GENERAL PROBLEM
In May of 2012, Harrow International School, Beijing moved site. The school was originally made up
of 2 separate campuses, one for junior students (age 3-10) and one for senior students (age 11-18).
When the school amalgamated it became evident that the road surrounding the school was a huge
risk to people entering and leaving the school building.
The problem was acutely evident at the beginning of the day and even more problematic at the end
of the day. During the start of the day, students would arrive on their designated bus to be dropped
off for school. At the same time, students would arrive my bicycle, by car and by foot. At the end of
the day, over 40 buses would congregate around the school building to take over 800 students on
their journey home. You can see the amount of buses in the photo below. If we don’t do something,
it is only a matter of time before somebody gets seriously injured or worse.
Together, we (Lisa, Joanna, Denny, Lucy, Cindy, Nancy, Christine, Kevin, Harry, Angel, Jacklyn &
Kingsley) decided to come up with a campaign to raise awareness on the risks involved with the
road. The campaign would not only be aimed at the students, but also the teachers, the parents and
the bus drivers.
We needed a plan.
PROBLEM
This project is for a competition we
enrolled in called ‘Your ideas, Your
initiatives’. This is a competition where
schools all around the world can join this
competition to raise road safety
awareness to reduce death rate due to
road accidents.
Since Beijing is a very busy city and
with lots of traffic. We want to improve
the safety awareness amongst
everyone in the school, especially the
lower year groups. We think that this
project is the perfect way to promote
this idea.
Everyday, children pass away due to
traffic accidents in Beijing. We think that
people aren’t aware of the danger on
the streets. Since we are a school we
would want the students who goes here
to understand all the concepts of safety
on roads. For example, we need to walk
on zebra crossings when crossing a
road to prevent us from getting hurt.
However, the students from
different year groups can not be
taught the same way. Younger
students in the school tends to be
more attracted to simpler things
such as, pictures and stand-out
headings. On the other hand we
have drivers for the school buses,
they have limited knowledge about
the speed limits in school.
Large number of the car accidents
that occur every year is because
that seatbelts were not used or not
properly used. Many people don’t
understand the crucial use of
seatbelts and how a thing that tiny
can save lives. This need to be
largely promoted through out the
school. According to researches,
most of the students do not wear a
seatbelt whilst sitting on a bus.
There are over 800 students in this
school and there are about 40
buses coming in and out of the
school everyday to pick up and drop
off students. It is very hard to
control all these people, not
everyone might listen which goes
against our point of this project.
PLAN
If our campaign was to be successful, we would need to carefully plan what we were going to do. These are the things we
considered to be most important.
Target Market – Who iss our target market – the campaign will have to appeal to all different age groups, will need to be
morally acceptable within the school community, ethically correct and achievable with the resources that we have
available.
Time frame – We hve until April 30th to submit our competition entry, so we have to make sure that the campaign is in
effect by the middle of April at the latest.
Cost – we currently have no budget so need to find a way of raising funds to pay for our campaign – will we ask the
parents, local companies, or could we devise a plan to raise the money ourselves?
Format – What format will we use – TV, Radio, Posters, Internet. There are many formats available, but we need to
choose something that is easily accessible, low cost and achievable in the timeframe that we have to work with.
Sustainability – We want our campaign to be sustainable and have a long lasting effect on the school community. How
can we devise a campaign that will appeal to all and be something that they will remember in the long term?
Promotion – How will we promote our campaign – will there be an allocated amount of time we can have to successfully
get our campaign across?
Success – How will we gauge our success – How will we assess whether or not the campaign had the necessary impact?
Your Ideas – Your Initiatives
Harrow International School Beijing
TARGET MARKET
The next step was to research and investigate what might be an
appropriate format for us to use in the school environment.
THE COMMONLY USED RAOD
CAMPAIGNS
The cartoons
All the kids would love
to see some cartoons.
So the community used
The road signs
these cartoons to teach
Road signs are the most
kids the how important
effective in the world. They the road safety are.
are made by metals which
have good consistence. So as
the result they could stays
outside for a really long time.
In order to drag people’s
attention they are usually
painted in catchy color. We
could see the road signs in
the picture are painted in
Crosswalk
red, yellow and black.
Painting a crosswalk in
the middle of the road
is not that hard, but a
crosswalk is really
could keep the
passengers safe while
they are cross the
The posters
road. A driver could
It is not really expensive
easily see the
to prints posters because
crosswalk form 10
posters are made by
meters away.
cheap papers. Posters
are easy to understand
and it would spend a lot
of time for a person to
read the information on
the poster and to see the
drawing on it. This poster
tells us drive fast could
cause our death.
