SmartPlay 7
Cisco Global Data Center Sales
Q2 – Q3 FY14
© 2012 Cisco and/or its affiliates. All rights reserved.
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1. Demonstrate Cisco’s UCS technology Innovation Leadership
2. Help Partners and Sales teams Create a Footprint that will create future
Expansion Opportunities
3. Lower the Barriers to Entry for your customers to try UCS and understand
it’s differentiation
4. Help your customers Reduce Risk, Save Money and
Deliver More Business Value back to their Company
© 2013 Cisco and/or its affiliates. All rights reserved.
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2
Showcase Cisco Innovation Leadership:
New Intel Xeon Ivy-Bridge CPU’s
High Performance Memory
SingleConnect Technology
Innovation
Leadership
Grow Your Deals and Upsell to
Existing Customers
Create a UCS Footprint
1.
Address More Use Cases w/ Multiple
Form Factors
2.
Be cloud-relevant w/ UCS-D Add-ons
3.
Cisco’s Most Aggressive Pricing
© 2013 Cisco and/or its affiliates. All rights reserved.
Footprint
Expansion
1.
C-Series SingleConnect Offers
2.
Expansion Paks – Blades & Racks
3.
Performance Upgrade Paks, incl
HDD’s, Mem, PCIe, Mezz Options
3
Terms and Conditions
Promos
Expansion Paks & Perf
Upgrade Paks
Rack Paks
Qty Limit per
Customer / Quarter
5 Promos
25 - Expansion Paks**
None
New Account Breakaway*
Up to 64%
Up to 65%
Up to 64%
OIP
No
Up to 65%
No
SIP
No
Up to 65%
No
TIP
No
Up to 65%
No
VIP
No
No
No
DSA
No
No
No
Try and Buy
No
No
No
UCS Advantage
No
No
No
MARKET TRANSITIONS
April 26, 2014
April 26, 2014
July 26, 2014
ARE DRIVING DATA CENTER
May 24, 2014
May 24, 2014
Aug 23, 2014
ARCHITECTURES
Jun 07, 2014
Jun 07, 2014
Not applicable
Quoting Expiration Date
Ordering Expiration Date
Disti BTO Expiration Date
– 2 wks for “Build” Claim
2013 Cisco and/or its affiliates. All rights reserved.
*New©Account
Breakaway Applies where Applicable
4
**Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks
2007
2009
2011
Intel 5300 Era “Pre-UCS”
Intel 5500 Era Processors
• 32% of Server Installed
Base is 4+ years old 1
• Now entering refresh window
• 4:1 Consolidation Ratio
17:1
Consolidation Ratio 2
2013
Cisco UCS
With Intel Xeon
E5-2600v2
Refresh to UCS with
the UCS SmartPlay 7
Promotions
4X3 Performance
75%4 Consolidation
1
Intel analysis, 2012
Intel estimation as of September 2013 . See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are
provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.
3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs.
2 Source:
© 2013 Cisco and/or its affiliates. All rights reserved.
5
Networking,
Cabling &
Warranty
Power &
Cooling
Unified Fabric
•
•
•
Radical Infrastructure Simplification
Efficient scaling
High performance
Provisioning
& Ongoing
Administration
Systems
Management
Software
Unified Management
•
•
•
•
•
© 2013 Cisco and/or its affiliates. All rights reserved.
Embedded device management
Self-integrating
Stateless
Automated
Programmable
UCS Solution
Traditional Solution
Servers &
Warranty
6
New
1. B200 Entry Plus
Promo
2. B420 Value Promo
3. SingleConnect C220
Value Plus
Discontinued
1. B22 Entry Promo
2. SingleConnect C220
Performance
© 2013 Cisco and/or its affiliates. All rights reserved.
