ATLONA TECHNOLOGY
Technical Support/Customer Service Training
ORANGE IGUANA?!
BOTH MALE AND FEMALE IGUANAS DEVELOP AN ORANGE COLORATION
DURING MATING SEASON TO DISPLAY DOMINANCE OVER THE REST OF THE
PACK. THE ONES THAT ARE THE “ALPHA” OR THE BEST OF THE BEST STAY
ORANGE ALL YEAR LONG.
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Atlona has been in business for 8 years, starting with OEM
projects
3.5 years ago, Atlona designed it’s own product market
34 people on staff, with 5 engineers
Captured large market share in a variety of markets, such
as: Broadcast, Pro AV, Retail and OEM
Introduce solid innovative products into the market
Atlona provides solutions typically missing in most AV
systems
ATLONA VS. COMPETITION
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Atlona has been consistently first to market without
sacrificing quality or using the field to test new products
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Most of our products are priced mid-range compared to
similar products from competition
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Atlona Technologies is a dynamic manufacturing company
poised on the leading edge of Audio Video technology.
TECHNICAL SUPPORT
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Technical support services attempt to help the user solve
specific problems with a product(s).
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Educate the customer while trouble shooting.
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Provide High product knowledge while trouble shooting.
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Provide a solution for customer in a timely fashion.
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Be Pro-Active with the customer.
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Re-establish their confidence in ATLONA products.
CUSTOMER SERVICE
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“Customer service is a series of activities designed to enhance
the level of customer satisfaction – that is, the feeling that a
product or service has met the customer expectation.“
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Provide assistance for customer inquires regarding all
operations of ATLONA.
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Direct the customer to the correct department.
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Ensure High quality customer service.
“Treat the Customer how you would like to be treated!”
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Always Close, By asking if all there questions were answered,
and if their all their problems were resolved today.
PHONE CALLS AND EMAIL(TECH AND CUSTOMER SERVICE.)
Technical Support
Customer Service
**ALWAYS CHECK ALL VOICE MAILS AND EMAILS
THROUGHOUT THE DAY! ESPECIALLY WHEN YOU
ARRIVE, AND WHEN YOU DEPART FROM WORK.**
REVIEW TECHNICAL/CUSTOMER SERVICE SUPPORT
Technical Support
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Technical support services
attempt to help the user solve
specific problems with a
product(s).
Educate the customer while
trouble shooting.
Customer Service Support

Provide assistance for customer
inquires regarding all operations of
ATLONA.

Direct the customer to the correct
department.

Ensure High quality customer service.
“Treat the Customer how you would like
to be treated!”
Provide a solution for customer
in a timely fashion.