Advertisement -videos
Although many countries is using
advertise to tell the importance of
road safety but Australia is one of the
best at doing it. it made many kind of
road safety campaign and they are
really affective and unique. Some of
them tell the danger of driving
drinking and some of them tell the
danger of the car crash. The advertise
could improve the road safety
because when people see a really
frighten video about a person dead in
DIFFERENT KINDS OF ROAD
car crash. They would be more careful
SAFETY COMPAIGNS AROUND while they are driving.
TheThe
T – three
shirts
THE WORLD
Many
community
safety
pictures and form two
different
videos.
world
in
the
world
have
The little yellow hat
already start to make
the primary school
their own T- shirt and
students in China have to
they would rather give
wear a yellow hat when
them or sell them to
they walking on the street.
people in the world. So
In this way the drivers
the people who wear the
could see them one mile
T-shirt would be a moving
away and they would
advertisement which
drive slower. The Chinese
would tell the road safety.
government use this way
The T-shirt in the picture
to keep the primary
made design and made by
school students safety.
a road safety community
in UK. It reminds us of the
road safety of the kids.
Our little road way
Instead of the boring
lessons. The Dubai
government create
some indoor mock
road ways. Students
could drive a little toy
car the road. And the
teachers would give
them instructions
about how to drive
safely and some traffic
rules. I think after a
driving lesson like this,
Join us
The members of the
road safety campaign
in Malaysia become
the volunteers who
walk on to the street
and talk about the
road safety with the
passengers. This is a
really good way to
improve the road
safety, there would be
zero cost and the rule
could spread easily and
quickly.
After researching a range of road safety
campaigns we decided on some key areas
that we were going to target
NO SEATBELT
An average of 35,000 people die every
year in vehicle accidents. For every two
deaths, one could have been avoided by
wearing a seat belt. That means 17,500
people die from not wearing the seat belt.
PHONE CALLING
National data show cell phones were involved in
350 fatal crashes nationwide in 2011.
Phone calling must be banned among our
school drivers. As a result, the campaign must
have the use of reminding school drivers the
importance of no phone calling, and also
increasing the awareness of students who may
later remind the drivers about slowing down,
and staff who may later drive slower in the
campus.
SPEED UP
In 2010, 10,530 people died in crashes that
were linked to speeding, and since 2000,
speeding-related deaths are up 7 percent. By
contrast, during this time period, deaths related
to the failure to use seatbelts plummeted by 23
percent.
In harrow campus, we need to remind school
drivers to know they have to slow down while
they are driving in school. Also, we need to
remind students and staff be aware of this
matter and remind the drivers frequently.
However, according to a survey we did, not
all the seats on our school buses have
seatbelts, and not all the seatbelts function.
Also, the most important thing we need to
be aware of is not all the students put on
their seatbelts even if there are ones.
TIRED DRIVING
The National Highway Traffic Safety
Administration conservatively estimates that
100,000 police-reported crashes are the
direct result of driver fatigue each year. This
results in an estimated 1,550 deaths, 71,000
injuries, and $12.5 billion in monetary losses.
As you can see above, driver fatigue is a
serious problem. However, according to
students who take school buses, they said
they often see the drivers look very tired. So
the purpose of this campaign will be to
remind the drivers to get good rest before
they drive.
RESEARCH
This page is going to be about different types of road safety campaigns that
might be effective to let people have an awareness on road safety.
This poster on the left, in my opinion
is quite effective with clear colors,
explanations and pictures. However I
think it fits more for adults than kids
because kids might not understand
the meaning of the poster. Also it
might be a little inappropriate for
kids to see because it involves death
and in general this poster will be
aimed to the drivers.
This poster above will be good to put around
schools and it can give awareness to people. The
poster has bold letters and clear picture that can
really transfer the idea to everyone. We can make
this poster big enough for the drivers to see and
less accident would happen.
The poster below is really easy to
understand and it can remind
people about basic safety in the
car. It’s good because it has a
illustration of a cartoon which can
be attracted by younger kids and
even though you don’t speak that
language you can still kind of
understand what the poster is
trying to show.
The picture of road signs above can
be really affective for everyone
because they are all general road
signs that everyone can see in
everyday life. These road signs are
clear with bold clear letters and
colors to then be identified and seen
easily. They are one of the safety
campaigns that I think would be most
effective for a wide range of age.
This poster above shows a really strong
impression given to the audience.
Sometimes people will get more effected by
the things that’s not nice, uncomfortable,
sad, emotionally attached ,etc. However I
don’t think this poster would be appropriate
for younger children because it’s too bloody
and horrible to look at. On the other hand,
adults may get really effected to this and
even though you can’t speak English you can
still get the point of this poster and gives
you a sense of awareness .