Updated
B200 Entry
SingleConnect C220 Value
Processor : E5-2620 E5-2609 v2
Processor : E5-2643 E5-2640 V2
Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz
Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz
VIC: 1240 + Port Expander 1240 Only
RAID : 9266CV 9271CV
HDD : From 600GB SAS to No HDD
B200 Value
SingleConnect C240 Value
Processor : E5-2650 E5-2640 v2
Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz
Processor : E5-2640 E5-2640 V2
VIC: 1240 + Port Expander 1240 Only
Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz
RAID : 9266CV 9271CV
HDD : 600GB SAS to No HDD
PSU : 650w 1200w
B200 Value Plus
Processor : E5-2665 E5-2660 v2
Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz
VIC: 1240 + Port Expander 1240 Only
B200 Performance
SingleConnect C240 Performance
Processor : E5-2680 E5-2680 v2
Memory : 4 x 16GB 1600 MHz 8 x 16GB 1866 MHz
Processor : E5-2680 E5-2680 v2
RAID : 9266CV 9271CV
Memory : 16 x 16GB 1600 MHz 16 x 16GB 1866 MHz
HDD : 600GB SAS to No HDD
VIC: 1240 + Port Expander 1240 Only
PSU : 650w 1200w
7
New
Updated
B200 Entry Plus Exp Pak
2. B200 Perf Plus Exp Pak
3. SingleConnect C220 Value
Plus Exp Pak
4. Fusion-IO Performance
Upgrade Paks
B200 Entry Expansion Pak
1.
Mezz: 785GB
PCIe: 365GB / 1.2TB
5.
LSI Perf Upg Pak
PCIe: 400GB
5.
HDD Perf Upg 4-Packs
1TB & 300GB 15K HDDs
Discontinued
B200 Fusion-IO Exp Pak
2. C220 Performance Exp Pak
1.
Unchanged
300GB HDD 2-Pack
2. 600GB HDD 2-Pack
1.
© 2013 Cisco and/or its affiliates. All rights reserved.
Processor : E5-2620 E5-2609 v2
Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz
VIC: 1240 + Port Expander 1240 Only
B200 Value Plus Expansion Pak
Processor : E5-2665 E5-2660 v2
Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz
VIC: 1240 + Port Expander 1240 Only
B200 Performance Expansion Pak
Processor : E5-2680 E5-2680 v2
Memory : 16 x 16GB 1600 MHz 16 x 16GB 1866 MHz
VIC: 1240 + Port Expander 1240 Only
SingleConnect C240 Value Exp Pak
Processor : E5-2640 E5-2640 V2
Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz
RAID : 9266CV 9271CV
HDD : 600GB SAS to No HDD
PSU : 650w 1200w
SingleConnect C240 Perf Exp Pak
Processor : E5-2680 E5-2680 v2
Memory : 4 x 16GB 1600 MHz 8 x 16GB 1866 MHz
RAID : 9266CV 9271CV
HDD : 600GB SAS to No HDD
PSU : 650w 1200w
B22 Entry Expansion Pak
Price and Part Number Change Only
SingleConnect C220 Value Exp Pak B230 Entry Expansion Pak
Processor : E5-2643 E5-2640 V2
Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz
RAID : 9266CV 9271CV
HDD : From 600GB SAS to No HDD
8GB Memory 4-Pack
Now w/ 1866 MHz DIMMs
Price and Part Number Change Only
B230 Value Expansion Pak
Price and Part Number Change Only
B200 Perf Expansion Pak
Price and Part Number Change Only
16GB Memory 4-Pack
Now w/ 1866 MHz DIMMs
8
SmartPlays on IWE
Download Full Package from Cisco Docs
Email: smartplays@cisco.com (Internal Only)
Cisco Build and Price
Cisco Product Catalog
Partners
•
•
•
•
•
SmartPlays on the Cisco DC Partner Community
Disti Central
Cisco Partner Central
Cisco Product Catalog
Email: ucs-partner-deals@cisco.com
Customers
•
•
Cisco
•
•
•
•
•
www.cisco.com/go/smartplay
http:/buildprice.cisco.com
© 2013 Cisco and/or its affiliates. All rights reserved.
