Greg Payne
Sr. Manager Mobility Systems
Honeywell.com
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
3
HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Other
Mfg
Government
Retail In-store
Transportation & Distribution Healthcare
Inventory / POS Parcel Delivery Bedside Medication Verification Work-in-process tracking Vehicle check point
HSM’s primary economic sectors are Retail, HC and T&L; Opportunities exist to leverage each others’ strengths
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
• Broader network coverage – Wireless Everywhere
– Pervasive computing realized
• Faster network speed
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Real Time Data = business value drivers
–
1MB throughput threshold achieved
• Affordable data plans – competition & “Carrier Freedom”
• “Smartphone” effect
– Multimedia technology converged into one device
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Explosion of mobile applications
–
Rapid consumer & business adoption
• Need for competitive advantage
– Provide better customer service, improve asset utilization, increase revenues, lower operating costs
5
HSM Mobility Solutions
Honeywell Proprietary
7
HSM Mobility Solutions
Honeywell.com
HSM Mobility HSM Mobility Revenue
Honeywell Mobility Revenue
Hardware sales less FedEx business
Assumes 15% growth
2010 Worldwide position
Motorola
Intermec
Psion
Honeywell
Datalogic
Denso
YOY Market
Share
Increase
2008
HSM
2009 2010
Normalized Industry
Key Drivers for Growth
• New Product Vitality
•
Partner development
• Sales headcount increases
• Recognition of Honeywell’s sincerity about the Mobility space
Honeywell Proprietary
Honeywell.com
Build brand equity as a leader in AIDC Solutions
Grow connected install base to 100%; develop unique features that remain exclusive to Honeywell
Provide software and services throughout our products’ useful life to maximize touch points and customer intimacy
Build out our enterprise mobility portfolio in order to address targeted end user requirements by delivering solutions that provide value and differentiation relative to the next best alternative
Speed time-tomarket and “blanket” target spaces through mutually-lucrative partnerships
8
HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
HSM Benefits
• Purpose Built Solutions
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Enhanced Screen Optics
• Shift Plus Battery Life
• Ergonomic and Durable
• Adaptus Imaging Technology
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Multi Media Image Processing
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Software Assets
– ReM & SDKs
OptimusPDA
6100
6500
7850
7600
9900 Series
Optimus R
Optimus S
Scanpal2
Performance
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HSM Mobility Solutions
9700
2010 EOL
• Dolphin 7900
• Dolphin 7850
•
Dolphin 7600 Gen I
• 56xx OptimusR
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57xx OptimusPDA
• TT85xx/88xx
• IK85xx
Honeywell Proprietary
OptimusS
Scanpal2
Honeywell.com
9900 Series 9700
97EX
99EX
7600
6500 Series
EDA2
6100 Series
EDA1
EDA3
Mobility Areas of Focus
• EDA Portfolio – several devices each with different target segments; each with different price / technology trade-off point
•
99EX release
– worldwide release of all configurations
• 6x00 OS Refresh & additional options
• 97EX – refresh high-end PDA architecture
*Subject to Change
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HSM Mobility Solutions
Performance
Honeywell Proprietary
Honeywell.com
(subject to change)
2011 2012
Q1 Q2 Q3 Q4
Dolphin 99EX / UPS DiadV
802.11abgn, GSM/GPRS
3.75G voice/data,
GSM/CDMA SDR, BT, GPS,
G6 imager, WM 6.5/WEH,
Healthcare
Dolphin99EXni
UL Class I Div II
& Atex Zone 2
Dolphin 9700
MSR Module
Dolphin 6500
Win Mobile 6.5, laser
EDA1
2.8”, WWAN
(EDGE), 802.11bg, laser
EDA3
3.2” WVGA,
CDMA2000,
GSM/GPRS 3.75G voice/data, GPS, G6
Dolphin 6500
Pistol Grip Sled Dolphin 6100
Win Mobile
6.5, laser
EDA2
3.5”, CDMA,
GSM/GPRS 3.75G,
GSM/CDMA SDR,
802.11 bgn, GPS,
G6
Committed to investment in mobility to enable our partners to support end user needs and grow their business
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HSM Mobility Solutions
Dolphin 97EX
802.11abgn, 3.5
GSM/CDMA data,
BT, AGPS, G6 imager, WM 6.5,
Healthcare
Dolphin 9900 RFID
HF, LF
Dolphin 6500 RFID
UHF
Honeywell Proprietary
Honeywell.com
• Adaptus 6.0 Optimized bar code imager – delivers industry leading 1D and 2D scanning with with optional color image capture capabilities
• Software Defined Radio enables global access real time data and the ability to switch network carriers
(GSM-GPRS to CDMA) in the field providing significant cost savings when provisioning and deploying devices
• Best display in industry - Brightest,
Best Resolution, Sunlight Readable,
Most Power Efficient
