wired Audio available Scales Picture PAL AND NTSC Convert PAL to NTSC or NTSC to PAL Supports High resolution Scales pictures All sorts of connections CONVERTERS AND SCALERS AUDIO ONLY Mini Display Port Convert optical to coaxial Convert analog to digital Converts DVI signal to Mini Display Port Converts HDMI to Mini display port Scales picture. CONVERTERS AND SCALERS HDMI DVI Converts and scales different signals to HDMI. Passive and Active Supports High Resolution up to 1080p Converts and scales different signals to DVI. Supports High Resolutions CONVERTERS AND SCALERS VGA COMPONENT SUPPORTS HIGH RESULTION CONVERTS DIFFERENT SIGNALS TO VGA AUDIO CAPABLE SUPPORTS HIGH RESULTION CONVERTS DIFFERENT SIGNALS TOCOMPONENT AUDIO CAPABLE CONVERTERS AND SCALERS 3G/HD/SD-SDI Supports 1080P HDCP compliant on some models* Extremely fast conversion ATLONA TECHNOLOGY Product Training: Wireless Products WIRELESS Supports Resolution up to 720 P Extends Wireless 30 ft Passes VGA or HDMI with Audio ATLONA TECHNOLOGY Product Training: 3D Capable/Signal Generators/Display 3D CAPABLE 3D HDMI SUPPORTS 3D CONTENT Passive and Active High resolution and quality SIGNAL GENERATOR GENERATOR Atlona Technologies AT3GSDI500 3G/HD/SD-SDI Pattern Generator is an advanced SDI pattern generator with multiformat (3G/HD/SD) and multi-pattern support. Besides still and moving video test patterns, other features such as audio (SMPTE-291M) are also provided. DISPLAY DISPLAY SUPPORTS 1080P EDID MEMORY HDMI 1.3B BUILT IN SPEAKER THANK YOU! WWW.ATLONA.COM