Established in 2002
India’s Largest Corporate Child Care Chain
 YKROK was founded in 2002, chosen as preferred child care partner by
IBM in 2006
 Established its role as a leader in the corporate sponsored child care
space and currently the preferred partner to more than 50 multinational and Indian corporate across 6 cities
 YKROK has 27 centers in 6 cities mostly corporate sponsored and is
expanding to 2 more cities with the effective capacity of 4000 kids.
 Supported by Kaizen Private Equity through an investment in the
company in June 2012. Kaizen is India’s first private equity fund focused
on Education
Existing Partnerships
Delhi
Noida
Gurgaon
Mumbai
Pune
Hyderabad
Bangalore
Chennai
Existing centers
Upcoming Centers
YKROK has worked with more than 100’s employers and awarded for highest quality service3
Proven Benefits of Child Care
 Reduce Employee Stress
 Increase Productivity &
4 out of 5
Clients
Agree that their employees
are more productive at
work because their child is
nearby
Focus
 Enhance Employee
Commitment
Three-quarters of
our Clients
Our clients say employees
feel the company is
supportive of them
 Increase ability to attract,
retain and motivate talent.
 Reduce Absenteeism
 Reduce Attrition
 Be a preferred employer
More than a
third of clients
Indicated they believe
employees are less likely
to leave the company to
pursue other jobs because
of the child care benefit
offered
Source: Survey of 1,700 parents - employees
Our focus on happier families leads employers to a better bottom line
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How will it help my Employee-Parent?
•Kids close to parent’s work place as travel time in
traffic are unpredictable.
•Focus on care through certified and well-trained
staff.
•Meals & flexible hours to enable a better worklife balance.
•Facility for after care for older and school going
children.
•Safety, hygiene and emergency procedures.
•Parents spend more time with their children,
both while commuting and during the work day,
and participate in monitoring their child's ongoing
care and education.
What sets us apart?
24/7 365 Day Coverage
Infant Care
Corporate Park
Locations
Innovative Health
& Safety
YKROK
STRENGTHS
Highly experienced
corporate team to assist
Nutrition and
Food Service
Teaching
Methodologies
Our Offering
Programs
Timings
Details
Food
Half Daycare
08:00 - 15:30
Learning & Care
Breakfast & Lunch
12:00 - 19:30
Home Work
Assistance, Care &
Activities
Lunch, Milk,
Evening Snacks &
Dinner
Full Day Boarding
08:00 - 19:30
Learning, Care &
Activities
Breakfast, Lunch,
Milk, Evening
Snacks & Dinner
After School
15.30 – 19.30
Home Work
Assistance & Care
Evening Snacks &
Dinner
Half Day Boarding
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Learning and Care
Learning
Health and Safety
 Branded curriculum for formal
school readiness
 Long-tenured teachers, resulting
in stability and rich learning for
the child
 Latest research on children’s
early brain development, teacher
education, quality

Activities





Dance and Music Studio
Art and Crafts studio
On stage Theatre
Indoor & outdoor play areas with
age-appropriate educational
materials and design





Risk of injury minimized with
Child sized WCs, Basins, Padded
Diaper units, rounded corners
on furniture and fixtures, ageappropriate toys, equipment
and cushioned flooring
Electronic access into centres
Medical supervision under nurse
High standards for space /child
& care givers / child
International layout Centers
designed for openness to
maximize visibility; full of
sunlight
Attractive, spacious, facilities
with 35 sq / child
Safe and well-lighted parking,
for ease in parent pick-up and
drop-off
Corporate Child Care Models
On Site centers
•Company provides space and
YKROK can do the funding for the
fit-outs inside business or
technology parks.
•Company typically sponsors part
or full fees for its employees.
•Company will ensure marketing of
YKROK services to the employees
and may also ensure enrollments.
•Centre may be captive to the
company.
•On Site Centers are exclusive for
the corporates.
Near Site centers
•Company typically sponsors part
or full fees for its employees.
•Company may provide suggestions
on location of the center.
•Company will ensure marketing of
YKROK services within the
company to the employees and
may also ensure enrollments.
•Inside IT Parks, Business Parks,
SEZs and STPs.
•Centre is usually shared with
multiple companies.
•Also, outside and over looking IT
Parks, Business Parks, SEZs and
STPs.
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Engagement and Roll-Out Process
All this can be achieved in a matter of few weeks.
YKROK has turnkey ability to roll-out a new
center within a matter of a few weeks.
Step 3.
Company to
identify space
on-site or
Step 2.
YKROK will
Finalize service
identify space
levels and fee
near-site
for the services
Step 4. Company
will run a marketing
campaign internally
to get employee
feedback
Step 5. Plan
& roll out the
center
Step 1. Understand company needs, through a consultative
process along with the HR department & determine the most
suitable model – on-site or near-site.
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Management of Work Space – On Campus Child
Care Center

