EBU - European Broadcasting Union
75 Active EBU members from 56 countries
45 Associate members around the world
470 TV channels and 904 Radio channels
more than 200 million TV households and 600 million viewers every week
more than 60 million people visit EBU members web services every day
EBU TECHNICAL - your reference in media technology and innovation
EBU TECHNICAL
Developments in
broadcasting technologies
Information Meeting on ‘ Developments in Broadcasting’
WIPO – World Intellectual Property Organisation
Lieven Vermaele
Director EBU TECHNICAL
European Broadcasting Union
Innovation
Innovation happens

In devices (mobile phones, PDA, i-pod, PC, …)

In networks (broadband, 3G, DVB-H, …)

In services (on demand, interactive, breaking news, podcast …)
Innovation creates


Competitive markets

New economic models

New content, concepts and advertising models

New (alternative) players or bring them together
New offer or a better deal (service, price) for the consumer
Innovation causes

important changes in our eco-systems/value chain

an (r)evolution and cannot be stopped
As long as you are in control of new (techn) implementations,
you can ‘control’ the (r)evolution (teletext, digital radio, CD)
Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)
EBU TECHNICAL - your reference in media technology and innovation
From broadcasting to media organisatons
Market
tomorrow
Market
yesterday
Current
linear programming
radio & TV
(one-to-many)
more
control
more
services
Expanded
linear programming
radio & TV
(more choice &quality)
New non-linear
programming
radio & TV
New
media services
i-Player, i-pod,
Broadband media, ...
Broadcasting organisations evolve to (multi-)media organisations
and are (cross-)active in all media services on different platforms
EBU TECHNICAL - your reference in media technology and innovation
Cross- & Multimedia
organisations
Traditional
organisations
more
choice
& quality
Media usage context (network + platform)
• intentional use: good companionship, interact, brief
me
• interactivity: high
Mobile context
• screen: small
• content mainly for ad hoc usage
Shared context
Personal context
• intentional use:
Lean forward, brief/surprise me
• intentional use:
wallpaper, lean backward, surprise me
• (inter)activity: high
•interactivity: easy, simple, low
• screen: medium
• screen: large, HDTV, home cinema (high quality)
• rich multimedia and interactive content
• rich and multimedia content
mainly for personal (deeper) usage
EBU TECHNICAL - your reference in media technology and innovation
intented for shared usage
Area of media services and media context
MEDIA - SERVICES
SHARED
LINEAR
NON LINEAR
MULTIMEDIA
(audio-visual mat)
(audio-visual mat)
(data, text, pictures, game)
1
2
3
4
5
6
7
8
9
MEDIA - CONTEXT
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
EBU TECHNICAL - your reference in media technology and innovation
Triple play in content and in context
MEDIA - SERVICES
SHARED
LINEAR
NON LINEAR
MULTIMEDIA
(audio-visual mat)
(audio-visual mat)
(data, text, pictures, game)
1
2
3
MEDIA - CONTEXT
(lean backward)
Media companies:
PERSONAL
4
a integrated media service via one
brand
5
6
(lean forward)
media experience
adapted/presented for every
context
MOBILE
(on the move)
7
EBU TECHNICAL - your reference in media technology and innovation
8
9
Media organisations grow ...
MEDIA - SERVICES
SHARED
LINEAR
NON LINEAR
MULTIMEDIA
(audio-visual mat)
(audio-visual mat)
(data, text, pictures, game)
1
2
3
5
6
MEDIA - CONTEXT
(lean backward)
PERSONAL
4
(lean forward)
Media companies expected by tge
public to be active on all platforms:
•Different services
•Different networks
MOBILE
(on the move)
7
8
•Different devices
EBU TECHNICAL - your reference in media technology and innovation
9
Total media experience ... total value
Morgan Stanley – tech reports . Source: CBS Sports Interactive
EBU TECHNICAL - your reference in media technology and innovation
Mature media services – ‘high customer value’
‘value of investment’ versus ‘protection of service’
EBU TECHNICAL - your reference in media technology and innovation
Multi channel and multi-platform delivery
From
Traditional
Media
Traditional channel
Analogue cable/terr
FM analogue
Broadband DSL/Cable,
Most important
devices
TV
Radio
PC
Multi-Channel
Towards
Multiand crossmedia
offer
Analogue Cable
FM analogue
Broadband Cable
Digital Cable
ADSL/Broadband TV
VDSL
GPRS
UMTS/3G
DAB
Satellite, …
Multi-purpose
devices
TV
iDTV
Radio
HDTV
GSM
Game Cons
PCTV
PC
Others: PDA, …
Media content will be delivered via different technologies (=channels) to different
devices (=platforms). The media users expect that this content (brand) will be
accessible continuously and via interoperable devices.
EBU TECHNICAL - your reference in media technology and innovation
Different networks to reach the public (‘New’: broadband)
‘IPTV over DSL’ compared with DVB-S and DVB-C
Satellite
DVB-S
DVB-C
ARD
cablehead end
linear IPTV and IP Radio
Distribution
Broadband-
DSLhead end
IPTV
Multicast
IPTV
WWW
IP Radio
Broadband-Internet
+
DSL-Access
PoP
DSLAM
Voice-phone
Unicast
EBU TECHNICAL - your reference in media technology and innovation
© WDR November 2008,
Technology and
Innovation Management
12
IP/Broadband based media services
Managed & Un-Managed solutions
13
EBU TECHNICAL - your reference in media technology and innovation
Source: www.openiptvforum.org
Consumer Access to Internet Content on/for the TV
Different devices come to the market
PC-centric
Vertical operators
+
CE-centric
Media Center PC
Media Center
for the living room
Software
Differentiators
• Multi-play bundles
Integrated
• HD on-demand
• Philips NetTV
+
Desktop PC
• Sony’s Bravia Link
Windows Media
Extender
• ActiVila in Japan
Dedicated-device approach
Apple TV
+ Flexible platform
Vudu
• Media Guide
• Local content
TiVo
Game consoles
+ Processing power
- Complicated
• PVR functionality
+ Television focused
+ Managed Service
Xbox 360
PS3
- Costly
- Closed system
- Limited offer
+ Easy experience
+ Cost effective
+/- (semi-) open system
EBU TECHNICAL - your reference in media technology and innovation
- Monthly subscription charge
What is P2P (Peer-to-Peer)?