• Optimized combination of design ergonomics and durability improves worker productivity & satisfaction, enables value add services, and reduces operating costs
• Best acoustics – louder, clearer, truck usable
• Integrated sensor technology – accelerometer, light & proximity sensors drive ease of use and enhanced performance
• Advanced Mobile Power System delivers twice the power voltage, ensures full shift operation, reduces battery replacement costs
99ex delivers next-generation value for Logistics,
Parcel Delivery, Field Service, Route Accounting and Acute Healthcare customers
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Technology Summary
• Low-end processing platform
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Minimal memory footprint
• Small, 2.8” QVGA display
• Laser barcode scanner; 3Mpx Color
Camera
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Multiple Radios, 2.5G
• <300g
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High-End processing platform
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Robust memory footprint
• Large, 3.5” VGA display
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HSM Gen6 Imager; 3Mpx Color
Camera
• Multiple Radios, 3.75G
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<400g
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High-End processing platform
• Robust memory footprint
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Consumeroriented, 3.2” WVGA display
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HSM Gen6 Imager; 3Mpx Color
Camera
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Multiple Radios, 3.75G
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<350g
Software Environment
• Select development tools and SDKs
• “Light” application environment
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Voice and data management
• Integrated laser for bar code decoding vs. camera only
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Complete suite of power tools and
SDKs
• Multiple, ‘heavy’ local applications
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Full suite of imaging and imageprocessing software
• Imager + color camera
• Multiple, ‘heavy’ local or cloud based applications
• Integrated imager for bar code decoding vs. camera only
• Optimized for portrait and landscape display usage and data management
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Full suite of imaging and imageprocessing software
• Complete suite of power tools/ SDKs
Use Case (s) Description
• “Mobility Field Sales and Service”
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Blue/grey/white colllar workers, On-foot users outside the four walls
• Enterprise substitution for commercial smart-phones
• “In-pocket” storage
• Voice optimized
• “Mobility Sales, Light /Medium Delivery,
Field Sales Manager”
• In-cab / In-Vehicle usage
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Pick-up and Delivery, Route
Optimization, Managerial Services,
Store Planning
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In-dock or on-desk storage
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Outdoor, direct sunlight usage
• Large, complex data sets from distant sources and/or local to the device.
• “Mobility Field Manager, Working
Supervisor, Caregiver“
• Inpocket” storage and Voice optimized
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Blue/grey/white collar workers, On-foot users outside the four walls
• Healthcare: extending patient safety beyond the hospital
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Multi-application work-flow flexibility
*Subject to change
Complete EDA portfolio targeting broad application requirements
14
HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Improve Service, Productivity & Sales
•Mobile check-out on the spot – dynamic ‘register lanes’ reduce wait times and improve customer service & sales
•Remotely process loyalty card or store credit card applications – ability to quickly read driver’s license data via MSR or imager increases membership and customer retention levels
•Process or purchase gift cards remotely increases sales and customer satisfaction
Honeywell Mobile Payment Solutions
• Mobile MSR module (Dolphin 9700) – three track system support reading credit cards, drivers licenses, loyalty cards and gift cards
• Mobile MSR module (Dolphin 6x00) – under evaluation
•Full mobile payment point of sale module (Dolphin 9700/6x00) – system supports processing credit & debit and reads chip & pin technology – PED/PCI compliant - roadmap
Committed to supporting our retail and hospitality mobile point-of sale customers requirements
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
What we heard…
Inventory Control is a key driver
• Eliminating Inventory Frozen File
• Automating inventory counts / Reducing labor
• Reducing Back-Stocks
• Locating merchandise for customers (size, etc.)