The poster above used the pause, fast-forward
and stop sign that we use for music or movies.
This will be really attached to everyone’s
everyday life and it is a very clever illustration.
Kids may also understand just by looking at the
pictures what is the message that the poster is
giving us. This poster used interesting pictures
that will attract people’s attention and the
description below is quite convincing and
effective. This poster may be considered to put
on the buses, around school and it may also be
made into a poster sign on the roads or at the
gate to give a reminder for the drivers.
ROAD SAFETY
This poster will be very
effective in our school,
because it is very easy to
understand. It uses a
very simple picture and
simple quotes. It also
uses color symbol. Red
symbol danger, so
people will be more
aware of road safety and
look out for bicycle. This
poster is creative
because the driver’s eye
is a bicycle it will gab
young reader’s attention
I think this poster would be appropriate and very
effective in our school. this poster is very easy to
understand for child and foreigner, because its got a
lot of pictures on it. The Grim Reaper represent death
and road accident. So people (especially kids who are
afraid of ghost) will be scared and be aware of road
safety. There is also a man playing car racing game on
the poster, it shows that driving is not playing a game.
Since almost every student are familiar with video
games so it student in the school will understand the
massage it pass. Also its got both English (for teachers,
stuff, student and parents) and Chinese (for Chinese
school bus driver, student and parents) on it, which are
the two main language used in school.
This poster is also a very eye-catchy poster.
The Electrocardiography represent the
driver‘s life , and it showed the driver was a
life until he drink alcohol and drive his car,
then he was dead. There is also a equation
on the picture, which says alcohol plus car
equals to 0, and the massage of this is that if
you drink and drive, you will die! This is
quite interesting, but it is a little bit hard for
child to get it, but there is an English quote
to make people understand more. So overall
I think this will be appropriate in the school,
but it might not be effective as the others.
This poster will be appropriate in
our school, it is about comparing
two picture. The first picture
represent that if you drive at
normal speed, you will be fine
(going home). the second picture
shows that if you drive too fast,
you might end in accident and
you might die (going to graves).
The pictures are easy to
understand, because its got
simple language and simple
picture. It gabs our attention by
using a strong comparison.
RESEARC
H
This page is going to evaluate different
On the left is a poster. The
alliteration of “Headlights” and
“Head” in the quotes maximize its
impacts. The capital letters also
suggest as a warning and catch
people’s attention. The
background is a pedestrian road,
coherent to the topic.
On the right is a brooch designed for a
road safety campaign. It has a logo on
the left and its slogan on the left. The
red logo stands out from the white
background.
road safety campaigns around the world
to see their pros and cons. By doing so
we can assemble some good ideas.
At the top is a poster which shows the
terrible consequence of not driving
carefully. In the center we can see a girl
sitting on a wheelchair. This make us
imagine about her accident. The white
wheel catches the eyes from people.
On the right is a poster for reminding
children the importance of road safety.
It uses lots of cartoons in different
scenarios. Each of them is an action
and is categorized into “Do’s” and
“Don’ts”. These cartoons will be
effective for the small children. The
choice of red and green color can
also stands for the traffic lights, which
again ties with the main topic - road
safety.
On the top is an advertisement poster. It
is really creative that it uses a rearview
mirror as a background. The “O” in the
word promise stands out as it changes
into a heart.
On the top right hand is a road safety advertisement reminding people to
THINK about their own safety and other people’s safety. The yellow
emphasizes the word “THINK” written in capital letters. By doing so, it will get
more attention. Moreover, the use of white and dark blue are similar to the
pedestrian road, again warns people about the situation.
On the left is a sign to warn people to fasten their seat
belts while driving. The sign is distinguished from others
as the red triangle becomes a seat belt. It shows people
that as long as you fasten your seatbelt, the people
inside can be safe. The quotation at the bottom uses
alliteration of “alert” and “alive” with “today” and
“tomorrow”.
At the top is a painting logo for road
safety. The color choice here is mainly
red, white and black, which catches
people’s attention. On the outside of
the ring, there are all kinds of
transportations such as motorbike and
bicycles. There is a pedestrian road at
the bottom and it points towards a sun
which might be a sign of safe and
happy.
At the top, this road safety campaign
shows simply by using one quote in
capital letters with only two colors: white
and bluish green. Although it looks a bit
boring for children, it is really polite in
terms of the phrases used here. It would
be more acceptable by adults.
At the top is a poster with a white
skeleton on top of the black
background. The skeleton reminds
people of death. The sunglasses also
plays an affect of being “cool
is not a good idea in driving safely.
