Aon Affinity Advantage 2011 Aon – A World of Resources Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resource solutions and outsourcing services. 1 Aon Affinity Premier provider of insurance solutions to individuals and groups across a broad spectrum of industries. •17 million individual customers (10 million travel / debt cancellation) • 59 active websites • $1.9 billion total insurance premium • 200 client organizations • 8 million calls per year (5 million travel / debt cancellation) • 10,000 independent agents 2 Aon Affinity Organization Aon Affinity Specialty Consumer Professional Firms Healthcare Life & Health 3rd Party Distribution Emerging Markets Associations 3 Aon Affinity Insurance Programs Personal • Life • Disability Specialty • Health • Sports, Leisure & Entertainment • Personal Umbrella • And more • Travel • Pet Health Professional / Business • Professional Liability • D&O Liability • Package, BOP • Network Risk • Event Cancellation • Wedding / Private Event • Fine Arts • Tenant Rent Default • And more • General Liability • And more 4 Aon Affinity Bringing Distinctive Value Helping our clients • Attract and retain members • Increase member value • Foster member loyalty • Grow non-dues revenue More than insurance • Client advocate • Risk advisor • Revenue partner • Strategic carrier alliances 5 Integrated Marketing Award-winning Solutions Helping our clients • Market new products • Increase retention • Cross-sell • Build brand recognition • Create value-added programs • Measure program success PIMA “Best of Show” Award IMCA “Award of Excellence” PDMA Award – Internet PIMA Award – E-Commerce Websites 6 Technology Platform How we deliver Aon to our customers Global platform technologies • Improving efficiencies – Correspondence, claims and call handling • Reducing costs • Providing insights into customer behaviors – Data analytics Creating a better end-user experience • Convenient online, self-service tools • Simple, easy transactions • More options – Customers can contact us how and when they prefer Efficiencies of scale Business continuity Customer Relationship Management (CRM) 7 People – Client Delivery How we deliver on our promise • Full-service capabilities – Fully licensed professionals – Subject matter expertise – Multiple contact centers • Advantages: Exceptional customer experience – Tailored programs, personalized service • Managing annually: – 8 million calls (5 million travel / debt cancellation) – 2 million transactions – 150,000 claims 8 Client Value & Impact Live Our Values Deliver Distinctive Client Value Develop Unmatched Teams Client Value & Impact Build Differentiated Capability Through Innovation Deliver Business Results With Excellence 9 Aon – A World of Resources Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resource solutions and outsourcing services. 10 Aon Affinity Organization Aon Affinity Specialty Consumer Professional Firms Healthcare Life & Health 3rd Party Distribution Emerging Markets BerkelyTravel AICPA HPSO Life & Health Healthy Paws K&K Integramark Attorneys Advantage NSO AICPA Insurance Trust Aon Rent Protect Underwriters Marine Small Commercial Huntington T. Block Insurmark Bankers Insurance Services A&E Advantage Insurance Agents and Agencies Dentist’s Advantage Healthcare Firms Johnson Rooney Welch Ian H. Graham ASAE LeadingAge 11 Specialty Consumer Travel Industry • Trip cancellation services • 85% share of North American cruise industry • Serving 5 million customers annually Financial Industry • Debt cancellation services • Driving high-margin ancillary revenue stream • More efficient alternative to credit insurance • Serving 9 million customers annually 12 Professional Firms American Institute of CPAs (AICPA) 342,000 Members 15 Insurance product solutions Monitored by the AICPA Professional and Personal Liability Insurance Programs (PLIP) Committee 13 Healthcare One million nurses and allied healthcare professionals insured Expanding product reach and circle of relevance beyond traditional insurance Integrated social media strategy “Outstanding Nurse Search” Award Winner! Award Winner! 14 Life & Health PURL campaign Moves customer from mail to web using personal URL Award Winner! Award Winner! 15 Emerging Markets Healthy Paws #1 Rated Pet Insurance Company • Fastest growing market • Partnering with Aon to reach millions • Innovative distribution channels – – – – – – Retail Vets Licensing services Employee benefit platform Keyword search engine marketing Partners PetMD AIChE 1-800-PET OnlyNatural Pet Award Winner! 16 Emerging Markets Aon Rent Protect Renter default insurance • Successful overseas business model • 38 million potential universe • Channel partners – Property managers – Real estate agents – Third-party administrator tenant checking • Landlords • Investors 17 3rd Party Distribution Sports, Leisure and Entertainment • 60 Specialty insurance programs • 300,000 Events / organizations insured • 95% business subproduced – Motorcycle dealerships – Camps and campgrounds – Events and attractions – Recreation – Sports – Venues and gaming – Entertainment – Outfitters and guides “Insuring the world’s fun® ” 18 Strategic Carrier Relationships - Client • $54 billion Aon Risk Solutions carrier premium • Relationships with major (rated A) carriers – Customized programs: Choice model, exclusive carrier, or multi-products – Extensive niche program knowledge – Ongoing management, audit and reporting on carrier performance • Underwriting Authority • Risk management resources 19 Strategic Carrier Relationships - Carrier • Customized programs – Insurance product and service design driven by trend and data analytics – Choice model, exclusive carrier, or multi-products • Program Administration – Underwriting expertise – Call center management • Distribution – Sponsorship Endorsements – Cross-sell opportunities – Subproducers – Direct Marketing 20