Honeywell activity…
RFID Handhelds
• Integrated prototypes developed for Dolphin ® 9900
• Investigating custom integrated 6500 design
Loss Prevention / Shrink
• Patron Theft
• Employee Theft
• Macy’s addressed shrink via RFID portals and security cameras at employee/patron egresses
Item Tagging
• Store-level tagging used in pilot is costly & time-consuming
• Source tagging is direction; Start with Macy’s ready-to-wear since much of it is private label
POS Integration
• Stand-beside RFID inventory system used in pilot
• Long-term goal is integration with scanner/POS
EAS Integration
• Honeywell currently offers EAS integration with select models of our scanners
• Integration of barcode, EAS, and RFID based on customer demand
RFID “Hang-Tag”
• Combines dynamic pricing adjustment with RFID
• Automate store-level tagging
• Partner is utilizing Honeywell IP
Scanner Integration
• HSM is a leader in AIDC scanning/imaging
•Work with Macy’s to integrate
RFID for committed business opportunity
Honeywell is committed to integrating technologies demonstrating clear ROI to our end customers
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Customer Profile:
• Service over 215 countries
• Deliver 3.8B parcels year
• Visit 7.9M customers a day
• Delivery Fleet 95K+ vehicles
Win Summary:
• 2011-2017: over 100k DiadV devices will be deployed globally
Top Competitors:
• Motorola MC9500
Honeywell Model Selected:
• Dolphin 99EX
How Did We Win?
Customer Application:
• Logistics - parcel delivery, pickup + proof of delivery
Key Customer Requirements:
• Uninterrupted real time data management
• Efficient and intuitive decoding
• Reliable platform <4% annual return rates
• Full shift operation in always connected state
• Standard solution vs. custom design
What Set Honeywell Apart:
• Software definable radio offered “carrier freedom” and ability to dynamically switch network carriers
• HSM next gen imaging technology delivers improved motion tolerance and time to read
• Developed unique housing design and durable chassis to endure rigors of harsh environments
• Combination of high capacity battery and on-board power management supports extended use cases
• DiadV = 95% general market design, only cap, keypad and color differences
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Customer Profile:
• Exapaq = DPD France, part of GeoPost: 2 nd EU-group
• Deliver 200K parcels/day
• Delivery Fleet 2K+ vehicles
Win Summary:
• 2011: 2.400 99EX-terminals will be deployed in France
Top Competitors:
• Dolphin 9700
• Moto MC9500 & MC75
• Mobile Compia MM3
Honeywell Model Selected:
• Dolphin 99EX
How Did We Win?
Customer Application:
• Logistics - parcel delivery, pickup + proof of delivery
Key Customer Requirements:
• Customized keypad
• Up-to-date technology
(incl. 3G)
– future proof investment
• Answering customer’s budget requirements of €1.500
(incl. terminal, net base, mobile base, SMS 4 years, some peripherals)
What Set Honeywell Apart:
• Adaptus Gen 5 imaging technology passed internal testing on performance and usability even more safe with Gen 6
• Strong commitment and commercial relationship of the French and European sales/marketing/PSO-teams: expressed confidence by customer and respect of commitments
• 99EX was the right answers on their objections against the
9700 on ergonomics (keypad size) and connector weakness
• Our partner Nomadvance proposed impressive added value with deliveries, staging, service, SW-loading and maintenance after repair (testing and remastering)
• ILS stood on board as their SW-developer
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Customer Profile:
• Large grocery and general merchandise retailer with
~200 stores in Germany
Win Summary:
• 2010-2012: 1500 units & accessories deployed nationwide
Top Competitors:
• Intermec CK3
• Motorola MC3190
• H+W Skeye.Enterprise
Honeywell Model Selected:
• Dolphin 6500
How Did We Win?