“TOO LATE” in the quotation at the
bottom suggest the people to start
being cautious now.
ROAE SAFETY CAMPAIGNS
This poster is not very
good because a lot of
people will not
understand it. While a
drivers is staring at it
thinking what
conversation is the poster
talking about he will
crash. You can not see if
the person in the car is
talking on the phone or
not.
Here is a sign which uses bright colors to make
it more visible for the drivers who are passing
next to it. This sign is a good idea, because it
tells the driver that there is a school around that
area, but it doesn’t say the speed limit, which
means that the driver can drive with speed over
the limit.
This sign shows what
would happen if you
go over the speed
limit. It shows people
after a crash, but it is
no really good for
younger children
because a sign like
this one might upset
them. So is it
appropriate for the
road where everyone
can see it?
This poster shows an accident
and it says “Don’t Let It Be You!”
The poster will make the drivers
to driver slower, but it will also
make the people that are walking
to look around before they
decide to cross a road. Will this
poster be appropriate for
children?
This sign uses a famous
person to make it more like
a comedy. Will everybody
know who that person is?
This poster is good
because it is saying
“Reduce Speed”
and most of the
people will not
understand it.
The bad thing about
this poster is that
not everyone will
understand it e.g.
someone who
cannot read, a kid
etc.
This sign uses a picture of Volkswagen
and Mitsubishi crashing. It uses comedy
by saying that is Volksubishi is a new
type of car. The problem of that sign is
that children or people who don’t know
the car brands will not understand the
sign.
This poster is no very good because it will be
very hard for drivers to read and while
spending time reading it they might crash.
Another reason is that not everyone read so it
would be impossible for some people to know
what the sign says.
Here is a sign
which shows the
spine of a person
probably after a
crash. The sign is
good, but not
everyone will
understand it. Will
children
understand it?
FORMAT
•
Once we had an idea of what areas we were going to target, we had to nail down an appropriate format to use. TV
and radio would not be appropriate due to the facilities that we had. Internet might work, but we needed a
campaign that could be accessed by all age group. The sensible option seemed to be a poster campaign throughout
the school building, but then there was a matter of cost. Who would pay for the printing of the poster, banners, etc.
How could we raise money to cover these costs without having support from an external source.
•
After some careful thought, we decided that in addition to the posters, we could produce a range of t-shirts that the
students could buy. The T-shirts would also promote the road safety theme and the profits used could go towards
covering the cost on the poster manufacture.
•
We now had to organise a day on the school calendar to allow the posters to be seen and the T-shirts to be worn
and ultimately promote our Road Safety campaign. We met with the school Leadership group and school Principal
to discuss the possibility of have a ‘Road Safety Day’ when everyone would be able to wear the T-shirts we had
designed. The Principal (Miss Lynne Oldfield) agreed that April 16th could be ‘Road Safety Day’ and students would
be able to wear the T-shirts we designed but must wear school uniform on the bottom. After discussion we realised
that this was not going to work for us. We needed to get students to buy the T-shirts, to do this they would need
some sort of incentive. We met with the Miss Oldfield again and explained that to promote the campaign properly
we would need more than 50 % of students supporting the initiative by wearing T-shirts. To do this we would need
Miss Oldfield to agree to a full non uniform day. Students would be able to wear our T-shirts whilst wearing the
remainder of their own clothes. If students had chance to not wear uniform, they would be more willing to buy and
wear a T-shirt. Fortunately she agreed.
This is horizontal pop-up
banner. This is highly-effective
indoors and outdoors, and it is
not easy to be damaged. This
is also easy to order: just
choose the size, printing and
quantity.
This
is square pop-up banner. It
uses 'easy-to-fold' fiber glass
frame, so it gives you an
alternative shape option. Also, it
is more stable due to its design.
This is a vertical
banner. It is easy to
transport and quick to
set up. It provides
clear display of your
brand or message at
eye-height and where
space
is alimited.
This is
lantern and
glow-lantern banner. It
is a very creative way
of getting your stuff up
there that combines
360 degree visibility.
Also it is easy to use.
This is a pull-up
banner. It is held in
place by a telescopic
rod behind the banner
for convenient and
simple presentation of
your corporate
graphics. Also, it is
quite easy and quick
to set up.
This is a feather
flag banner. It is
are easy to set up
and can be used
with the spike for
soft ground or the
rotating stand for
hard surfaces.
This is a spider
banner. It is very
stable since It is held
in place by a
tensioned frame of
easy to assemble
rods. Also, it is eyecatching in all. So this
is quite a good one.
This is a sail flag
banner. It is durable
and It has a very
popular shape and a
strong fiber glass
frame. After all, it is
very fashionable and
eye-catching.
