Step by Step to
Prevention Outcomes:
Building a Coalition,
Implementing Effective Programs
and Paying for it All
PRESENTED BY:
Donna Herchek, Counseling Services of
Lancaster
Dr. Paul N. McKenzie, Southeast Center for Strategic Community
Development;
Heather R. Mueller, The Children's Council,
Charlene McGriff, Palmetto Citizens Against Sexual
Assault
REPRESENTING:
The Lancaster Prevention Coalition
Lancaster, South Carolina
WORKSHOP OBJECTIVES
 Background and History
 Establishing and/or
Strengthening your Coalition
 Best Practice Programming
 Paying the Bills
BACKGROUND AND HISTORY
 Founded in 1998, Lancaster, SC
 40 Public, Private, Civic, & Faith Based
Entities, including:
Law Enforcement
Higher Education
Recreation Department
Faith Community
Parents
School District
Mental Health
Media
CBO’s
Youth
Dept. of Social Services
Dept. of Juvenile Justice
NAACP
DAODAS
United Way
BACKGROUND AND HISTORY
 8th Year of DFCS
 Over $20 million in prevention funding
 Major Accomplishments:
Programming in every school in community
Longitudinal Reduction in Alcohol and Drug Use
Rural Substance Abuse Prevention Conference
Legislative Breakfast
Annual Town Hall Meetings
Cable Access TV Program
Annual Community and Parent Assessments
Telephone Poll
BACKGROUND AND HISTORY
Guided by Strategic Prevention Framework
Risk Factors
Protective Factors
Evidence Based Prevention Services
Environmental Strategies
RISK FOCUSED
PREVENTION MODEL
WHY DO CERTAIN YOUTH ENGAGE IN
RISKY BEHAVIORS SUCH AS:
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DRUG AND ALCOHOL ABUSE
DELINQUENCY
TEEN PREGNANCY
SCHOOL DROP OUT
VIOLENCE
WHAT CAN BE DONE TO REDUCE THESE
PROBLEM BEHAVIORS?
RISK FACTORS
 According to the model, certain environmental variables
that increases the likelihood that a youth will engage in
one of the problem behaviors.
 The more Risk Factors present in the life of a child, the
greater likelihood that he/she will develop the problem
behavior.
 Nineteen (19) risk factors have been found predictive of
the problem behaviors. These risk factors have been
organized into four domains:
Community
Family
School
Individual/Peer
PROTECTIVE FACTORS
 Other environmental variables that insulate
youth from experiencing problem behaviors.
 The more Protective Factors present in the life
of a child, the less likely he/she will participate
in a problem behavior.
 It is the combination of RISK and PROTECTIVE
FACTORS that help to predict whether a child
will develop a problem behavior such as
substance abuse, delinquency or dropping out.
In order to prevent these behaviors
from occurring, interventions
should therefore:
 Reduce individual Risk Factors
 Increase Protective Factors
CUT TO THE CHASE…
HOW WE DID IT
THREE THINGS YOU MUST DO
PARTNERSHIP, A REAL ONE
DATA, AND LOTS OF IT
BEST PRACTICES, AND
WELL RUN
STEP ONE: THE COALITION
TOP TEN KEYS
TO A
PERFECT
PARTNERSHIP
STEP ONE: THE COALITION
IT’S EASIER TO BUILD
IT RIGHT AT THE START,
THAN FIX IT LATER
STEP ONE: THE COALITION
THE BEST WAY TO GET
PEOPLE INVESTED IS TO
PUT THEM TO WORK
…IF YOU DON’T PLAN THE
ACTIVITY, YOU BECOME THE
ACTIVITY
STEP ONE: THE COALITION
COLLABORATION IS
MORE THAN
SHARING INFORMATION
STEP ONE: THE COALITION
NO PRE-CONCEPTIONS…
FOLLOW “THE ROPE”
STEP ONE: THE COALITION
DIVERSITY IS MORE
THAN A CATCH-PHRASE
STEP ONE: THE COALITION
IT’S A MARATHON,
NOT A SPRINT
STEP ONE: THE COALITION
WE ALL LOVE EACH OTHER…
UNTIL MONEY IS
ON THE TABLE
STEP ONE: THE COALITION
WATCH OUT FOR THE
“800 POUND GORILLAS”
STEP ONE: THE COALITION
DATA IS KEY
STEP ONE: THE COALITION
MOVE TO MAYBERRY
STEP ONE: THE COALITION
WHAT DOES THE
RESEARCH SAY ABOUT
EFFECTIVE
COALITIONS?
CHARACTERISTICS OF
DFC PROJECTS:
 Total Grants: 719
 98% of DFC are using at least one
environmental strategy to target substance
abuse
 Community Education/Raising Awareness
95%
 Changing Institutional or Governmental
Policies 29%
 Increasing attention to Enforcement of
Laws 36%
What Does an Effective
Coalition Look Like?
 N = 53
 Are primarily in Rural areas (76%)
compared to all reported coalitions
(56%).
 Have been established for an average
of 5.7 years.
 Are in communities with an average
of 968 you in grades 9-12.
STEP TWO: THE DATA
 Develop a Data Warehouse
 Longitudinal is Optimal
General Demographics
Population
Poverty
Housing
Family Structure
Ethnicity
Employment
Transition
Age
Adult Education
Divorce
STEP TWO: THE DATA
Social Fabric
Crime
Runaways
Teen Pregnancy
CDV
Disease
Delinquency
ATOD
Firearms
Health
STEP TWO: THE DATA
Education
Achievement
Suspensions
ESL
Reading Patterns
Attendance
Dropout
Lunch Status
Expulsions
Retentions
College Attendance
DATA SOURCES
ARCHIVAL DATA

