JOINT ITU AND IEC WORKSHOP ON RIGHTS
INFORMATION INTEROPERABILITY (RII)
THE
BROADCASTERS’
VIEWPOINT
Dr. Giacomo Mazzone
Head of Institutional Relations at DG office
Geneva, Switzerland , February 13th 2015
WHY WE HAVE ACCEPTED THIS INVITATION ?
1. Because Rights Management is crucial for EBU as
for every broadcasting organization in the world
SOME FACTS:
•
SINCE THE TRANSITION TO DIGITAL OCCURRED BROADCASTERS ARE
TRANSMITTING AN ENORMOUS QUANTITY OF PROGRAMMES. FOR
INSTANCE IN ITALY RAI , EBU FOUNDING MEMBER, NOW RUNS 15 TV
CHANNELS AND 10 RADIO CHANNELS H24 7/7.
•
EACH OF THE ITEMS CARRIED BY THESE CHANNELS, INVOLVES A
CERTAIN NUMBER OF IPR RELATED OPERATIONS, SUCH AS : DETAILED
LIST AND REMUNERATION OF THE AUTHORS AND OF ANCILLARY RIGHTS,
NUMBER OF REMAINING PASSAGES, TERRITORIES AND LANGUAGES
AUTHORIZED, ETC
SOME FACTS : FOLLOWS:
•
WITH THE EVOLUTION FROM LINEAR TO NON LINEAR BROADCASTING
AND INTO THE ON-LINE/INTERNET WORLD, THIS COMPLEXITY
INCREASED EXPONENTIALLY.
•
THE INFORMATION THAT BEFORE WHERE LIMITED BY NATIONAL
BOUNDARIES NOW HAVE TO BE INTEGRATED WITH INFORMATION ABOUT
ALL THE LICENSED TERRITORIES AND LANGUAGES, WITH INFORMATION
ON THE OWNER OF THESE RIGHTS/OWNERSHIP PER EACH COUNTRY
THAT COULD BE POTENTIALLY REACHED
•
TODAY IN RAI’S ARCHIVES THERE ARE 75 MILLIONS OF RECORDS (VIDEO,
AUDIO, PAPERS, …) IN A MULTIPLICITY OF FORMATS. AND THIS NUMBER
INCREASE EVERY YEAR AT A SPEEDY PACE AND THE IPR RELATED INFO
CHANGE NEAR EVERY DAY
2. EBU and other broadcasting unions of the world in the
past welcomed and supported various DRM systems
BUT:
NONE OF THE PREVIOUS SYSTEMS RESISTED TO THE REALITY CHECK
NO AGREEMENT WAS REACHED AMONG THE VARIOUS STAKEHOLDERS AT
THE TABLE OF NEGOTIATIONS BECAUSE OF CONFLICTING INTERESTS:
•
PRODUCERS AND SOCIETY OF AUTHORS ARE READY TO LIMIT
CIRCULATION AND ACCESS IN ORDER TO BETTER ENSURE
REMUNERATION OF THEIR WORKS
•
BROADCASTERS (THAT ARE ALSO PRODUCERS OF SOME OF THEIR
PROGRAMMING SCHEDULE) WANT TO MAXIMIZE THE DISTRIBUTION OF
THEIR MATERIAL AND THE ACCESS OF THE VIEWERS
•
MANUFACTURERS BASICALLY WANT TO HAVE A MINIMUM OF LIMITATION
AND RESTRICTION IN ORDER TO PRODUCE DEVICES THAT COULD BE
SOLD EVERYWHERE
3. As a consequence of the many mistakes of the past
EBU is not working on any particular solution on DRM
4. And the same occur in the rest of the world: None of
the broadcasting unions today is recommending any
DRM solution to its members.
5. EBU is monitoring constantly all work in progress
around the world on DRM, especially in its main interest
area , such as the news, where we follow the work done
at IPTC or at the ODRL (open digital right language)
NEVERTHELESS WE KNOW THAT THE NEED STILL
EXIST, EVEN MORE THAN BEFORE, AND THAT A REAL
SOLUTION OF THIS ISSUE WILL BE MORE THAN
WELCOMED BY MANY STAKEHOLDERS EVERYWHERE
6. EBU and other broadcasting unions of the world are
ready to cooperate with all the other stakeholders on DRM
BUT AT A CERTAIN NUMBER OF CONDITIONS:
1.
THE FUTURE DRM SYSTEM HAS TO BE TRULY INTEROPERABLE AND NOT
PROPRIETARY OR INDULGENT WITH APPROPRIATION BY ANY SIDE
2.
HAS TO KEEP IN ACCOUNT ALL NEEDS, INCLUDING THOSE NEGLECTED IN
THE PAST (SUCH AS CITIZENS RIGHT TO ACCESS, FAIR USE, PRIVACY..)
3.
HAS TO BE EASY TO USE AT ALL LEVEL
4.
HAS TO BE CHEAP IN IMPLEMENTATION AND MAINTENANCE
5.
HAS TO BE ABLE TO DEAL NOT ANY MORE WITH MILLIONS OF DATA BUT
WITH BILLIONS OF DATA, ADAPTED TO THE INTERNET WORLD
MISTAKES FROM THE PAST CANNOT BE REPEATED, BECAUSE
REPUTATION IS MORE CRUCIAL THAN EVER IN THE MEDIA FIELD.
THE
BROADCASTERS’
VIEWPOINT:
END – THANK YOU
Intervention by Dr. Giacomo Mazzone
Head of Institutional Relations - DG office
At the Joint ITU and IEC workshop on Rights information
Interoperability (RII)
Geneva, Switzerland , February 13th 2015
EBU RELEVANT DOCUMENTS:
20030520 EBU MEMORANDUM ON DRM
20060325 EBU-POSITION-EN_ART 82 EU TREATY
IP DIGITAL RIGHTS MANAGEMENT