Customer Overview PPT - News from American Water Heaters

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Residential 50-Gallon
Heat Pump Water Heater
New 50-Gallon Heat Pump Water Heater
• Designed-in superior performance
– Most efficient residential heat pump
water heater
• 2.75 Energy Factor for $170 annual
cost, means big savings!
– ENERGY STAR® qualified
– Highest hot water delivery with First
Hour Rating of 67.5 gallons
– Quiet operation with 51 dBa sound level
Cost Savings
Keep your money in your home, with American’s new high efficiency heat
pump water heater
• Lowest annual operating cost at $170
– $170 vs. $520 for standard electric = $350
annual savings
– $170 vs. $195 for competitive heat pump = $25
annual savings
• Payback typically 2 to 3 years
– Incentives and local/utility rebates make
payback more attractive
• Ten year savings of $3,500 will pay for the
next water heater!
Hot Water Delivery
• Uniform Plumbing Code guidelines
for a 3 bedroom/3.5 bathroom home
require minimum 67 gallon first hour
delivery
– Listing of high efficiency 50-gallon
heat pump water heaters that
meet this criteria includes….
• ONLY American
– This level also meets requirement
for homes with 4 bedrooms and
2.5 bathrooms
Ease of Installation (1)
• Designed-in easy installation
– Easier handling
• Carton is corrugated;
lightweight, easy to open,
easy to recycle
• May be transported on its
side
• Can be stacked 2 units high
– Dimensions; product is a bit
larger than conventional electric
water heaters
• 63” Tall x 22” Diameter
• 196 lbs. shipping weight
Ease of Installation (2)
•
Designed-in easy installation
– Side water connections are easy
access, avoid interaction with critical
top-mounted compressor components
– Condensate drainage efficiently
handled
• Non-corroding drain pan
• Primary & backup drain ports
• Safety circuit for optional
condensate pump overflow
protection
– Junction box is side mounted for easy
access & safety, away from water
connections, within reach
Ease of Operation
• Designed-in easy operation
– Intuitive, eye-level electronic interface
enables control of temperature setting,
operating mode
– Easy access, washable & reusable air filter
ensuring optimum efficiency
– Diagnostic display stores & reports service
code history
– SmartPort positions water heater for state
of the art connectivity to home
management & utility smart grid
applications via smart phone, tablet, or pad
Control System
• Three character LED display
• Control system operating modes:
– Efficiency
– Hybrid
– Electric
– Vacation (program up to 99 days)
• Dry fire protection
• SmartPort connectivity
• Advanced diagnostics
– Error code history
Key Innovative Features
• Designed-in innovative features
– Condensate drain safety circuit – a
condensate pump may be wired into
the user interface, & will disable
compressor (default to backup
elements) should condensate drain
clog or fail
– SmartPort – conveniently mounted
above user interface, this port enables
two-way communications between the
water heater & future home
management and/or utility smart grid
application via an optional control
module
Operational Strengths
• Quiet operation
– A. O. Smith heat pump is rated at 51dBa,
reported as the most quiet sound level of
all heat pumps on the market
• Easy programmability
– Simple buttons enable you to choose
from among 3 operating modes &
vacation mode
– Vacation mode programmable up to
99 days
Competitive Advantages
• Outstanding performance vs. competition
Published Energy Factor
Annual Cost (DOE test)
First Hour Rating (gallons)
Sound level (dBa)
Height (inches)
Weight (pounds)
AWH
competitor
2.75
$170
67.5
51
63
180
2.4
$195
65
55
60.5
179
Feature Comparison vs. competition
• User Interface
• Air Filter
• Condensate Drain
Product & Competitive Advantage
Energy Factor
Annual Operating Cost
First Hour Delivery
HP Operating Range
American
2.75
$170
67.5
45 to 120
competitor X
2.4
$195
65
45 to 120
competitor Y
2.45
$191
57
37 to 120
American
Advantage?



none
Diameter (in.)
Height (in.)
Clearances (in.)
Weight (lbs)
Shipping Weight (lbs.)
22
63
6
180
196
21.75
60.5
7
179
195
21
75.5
8
180
226
draw


draw

side
51dBa
Copper
Al, Mg, or KA90
Yes
SmartPort
2"
top
55 dBa
Copper
Mg
No
ACM
1.5"
side
not published
Incoloy
Mg
Yes
EcoNet
2.5"
perception issue

none


draw
perception issue
Inlet/Outlet
Sound Level (Fan)
Backup Elements
Anode Material
Dry Fire Protection
Communications
Insulation Thickness
Value Proposition
• $350 annual savings vs. standard electric
• Attractive Payback Scenarios
– 2-3 years – without incentives or rebates
– 1-2 years – with tax credit and/or incentives
• Most cost effective energy saving appliance available
• Environmentally-Friendly
– Reduces greenhouse gas emissions
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