Genius™
Customer Engagement Platform™
Providing Your Customers the “Big Box”
Check-out Experience
For Agent Training
Presentation Assumptions
• Designed to be a detailed training resource for our
Agents
• Suggested speaking notes included in notes section
• Slides speak to the merchant audience
• A separate condensed presentation, with suggested
slides, for merchant sales calls is available
• Please feel free to incorporate any of these more
detailed slides into your merchant sales presentation
“Your Challenge”
How do you meet customer demands and preferences AND
keep up the with ever-changing payments industry in order to
grow your business?
Mobile wallets
Loyalty and Gift
DEVELOPERS
CUSTOMERS
MERCHANT
Partnerships
Risk
Security
Regulation
Compliance
Technology
Administration
Coupons
“Consumer Challenges”
What they use
What they have
What they want
Easy-to-Use
Coupons
Convenience
Security
cash
Loyalty
Speed
Offers
smartphone
credit & debit
Consumer Demand is Building
73%
55%
of consumers say
they have used their
mobile phone in a
store.
of consumers express
an interest in mobile
coupons but only 10%
have actually receive
one from a merchant.
- Source: Interactive Advertising Bureau
- Source: Mercator Advisory Group, 2012
Smartphone
influence on retail
store sales will grow
to 19% of sales by
2015, up from 5.1%
in 2012.
- Source: Deloitte
Future Predictions
By 2016, there will be
By 2017, worldwide
purchase volume over
mobile
mobile devices will reach
payment users
.
worldwide.
448M
$1 Trillion
- Source: IDC Financial Insights
- Source: Gartner
65% of tech
experts believe CASH,
CREDIT CARDS may
be obsolete by 2020.
- Source: Pew Research Center
Your Opportunity
Never turn away a paying customer!
Your business must take advantage of the
uncertainty and complexity with today’s
payment options and turn these
conditions into a competitive advantage
that helps your business grow.
Your Solution – Today and Tomorrow
Genius™ Customer Engagement Platform™
The only payment technology solution that securely integrates and aggregates
every payment type and mobile commerce program into a single platform.
“App Store” Solution
Center – the de facto
marketplace for all your
payment needs
Cloud-based remote
administration & merchant
dashboard portal
Never turn away a paying customer™
Value of Genius - Today
Robust solution to power your business today
Key Features
•
•
•
•
•
•
•
PCI/PED Compliant
Multi-function Display
Integrated Secure PIN Pad
EMV-ready
Built-in NFC reader
IP Connectivity
Credit/Debit swipe
•
•
•
•
•
•
•
POS taken “out of scope” from PA-DSS
Security: Tokenization & Point-to-point Encryption (P2PE)
QR Code Scanner
Digital Signature Capture
Intelligent Credit/Debit Steering
Real-time SKU Display on CED
Cloud-based Remote Administration
Value of Genius - Tomorrow
Future-proof solution that evolves with your business
Mobile Commerce Ready
• Accept any mobile payment via
NFC/QR codes
• Deploy profitable customer
loyalty/reward programs, offers and
coupons
Simple Setup
• Cloud-based payment “App Store”
for easy management
• Web-based remote administration
of all CEDs to ensure a unified
customer experience across all
locations
Solving the problem of how to support traditional credit/debit payments
AND mobile commerce on your countertop - all from a single device.
Lower Risk
POS is “Out of Scope” for PA-DSS
– No sensitive data passes through
the POS
• Dramatically reduces cost,
resource, time required to
complete PCI audits
– Enhanced security to ward off
hackers
• Tokenization
• Point-to-Point Encryption (P2PE)
– Clerks no longer handle credit
cards
EMV-Ready Solution
– Customer Engagement Device
(CED) is EMV-ready
• No additional hardware swaps
required to comply
• Prepare for 2015 Liability Shift
on your terms
– Software update when ready
to accept EMV cards
– Hassle-free acceptance of “Chip
and PIN” card purchases
• Increase sales from international
shoppers
Smarter POS Transactions
Lower Costs
• Intelligent PIN Steering
– Fast, secure BINsmart™ technology
• Automatically assesses card transactions
• Determine payment acceptance by credit or PIN Debit
– Reduces interchange fees
– Minimizes merchant account fees
– Significant savings in monthly processing
Value-Added Capabilities
Digital Signature Capture
–
Signatures captured directly on CED
•
–
–
Less painful chargebacks
Reduce time at check-out
•
–
Save money on receipt storage,
administration & paper cost
Improves overall customer experience
NFC acceptance built into CED “behind the
glass”
•
–
No additional hardware to purchase and/or
swap
Out-of-the-box support for multiple
options
•
•
–
“Tap-to-pay” credit cards from numerous
issuers
Mobile wallets on smartphones
Legal requirement by most states
•
–
–
Costly fines for non-compliance
Eliminate the need for pole display
hardware
•
•
Contributes to key metric: # of
customers/day
NFC Contactless Payments
–
SKU Display
Save money
Improved aesthetics at the point of
purchase
Eliminate errors with real-time purchase
verification
•
Reduced number of refunds and chargebacks
Streamlined Support
We are committed to ensuring our partners and
merchants receive the superior support.
24/7/365
technical
support
100% USbased
customer and
partner
support
Industry-rated
best in class
service times
Contact Information
•
•
•
•
Christopher O’Banion, ISO
317-652-2815 317-663-0719 Fax
cobanion@capitalbankcard.com
6430 Kentstone Dr. Indianapolis, IN 46268
Appendix
Genius Product Family
Flexibility – Security – Access – Growth
Genius EX
Intro to credit card
processing + optional
mobile card reader
Genius TX
Genius STX
Genius ITX
Intro to Mobile Payment
and Program Acceptance
(LevelUp)
Stand-alone Mobile
Payments and Program
Acceptance
(mCommerce)
Integrated Mobile
Payments and Program
Acceptance
(mCommerce)
Traditional Payment
Acceptance
Traditional Payment
Acceptance
Traditional Payment
Acceptance
A Genius solutions to fit your business need
“Never turn away a paying customer”
Optimize the Customer Experience
Flip Up Stand,
Open Hole Base Swivel
Genius CED Stand
Description
Order Info
•
•
•
•
•
180 degree rotation
Flips up to 90 degrees
No knobs or levers
Locks in position
Integrated cable management
ENS Part No 367-0441
Telescoping Locking Stand
•
•
•
•
•
•
•
Adjustable height
Swivels 180 degrees
Tilts
Internal cable raceway
Cable strain relief
Locking back plate
Security hardware available
ENS Part No 367-1026
Telescoping Stand
with Quick Release Bracket
•
•
•
•
•
•
Adjustable height
Quick-release mechanism
180 degree rotation
Tilt 0-90 degree available
Internal cable raceway
Cable strain relief
ENS Part No 367-0650
Picture
Cost
$ 54.00
$ 68.00
$ 72.00