Practical Steps to Getting to Market
 Documentation Requirements
 Shipping Process and Getting to Market
 Key Tips and Lessons Learned
Documentation Requirements
 Standard:
 Commercial Invoice
 Packing List
 Packing Declaration
 Certificate of Origin
 Bill of Lading
 Phyto Sanitary Certificate
Documentation Requirements
 Other:
 Quality Certificate
 Quantity Certificate
 Certificate of Non Manipulation
 Clarify what is required:
 Why?
 Where?
 What?
 Original or Copy Documents
Documentation Requirements
 Certificate of Origin
 Arrange through 3rd Party
 IVS: www.ivslimited.co.nz
 Chamber of Commerce:
www.chamberdocs.co.nz
 Application Process
 Cost approximately $35.00
COO Example
Shipping and Getting to Market
 The Shipping Process
 Air and Sea Service Profile
 Role of the Exporter
 Role of the Importer
 Role of the Freight Forwarder
The Shipping Process
Typical Process
Flow
Order Confirmed
with Customer
Freight
Forwarder/Service
Provider Advised
Necessary
Documentation
Completed
Goods Prepared
for export 48
hours before
departure
CEDO lodged
Goods Physically
Exported
Documentation
sent to the
relevant party:
Original or Copy
Airfreight Services
 Airfreight Services ex Auckland:
 Two Direct services daily
 Air NZ to Shanghai B767 aircraft
 China Southern to Guangzhou A330 aircraft
 Regularly booked to capacity with live lobsters & other foodstuffs
 Transhipment services to major Chinese airports via carriers home city:
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Cathay Pacific via HKG
China Airlines via TPE
Korean Airlines via ICN
Malaysia Airlines via KUL
Qantas via SYD
Singapore Airlines via SIN
Thai Airways via BKK
Seafreight Services
 Multiple Carriers ex New Zealand to China
 Transit times 17 to 22 days direct
 Add One to Two Weeks for Trans-ship
 Match service to your product and customer
destination
 Be aware of Peak Season: Feb to May
The Shipping Process
 Role of the Exporter
 Take Ownership
 Role of the Importer
 Clarify Requirements
 Role of the Freight Forwarder
 Facilitate Process
Lessons Learned and “Key Tips”
 Documentation Accuracy : weight, m3, detail; all must match
 Documentation Requirements: Why/Where/What. Clear Communication
 Prepare and Understand each point of your supply chain and the
relationship between you as the shipper and your customer/importer
 Import Eligibility - can your customer legally import?
 Inco Terms of Trade: FOB/CFR/DAP
 Use of Bonded Warehouse (trans-ship LCL – inland/understand cost)
 Do your home work and research – utilise:
 MFAT
 NZTE
 Freight Forwarder
 Ship on a direct service to avoid non-manipulation issues on tariff items
Key Tips continued…
 Presence – successful companies are those who have a presence all the
time, or are committed to sustained visits, build face to face relationships –
China Air, 13 visits, 18 months
 Partners – choose carefully and maintain communication
 Product/brand – ensure these fit the market – what does your brand
“mean” when translated?
 Political, social, law & order, geographical, language, customs and culture
need consideration
 Growth driven regionally take into account provincial base – not just on the
main centres