EBU TECHNOLOGY AND INNOVATION FUTURE ASPIRATIONS EBU TECHNOLOGY AND INNOVATION SIMON FELL DIRECTOR HANS HOFFMANN PRODUCTION TECHNOLOGY AGENDA • Key themes of EBU Technology and Innovation • Impact of new consumer devices and cost pressure on broadcasters • Challenges in media production and integration • Key findings in integration of Radio, TV and Online • What about Codecs, Archives and Metadata • Summary TECHNOLOGY & INNOVATION • Shaping broadcast technology and standards • Anticipating technical developments • Contact with manufacturers and operators • Popular web-site: tech.ebu.ch TECHNOLOGY & INNOVATION: EVENTS AND CONFERENCES PUBLICATIONS: TECH-I AND TECHNICAL REVIEW tech.ebu.ch/tech-i tech.ebu.ch/techreview STRATEGIC PROGRAMMES 2013–2014 KEY GROUPS IN THE NEW WORKPLAN 201415 MEDIA FUNDAMENTALS & PRODUCTION TECHNOLOGIES MEDIA DELIVERY & SERVICES INTEGRATED MEDIA PRODUCTION STRATEGIES FUTURE DISTRIBUTION STRATEGIES QUALITY CONTROL SPECTRUM MANAGEMENT & REGULATION FUTURE NETWORKS & STORAGE SYSTEMS BROADCASTERS INTERNET SERVICES MEDIA INFORMATION MANAGEMENT DIGITAL RADIO PLATFORMS BEYONDHD FUTURE AUDIO FORMATS & RADIO PRODUCTION SYSTEMS INTERDICIPLINARY GROUPS AGILE SOFTWARE COLLABORATION TOPICS OF RESEARCH AND COORDINATION SUSTAINABLE TECHNOLOGY IN BROADCASTING SPECTRUM STEERING GROUP JOINT TASK FORCE ON NETWORKED MEDIA TASK GROUP ON NETWORKED MEDIA ARCHITECTURES TASK GROUP ON INTERNET SECURITY CHALLENGES IN THE MEDIA LANDSCAPE AND IMPACT ON PRODUCTION THE MEDIA LANDSCAPE IS CHANGING Mobile online applications (e.g: podcasts, VoD ,etc.) with iPhone, iPad, iPod: Home network Internet-Radio HbbTV – Connected TV Broadband & TV combine HDTV UHDTV DAB, DAB+ AUDIENCES ARE CHANGING Content needs to be immediate and: • • • • accessible mobile tailored adapted to all screens ...especially News & Sports …importance of social media MEDIA ORGANIZATIONS NEED TO REACT The Challenge for broadcasting organisations: Adapt to the converging media landscape and changing patterns of consumption yet budgets remain challenged • • • • Reduce costs Become more efficient (more and better content, for all platforms) Stay Relevant and be present wherever audiences are Provide perceptible quality improvement (Loudness, Access, UHDTV) BIG CHALLENGES IN PRODUCTION • Final transition to file based operations, now technology might be ready for a fully networked broadcaster including live and remote • Faster and better News: story centric workflow • Integration of Radio, TV and Online, Social Media • Manage the mass of information to produce content • Quality Control for file based productions • 4K/UHDTV on the longer term for sports and events Media Integration in News, TV Radio, Online, Archives RESULTS OF THE EBU CROSS DEPARTMENTAL PROJECT IMPS (T&I and EUROVISION ACADEMY) IMPS IN A NUTSHELL Assist Members in the planning and implementation of integrated production facilities Address strategic, change management, organisational, editorial & technical issues Help bring management, journalists, and technology together and build a trusted atmosphere amongst Members Reveal best practices & practical solutions. Discuss needs & requirements vis-a-vis the industry with one voice 13 HOW ? On-site Visits with analysis of technical, editorial, organizational issues 2012 • Radio Bremen, • YLE News, VRT News • & RTBF Info 2013 • SWR, 14 -15 March; • DR News, 6-7 June, • SR , 5-6 November 2014 • RTL/BCE, 11 -12 Feb; • NRK, 14-15 May: • NOS, 30 June -1 July, IMPS MEMBERSHIP • • • • • • Over 120 participants 29 Members organisations incl. radio only Members Czech Radio Bulgarian National Radio Romanian Radio • • And newcomers: RTVE, RTR, Latvian Radio FINDINGS: THE TOP TEN ! 1 - Content is king ! • No longer just in the business of TV, Radio or Web. • It is all about content: “the time of silos is over” (RTBF) • Cross media roles, with editorial decision making skills are needed • Integrate Social Media in your news room • Exploit the assets in your archive and • Use “Data to create Content” FINDINGS: THE TOP TEN ! 2 - Change must be initiated from the top • Management must speak with one voice • Need to create a vision and a strategy • Look for “quick wins” • Be bold FINDINGS: THE TOP TEN ! 