BUSINESS PLAN
Jenny Noora Anniina Riina
BUSINESS IDEA
Main idea:
Our firm sells environment friendly clothes for babies and children aged 0-4.
Its important to us that our clothes are produced without any child labour
force. All our clothes are asthma and allergic friendly. We have clothes for
premature babies too. All clothes are high quality and they can stand usage.
We sell also children equipments, which are safe and asthma and allergic
friendly. We are co-operating with allergy and asthma association, so we get
much good image. Allergy and asthma association also gives us funding.
Sub ideas:
Product presentations in baby showers.
Custom made clothes.
LOCATION ASPECT
Münster Nordrhein-Westfalen
• Population: 272 000 inhabitants
• Language: german, some people speak english
• Rent: 1500 € per month (87m² in the centrum)
• Infrastructure: public transport is very good and many german has
bus cards. Its also easy to move by feet and by bike.
• Next big citys: Köln (c. 150 km and c. 1 million inhabitants)
Düsseldorf (c. 130 km c. 580 000 inhabitants)
• Target group: wealthy parents and grandparents of 0-4 years old
children and also tourists.
• Competition: children equipments are sold by 4 shops in Münster
and baby clothes are sold by 16 shops. In some of the clothes shop
they also sell children equipments. Near our shop (1km) are located
3 clothes shops and 1 shop for equipments.
LOCATION ASPECT
Our firm is located in
Windthorststraße, 48143 Münster
PERSONAL ASPECT
• We are three students of business and administration and one
student of construction building.
• Every employer can speak good english and we all are learning
german. Then we can advise our customers better.
• Two of us has experience of working in a clothes shop
• Business and administration students know how to start firm
and know about entrepreneurship. We also know much about
marketing, customer service and financial.
• All of us are very social and we can deal with all sorts of
people. We know each other well and thats why our working is
fluent.
PERSONAL ASPECT
In our firm
• Anniina takes care of accounting and billing
• Riina takes care of decoration and furniture
• Noora takes care of marketing and customer service
• Jenny takes care of marketing and customer service
LAW ASPECT
• We have chosen our firm to be GmbH, because we have four owners. Also
if the firm goes down we are not responsible with our own money.
• Because we choose GmbH we need 25 000 € to start up the firm
• We need to do contract, where you can find who is responsible of what.
Contracts parties are established company and owners.
• We need to register to Handelsregister and Chamber of industrial.
• Firm needs to register to tax office.
FINANCIAL ASPECT
START UP MONEY
Start up money (GmbH)
Clothes and equipments
Furniture and decoration
Cash register
Marketing
Total
25 000 €
11 400 €
2 000 €
600 €
1 000 €
40 000 €
FOR START WE HAVE..
Loan (ERP-Kapital für Gründung) 15 000€
Funding (Asthma and allergic association) 5 000€
Own savings
20 000€
= 40 000 €
FINANCIAL ASPECT
INCOME/month
SALES
- Clothes and children equipments
- Custom made clothes
- Presentations at baby showers
TOTAL
12 690 €
5 000 €
525 €
18 215 €
FINANCIAL ASPECT
COSTS / MONTH
Insurances
Rent
Water
Electric
Wages
Marketing
Clothes and equipments
TOTAL
170 € (2040€ / year)
1 500 €
inc. In the rent
inc. In the rent
9 000 €
1 000 €
4 000 €
15 670 €
FINANCIAL ASPECT
Profit / month
Income
Costs
Profit
18 215 €
15 670 €
2 545 €
SWOT ANALYSIS
Strenghts
• Education
• Know how
• Quality
• Ecologic products
• Location
Weaknesses
• No masters degree
• Inexperience
• Language
• We dont know the environment
Opportunities
• Expanding
• Co-operation
• Spezializing
• Education
• Online shop
• Learning german
Threats
• Bankrupt
• Natural disasters (fire, water)
• Competitors (H&M)
• Thieves
MARKETING
• We have stylish store windows which tempt customers to come
our shop.
• We also have signs, which lead to our shop.
• Marketing in local newspapers and baby magazines
• Taking part on children exhibitions
• Self marketing
• Social media (Facebook)
• Co-operation with Allergy and asthma association, commercial
in television
THANK YOU
Danke schön