Re-establish their confidence in
ATLONA products.
Always Close, By asking if all there
questions were answered, and if their
all their problems were resolved today.
ATLONA TECHNOLOGY
Product Training: Over View of AV knowledge and
Terms
EDID
EDID stands for Extended Display Information Data.
This is the data contained on each DVI display or
HDMI sink.
 The source device checks the display’s DVI or HDMI
port for the presence of an EDID prom and uses the
information inside to optimize the output video
and/or audio format. All sink devices compliant to
the DVI or HDMI specification must implement
EDID.
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DDC
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DDC stands for Display Data Channel. In a video
system, the vast majority of information flow occurs
from a source to a sink where the video and/or audio
travels. DDC provides a back channel from the sink
to the source to indicate events like hot-plug. In
addition, it allows the sink to communicate its
display output capabilities back to the originating
source device. Without this feature, devices like
graphics cards or DVD players would have to guess at
what video/audio formats a display would like to see.
The DDC specification is currently at rev DDC-CI
and is available from VESA (www.vesa.org).
HDMI
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HDMI:HDMI (High-Definition Multimedia
Interface) is a compact audio/video interface for
transmitting uncompressed digital data.[1] It
represents a digital alternative to consumer analog
standards, such as radio frequency (RF) coaxial cable,
composite video, S-Video, SCART, component video,
D-Terminal, or VGA.
DVI
The Digital Visual Interface (DVI) is a video
interface standard designed to provide very high
visual quality on digital display devices such as flat
panel LCD computer displays and digital projectors.
 It is designed for carrying uncompressed digital video
data to a display. It is partially compatible with the
High-Definition Multimedia Interface (HDMI)
standard in digital mode (DVI-D), and VGA in analog
mode (DVI-A).
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VGA
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VGA: Video Graphics Array (VGA) refers
specifically to the display hardware first introduced
with the IBM PS/2 line of computers in 1987,[1] but
through its widespread adoption has also come to
mean either an analog computer display standard,
the 15-pin D-subminiature VGA connector or the
640×480 resolution itself. While this resolution was
superseded in the personal computer market in the
1990's, it is becoming a popular resolution on mobile
devices.[2]
COMPOSITE
COMPOSITE: Composite video is the format of an
analog television (picture only) signal before it is
combined with a sound signal and modulated onto
an RF carrier.
 It is usually in standard formats such as NTSC, PAL,
and SECAM. It is a composite of three source signals
called Y, U and V (together referred to as YUV) with
sync pulses. Y represents the brightness or luminance
of the picture and includes synchronizing pulses, so
that by itself it could be displayed as a monochrome
picture. U and V represent hue and saturation or
chrominance; between them they carry the color
information.
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COMPONENT
Component video is a video signal that has been
split into two or more components. In popular use, it
refers to a type of analog video information that is
transmitted or stored as three separate signals.
 Component video can be contrasted with composite
video (NTSC, PAL or SECAM) in which all the video
information is combined into a single line-level
signal. Like composite, component-video cables do
not carry audio and are often paired with audio
cables.
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S-VIDEO
Separate Video[1], more commonly known as SVideo, also called Y/C, and sometimes incorrectly [2]
referred to as Super Video[3], is an analog video signal
that carries video data as two separate signals: luma
(luminance) and chroma (color).
 This differs from composite video, which carries
picture information as a single lower-quality signal,
and component video, which carries picture
information as three separate higher-quality signals.
S-Video carries standard definition video (typically at
480i or 576i resolution), but does not carry audio on
the same cable.
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RESULTIONS FOR COMPUTERS
RESULUTIONS FOR TELEVISONS
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High-definition video or HD video refers to any
video system of higher resolution than standarddefinition (SD) video, and most commonly involves
display resolutions of 1,280×720 pixels (720p) or
1,920×1,080 pixels (1080i/1080p).
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Standard-definition television (or SDTV) is a
television system that has a resolution that meets
standards but not considered either or neither
enhanced-definition television (EDTV) or highdefinition television (HDTV).
568B CAT5/6 TERMINATION
FIBER OPTICS
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An optical fiber is made up of the core (carries the
light pulses), the cladding (reflects the light pulses
back into the core) and the buffer coating (protects
the core and cladding from moisture, damage, etc.).
ATLONA TECHNOLOGY
Product Training: Cables
PRODUCT CATEGORIES
CABLES
CABLES
HDMI
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Round
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Flat
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Plenum
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1.3 & 1.4 Certified
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ROHS, UL, CL2, 24K Gold
plated Connectors.
AT14030B-2
AT14032B-1
ATP14029L15
CABLES
DVI/Plenum Dual Link DVI
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Single and Dual Link
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DVI “Twisted pair” cable
construction
AT-14010
ATP-14009L-15
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UL and CL2 rated
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High-Density triple
shielding for maximum
rejection of EMI and RFI
ATD-14010L15
CABLES
DVI TO HDMI/HDMI TO
DVI
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Bi-Directional
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24k Gold Plated
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UL CL2 Rated
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Supports 1080p/1920x1200
AT14020-1
CABLES
DISPLAYPORT
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Full digital audio signal, and supports HDCP
AND DPCP
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24k Gold plated connectors
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ROHS Rated
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UL CL2 Certified
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Supported Resolutions: HDTV (all resolutions
up to 1080p) Computer: (all resolutions up to
WQXGA 2560x1600)
MINI-DISPLAYPORT
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Max. Resolution: up to 3840x2160
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Display Port type: 1.2 the latest
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Connects Many New Apple laptop or
Desktops to monitors with mini display port
CABLES
VGA
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HDTV Compatible ( max
