Powering Ideas
™ Trademark
Contents
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Styron Automotive – Fast Facts
Styron Automotive is a business within
Styron that is committed to the
Automotive industry’s thermoplastics needs.
Styron Automotive is lead by
Mr. Dagmar van Heur, VP Automotive,
who has 20 years+ experience
in the automotive business
Styron Automotive has:
– approx. 250 employees worldwide
– an expected turnover of 1 billion USD by 2015
OEM and Tier customers are supported
by dedicated resources, including:
– an experienced R&D team, including
a specialized CAE Engineering center
– a global commercial team, focusing
on the global needs of our customers,
but dedicated to local implementation.
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Automotive Plastics Supply Per Region
Europe, Middle East, Africa
PP compounds
ABS
30%
46%
PC ABS
24%
Americas
PP compounds
ABS
37%
33 %
North America: 24%
South America: 19%
51%
Asia Pacific
215,000 MT
in 2012
PP compounds
ABS
15%
46%
PC ABS
30%
6%
PC ABS
38%
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Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Quality
Our Credo:
STYRON AUTOMOTIVE delivers best in class product
quality and services to the automotive Tiers and OEMs.
This will enable consistent quality appearance
and create brand value for our customers.
We take every quality message serious and welcome it
as a chance to learn and improve to rise to the expectations
of our customers. It is our commitment to respond to
complaints meeting customer and project time lines.
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Quality
We guarantee the same quality
and same specifications worldwide
in compliance with ISO/TS 16949,
offering you reliable and consistent
solutions wherever you may need them.
Styron Automotive demonstrates
a continuous improvement quality vision,
in line with the needs of our customers
Robust supply is not just a notion,
it is what we live.
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Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Product Portfolio & Market Position
PULSETM PC/ABS:
Marketleader in Europe and North America
– > 50% market share
Strenghts of the new PULSETM GX family
(launched in 2012):
– Lower polycarbonate content
than conventional PC/ABS products
– Therefore providing lower density and lower weight
– Outstanding high impact strength
at low temperatures
– Tailor-made heat distortion resistance
MAGNUMTM ABS:
Leading supplier in Europe and North America
of Mass ABS
Strengths:
– a highly consistent, white base color, resulting in a
combination of excellent processability and
aesthetics, which make it suitable for self coloring.
– Highheat ABS (> 50% market share)
– Low and ultra low gloss product offering
(MAGNUMTM SLG)
– Ultra low emissions
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Product Portfolio & Market Position
INSPIRETM Polypropylene:
– Customized polypropylene compounds product
offering in Brazil with >25% market share
– Specialised supplier of PP compounds
in Europe and North America
(3% overall market share, about 5% interior, 1% exterior)
Strength:
– Robust material quality and performance
– High to very high scratch resistance
– Product simplification, several products
which have been accepted across the industry
LGF PP systems, offering direct 20-40% LGF products,
but also 60% LGF concentrate with neat PP for dilution
– Very innovative application development
as demonstrated during 2012 by
• Clio tailgate, first ever full
thermoplastic Tailgate design
• SPE award for a Ford Fusion safety part
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Product Portfolio & Market Position
VELVEXTM Reinforced Elastomers
Newly developed product offering
Strength:
– Offers an opportunity for premium surfaces,
supporting the impression of luxury in vehicle interiors
– For unpainted interior trim applications
– For outstanding scratch resistance and parts
with excellent haptic qualities
– No whitening after scratch
and reduced scratch visibility
– Closes the gap between the need to balance
both technical and aesthetic performance –
and at affordable cost
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Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Megatrends
GLOBALITY
QUALITY & APPEAL
ENERGY EFFICIENCY
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Megatrends
The Automotive industry is influenced
by several Megatrends, such as:
Quality & Appeal
Studies have shown that the interior
is becoming a more and more
important criteria for end-customers
in their choice of vehicle.
Styron automotive strives interior quality
and appeal excellence, but also has
a product offering supporting the
sustainability of that quality and appearance
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Megatrends
The Automotive industry is influenced
by several Megatrends, such as:
Energy Efficiency
Several governments are increasingly
critical of the emissions and fuel efficiency
levels of the current fleet of vehicles.
The Obama government has a target of
54.5 mpg fleet fuel consumption by 2020,
whereas the EU committee is expected to
reduce the CO2 emission targets for the
EU car fleet to 95 g/km and below
in that same time frame.
Styron is helping OEMs to reduce
the weight of the vehicles and
optimizing wind and tyre drag,
which has a direct positive effect
on fuel consumption and emissions
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Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Globality
We are committed to delivering consistent
and reliable solutions worldwide
At Styron Automotive, it is essential to maintain
close relationship with our customers and meet
the needs of our local and global clients.
OEM platforms are becoming more and more
global and will be produced in all target markets.
At the same time, the OEMs need to be
competitive within these local markets.
Styron strives to have its main products
locally available in global grades by 2014.
Given the continuous expansion of OEMs
and their increasing demands to ensure
parts consistency for all of their car models
across their global platforms, we make sure
our innovative plastic solutions are not only
allowing our customers to differentiate,
but are also available worldwide.