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Kids Count
Census.gov
PSK12.com
National Center for Education Statistics
Fedstats.gov
DATA SOURCES
LOCAL OR STATE ARCHIVES

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
Department of Education
Health Department
AODAS
Department of Social Services
Department of Juvenile Justice
City/County
Governor's Office
DATA SOURCES
SURVEY DATA
Adapt an Existing Survey Protocol
Monitoring the Future
Pride Survey
CSAP Risk and Protective Survey
Communities that Care
DATA SOURCES
SURVEY DATA
Develop Your Own Survey
Draft a Template
Review
Field Test
Revise
LIKERT SCALE RESPONSES
Strongly Agree
Agree
Disagree
Strongly Disagree
VS.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
SURVEY INTEGRITY
Reported 30 Day vs. Lifetime Use
Comparability with Other Datasets
“L-Scale”
Tabulation Accuracy:
Opscan Optical Mark Reader
Survey Tracker
Audience Response System
RESOURCE DATA
SERVICES
Type
Capacity
Evaluation
Intake
History
Staffing
Partners
Research
Dosage
Funding
Gaps
Resources
TARGET POPULATION
Age
Geography
Gender
Ethnicity
ACTING ON THE DATA




PRIORITIZE NEEDS AND GAPS
DETERMINE TARGET POPULATION
TARGET UNDERSERVED AREAS
GEOGRAPHICAL ACCESS
Geographical Information Systems (GIS)
BEST PRACTICE PROGRAMS
DATA
TARGET POPUATION
STRATEGIES
Cultural Competence
Gender
Developmental Status
Geographical Location
BUILDING YOUR OWN
VS.
IMPLEMENTING AN EXISTING MODEL
FINDING PROGRAMS
 National Registry of Effective
Prevention Programs (NREPP)
 SAMHSA Model Programs
 Department of Justice
 Department of Education
 National Governor’s Association
 FamilyStrengthening.org
 Helping America’s Youth
EXAMPLES: FAMILY BASED

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FAST: Families and Schools Together
Strengthening Families
Creating Lasting Family Connections
Making Parenting a Pleasure
Effective Black Parenting
Los Ninos Bien Educados
Confident Parenting
Parenting Wisely
Raising a Thinking Child
Parent – Child Home Program
EXAMPLES: YOUTH BASED

