SmartPlay 7 Cisco Global Data Center Sales Q2 – Q3 FY14 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1. Demonstrate Cisco’s UCS technology Innovation Leadership 2. Help Partners and Sales teams Create a Footprint that will create future Expansion Opportunities 3. Lower the Barriers to Entry for your customers to try UCS and understand it’s differentiation 4. Help your customers Reduce Risk, Save Money and Deliver More Business Value back to their Company © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 2 Showcase Cisco Innovation Leadership: New Intel Xeon Ivy-Bridge CPU’s High Performance Memory SingleConnect Technology Innovation Leadership Grow Your Deals and Upsell to Existing Customers Create a UCS Footprint 1. Address More Use Cases w/ Multiple Form Factors 2. Be cloud-relevant w/ UCS-D Add-ons 3. Cisco’s Most Aggressive Pricing © 2013 Cisco and/or its affiliates. All rights reserved. Footprint Expansion 1. C-Series SingleConnect Offers 2. Expansion Paks – Blades & Racks 3. Performance Upgrade Paks, incl HDD’s, Mem, PCIe, Mezz Options 3 Terms and Conditions Promos Expansion Paks & Perf Upgrade Paks Rack Paks Qty Limit per Customer / Quarter 5 Promos 25 - Expansion Paks** None New Account Breakaway* Up to 64% Up to 65% Up to 64% OIP No Up to 65% No SIP No Up to 65% No TIP No Up to 65% No VIP No No No DSA No No No Try and Buy No No No UCS Advantage No No No MARKET TRANSITIONS April 26, 2014 April 26, 2014 July 26, 2014 ARE DRIVING DATA CENTER May 24, 2014 May 24, 2014 Aug 23, 2014 ARCHITECTURES Jun 07, 2014 Jun 07, 2014 Not applicable Quoting Expiration Date Ordering Expiration Date Disti BTO Expiration Date – 2 wks for “Build” Claim 2013 Cisco and/or its affiliates. All rights reserved. *New©Account Breakaway Applies where Applicable 4 **Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks 2007 2009 2011 Intel 5300 Era “Pre-UCS” Intel 5500 Era Processors • 32% of Server Installed Base is 4+ years old 1 • Now entering refresh window • 4:1 Consolidation Ratio 17:1 Consolidation Ratio 2 2013 Cisco UCS With Intel Xeon E5-2600v2 Refresh to UCS with the UCS SmartPlay 7 Promotions 4X3 Performance 75%4 Consolidation 1 Intel analysis, 2012 Intel estimation as of September 2013 . See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. 3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs. 2 Source: © 2013 Cisco and/or its affiliates. All rights reserved. 5 Networking, Cabling & Warranty Power & Cooling Unified Fabric • • • Radical Infrastructure Simplification Efficient scaling High performance Provisioning & Ongoing Administration Systems Management Software Unified Management • • • • • © 2013 Cisco and/or its affiliates. All rights reserved. Embedded device management Self-integrating Stateless Automated Programmable UCS Solution Traditional Solution Servers & Warranty 6 New 1. B200 Entry Plus Promo 2. B420 Value Promo 3. SingleConnect C220 Value Plus Discontinued 1. B22 Entry Promo 2. SingleConnect C220 Performance © 2013 Cisco and/or its affiliates. All rights reserved. Updated B200 Entry SingleConnect C220 Value Processor : E5-2620 E5-2609 v2 Processor : E5-2643 E5-2640 V2 Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz VIC: 1240 + Port Expander 1240 Only RAID : 9266CV 9271CV HDD : From 600GB SAS to No HDD B200 Value SingleConnect C240 Value Processor : E5-2650 E5-2640 v2 Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz Processor : E5-2640 E5-2640 V2 VIC: 1240 + Port Expander 1240 Only Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w B200 Value Plus Processor : E5-2665 E5-2660 v2 Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only B200 Performance SingleConnect C240 Performance Processor : E5-2680 E5-2680 v2 Memory : 4 x 16GB 1600 MHz 8 x 16GB 1866 MHz Processor : E5-2680 E5-2680 v2 RAID : 9266CV 9271CV Memory : 16 x 16GB 1600 MHz 16 x 16GB 1866 MHz HDD : 600GB SAS to No HDD VIC: 1240 + Port Expander 1240 Only PSU : 650w 1200w 7 New Updated B200 Entry Plus Exp Pak 2. B200 Perf Plus Exp Pak 3. SingleConnect C220 Value Plus Exp Pak 4. Fusion-IO Performance Upgrade Paks B200 Entry Expansion Pak 1. Mezz: 785GB PCIe: 365GB / 1.2TB 5. LSI Perf Upg Pak PCIe: 400GB 5. HDD Perf Upg 4-Packs 1TB & 300GB 15K HDDs Discontinued B200 Fusion-IO Exp Pak 2. C220 Performance Exp Pak 1. Unchanged 300GB HDD 2-Pack 2. 