This is a round banner. As
you can see, it has a
distinctive shape that is
ideally suited to the many
roundel designs of logos
or brands. It has the
durable, patented frame
allowing you to set-up in
just 30 seconds.
This is 100 lb.
Gloss Cover
Stock. It is a highquality, thick
paper stock that is
excellent for
posters
requiring high
resolution and
This isimagery.
16 pt. C2S
sharp
Gloss Cover Stock.
It s an ultra-thick,
premium-quality
cover stock that is
excellent
for poster projects
requiring high
resolution and sharp
Next, we would research the different
types of banners and poster options
available to us.
This is a fin flag banner. It is a
durable, wind-friendly flag that
presents your message in any
weather. In this case, it is
good choice if we are putting
our campaign outdoors.
This is 9 oz. White
Mesh Vinyl Material.
is a top-quality,
This is a surf flag banner. It is a
flexible banner
pleasing teardrop shape, with a
material with a
good size print area. It is easy to
mesh finish. This
transport and fast to put up and
treated fabric has
take down. This is also windsmall holes that
friendly flag that are durable and
provide excellent
waterproof. So it will be a good
wind resistance
choice if we decide to place our
and allow people to
campaign outdoors.
see out
from the back.
This is a Red River's
Polar
Matte. It looks very fancy
since it has a ultra smooth
and white surface. As a
result, people might be
attracted to this and thereby
makes the whole promotion
more effective.
This is Recycled
Matte Cover
Stock. It has
elegant finish,
sharp color
reproduction and
unmatched
environmental
specifications.
This is 100 lb.
Gloss Text
stock. It is
excellent for
posters
requiring
high
resolution and
sharp imagery.
This is 13 oz. White Matte
Vinyl Material. is a highgrade, flexible banner
material with a
matte, frontlit finish. This
treated smooth surface has
high durability and puncture
resistance.
We should put our poster
in every entrance to the
building; because when
you enter the buildings,
you have to go pass the
entrance and if we put our
poster there people who
enter the building can all
see it.
Audience: Student,
parents, teachers, staff.
We should put our
posters at where the
buses all meet and
even on the buses.
Because road safety
is very important for
school buses and
school bus drivers.
Most of the student
go to school by bus
so I think its
important to also let
all the student who
take buses home.
The poster here also
needed to be
translated in to
Chinese, because the
school bus drivers
are Chinese and they
need to understand
it.
We should put our
poster in resting areas
in the school, because
student always hang out
in that area during
lunchtime. There are
also notice boards,
which student will look
at.
We should put our posters in
the library, because there are
many student in the library
during school time. there are
also notice boards for house
and other event, we can put
our poster on the boards for
student and staff to look at
during house.
Audience: Student,
teacher, staff
We should also put our poster by the
hall ways. So that student who walk
past can see our poster campaigns, but
the posters here needs to be clear and
simple because people are just walking
past, they are not going to stop and
take a hour reading it. the poster here
also needs to garb people’s attention
really fast.
Audience: students, staff
Audience: students, teachers, staffs
LOCATIONS
-Where should we put our posters?
We should also put our
posters in the cafeteria and
the lunch hall, because
students and teachers come
here every day. The poster
that we put here need to
stand out and garb people’s
attention. Because the lunch
hall will be very noise and
busy in lunch time, so it
really need to let people
notice them, and read them.
The posters here don’t need
to be very simple and easy to
understand. Because people
can actually sit an read them
carefully. Also lunch hall
sometimes is used for house
time, so when students are
having house time they can
look at those posters.
Now that we had the format and date in place, we had to finalise out ideas and get them made.
We decided that
posters shouldn't be
too colorful, people
like drivers our little
kids cannot
understand the
purpose immediately.
It's a little bit fancy.
Our ideas – Our group
choose to make poster
of road safety
campaigns. Four final
poster should in same
font and same character.
Everybody in our group
hand in four poster
ideas. Than we decide
the final poster and
upgrade them. All ideas
must be clear to
understand. As you can
see in the picture there
have many ideas with
yellow reviews.
Ideas should not be
too small. On this
poster, it is clear and
easy to understand.
However, it have too
much blank and the
font is too small. It is
hard to catch people's
attention. And drivers
can't read it while they
are driving.
This kind of poster
can get people's
attention easily but it
is not easy to
understand for
some adults and
little ids
An Idea with a no
clear title is really
confusing. It is
hard to take the
mean although
there have few
words. Font have
to be clear, easy to
read.