Service
Industry
Manufact
uring
Industry
Your Kids ‘R’ Our Kids is the
sole provider of a full-line
childcare service in India
School or
College
Campus

YKROK partners with
companies of all sizes,
representing a diverse array
of industries throughout
Hospitality
Sector
every part of India.
Housing
Society

Hospital
& Health
Care
Our client partners range
from organizations of a few
hundred employees to tens of
thousands.
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Approach to workplace childcare facility
(Day care centre inside a company)
YKROK will support you by utilizing our various operational experiences in
managing day-care facilities.
We
prepare
We
manage
We plan
Providing
you an On
Site
childcare
centre
We provide advice not only on the support for your employees’ work-life
balance, but also on the implementation of diversity, your company’s strategic
recruitment of human resources.
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Samples of corporate client consulting
Proposal
Consulting
Preparation for
the launch
Management of
Child Care
Centre
Management of
child care centre
(Independently)
Consulting
service to
improve the
system
Management of
Child Care
Centre
Consulting for
the Launch
Management of child
care centre
(Independently)
Follow up Consulting
Service
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Approach to workplace childcare facility
(Near-site Child Care Solution)
Companies who are unable to provide an onsite child care center due to space
or cost restrictions can instead utilize a nearby YKROK centre to offer a child
care solution to their parent employees.
We
prepare
We plan
We
manage
Providing
you a Near
Site
We own
the real
estate
childcare
centre
The company essentially ties up with us, and its employees can choose to
enroll in any center on a priority basis.
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Samples of near site corporate client
consulting
Organization
subsidizes full
or partial fees.
Provide an
e-mailer for
marketing
Provide an
e-mailer
Setting up a
new place
very close to
the company.
Set an
inquiry
counter in
the org
Respond to
queries
Preparation
for the launch
Payment
partly by the
org & rest my
the parent
Make the
Admissions
on discount
Management
of Child Care
Centre
Management
of Child Care
Centre
Management
of Child Care
Centre
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Testimonials
Anita Guha, Head of Diversity, IBM India, told Business Standard partnering with `Your Kids R Our Kids’, As part of its
initiatives of attracting, developing and retaining women in the company.
My son Aarin D'souza was going in the infant section when he was about 7 months old. The teachers Aruna and
Likhita took extremely good care of him. He was pretty happy there and got attached pretty soon to both these
teachers. I had peace of mind when I was at work because I knew he was in safe hands. Aarin picked up many things
quite fast. Aruna and Likhita are both very hard-working and efficient and most of all very loving towards my son. A
very big thank you to you all - Rakhi D'souza Manager - Service Delivery IBM
Working parents from Accenture gain a lot from Your Kids ‘R’ Our Kids near site day-care programs. There is no better
place to get reliable, safe and convenient care for their children. This is why most organizations are now opening up
some great near and on-site day-care centers for their employees children. To support our people who have
responsibilities of taking care of children while pursuing their career aspirations at Accenture.
Rekha Menon, Executive Director, Accenture India
We, parents of 18 months toddler named Noshi who goes to YKROK ORR branch, would like to say thank you for all
the support you have given to Noshi in INFANT SECTION (by the pediatric nurses). She really had good time there due
to all your love, care and support. We appreciate everything you have done and the time you have spent for our
daughter. Keep up the good work. With regards, Sonia & Neeraj
Sonia Singh - Senior Application Engineer
Dedicated Team - Capability Driven
Management and Operations team
Bharat has completed his General
Management Program in 1996 from
Harvard Business School.
He has worked with Bank of America,
Sprint Telecom and produced large
educational conferences in the
Technology space.
Suman is certified in Child
development training at the New
York University in Manhattan in 2001.
11 years in the child care space.
Prior to founding YKROK she was
involved in her family business of
designing & manufacturing children’s
apparel to Europe.
A workforce of 500 highly professional teachers along with 60 quality managers,
academic heads and administrators are working towards providing little children the
best of education and facilities and grooming them into leaders of tomorrow.
Care – Qualified teachers, nurses, child care workers
Operations – Leadership staff for quality, audit, training
Learning – Some 20 odd professionals work religiously in planning a scientific
curriculum; designing innovative, more effective teaching methods; exploring and
creating new and better teaching aids.
Advisory Board - Education consultants from the USA, Europe & India
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Glimpse of our Centers..
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Visit www.ykrok.com
or call 1 800-1022-003 and learn more about
Your Kids ‘R’ Our Kids today!
Phone: +91- 9611124267, +91- 9008700250
Email: bharatkapoor@Ykrok.in
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