3 - Frontrunners, pilot projects, and experimental teams Broadcasters need to test and trial Radio Bremen: Digital Garage team YLE: Business Radio & TV desks SWR: “Das Ding” FINDINGS: THE TOP TEN ! 4 -Tri-media, bi-media journalists ... Not every journalist needs to be a one (wo)man band... But all journalists should be able to think tri-media and work for at least two media services FINDINGS: THE TOP TEN ! 5 - New job profiles are emerging • • • • • • • • media experts, fast news generalists, social media curators, online graphic designers, data journalists, app developers coders? data wranglers FINDINGS: THE TOP TEN ! 6 - Quality is key... ...and exclusivity is a must ! • • • • Use new workflows for the advantages they offer Smart phone reporting, visual radio Low Cost production tools UMTS Back Pack……… FINDINGS: THE TOP TEN ! 7- Workflow analysis today and tomorrow An inevitable exercise between editorial and technology • • • • How do we work today How do we work tomorrow Show the benefits Win followers… FINDINGS: THE TOP TEN ! 8 - Journalists & engineers must work together • Workflows need to be defined together • Allocate specific “nearby’ technical support for the newsroom FINDINGS: THE TOP TEN ! 9- New technologies are great Technology enables fast news & sport production but.. interoperability, performance and stability are critical issues Members’ common needs Defined interfaces between systems metadata: coherent scheme, how do they “travel”? User guide to Non Linear Editing (format, codecs etc.) JOINT CUSTOMER APPROACH TOWARDS VENDORS FINDINGS: THE TOP TEN ! 10 - Overall outcome • More and better content on different platforms • More creative work atmosphere • More professional development opportunities for staff • And for less money… WILL RADIO BENEFIT? Radio staff are afraid of “hostile takeover” by their TV colleagues But radio has proven adaptable, and successful (and TV staff less hostile than they seemed) COMING SOON EBU is currently finalising a document on the technical & functional requirements for News Room Systems Best practices and guidelines for integrated News rooms Helps in the design and tender process NEW WORK FOR IMPS AND EBU T&I • • • • • How to deal with vendors and user forums Social Media for News Production (integrated) Production for Social Media (integrated) Low cost production tools User Forum for developer teams and share developments between Members • Archives to bridge the ‘content gap’ also for OTT CODECS, METADATA, FILE FORMATS AND ARCHIVES TECHNICAL INNOVATION – EXAMPLES DELIVERABLES • EBU CORE METADATA TECH 3293 • FIMS – Service Oriented Architectures TECH • HDTV FORMATS TECH 3299 • STUDIO CODEC TESTS REPORTS • Sony XDCAM BPN 079 • Panasonic AVC-I BPN 098 • Sony XAVC BPN 103 • Panasonic AVC Ultra BPN 104 • Quality Control Tests in File based workflows • Many more……. TECH3363 ARCHIVES - PARADIGM SHIFT AHEAD The archive of the past has been at the end of the production chain In the future the archive is part of an integrated production process MOTIVATORS TO DEVELOP AN ARCHIVE STRATEGY • Film, Video, Audio/Sound formats are end of life • No playback devices anymore • Re-digitisation new formats • Awareness about the value of archives • Need for Content, transmission, programmes, public use Organisational structure, workflows, editorial teams and technology must collaborate for a successful strategy ARCHIVE CHALLENGES FOR BROADCASTERS • Define the best strategy • Saving the data • There is no general solution that fits all broadcasters, but commonalities (technology, workflows, experiences) • Financing and monetisation • Convincing others SUMMARY • Media Landscape and consumer behaviour changes • Broadcasters have to be where the audiences are • Integration of Radio, TV, Online is an editorial, organisational, technical task • Digital Archives help to bridge the ‘content gap’ (also for OTT) • It’s all about stories coming from an integrated production platform to get the attention of audiences • EBU T&I cross-departmental work with the Media Department and Eurovision Academy is assisting all Members in this area THANK YOU SIMON FELL FELL@EBU.CH IMPS CONTACTS: HANS HOFFMANN, EBU COORDINATOR HELENE RAUBY MATTA, EUROVISION ACADEMY FRANS DE JONG, EBU COORDINATOR