resolution 1080p ) PC or MAC
Compatible ( max resolution
WUXGA 1920x1200) 24k Gold
Plated RGB ( VGA ) connectors
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10mm PVC jacket CL2 rated (
covered with nylon sleeve ) UL (
CL2 ) and RoHs
VGA TO DVI
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HDTV Compatible ( max
resolution 1080p ) PC or
MAC Compatible ( max
resolution UXGA 1920x1200)
24k Gold Plated RGB ( VGA )
connector 24k Gold Plated
RGB ( DVI-A ) connector
10mm PVC jacket CL2 rated
( covered with nylon sleeve )
UL ( CL2 ) and RoHs
CABLES
VGA - RGBHV(BNC)
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RGBHV definition: Red, green, blue,
horizontal, and vertical sync.
HDTV Compatible ( max resolution
1080p ) PC or MAC Compatible ( max
resolution 2048 x 2048) Five BNC male to
RGB ( VGA ) male 24k Gold Plated BNC
connectors 24k Gold Plated RGB
connector
Usable in opposite direction.
RGBHV(BNC) TO VGA.
VGA-COMPONENT
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HDTV Compatible ( max
resolution 1080p ) Triple RCA male
to RGB male 24k Gold Plated 8-cut
RCA connectors 24k Gold Plated RGB
connector
9mm PVC jacket CL2 rated ( covered
with nylon sleeve ) UL ( CL2 ) and
RoHs
CABLES
COMPONENT
COMPOSITE
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Most common and the most universal
connection that can be found in every
home theater system.
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Triple RCA male to Triple RCA male 24k
Gold Plated connectors
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UL standard rated CL
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2 standard rated
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A/V cable is specially designed to
transfer analog video signal.
24k Gold Plated connectors
composite audio/video cables in our
ULTRA SERIES have the following
advantages: 1) Higher Density
Shielding; 2) Higher Purity
conductors; 3) Nylon Sleeve; 4) UL CL2
rating.
CABLES
S-VIDEO
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Primarily used to interconnect video
equipment like S-VHS players, DVD
players, TV’s, audio/video receivers, cable
and satellite receivers and any other type
of equipment that can use this
connection.
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UL standard rated CL2 standard rated
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24K Gold Plated connectors
SCART
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Exclusively for our European customers
our top end, SCART to SCART, triple
shielded cable with Gold connectors.
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Ideal for connecting DVD players, VHS
players, satellite and cable boxes, LCD's,
projectors, Plasma displays, HDTV's and
much more.
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24k gold plated connectors Oxygen Free
Copper conductor cable
CABLES
SPEAKER
AUDIO
FLAT
 ROUND
 10,12,14,16 GUAGE
 COPPER FREE
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Optical
 Coaxial
 Analog Stereo
 Sub Woofer
 6-Channel Audio Cable
Coaxial
Analog Stereo
CABLES
Speaker
Subwoofer
6-Channel
Optical
CABLES
PRO AUDIO
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XLR TO XLR CABLES
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8-CHANNEL SNAKE
CABLES
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SPEAKON CABLES
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ADAPTERS
ATLONA TECHNOLOGY
PRODUCT TRAINING: Adapters and Connectors
ADAPTERS AND CONNECTORS
HDMI AND DVI
24k Gold Plated DVI-D
 High-Purity singlestrand Copper
conductors 100%
Aluminum/Mylar shield
 2 Nuts on the each DVI
side of the adapter to
secure adapter to the
cable
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ADAPTERS AND CONNECTORS
DISPLAYPORT/MINI
DISPLAY PORT
Display Port type: 1.2
the latest
 designed for connecting
Apple
Computers/Monitors to
Dell/HP
Computers/Monitors.
 1920x1200 or 1080p3840x2160
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ADAPTERS AND CONNECTORS
VGA
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Panel Mount screw threads
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VGA female to VGA female
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High Quality, VGA coupler. 15-pin
(female) to 15-pin (female).
COMPONENT
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Gold Plated Triple RCA female to Triple
RCA female Color coded to
Red/Green/Blue (RGB)
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Gold RCA coupler. RGB style. Triple RCA
(female) to triple RCA (female)
ADAPTERS AND CONNECTORS
BNC
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Atlona's BNC connector is a
perfect solution for those who
want to make custom cables.
Great quality gold plated BNC
connector is designed to work
with any type of RG6, RG59 or
RG58 wire.
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Solder Type Gold Plated
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24K Gold Plated Connector
RCA
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High Quality. Gold RCA coupler.
Triple RCA (female) to RCA (female)
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Gold Plated
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Triple RCA female to Triple RCA
female
ATLONA TECHNOLOGY
PRODUCT TRAINING: ACCESSORIES
ASSCESSORIES
SPEAKER/VIDEO WALL PLATES
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HDMI / Single & Dual
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COMPONENT
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With Audio
SPEAKERS
LCD &
PLASMA
CEILING
MOUNTS
ASSCESSORIES
LCD & PLASMA
MOUNTS
Projector
Mount
Stand
ASSCESSORIES
Power Plugs
Power Cords
Remotes
ATLONA TECHNOLOGY
PRODUCT TRAINING: Switchers/Splitters/Amplifiers
SWITCHERS, SPLITTERS, AMPLIFIERS
SWITCHERS, SPLITTERS, AMPLIFIERS
HDMI
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3D CAPABLE
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HDMI 1.3
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HDCP COMPLIANT
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SUPPORT 1080P
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CAN RUN OFF CAT5/6 EXTENDERS.
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PASSIVE AND ACTIVE
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MATRIX CAPABLE
SWITCHERS, SPLITTERS, AMPLIFIERS
DVI
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Support High
Resolution up to
1920x1200
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Audio capable
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Matrix capable
SWITCHERS, SPLITTERS, AMPLIFIERS
VGA
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Passes High resolutions 1600x1200
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With or Without Audio
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Matrix able
RGBHV
BNC Connections
available
 Compatible Formats:
RGBHV, YPrPb, RGB,
Composite
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SWITCHERS, SPLITTERS, AMPLIFIERS
COMPONENT
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Support High Definition up to 1080p
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Digital Audio
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Compatible with PAL, SECAM AND
NTSC.
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COMPOSITE
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High Video Bandwidth!
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Carries signal to very long distances.