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Positive Action
Towards No Drug Abuse
Class Action
Life Skills Training
Mentoring
All Stars
Project Alert
EXAMPLES: SYSTEM BASED
 Communities Mobilizing for Change
on Alcohol
 Brief Strategic Therapy
PAYING FOR IT ALL
THINK ABOUT RAISING
MONEY…
YOU HAVE ONE DOLLAR.
YOU MUST DONATE IT ALL.
DIVIDE IT ANY WAY YOU LIKE.
HERE ARE THE ‘GRANT
APPLICATIONS’
GRANT
DEVELOPMENT
IDENTIFYING FUNDING
 Local
 State
 Foundation
 Federal
IDENTIFYING FUNDING
INTERNET
Web Sites
Keyword Search
MAILING LISTS
Foundations
State Departments
Federal Departments
DEVELOP THE PROJECT
DOCUMENT THE NEED
Use local data
Establish the “Greased Rails”
Perspective
Include the “Consumer Perspective”
Identify Community Resources
Articulate “Gaps”
BUILD THE CASE FOR PROGRAM
Link program to Identified Needs
Identify Best Practices
Underscore Scientific Merit of Project
PARTNERSHIP
Who else is Concerned about the
Problem?
Who could Benefit from the
Collaboration?
Who could have Problem with your
Project?
CRAFTING THE PROPOSAL
ABSTRACT
Thorough, clear, detailed, compelling
Last thing you usually write
First thing that’s read by reviewer
CRAFTING THE PROPOSAL
Goals and Objectives:
(WHO)
Parents in the Los Ninos Program will
(WILL DO WHAT)
Evidence an increase in child management skills
(BY HOW MUCH)
(BY WHEN)
Of 15% by the end of the first year
(HOW WILL YOU KNOW?)
as measured by the Moos Family Environment Scale
CRAFTING THE PROPOSAL
PROGRAM OVERVIEW
Most Important Section of Proposal
DETAIL and RIGOR
The WOW Factor!
DETERMINING NARRATIVE
LENGTH
Maximum Length: 25 Pages
Review Criteria
Pages
Needs and Justification
Goals and Objectives
Program Design
Project Personnel
Management Plan
Evaluation
Total:
20 Points
15 Points
30 Points
10 Points
10 Points
15 Points
100 Points
5
3.75
7.5
2.5
2.5
2.5
25
CRAFTING THE PROPOSAL
Background of Grantee
Sell Yourself and Organization
Don’t be Modest
DO NOW:
1-2 Paragraphs on Agency
1-2 Paragraphs on Programs
1 Paragraph on Each Key Staff
CRAFTING THE PROPOSAL
Evaluation
Process (Did you do what you said you
would?)
Outcome (What impact did it have?)
Knowledge
Attitudes
Behavior
KEYS TO A WINNING
PROPOSAL
 Follow Directions in RFP
 Be Creative and Innovative
 Focus on Rigor (Who does What, to Whom, When, Where,
How, and Why?)
 Proofread the Proposal
 Have a stranger read it.
 Submit to more than one source.
 Research the funding source
 Submit Locally First
 Be Aware of Timing of Funding
 Don’t be Afraid to Think BIG
AESTHETICS OF
GRANTWRITING

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Use of fonts and formats
Use of margins
Text Boxes
Tables and Charts
Page Orientation
TOP 10 REASONS THAT A
GRANT IS NOT FUNDED
1.
2.
3.
4.
5.
Lack of Detail
Lack of Clear Logic Model
Poor Evaluation
All Components are not Addressed
Budget (too much, too little, or it
doesn’t match the narrative)
TOP 10 REASONS THAT A
GRANT IS NOT FUNDED
6. Goals and Objectives not Measurable
7. Lack of Justification for Program
8. Background of Staff is Inadequate
9. Letters or Support or Commitment
10.Boring or Unimaginative
THE KEY IS
PERSISTENCE
OTHER FUNDRAISING
THOUGHTS
Fundraising Events
NO, NO, NO, NO and NO!
Time Consuming
The “Non-Event”
Better idea: Just Ask for Money
IDENTIFYING WEALTH
Members Make an Outreach List
Dun and Bradstreet List
Foundation Listserve and Database
CONTACT INFO
Paul N. McKenzie, Ph.D.
Southeast Center for Strategic Community Development
961 Main Street Suite 296
Lancaster SC 29720
(803) 287-7984
scscd1@lycos.com
Donna Herchek, Assistant Director
Counseling Services of Lancaster
PO Box 1627
Lancaster SC 29721
(803) 285-6911
dherchekcsl@comporium.net
CONTACT INFO
Charlene McGriff, Executive Director
Palmetto Citizens Against Sexual Assault
106 N. York Street
Lancaster SC 29720
(803) 286-5232
cmcgriff@comporium.net
Heather R. Mueller, Executive Director
The Children’s Council
PO Box 171
Lancaster SC 29721
(803) 283-4995
childcouncil@comporium.net