Chapter
9
Technology’s Impact
on Business
pp. 126-139
Chapter
9
Learning Objectives
After completing this chapter, you’ll be
able to:
1. Explain how technology influenced
business industries.
2. Describe three aspects of the eworkforce.
continued
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Chapter
9
Learning Objectives
After completing this chapter, you’ll be
able to:
3. List specific examples of e-commerce.
4. Analyze the advantages and
disadvantages of e-commerce.
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Chapter
9
Why It’s Important
Knowing how technology has
influenced business sheds light
on new and future industries.
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Chapter
9
Key Words
e-workforce
digital workflow
start-ups
e-commerce
e-tail
multi-channel retailer
continued
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Chapter
9
Key Words
bricks-and-mortar
clicks-and-mortar
e-ticket
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Chapter
9
Technology’s Influence
on Business
Technology refers to the tools and
machines people have invented to
make life easier.
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Chapter
9
Technology’s Influence
on Business
Perhaps the most common technology
staple used in businesses today is the
computer.
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Chapter
9
Technology in the Past
Even the simplest invention, like the
plow, had a huge impact on business.
Before the plow was invented, people
had to dig in the earth with their hands.
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Chapter
9
Technology in the Past
Because of the plow, more corn could
be planted which meant more corn
could be produced.
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Chapter
9
Technology in the Past
Increased corn production meant
hiring more people to harvest the corn,
selling more corn in the market, and
building a corn-selling business.
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Chapter
9
Technology in the Past
Since the invention of the plow,
countless new inventions have
changed the way we live, work, and do
business.
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Chapter
9
Modern Technology
In the past 50 years, electronics
revolutionized business and society.
There is a never-ending demand to
make electronic goods smaller, faster,
cheaper, and more powerful.
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Chapter
9
Modern Technology
Computers can store thousands of
files electronically, saving time and
office space.
The computer created a boom in
nearly all business industries.
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Chapter
Figure
9.1
9
TWENTIETH CENTURY’S TOP TECHNOLOGISTS
Technological inventions greatly affect your daily life. These
percentages represent people’s opinions about who technologically
influenced the twentieth century and beyond.
Which three inventors do you think you’re influenced by every day?
John Logie Baird (mechanical TV)
Introduction to Business, Technology’s Impact on Business
23%
Source:
Opinions
Research for
CNET and
Techies.com;
voters could
choose up to
three
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Chapter
9
Fast Review
1. Explain how the plow changed
business.
2. How does the computer help
businesses?
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Chapter
9
E-Workforce
E-workforce is when people work with
computers while doing business.
According to the Bureau of Labor
Statistics more than 70 million people
use computers daily.
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Chapter
9
Employment
Technology makes people work easier
and faster.
Technology’s speed saves time and
creates new jobs.
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Chapter
9
Digital Workflow
Placing hard copies of documents on a
digital platform, like CD-ROMs or a
database, has had a great influence
on the efficient use of time.
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Chapter
9
Digital Workflow
By switching information to a digital
format, there is less paper involved.
A digital workflow links all the steps
in a process, like publishing,
electronically.
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Chapter
9
Technology Centers
The high-tech industry can be found in
practically any city, but it is heavily
populated in various technology
centers, like California’s Silicon Valley.
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Chapter
9
New Jobs
The Internet has created a demand for
new jobs such as software writers,
online writers, and Web page
designers.
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Chapter
9
Fast Review
1. How has the computer created
demands for related products?
2. Name an industry that manages a
digital workflow?
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Chapter
9
Virtual Business
The ease of doing business online has
created a boom in new businesses, or
start-ups.
This type of business is called a virtual
business.
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Chapter
9
Virtual Business
Vocational schools, universities,
colleges, and community centers offer
technical training or degrees for
people interested in expanding their
technology skills.
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9
Virtual Business
Technology skills will make you very
attractive to an employer.
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Chapter
9
E-Commerce
Electronic commerce, or e-commerce,
has made it possible for businesses to
directly reach customers anywhere in
the world.
The main activity of e-commerce is
buying and selling goods and services.
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Chapter
9
E-Tail
E-tail is electronic retail.
An e-tail business sells products over
the Internet.
Any company can go online to sell any
product.
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Chapter
Figure
9.2
9
WHAT CONSUMERS BUY ONLINE: TOP PURCHASES
People shop on
the Internet for
these top five
types of
purchases.
What do you think
are reasons for
buying these
products online?
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9
E-Tail
A multi-channel retailer uses several
means to sell products.
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Chapter
9
E-Tail
Businesses often call their stores and
warehouses bricks-and-mortar,
referring to building materials.
Businesses that also use the Internet
are called clicks-and-mortar
operations.
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9
Graphic Organizer
Chapter
Graphic
Organizer
Bricks-and-Clicks
BRICKS-AND-MORTAR
CLICKS-AND-MORTAR
RETAIL
E-TAIL
C O N S U M E R S
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Chapter
9
E-Tail
Putting catalogs on the Internet rather
than shipping them by mail saves a lot
of money in printing and mailing costs.
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Chapter
9
E-Tail
E-tail is an advantage to the consumer
in two major ways:
• Convenience
• Choice
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Chapter
9
E-Tail
E-tail is a disadvantage to the
consumer in four major ways:
• Buying power (overspending)
• Other charges (shipping)
• Immediacy (waiting for product)
• Relying on observation (not being
able to see products directly)
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Chapter
9
E-Ticket
Using their computers, people can
now purchase e-tickets, or electronic
tickets.
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Chapter
9
E-Ticket
Some people find purchasing an eticket is easier and cheaper than
visiting an actual ticket agency.
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Chapter
9
Fast Review
1. How does e-commerce differ from
e-workforce?
2. What is a multi-channel retailer?
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Chapter
9
Why is it important to take chances
in business, particularly when
launching a Web site?
continued
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Chapter
9
Name two things that can make an
online company successful.
continued
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Chapter
9
How can a Web site contribute to
increased sales?
continued
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Chapter
9
What have been your experiences
with online shopping?
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End of Chapter
9
Technology’s Impact on Business