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 Primary Research
 Surveys
 Child surveys
 Adult surveys
 Secondary Research
 Located in your binder

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 Questions
 How old are you?
 Please circle 3 activities you like to do: (Swinging/climbing, fishing, bike riding, nature watching, reading, arts and crafts)
 If you could use your imagination to go on an adventure, where would you go? (The ocean, forest/jungle, outer space, a castle/kingdom, write your own)
 If there was a tree house/playhouse like this in Plattsburgh, would you play there? (Display draw up of tree house)

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 Elementary School
Approval Rating for Children
 Unaware of SRT
 Many interested
 Middle School
 Many knew about SRT
 High interest
 Features on tree house very important

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 Parents
 Concerned with safety, vandalism, upkeep
 Most in favor of tree house
 Questions
 Do you have children? If so, what age?
 How familiar are you with the Saranac River Trail?
 How often does your family use the Saranac River Trail?
 Have you heard of the Max Moore Memorial Treehouse
Project?
 Looking at this picture, what are your first thoughts about the tree house?
 Which of the following features on a scale of 1-3 would encourage you to use the park? (Community room, picnic tables, grilling pits)

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 Questions continued…
 How often do you foresee your family using the tree house?
 What would be your biggest concern about a community tree house?
 Out of the following possible features, which would you be most excited to have as part of the tree house, on a scale of
1-4? (Fishing docks, swings, local nature exhibit, binoculars)
 Any further questions or thoughts?

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 Results
 77% of people know about the SRT
 40% of people use the SRT frequently
 85% of people are unaware of the Max Moore Memorial
Treehouse project
 69% are enthusiastic about the Max Moore Memorial
Treehouse Project

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Adults enthusiasm towards the MMMT Adults unaware of MMMT

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 The biggest problems faced by the Max Moore
Memorial Treehouse are the lack of awareness throughout the community and the need for funding of the project.

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 By holding a race along the Saranac River Trail, we can raise awareness and funding for the project.
 This will enable the tree house to be branded as a keystone piece of Plattsburgh recreation.

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 To have a successful race, that will lead to funding and greater awareness of the Max Moore Memorial
Treehouse

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 To have 250+ runners register by May 2013
 To gain 30+ volunteers by May 2013
 To get 3 media hits on the event by the end of the summer

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 SUNY Plattsburgh Athletics
 PHS Athletics, clubs, and faculty/staff
 Medical community
 Runners/Cyclists

 Strategy 1: Face to face interaction with influencers
 Met with SUNY Plattsburgh Athletic Director
 Contacted head coaches
 Connected with Amy Sholtis and Fran Bieber from PHS
 Attended PHS Earth Day Celebration
 Strategy 2: Traditional media tactics
 Full page fliers posted throughout SUNY campus, YMCA, and other targeted organizations
 PSA placed in CVPH newsletter
 Table toppers placed in CVPH cafeteria

 Strategy 3: Social media to gain support and participation
 Invited friends to event page on Facebook
 Outcome

 Strategy 1: Face to face interaction with community organizations
 Contacted Project Help and Greek Life
 Met with PHS Key Club and PHS Green Team
 Strategy 2: Traditional media tactics to gain volunteers
 Fraternity/Sorority update email blast
 Fliers into organizations’ mailboxes and post in ACC
 Outcome

 Strategy 1: Traditional pitches to media outlets
 Secured feature cover story for June edition of Plattsburgh Life
 Side bar article in May edition Plattsburgh Life
 PSA written and aired over WIRY
 Post race article being written in Cardinal Points
 Potential article on the project and Zumbathon in the Press
Republican

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(Stafford Middle School) (Church Oil Intersection)

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 “It is one more way to make us a community, to say it does not matter who you are or what you can do, you are an important part of the community.”
- Dr. Heidi Moore, Max's mother
 “As we move forward, I am very confident that the community is going to appreciate the end result of this project, which is going to be something special for the North Country.”
- Donald Kasprzak, Mayor of Plattsburgh
 “If a 5-year-old cares this much about this project, we need to make it happen so that is why I sort of became the champion of the cause. I just don’t want to let down a 5-year-old.”
-Ashley Cousens, The Max Moore Memorial Treehouse Project

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