New Zealand Middle East
Business Council
v3
Contents
• The Governments Economic Growth Agenda
• NZTE direction
• Middle East
Our starting point is the Government’s
economic priorities
The new Business Growth Agenda
Business
Growth
Agenda
Lifting our export economy from 30% to 40% of GDP by 2025
Can we find the high value food niche?
Can we participate in the global supply of technology?
How much of the $430 billion (!!) Australian mining/gas
investment will come our way?
Can we feed Middle Eastern demand for government
services?
Can we help meet growing global demand for health
technology and services?
Can we participate across the whole value chain?
High
Globalisation
Added value
R&D
Sales / After Service
Branding
Marketing
Design
Distribution
Manufacturing
Concept
Supply chain
Low
Production chain stages
Who do we partner with, for what reason, and how?
Kingdom of Saudi Arabia
Le Cordon Bleu
Contents
• The Governments Economic Growth Agenda
• NZTE direction
• Middle East
NZTE:
key facts
2000 customers
• Crown entity, with private board
• 550 people (50% offshore)
• 36 international offices
• $150 million budget (+$33mill grants)
• Purpose: International growth
Building businesses in NZ
Partnering with businesses in
market
NZTE Purpose
Unleash the international
potential of New Zealand
businesses to build the
nation’s lasting prosperity
NZTE Focus
Our Customers Grow ...
Bigger, Better, Faster
Our strategic framework
NZTE is sharpening its focus
Export goods earnings, year to June 2011*
$36
260
Companies
earning >$25m
billion
$5
billion
$3
billion
2000 NZTE
CUSTOMERS
460
Focus
500
Companies
$5-$25m
12,000
Companies
< $5m
Number of New Zealand exporters
*Figures are rounded to the nearest billion and are for exports of goods only.
**NZTE customer numbers include service companies
Source: Statistics New Zealand
(generalised)
… and organising and rationalising services
Services Suite - A toolkit of repeatable offers that support customers to
grow bigger, better, and faster internationally.
BETTER BUSINESS
GLOBAL REACH
Business Basics
Regional Business Partners
Mentoring
Incubators
Nzte.govt.nz & Export News
Channels & Partners
Pathways
Path to Market
Global Networks
Beachheads
KEA / WCNZ
ICN
Project Link
Business Development
Better by Strategy
Better by Design
Better by Lean
Market Service
Research
In-market support
NZ Central
Country business training
Trade Missions
Leadership & Performance
GELP
International Business Awards
Capital Solutions
Visiting Investor Programme
Strategic Investment Fund
Better by Capital
DOMESTIC
IGF
MARKET GROWTH
INTERNATIONALISATION
Capital for growth
Plugging the gap!!
MFAT are leading the NZ Inc country strategies
Progressing NZ Inc Country Strategies… China, India, Australia, USA,
Middle East , ASEAN
Our international network
New International Region Structure
Greater China:
Mainland China,
HK, Taiwan
Europe
North
America
India,
Middle
East,
Africa
East Asia: SthEast Asia,
Japan, Korea
AUSPAC:
Australia,
Pacific
Note: Turkey included in Europe, Pakistan included in IMEA
South
America
NZ Inc Roles and Responsibilities
MBIE
Global-scale exporters
Turn
ideas
into
value
MFAT
NZTE
ATI
Regional
Economic
Development
Partners
Start ups
Incubators
Researchers
VIF
Inventors
Create
ideas
Contents
• The Governments Economic Growth Agenda
• NZTE direction
• Middle East
NZ Inc Strategy Process
PREPARATION
DATA ANALYSIS,
ENVT SCAN, LIT REVIEW,
AGENCY RESOURCES
BUSINESS
INTERVIEWS
STRATEGY DRAFTING
DEVELOP GOALS,
WE
PRIORITY ACTIONS,
MINISTERIAL VISITS
ARE HERE:
IN-MARKET
WORKSHOP
PRODUCT TESTING/APPROVAL
BUSINESS
WORKSHOPS
MINISTERS
ERD,
CABINET
NZ Inc. Strategy for the Middle East
The NZ Inc Strategy draft goals focus on:
• Food security
• Added value manufacturing and services
• Connections
• Political, defence,
security
25
Customers in Middle East
26
NZTE focus areas
Customer
Engagement
Multi customer
activity
NZ Inc.
strategy
(draft)
MEBC construction mission,
November 2012
x
x
Leveraging activities around
Arab Health, January 2013
x
x
x
High value F&B project (Gulf
Food and Chef's
competition)
x
x
x
G2G commercial
partnerships
x
x
x
Regional
footprint
Expand Middle East
Beachheads programme
x
x
With MFAT, ramp up
capacity in Saudi Arabia
x
x
Establish new RD,
Investment Manager
x
x27
Keep talking, keep listening
Feedback welcome!