Our group upgrade
the ideas with wimpy
kids. Trying to put
less colors and less
words on our
posters. Just like the
one on left, there
only have two words
and a picture. To
make it more like a
poster, we need to
mix the words and
picture together.
Some of us used a character
of “A diary of a wimpy
kids” our group decided to
use him to be our character
on the poster. It is drew in
simple line, the actions and
emotions are obvious. The
background is white and the
character is in dark line, is
quit clear. Audience from
kids to adults can
understand what is
happening of the picture.
Same with T-shirt.
Clear background,
large and simple font
and include a simple
picture which is best
fit on to the shirt. It
can catch people's
attention and let
them read the words.
The advertise road
safety is very
important.
It is impossible that drivers take a careful
look with the posters. Therefore, we
should not put paragraph in boring font
in our posters. People will actually think:
oh, look there is a poster. But not going
to read it. They can hardly stop and be
patient to read through the poster.
Final ideas- we have
a white back ground
which is clear, the
font look like hand
writing which makes
the poster more
interesting,
At first we didn’t think much,
so we just draw some rough
draft. It looks really unsightly,
and also the most important
thing is that we can not see
this poster from the back. It’s
not colorful, therefore no one
want to see this.
On this one we try to use color pencil to
draw the poster in order to add the color,
but eventually it doesn’t really work.
Because it’s still not really clear enough.
And if we only use this kind of pencil, it
seems a bit childish.
This one we try to use the
We also try to use languages from
black marker combine with the
color pencil. It looks much
better than the preview one,
but still it not exquisite enough.
all counties. It looks good. However
the words can only be seen if people
stand close. But poster need to be
seen far away, therefore it needs
some improvement, too.
This one is definitely unique.
However the word font is too
small. If People walking pass
can’t see it’s useless.
This one looks awesome.
The thing need to improve
here is that it needs more
picture, otherwise it will be
boring.
The font is clear and the
drawing is cool. However
we need a general
character.
This poster is
really neat, but the
thing is the
message that
being sent out is
not really clear
enough. People
can get confused
when they see this
poser.
We realize that we need a theme, a
character that can be used in all the
four posters. So this is one of the
character we created. It’s cool.
However people can’t really see the
relation between this and road safety,
therefore it’s not advisable.
Then we try to use the
character Pikachu. It’s funny,
but the black background is a
little bit dark and it’s not really
appropriate.
We tried several other type of character, however we consistently think
We discussed
and think this is a
little bit
misleading. But
over all we all
agree that this
kind of poster is
what we need.
Wimpy Kid this image suit the most on our campaign. Because our poster
need to be seen with by upper school students and lower school students,
therefore it can’t be so childish or too mature. This character is known by
everyone, even upper school’s will think it’s quite funny, therefore we
choose this.
FINAL DESIGN POSTERS
This is one of the 4 posters that we created
from some ideas. This poster is talking about
the speeding up. This poster is mainly aimed
at drivers who don’t slow down inside the
school.
This also informs many students about the
danger of the speeding up. Thus, They will
have a sense of awareness about the car
accidents due to speeding up. Also, we
emphasized some words from the poster in
red color. In this poster, we emphasized
“SURE?” from the poster saying “Speeding
up! R u kidding me?? Be serious”. As we post
the posters around the school, we believed
that this will convince the drivers to slow
down every time and make students aware
of the car accidents that might occur every
time
This poster is aimed at all students, teachers
and drivers in the school. This poster talks
about the importance of putting seatbelt on.
“TO SAVE YOUR LIFE” makes people think
about putting seatbelt on because all people
don’t want to die in a car accident. Pre-Prep
and Prep students will also be able to
understand this poster and put seat belt on
because the language in this poster is quite
easy and this picture on the top represents
the people buckled up. Thus, we believed
that many people including students,
teacher and drivers will put their seat belt on
while they are on the bus by looking at this
poster.
This poster is aimed at drivers and teachers who
use mobile phones during driving. The poster is
talking about the danger of using mobile
phones during driving. In this poster, we created
a poster that looks like math equation. This
poster is designed as a humorous poster due to
the math equation related to the car accidents.
In this poster, we also emphasized some words
from the poster in red color. We emphasized
“DEAD” from the poster that is “Driving +
Mobile phones= Accident. This red highlighted
words can lead many people to think that using
mobile phones during driving makes accidents
and even death. Thus, as the posters are posted
all around the school, we believed that drivers
and teachers have awareness about using
mobile phones during driving.
This poster is aimed at drivers to inform the
danger of tired driving. Many drivers do not
have enough sleep at nigh so they could be
really drowsy in the morning. The tired
driving can lead drivers to not pay attention
to the road sign or traffic light on the street.