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Globality
Styron Automotive Locations Worldwide
Stade
Terheuzen
Auburn Hills, MI
Netherlands
USA
Germany
Paris
Midland, MI
USA
Berwyn, IL
France
Clinton, TN
USA
USA
Dyersburg, TN
USA
Germany
Schwalbach
Barcelona
Horgen
Switzerland
Spain
Tokyo
Japan
Hsinchu
Mexico City
Shanghai
China
Taiwan
Mexico
São Paulo
Limão
Brazil
Brazil
Global Operating Center
Production
Research & Development
Commercial Office
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Globality
Core Automotive Locations
Terheuzen, Netherlands
Auburn Hills, USA
Automotive
Commercial Office
Midland, USA
Automotive
Technical Service
Customer Service
Automotive R&D
Application Development
& Engineering Center
Automotive
Technical Service
Schwalbach,Germany
Automotive
Commercial Office
Customer Service
Shanghai
Asia Pacific
Automotive Center
Mexico City, Mexico
Automotive Technical
& Commercial Office
Limão, Brazil
Automotive
Technical, Commercial &
Customer Service
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Globality
Styron Automotive Team Worldwide
Stade
Germany
Schwalbach
Terheuzen
Auburn Hills, MI
Netherlands
USA
Midland, MI
USA
Berwyn, IL
Dyersburg, TN
Horgen
France
Clinton, TN
USA
USA
USA
Germany
Paris
Barcelona
Switzerland
Spain
Tokyo
Japan
Hsinchu
Mexico City
Shanghai
China
Taiwan
Mexico
São Paulo
Limão
Brazil
Brazil
Production
Research & Development
Commercial Office
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Globality
Product families
We aim to have all materials locally
produced during the next 2 years
Stade
Germany
Terheuzen
Allyn’s Point, CT
Schkopau
Netherlands
Tessenderlo
USA
Midland, MI
Boehlen
Belgium
USA
ABS
PCABS
PPcomp
LGF
Coloring
ABS
PCABS
PPcomp
LGF
Germany
Germany
Zhangjiagang
China
Taiwan
Hong Kong
Merak
Indonesia
PCABS
PPcomp
Factory
Coloring
Hsinchu
Tsing Yi
PCABS
PPcomp
Coloring
LGF*)
Limão
Brazil
Plastics
*) Partner Qualification
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Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Energy Efficiency
Supporting lighter, more fuel-efficient vehicles.
Although the focus on reducing emissions
and fuel consumption is through improving
the efficiency of the engine, light-weighting
can add to this quest:
100 kg car weight reduction leads to
a further 5-7% fuel reduction
Styron Automotive supports the OEMs
by introducing innovative applications.
An example is this 3 part lift-gate assembly
of the New Renault Clio, which was
developed by Styron Automotive
together with Renault and offers more than
10% weight reduction vs. its steel alternative
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Energy Efficiency
Increased interest for reinforced plastics
in Structural applications
GX50 – Thickness [mm]
GX50 – Displacement
Contour Plot
Thickness
(Scalar value)
Contour Plot
Displacement (Mag)
Analysis System
2.50
100%
2.32
89%
2.13
78%
1.95
67%
Part wall thickness reduction
1.77
55%
1.58
44%
– Through materials with improved flow
1.40
33%
1.22
22%
1.03
11%
Interior Applications
– Supporting new processing methods
0.85
0%
Z
Z
Y
Density reduction materials
– New
PULSETM
PC/ABS products
– Use of physical or chemical blowing agents
X
X
Y
GX50 – 1.8/2.5 mm –
Thickness [mm]
GX50 – 1.8/2.5 mm Displacement
Contour Plot
Thickness
(Scalar value)
Contour Plot
Displacement (Mag)
Analysis System
Elektro-Vehicles
Materials with improved Ignition Resistance
2.50
116%
2.32
103%
2.13
90%
1.95
77%
1.77
64%
1.58
51%
1.40
39%
1.22
25%
1.03
13%
0.85
0%
Z
Z
X
Y
X
Y
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Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Contents
Styron Automotive – Fast Facts
Quality
Product Portfolio & Market Position
Megatrends
Globality
Energy Efficiency
Quality & Appeal
Quality and Appeal
We continue to enhance the look and feel
for automotive parts
Not only the new car quality and appearance
are important, most cars are re-sold at least
once during their car life.
A sustainable quality of the interior will lead
to higher re-sale values and is therewith
in the interest of the OEM for their branding
and the end-customers alike
Styron supports this trend with VELVEXTM,
MAGNUMTM SLG, PULSETM GX 50 for
unpainted application, INSPIRETM PP
compounds (and BRANCOM PP in Brazil)
Styron Automotive is able to offer costeffective solutions that fulfill customers
expectations in quality and appeal.
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Quality and Appeal
Improved quality and appearance for the interior
Reinforced by an increasing amount of
small car model produced by premium OEM’s
Leads to higher quality requirements:
– Fit and finish
– During and after use: Scratch and mar resistance
– Anti-Static
Lower gloss for materials
with higher heat resistance
Fits the trend towards less painted parts
Specific products in ABS and PC/ABS
available, also featuring:
– High UV resistance
– High hydrolitic stability
Higher gloss for interior trim parts
Piano black
ABS and PC/ABS reinforced optical foils
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Quality and Appeal
VELVEXTM Reinforced Elastomers
Performance comparison after 18N scratch test
4.5
dL after scratch
Scratch Test Results
VELVEXTM
TF-TPO
VELVEXTM
Talc Filled TPO
4
3.5
glossy dL
3
2.5
2
1.5
1
0.5
0
TF 1500 Reference part
VELVEX part
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“This information is considered accurate and reliable as of the date
of this communication and is presented in good faith.
Because use conditions and applicable laws may differ from
one location to another and may change with time, the Customer
is responsible for determining whether the information in this document
is appropriate for the Customer’s use.
Since Styron has no control over how this information may ultimately
be used, all liability is expressly disclaimed and Styron assumes
no obligation or liability therefore.
No warranty, express or implied, is given nor is freedom from any
patent owned by The Styron Corporation or others to be inferred.”