P2P is a distribution network
using the users‘ infrastructure
each user receives and
transmits segments to other
users

Users must allow to use their
machine‘s storage,
processing power and
upload capacity

Both linear and on-demand
services over the internet

real time video/audio streaming

file downloading
TECHNICAL
reference
in media technology
innovation Management
©EBU
WDR
November- your
2008,
Technology
and and
Innovation
15
P2P – ease to use – roles?
Tracker-Server organises and updates
sources (Peers) of the Torrents
x.. 2. SHA1- Hash of
a.
x.. pieces and source
0.
6. Download
of 1st Piece
1. break down
Seeder of
into pieces
media file
2 kB
4. Transfer of Torrent- file via
Mail, Webserver or RSS
3. Torrent-file
with metadata
and Hashs
EBU TECHNICAL - your reference in media technology and innovation
© WDR November 2008, Technology and Innovation Management
16
P2P - legal usage
P2P usage by broadcasters

P2P assisted Live-Streaming
Octoshape: DW-World, TVE - Televisión Española, ESC 2008,
EBU Media Portal …

P2P based on-Demand Streaming respectively Download:
- BBC‘s iPlayer
P2P usage by content aggregators

P2P supported Live-Streaming:
Zattoo (Belgium, Denmark, Germany, France, UK, Norway,
Switzerland, Spain)

Miro combines a Software based open content guide with RSS
and BitTorrent (BT): platform for video podcasts from NBC, PBS,
NRK, …
EBU TECHNICAL - your reference in media technology and innovation
17
P2P – illegal usage
Music was my first love ... but others follow
EBU TECHNICAL - your reference in media technology and innovation
P2P – illegal usage
Media types: traffic volume content type (Germany, BitTorent)
EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Bandwidth growth
EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Subscriber growth
EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Performance growth
•more performant systems arrive in the home
•professional tools enter and can be run at home
EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Storage growth
EBU TECHNICAL - your reference in media technology and innovation
Conclusions
 Today, unlawful copying and redistribution of broadcasts can be done
more easier by anybody without special technical knowledge
 New technologies and services to improve the consumption of
broadcasts will be developed only if the broadcasters'
investments therein are adequately protected
 Broadcasters need effective protection against any unauthorized
retransmission of their broadcasts, i.e. via any platform, and be it
simultaneously, deferred, or only partly
EBU TECHNICAL - your reference in media technology and innovation
EBU TECHNICAL
Thank you
Lieven Vermaele