Then, that might cause an accident. Thus, we
wrote about the danger of the tired driving
in this poster. In addition, we highlighted
some words from the poster in red color. We
highlighted “I die u like it?. This can make
people to think that tired driving can make
people die. Therefore, as we post this poster
around the school, we believed that drivers
will try to not driving when they are tired
and try to sleep more before driving.
RESEARC
H
The alliteration of “Kids” in the quotes maximize its
impacts. The “Don’t you know!” quote in the end
catches people’s attention. It also introduces the
speed limit in a school, which should be 25. The
color in the background is pale blue, forces people
to look at the words.
On the right is this female T-shirt designed
for a road safety campaign. The combination
of dark grey, light grey and white fit in a
harmony. We can also have different styles
of shirts for boys and girls like this one.
This page shows the evaluation
we did on different road safety Tshirts to see their pros and cons.
By doing so I can assemble some
good ideas.
We can see from the design that its
typically for a kid. The cartoon is funny
and eye-catchy. The traffic light the he’s
holding shows that it’s related to road
safety. The cartoon can also represent
the little kids on the road. Indicating that
the designer wants the drivers to pay
attention and take care kids on the road.
T-shirt
template
On the right is this catching t-shirt
with a road safety sign on it. The
color orange and white stands out in
the whit background. The capital
letters for the word “ROUTE” also
catches the attention. Instead of
choosing a random number, the
designer choses 66 which is easy to
remember due to the repetition of “6”.
The square on the outside of the sign
has a highlighting effect on this
particular T-shirt.
This T-shirt is interesting due to
following reasons. Firstly, the red
and bright orange stands out from
the black background that catches
people’s attention. Besides, the
orange quotes are the reflection of
the red quotes that said “HANG
UP AND DRIVE” in capital letters.
This makes an impact on people
and raises people’s awareness.
We could take the idea of using
contrasting colors and also
learning to make the T-shirts
simple, as simple can sometimes
make greater impact on people.
This color of the T-shirt is different from
the other ones. Instead of a white or
black background color, the designer
chooses the light yellow, which is the
same color range as the road safety sign
at the front of the T-shirt. The
exclamation mark and the capital letters
both make a difference. Yellow and black
are two colors that fit into each other
really well.
I like the idea of putting various
road safety signs all on the same
T-shirt. Instead of looking messy, it
makes more sense to the people
that the topic of this T-shirt is road
safety. There are also different
colors, which stands out from the
black background and.
Lastly, we discussed about the price of each deigns and we
sent the T-shirt we designed to the owner. The process is very
fluent. In order to make sure we have the right size (Chinese
size are usually different)), we asked for some sample T-shirt
to get an overall idea of the designs and the sizes of the Tshirt. We are pleased and excited when the T-shirts arrive, it
just looks as good as we think it will be. The next step is to
produce a reserve table for each classes to buy the T-shirts.
Manufactu
re
On this page, I am going to introduce
different methods of getting information
about the size of the T-shirts and the
production costs. I will also state the
process of how we negotiated with the
salesman from the store.
This is a table for the size of the
T-shirts.
We first went to the school shop to see their
prices for the T-shirts for the students in our
school. The teacher there provided us a factory,
but we decided to find other companies as the
cost is over 40 RMB for one T-shirt. We think the
price is inappropriate and we want to minimize
the cost.
After we talked to the three stalls and asked for their sizes and
prices. We chose this stall due to its quality, price and also the
owner’s warmhearted characteristics. Meanwhile, we also
proposed to the school about the budget spending on this. The
headmaster approved and we got the amount of money we
need.
We then started to gather ideas from the Internet.
We noticed that there are many DIY T-shirt
companies on the Taobao.com, so we went
through the information of every stalls and finally
we picked 3 for further discussion. Our
evaluation is based on its prices, sales and
customer satisfaction.
And these are the T-shirts
DESIGNED BY US!
At the beginning of this project
our group decided that the best
idea will be t-shirts. We thought
that when people wear the tshirts everyone will look at them
and become interested about
road safety.
The next step is to choose what
type of T-shirt we should make.
We were thinking of making both
long sleeve and short sleeve Tshirts, but research amongst
people in school people prefer
short sleeve T-shirts.
Ideas and
Designs
On this page we are going to analysis
Everyone were assigned to
come up with simple
designs for the short
sleeve T-shirts we are
going to make. Below are
some of the very starting
ideas we came up with.
We made two kind of Tshirts for all of the students
to choose. The Idea of we
choosing to make t-shirts
is that everyone in our
school can buy one with a
cheap price. It will be more
easy for them to know
about this program we are
working on. The sign and
text that we design are
easy to understand both to
student and drivers , Also
to the younger children it is
more interesting than road
safety videos or just
simple signs. The student
can wear the t-shirt any
time they want. The t-shirt
will not just be reminding
students to be more
careful on the road. It will
also remind parents and
drivers that drives the
student to school.