9
SmartPlay 7 Promotional Offers
Objective
Promos
MARKET
TRANSITIONS
Performance Upgrade Packs
Rack Paks
Expansion
AREPaks
DRIVING DATA CENTER
Drive Cisco Fabric-Based Computing
Drive Transactional Compute
ARCHITECTURES
UCS B-Series and C-Series Bundles
Select Performance Upgrade Packs
UCS C- Series Bundles
Rich, Fixed
Thin, Configurable
Price
Aggressive pre-discounted price
Competitive pre-discounted price
Discounts
Standard UCS Partner discount
No DSA
Standard UCS Partner discount
No DSA
Orderability
Cisco Direct or Distribution
Distribution Only
Quantity
Limitations
Maximum Qty per end user
No quantity limitation
6 month
9 to 12 months
Products
Configurations
Program Period
© 2012 Cisco and/or its affiliates. All rights reserved.
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10
Improved Performance with the latest Intel E5-2600 v2 Processors
More Processor Options with SP7 RackPaks
Better Upfront Pricing, Now with RAID Pre-bundled.
Higher Memory Speed Support – Now upto 1866 Mhz
Now with 650 watt Power Supplies
Extended Promotion Period – 9 to 12 months
C240 M3 Bundles with 24-Drive Chassis
© 2013 Cisco and/or its affiliates. All rights reserved.
11
3 New Distributor to Partner
Assets coming*
1.
At-A-Glance (2pg)
2.
Email
3.
Marketing Flyer
1.
2.
3.
Available on Disti Central (11/8)
https://www.ciscodistributioncentral.com/demandgeneration/smartplay-rack-pak
*Assets available in English at launch; Localization TBD
• Partner Assets for all SP7
http://www.cisco.com/web/partners/incentives_and_promo
tions/cisco_smartplay_promo.html
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12
UCS New Account Breakaway Promotion
Program
Overview
At-A-Glance (Q1/Q2
FY14) for Applicable Regions
www.cisco.com/go/ucsbreakaway
Program Goal
Promotion
Period
Partner
Incentive
Provide a compelling partner incentive for UCS Specialized partners:
To capture new UCS customers through partner-hunted deals
Increase partner hardware margin by 70% - 85%
Develop a new recurring revenue stream
Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25th 2014
Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first)
Higher discount on UCS products - only applies to eligible UCS SKUs
Higher discount for UCS Smart Play promotional bundles
Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches
Services are not eligible for this promotional bonus
Discount can apply to follow-on orders within same account BoM for 180 days
Account/Deal
Eligibility
To qualify as a UCS New Account, Cisco must confirm that:
Customer Account has not previously purchased any UCS systems
Account/Deal is solely Partner-hunted and developed
Deal is fully approved in CCW
Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal
BoM must be at least 30% UCS Product
Partner
Requirements
1.
2.
3.
4.
5.
© 2013 Cisco and/or its affiliates. All rights reserved.
Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA)
Partner must be Select/Premier/Silver/Gold to qualify for this promotion
Partner must register deal in CCW using ‘UCS New Account Breakaway’
Cisco AM and Program team confirm deal qualifies as a new UCS account
Theater promotion governance team confirms that deal meets qualification and does not conflict with a
currently approved CCW deal (including OIPs)
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13
Trade-In
Trade-To
Credit
HP Blade or Rack
UCS M3 Blade
$650
UCS M1/M2 Blade or Rack
UCS M3 Blade
$650
HP Blade Chassis
UCS 5108 Chassis
$1,600
Cisco 2100 IO Module
Cisco 2200 IO Module
$450
Cisco 6100 Fabric
Interconnect
Cisco 6200 Fabric Interconnect
$3,000
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14
Cisco® Rewards is a new incentive program that
rewards your performance and helps you improve sales.
Points are earned for participating in
qualifying Cisco activities.
The program website
makes converting sales to
points simple.
Built-in flexibility
lets you view your claims, track points,
and redeem them for exciting rewards.
For more information about Cisco Rewards visit: cisco.com/go/ciscorewards
Cisco.com ID required
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