600GB HDD 2-Pack 1. © 2013 Cisco and/or its affiliates. All rights reserved. Processor : E5-2620 E5-2609 v2 Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz VIC: 1240 + Port Expander 1240 Only B200 Value Plus Expansion Pak Processor : E5-2665 E5-2660 v2 Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only B200 Performance Expansion Pak Processor : E5-2680 E5-2680 v2 Memory : 16 x 16GB 1600 MHz 16 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only SingleConnect C240 Value Exp Pak Processor : E5-2640 E5-2640 V2 Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w SingleConnect C240 Perf Exp Pak Processor : E5-2680 E5-2680 v2 Memory : 4 x 16GB 1600 MHz 8 x 16GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w B22 Entry Expansion Pak Price and Part Number Change Only SingleConnect C220 Value Exp Pak B230 Entry Expansion Pak Processor : E5-2643 E5-2640 V2 Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : From 600GB SAS to No HDD 8GB Memory 4-Pack Now w/ 1866 MHz DIMMs Price and Part Number Change Only B230 Value Expansion Pak Price and Part Number Change Only B200 Perf Expansion Pak Price and Part Number Change Only 16GB Memory 4-Pack Now w/ 1866 MHz DIMMs 8 SmartPlays on IWE Download Full Package from Cisco Docs Email: smartplays@cisco.com (Internal Only) Cisco Build and Price Cisco Product Catalog Partners • • • • • SmartPlays on the Cisco DC Partner Community Disti Central Cisco Partner Central Cisco Product Catalog Email: ucs-partner-deals@cisco.com Customers • • Cisco • • • • • www.cisco.com/go/smartplay http:/buildprice.cisco.com © 2013 Cisco and/or its affiliates. All rights reserved. 9 SmartPlay 7 Promotional Offers Objective Promos MARKET TRANSITIONS Performance Upgrade Packs Rack Paks Expansion AREPaks DRIVING DATA CENTER Drive Cisco Fabric-Based Computing Drive Transactional Compute ARCHITECTURES UCS B-Series and C-Series Bundles Select Performance Upgrade Packs UCS C- Series Bundles Rich, Fixed Thin, Configurable Price Aggressive pre-discounted price Competitive pre-discounted price Discounts Standard UCS Partner discount No DSA Standard UCS Partner discount No DSA Orderability Cisco Direct or Distribution Distribution Only Quantity Limitations Maximum Qty per end user No quantity limitation 6 month 9 to 12 months Products Configurations Program Period © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Improved Performance with the latest Intel E5-2600 v2 Processors More Processor Options with SP7 RackPaks Better Upfront Pricing, Now with RAID Pre-bundled. Higher Memory Speed Support – Now upto 1866 Mhz Now with 650 watt Power Supplies Extended Promotion Period – 9 to 12 months C240 M3 Bundles with 24-Drive Chassis © 2013 Cisco and/or its affiliates. All rights reserved. 11 3 New Distributor to Partner Assets coming* 1. At-A-Glance (2pg) 2. Email 3. Marketing Flyer 1. 2. 3. Available on Disti Central (11/8) https://www.ciscodistributioncentral.com/demandgeneration/smartplay-rack-pak *Assets available in English at launch; Localization TBD • Partner Assets for all SP7 http://www.cisco.com/web/partners/incentives_and_promo tions/cisco_smartplay_promo.html © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 UCS New Account Breakaway Promotion Program Overview At-A-Glance (Q1/Q2 FY14) for Applicable Regions www.cisco.com/go/ucsbreakaway Program Goal Promotion Period Partner Incentive Provide a compelling partner incentive for UCS Specialized partners: To capture new UCS customers through partner-hunted deals Increase partner hardware margin by 70% - 85% Develop a new recurring revenue stream Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25th 2014 Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first) Higher discount on UCS products - only applies to eligible UCS SKUs Higher discount for UCS Smart Play promotional bundles Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches Services are not eligible for this promotional bonus Discount can apply to follow-on orders within same account BoM for 180 days Account/Deal Eligibility To qualify as a UCS New Account, Cisco must confirm that: Customer Account has not previously purchased any UCS systems Account/Deal is solely Partner-hunted and developed Deal is fully approved in CCW Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal BoM must be at least 30% UCS Product Partner Requirements 1. 2. 3. 4. 5. © 2013 Cisco and/or its affiliates. All rights reserved. Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA) Partner must be Select/Premier/Silver/Gold to qualify for this promotion Partner must register deal in CCW using ‘UCS New Account Breakaway’ Cisco AM and Program team confirm deal qualifies as a new UCS account Theater promotion governance team confirms that deal meets qualification and does not conflict with a currently approved CCW deal (including OIPs) Cisco Confidential 13 Trade-In Trade-To Credit HP Blade or Rack UCS M3 Blade $650 UCS M1/M2 Blade or Rack UCS M3 Blade $650 HP Blade Chassis UCS 5108 Chassis $1,600 Cisco 2100 IO Module Cisco 2200 IO Module $450 Cisco 6100 Fabric Interconnect Cisco 6200 Fabric Interconnect $3,000 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Cisco® Rewards is a new incentive program that rewards your performance and helps you improve sales. Points are earned for participating in qualifying Cisco activities. The program website makes converting sales to points simple. Built-in flexibility lets you view your claims, track points, and redeem them for exciting rewards. For more information about Cisco Rewards visit: cisco.com/go/ciscorewards Cisco.com ID required © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15