Presentation of the company “NESTLE”

Presentation of the
company “NESTLE”
Has executed
Students 1 course
Petrosyan Lusine
Loginova Kate
NESTLE (contents):
Consumer Services
Infant Formula Policy
Gene Technology
In 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to
By the early 1900s, the company was operating factories in the United States, Britain, Germany
and Spain
1918 -1938
The 1920s saw Nestlé's first expansion into new products
1938 -1944
World War II. Profits dropped
1944 -1975
The end of World War II was the beginning of a dynamic phase for Nestlé. In 1947 came the
merger with Maggi seasonings and soups.
The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world
markets developed into more or less integrated trading areas.
Consumer Services
 At Nestlé, we are committed to offering consumers high-quality food
products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is
a symbol of this commitment.
 We also believe in maintaining regular contact with our consumers. This
applies both to how we present our products and to how we address our
consumers' questions and concerns. When Henri Nestlé prepared his first
boxes of infant formula for sale, he put his address on the packages so
people would know where to go if they had questions. Today, our Consumer
Relationship Panel with the words "Talk to Nestlé" expresses the same
 This is why we have a worldwide Nestlé Consumer Services network
devoted to caring for our consumers. Our people have expertise in a wide
range of areas such as nutrition, food science, food safety and culinary
expertise. They provide the prompt, efficient and high quality service that
consumers expect from Nestlé.
 In addition, we teach them talk with consumers and above all, to listen.
Listening helps us to understand what people want. Nestlé uses the insights
gained from relationships with consumers to drive product development.
 At Nestlé, we care for our consumers because our success depends on
meeting their needs and expectations. Through listening and understanding,
we can make products that they will want to use all through their lives.
‫ ﻼ‬The customer comes first
‫ ﻼ‬Quality is a competitive advantage
‫ ﻼ‬Quality is a joint effort
‫ ﻼ‬Quality is made by people
‫ ﻼ‬Quality is action
‫ ﻼ‬Quality is the cornerstone of our success
Infant Formula Policy
We are committed to ensuring that the best interests of mothers and babies are
served by our employees around the world. The Nestlé Infant Formula in developing
DOESencourage and support exclusive breastfeeding as the best choice for babies
during the first months of life
DOESbelieve that there is a legitimate market for infant formula 3 when a safe
alternative to breast milk is needed
DOESsupport efforts by governments to implement the International Code through
legislation, regulation, or other appropriate measures
DOES NOTadvertise infant formula to the public
DOES NOTpermit staff whose responsibilities include the marketing of infant formula
to make direct contact with mothers, except in response to consumer complaints
DOES NOTgive incentives to its staff based on infant formula sales
DOES NOTuse pictures of babies on its infant formula packs
DOES NOTallow educational material relating to the use of infant formula to be
displayed publicly in hospitals and clinics
WILLtake disciplinary measures against any Nestlé personnel who deliberately
violates this policy.
Gene Technology
• Gene technology in food production
• With this vast experience, Nestlé recognizes the potential gene technology
has in the longer term to improve the quality, availability and nutritional value
of food. Gene technology has the potential to increase food production and
to support sustainable agricultural practices. In some instances, positive
health effects have been confirmed. For those reasons, Nestlé supports a
responsible application of gene technology for food production based on
sound scientific research.
• Safety
• The safety of our products and the integrity of the ingredients from which
they are manufactured are paramount to Nestlé. Genetically modified crops,
as all raw materials used by Nestlé, comply to strict regulatory and safety
evaluations. WHO, FAO, OECD and numerous independent scientific bodies
have concluded that genetically modified crops, including ingredients
derived from them, that have passed food safety evaluation procedures, can
be registered as safe for use in food production. Nestlé concurs with their
shared opinion that such crops are as safe as their traditional counterparts.
The factors that made baby foods success in the early days of the
Nestlé company — quality and superior nutritional value — are still as
valid today for the wide range of infant formula, cereals and baby food
made by Nestlé. The World Health Organization (WHO) recognizes that
there is a legitimate market for infant formula, when a mother cannot or
chooses not to breast feed her child. Nestlé's expertise as the world's
leading infant food manufacturer, gained over more than 125 years, is
put at the disposal of health authorities, the medical profession and
mothers and children everywhere.
Breakfast Cereals
Breakfast Cereals
Although cereals have been with mankind in one form or another for millennia, it was not until
the mid 19th century that scientific research, technological innovation, and the influence of a
group of American health reformers, gave rise to the crunchy foodstuff we know today as
breakfast cereal.
Nestlé has a joint venture with General Mills outside North America, Cereal Partners Worldwide,
which is active in more than 80 countries.
The joint venture began in 1990, and its rapid growth has been characterized by strong
branding and lately the launching of breakfast cereal brands into the fast-growing cereal bar
Ice Cream
at the end of the 19th century, both making and freezing it became easier, and together with the invention of
the ice cream cone, made the product boom.
Today, the United States is the absolute leader in terms of volume consumed, but the highest per head
consumers are in New Zealand. Flavors you'd never have thought of and yet they're commercially available:
Sorbets - Smoked Salmon, Tomato, Cucumber
Ice Creams - Garlic, Avocado, Sweet corn.
The ice cream cone is the most environmentally friendly form of packaging. A Syrian from Damascus, Ernest
E Hamwi is credited with its invention. Apparently, during the 1904 St Louis World's Fair, his waffle booth was
next to an ice cream vendor who ran short of dishes. Hamwi rolled a waffle to contain ice cream and the cone
was born.
In 1875, a 31-year-old candy maker in Vevey named Daniel Peter figured out how to
combine milk and cocoa powder. The result — milk chocolate.
Peter, a friend and neighbor of Henri Nestlé, started a company that would quickly
become the world's leading maker of chocolate. In 1929, the almost inevitable
merger took place as Nestlé acquired Peter, Cailler, Kohler.
Bottled Water
Nestlé began its entry into the water business in 1969.
In 1992, Nestlé was the first company to dare to launch a mineral water, Valvert, in five different countries at
By the end of 1997, the Group was present on every continent, and the purchase of San Pellegrino gave it
the leadership in the Italian market. In 1998, for the first time in its history, Nestlé associated its name with a
bottled water: Nestlé Pure Life.
Nestlé Pure Life is drinking water that has been treated and remineralized using a standardized industrial
process to ensure purity and quality and is marketed in emerging countries.
A second product with the Nestlé name was launched in May 2000, this time in six European countries:
Nestlé Aquarel. A natural spring water currently from nine different springs in France, Germany, Belgium,
Hungary, Italy and Spain, Nestlé Aquarel also uses the multi-source concept to satisfy new consumer
expectations, especially for water with a low mineral content that the whole family can drink.
Today, Nestlé Waters is established in 130 countries and markets about 70 different brands. The Group is
able to offer top quality brands and innovative packaging to meet the individual needs of the water consumer
all over the world.
Our brands
• From shelf-stable solutions to chilled dairy!
Our Brands
• Providing food and beverage proffessionals
with a wide range of solutions
Nestle forever!!!
Discover the world of delicious
Nestle products