Company Profile
The Middle East’s most trusted talent management agency.
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Spearheading many of the region’s most high-profile events
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Providing turnkey solutions from concept to full technical production
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Synonymous with quality client servicing
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Recognised for its award winning and highly commended productions
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A progressive team with a deep passion & knowledge for music and the
performing arts
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Deliver over 100 performances per week
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The Fridge is renowned for setting new standards in the provision of diverse
and culturally sensitive entertainment
Fridge DNA
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Established in Dubai in 2007.
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The Fridge develops, manages, and promotes over
3,000 performances annually, from many of the Middle
East’s most iconic events to private functions and daily
hotel residencies.
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The Fridge team identifies and develops the talents of
musicians living and working in the Middle East.
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The Fridge maintains an active engagement with the
growing music and performing arts scene throughout
the region. The Al Quoz based warehouse functions as
the perfect platform to showcase fresh and exciting
performers through curated programming such as The
Fridge Concert Series.
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The Fridge maintains close relationships with leading
regional and internationally based production
companies.
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12 award nominations across multiple categories at the
Middle East Event Awards.
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Winner of the 2013 TimeOut Nightlife Awards for “Best
Theatrical Performance”
Our Services
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Client Servicing - A team of dedicated Artist Booking Managers are on hand to
advise on the perfect entertainment for any event. Our clients have grown to trust
our professionalism as much as our links to an industry-wide network that delivers
that extra edge.
Talent Management - Offers a diverse portfolio of entertainment from musicians,
dancers, street performers, orchestras, and aerialists with a core roster of dynamic
artists exclusive to the brand.
Artistic Direction and Production - Renowned for spearheading some of the city’s
most high-profile events from the ground up, including in-house productions such
as the aerial extravaganza Cirque Du Souq and the award winning musical
Kalubela.
Programming – A leading light in brave, eclectic and ever-engaging live
performances, from inspired, genre-crossing musical initiatives such as our highly
regarded Concert Series & classical platform The Score to intelligent cultural
programming such as the Sikka Art Fair.
Costuming – Bespoke costuming design and styling that is unrivaled within the
industry.
Audio Support – Professional solutions for corporate, private and creative projects
with a diligent team that provides expertise and experience ensuring flawless
sound from start to finish.
Portfolio & Clients
Past Projects
Landmark local and regional events:
2014
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Julius Baer Beach Polo Cup (and 2013)
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NUSKIN 30th Anniversary Success Trip
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IPL Cricket Gala Dinner
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Zayed Marathon
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SIKKA Art Fair Music & Performance Programme (and 2012)
2013
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Abu Dhabi Formula 1
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Live Local Loud WAFI City
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Abu Dhabi Galleria Mall Launch
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Andrea Bocelli - choir
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Dubai Festival City & Marina Walk Activation
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FIFA Beach Soccer – Qatar
2012
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DCAA Patrons of the Arts Awards (and 2011)– commissioned a
bespoke composition for a 60 piece orchestra and 30 piece
choir
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Gulf Film Festival Opening and Closing Ceremony entertainment
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Dubai Chillout Festival
World Class Events
69 piece choir bringing together 4 of the finest choirs from across the UAE to perform in
concert alongside Andrea Bocellli
Abu Dhabi Formula 1 Grand Prix 2013
3 purpose-built stages, 6 dynamic off-track locations & 64 entertainers held over 3 days of
F1 festivities
Julius Baer Beach Polo Challenge
Comprehensive entertainment programme over 3 days including
live bands & roaming musicians
Patrons of the Arts Awards
2012
60 piece orchestra and 30 piece choir, with commissioned original composition
“The Sound of Dubai”
Emaar TVC, Burj Khalifa
Full orchestra, conductor, soprano and musical arrangement fo internationally broadcast TVC
Clients
The Fridge continues to work with the region’s top brands and event companies:
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Abu Dhabi Motorsport Management / Yas Marina Circuit
Abu Dhabi Tourism Authority
Action Impact
Al Tayer
Chaloub
Cartier
DesignLab
Dubai Culture and Arts Authority
Dubai Chamber of Commerce
Dubai Duty Free
EMAAR
Emirates Festival of Literature
Emirates Airlines
Flash
HQ Creative
ITP
Jack Morton
Jumeirah International
Mamemo Productions
Qatar Gas
Rosewood
Sofitel
What clients say
“We have worked with The Fridge on several large scale event deliveries
including the 2013 Abu Dhabi Formula 1 Grand Prix and they have always
managed to meet our demands and we look forward to seeing the new
talent they are bringing to the region.”
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Alton Craig, Yas Marina Circuit
“It has been a great pleasure to work with the team at The Fridge on a
number of projects and events during 2013/2014. The team are efficient
and professional at all times – they have consistently worked above and
beyond their scope. ”
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Katie Clark, HQ Creative LLC
“Shelley, her team and talents at The Fridge are trusted partners in many of
our projects, particularly during the Julius Baer Beach Polo Cup Dubai 2013,
where they have gone over and above in supporting us to create a
milestone event. The Fridge and our other event partners have allowed us to
create a strong statement that Dubai is home to world-class sporting events
and international talents.”
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Sam Katiela, Mamemo Productions
Our Team, Above and Beyond
Here’s to supporting you on your next iconic event...
P.O. Box 71373
Dubai, UAE
T +971 4 347 7793
bookings@thefridgedubai.com
www.thefridgedubai.com