Compatible with PAL, SECAM AND
NTSC.
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Audio available as well
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Matrix able
Matrix able
SWITCHERS, SPLITTERS, AMPLIFIERS
S-VIDEO
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Very high resolutions up
to 1080p
Matrix able
BNC
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High Band Width
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BNC Female
connections
SWITCHERS, SPLITTERS, AMPLIFIERS
3g/HD/SD SDI

High Band Width

Synchronizes input and
output
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Audio support available
SWITCHERS, SPLITTERS, AMPLIFIERS
MINI DISPLAY PORT

Supports resolutions up
to 2560 x 1600

Supports EDID
switching and settings

Audio with USB
SWITCHERS, SPLITTERS, AMPLIFIERS
ATLONA TECHNOLOGY
Product Training: Extenders
EXTENDERS
HDMI AND DVI

PASSIVE AND ACTIVE
EXTEND WITH
CAT5/6/7
 HIGH RESULTION UP
TO 1080P
 LONG DISTANCE
RUNS
 AUDIO AVAILABLE

EXTENDERS
VGA

PASSIVE AND ACTIVE

EXTENDS RESULTIONS
UP TO 1920X1200

AUDIO AVAILABLE
EXTENDERS
COMPONENT
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PASSIVE AND ACTIVE
Supports component
composite video and L/R
stereo audio
Long Transmission
distances
AUDIO CAPABLE
COMPOSITE
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PASSIVE AND ACTIVE
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EXTENDS VIDEO TO
LONG RUNS
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AUDIO CAPABLE
EXTENDERS
3G/HD/SD SDI
RS232
Long distance up to 10
KM.
 L-C Type fiber optic
 High Resolutions

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Extend RS232 signal up
to 825 ft.
EXTENDERS
Mini Display Port
Extends Mini display
port up to long
distances.
 Supports High
Resolution
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FIBER
FIBER
EXTENTION
AVAILABLE TO!
 VGA, DVI, 3GSDI,
AND Much more!
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ATLONA TECHNOLOGY
Product Training: Converters and Scalers
CONVERTERS AND SCALERS
PC TO TV
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Display VGA signal to TV’S
High resolutions up to 1080p
Wireless and Wired
Audio available
Scales Picture
PAL AND NTSC
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Convert PAL to NTSC or
NTSC to PAL
Supports High resolution
Scales pictures
All sorts of connections
CONVERTERS AND SCALERS
AUDIO ONLY
Mini Display Port
Convert optical to
coaxial
 Convert analog to
digital
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Converts DVI signal to
Mini Display Port
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Converts HDMI to Mini
display port
Scales picture.
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CONVERTERS AND SCALERS
HDMI
DVI
Converts and scales
different signals to
HDMI.
 Passive and Active
 Supports High
Resolution up to 1080p

Converts and scales
different signals to DVI.

Supports High
Resolutions

CONVERTERS AND SCALERS
VGA
COMPONENT
SUPPORTS HIGH
RESULTION
 CONVERTS
DIFFERENT SIGNALS
TO VGA
 AUDIO CAPABLE


SUPPORTS HIGH
RESULTION
 CONVERTS
DIFFERENT SIGNALS
TOCOMPONENT
 AUDIO CAPABLE
CONVERTERS AND SCALERS
3G/HD/SD-SDI
Supports 1080P
 HDCP compliant on
some models*
 Extremely fast
conversion
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ATLONA TECHNOLOGY
Product Training: Wireless Products
WIRELESS
Supports Resolution up
to 720 P
 Extends Wireless 30 ft
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Passes VGA or HDMI
with Audio
ATLONA TECHNOLOGY
Product Training:
3D Capable/Signal Generators/Display
3D CAPABLE
3D HDMI
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SUPPORTS 3D
CONTENT

Passive and Active

High resolution and
quality
SIGNAL GENERATOR
GENERATOR

Atlona Technologies AT3GSDI500 3G/HD/SD-SDI
Pattern Generator is an
advanced SDI pattern
generator with multiformat (3G/HD/SD) and
multi-pattern support.
Besides still and moving
video test patterns, other
features such as audio
(SMPTE-291M) are also
provided.
DISPLAY
DISPLAY

SUPPORTS 1080P

EDID MEMORY

HDMI 1.3B

BUILT IN SPEAKER
THANK YOU!
WWW.ATLONA.COM