During the project our group had to make a lot of
decision, such as choosing the right designs which
at some points was very challenging because not
every one agreed with each other. Many of the
designs we had from the start were not used. We
needed to consider the wide range of audience we
are promoting this project, especially the younger
children, they are attracted to different themes.
the reasons why we choose T-shirt as
our final products.
The first t-shirt we have design we choose
to use a black t-shirt. On the front we
design a sign of a speed limit of the car. It
is a notice to drivers and parents to be
careful with the speed they’re driving. At
the back we have a sign of “SLOW-It’s
The new fast.” It’s good reminder to young
kids to walk slowly when they cross the
street when they are on their way to
school.
The second one we have used the traffic
light as the designs on the front writing:
“Stop,Look,Go.” It will make the younger
student notice about traffic light more. At the
back we have putted a Traffic sign of
students walking through a street. It will be a
notice to the parents driving children to
school and the school drivers.
We also didn’t want to make things
too complicated so after many
decisions and idea we stuck with just
using black and white for our T-shirt
backgrounds.
FINAL DESIGN T-SHIRTS
This t-shirt is to remind the driver that
there’s speed limit and the driver
cannot go too fast at school because it
is very dangerous. And it also remind
not to go too fast.
For the other t-shirt, we wrote
STOP LOOK GO and we made the
O into looking like the traffic
lights. This can remind the
drivers to drive safely. And the
color of the words reminds the
drivers the meaning of the
lights. For example red is to stop,
yellow is to look and green is to
go.
At the back, it shows that being slow
is the new fast to convince the
drivers to slow down and also there’s
students crossing the road at the
bottom of the t-shirt. It is to show
that the drivers should beware of
students and let them cross the road
safely.
At the back of the t-shirt, there
is a sign of students crossing the
road and it can also remind the
driver of looking carefully at the
road. And since we are at school,
there will be students crossing
the road so this is actually
important to the drivers.
Students are going to buy these t-shirts and they can wear them at the t-shirt day. It is going to be on Wednesday the
16th of April and the t-shirts are going to cost 30RMB each.
SELLING THE T-SHIRTS
•
•
•
•
To sell the T-shirts, we contacted parents and explained the project we were involved in and the importance of raising the
awareness of road safety within the school community. Whilst some parents chose not to support our cause, the vast
majority did. We sold over 600 T-shirts, which gave us enough to cover the initial cost of the T-shirts and printing, and to
pay for the poster campaign printing.
Adding to that, we presented our campaign at 3 separate assemblies. Pre prep, Prep and Upper school, informing all the
students and staff of the risks involved with the road. We also arranged a meeting with drivers which was translated into
Mandarin for them, and we met with the ‘Friends of Harrow’ parent group to inform them of why we believed this was a
valuable cause.
We also raised enough money to be able to buy prizes for a competition that would be run on Road Safety day. Year 1-5
would be given an hour on Road Safety day to design an individual Road Safety Poster. The winners from each year group
would receive a trophy and a prize. At the same time, some subjects in the upper school chose to support the Road Safety
theme by covering aspects of the curriculum that related to road safety. For example – Biology looked at reaction times,
Physics looked at the forces involved with sudden impact, MFL examined the language used in a range of foreign road
safety campaigns.
Below are the prize winners, prizes and trophies for the Road Safety Poster competition. On the next slide you can see the
winning posters
Road Safety Poster Competition Winners.
Road Safety Day – April 16th
•
When the day finally came, there was much excitement. Poster were up around the school to remind students of
Road Safety. Over 600 students, staff, drivers and parents wore their T-shirts to school and numerous activities took
place to raise the awareness. The day was such a success, that it has been discussed that the ‘Road Safety Day’ will
now be an annual event on the Harrow International School Beijing calendar. We have also had journalist from
‘Beijing Kids’ magazine to write an article on the success of the event. It will be published in the June 2014 edition.
CONCLUSION
We truly believe that all of our hard work has benefitted a whole community. Driving in China can be very dangerous.
People don’t wear seatbelts. Texting while driving is common place. People take little notice of street signs and
designated crossings, and speed limits are often broken or disregarded.
We believe that is our initiative can save one life, then we have done our job. The posters will remain on the walls of the
school and the banners will stay in the school main entrance to constantly remind the community of the risks of the road.
Those who purchased T-shirts will always have then to remind themselves to be careful and take the necessary
precautions to stay safe.