Customer Application:
• Retail – In-store inventory, item look-up and customer assistance
Key Customer Requirements:
• Fast and accurate scan performance to read barcodes of various shapes/sizes in the store
• Ability to seamlessly integrate Storeweaver software suite
• Lightweight form factor and ergonomics
• Full shift operation with wireless data transfer
What Set Honeywell Apart:
• Superior ergonomics, form factor and standard resolution screen preferred by store employees in field pilots
• Combination of high capacity battery and on-board power management provided superior battery performance
• Quick turn-around of custom SKU with HD engine, LED aimer exceeded scan performance expectations of multiple code types
• Long-standing relationship and support directly with enduser; direct Storeweaver relationship to drive software certification
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Customer Profile:
• #1 beer company in Mexico
• 37.3 Million Hectoliters delivered domestically 2009
• 4800+ delivery vehicles
• Serve over 500k customers
Win Summary:
• 2010-2011: over 5500
Dolphin 9700 devices will be deployed in Mexico
Top Competitors:
• Motorola MC9500, MC75A
• Intermec CN4
• Psion Ikon
How Did We Win?
Customer Application:
• Direct Store Delivery & Route Sales
Key Customer Requirements:
• 5+ year product lifecycle
• Reliable operation <3% annual return rates
• Multi-functional capabilities
• Real time data & tracking
• 10 hrs + operation
• Intuitive operation / improve worker efficiency
What Set Honeywell Apart:
• Customer for life sales and service approach
• Proven track record of previous solution – 6+ years!
• Superior field performance vs Next Best Alternatives
• Best combination of Ergonomics, Performance, & Durability
• Customized product and application development service offerings to meet customer needs
• HSM & 9700 delivered best ROI model
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
Customer Profile:
• 366 bed Hospital
• Heart Institute
• Women‘s Care Center
• More than 800 staff nurses
Win Summary:
• 2010: over 200 Dolphin
9700hc mobile computers deployed to nursing stations
Top Competitors:
• Motorola MC55
Honeywell Model Selected:
• Dolphin 9700hc
How Did We Win?
Customer Application:
• Bar coded Medication Verification at the Point of Care
Key Customer Requirements:
• Rugged, durable device to withstand hospital environment
• Ease of use, nurses focused on patient care, not technology
• Scan ability, including all pharmaceuticals
• Simplified device management
What Set Honeywell Apart:
• Superior design with larger and brighter screen, easier to use keyboard, enhanced wireless connection and better ergonomics
• In the words of the customer, “the 9700 scanned better, faster and easier. In all testing, no one had to shoot any bar code twice or do anything special trying to get a med to scan”.
• 9700hc deemed a more rugged device with healthcare plastics, more durable feel per the nurses and better performance from stylus, tether and battery
• Customer was previous user of Dolphin 7900 and was one day away from selecting MC55 prior to introduction of 9700
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HSM Mobility Solutions
Honeywell Proprietary
Honeywell.com
• HSM offers a complete mobility line-up designed to deliver value-based applicationready capabilities for your customers across target segments enabling you to intuitively bundle your value-based services
• HSM supports mobility based imaging technology widely regarded as the right data collection technology and preferred by your targeted end users
• HSM delivers software assets and relationships that ease application development, system integration and device management
• HSM is committed to expanding our mobility portfolio and our new product pipeline is balanced between extensions and market expansion opportunities to deliver solutions aligned with you and your customers needs
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HSM Mobility Solutions
What’s in it for you?
Honeywell Proprietary
Honeywell.com
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HSM Mobility Solutions
Honeywell Proprietary