An Energy & Environment
Conscious, Sustainable &
Prosperous Organization

PRESENTATION SEQUENCE
SCL Performance - Financial
SCL Performance - Operational
SCL Performance – Unique Initiatives
SCL Performance - Environment and Social
Awards and Recognitions

SHREE OVERVIEW
Focused on Cement and Power.
Among Top 5 Cement Groups in India.
Largest Cement Player of North India.
Turnover in 2009-10 Rs. 3632 crore
One of Highest Operating Margin.
Ventured in Power Sale and Trading.
An Energy & Environment Conscious Sustainable Organization

Shri B.G.Bangur
Shri H.M.Bangur
Shri Y.K.Alagh
Shri R.L.Gaggar
Shri Abid Hussain
Shri O.P.Setia
Shri S.K.Somany
Shri A.Ghosh
Shri M.K.Singhi
Board of Directors
Executive Chairman
Managing Director
Ex Cabinet Minister and Economist
Solicitor
Ex Ambassador to US
Ex Managing Director - SBI
Technocrat
Former Deputy Governor - RBI
Executive Director
4

Quality and Energy Conscious
Environment and Employee Friendly
Socially Responsive
Customer Responsive
Investors Rewarding
Sustainable Organisation
5

OUR GUIDING PRINCIPLES VISION
Socially responsible behavior
Accountable to all stakeholders
Good corporate governance practices
Integrity of conduct
To drive and sustain industry leadership of the company within a global context - by developing individual leadership competencies at entry level, through a robust backbone of trust, support innovation and reward
Clarity & Unambiguity in communication
6

An Energy & Environment Conscious, Sustainable & Prosperous Organization

Location
Beawar
Ras
Khushkhera
Suratgarh
Roorkee
Jaipur
Total
Cement Business the bedrock
Capacity
3.0 mtpa
3.0 mpta
3.0 mtpa
1.2 mtpa
1.8 mtpa
1.5 mtpa
13.5 mpta
Contributing to Bharat
Nirman
8
8

Power Business
New Avenue
Location Existing
Beawar (TP) 42 MW
Ras (TP) 172 MW
Beawar &
Ras (GP)
46 MW
Under
Implementation
-
Total
42 MW
172 MW
46 MW
Beawar (TP) 300 MW 300 MW
Total 260 MW 300 MW 560 MW
TP= Thermal power ; GP = Green Power (WHRB)
Contributing to
India’s Energy Security
9
9

Rapidly Growing Cement Capacity (Million Tonnes)

Power Capacity (MW) - More than Quadrupled in 4 years

SHREE ULTRA RED OXIDE BANGUR CEMENT ROCKSTRONG CEMENT
“Shree Ultra Red Oxide” “Bangur Cement” “Rockstrong Cement”
Leadership position in highly competitive and larger markets of
Rajasthan, Delhi & Haryana.
12

PRESENTATION SEQUENCE
Shree Profile
SCL Performance - Operational
SCL Performance – Unique Initiatives
SCL Performance - Environment and Social
Awards and Recognitions

14
Consistently increasing Turnover and Operating Profits

IRR as on 31 st March
2010 on investment in
Shree is 27.26% since inception (Feb-85)
15
Steep rise in Market Capitalization over the years

16
Return on net worth
(in %)
Increasing net worth showing financial strength
50
40
30
20
10
0
9.7
24.1
36.5
48.4
36.8
'05-06 '06-07 '07-08 '08-09 '09-10

3.0
2.5
2.0
1.5
1.0
0.5
0.0
1.1
31/03/06
1.9
1.7
0.9
0.9
31/03/07 31/03/08 '31/03/09 '31/03/10
Sufficient liquidity in hand
Comfortable debt-equity ratio
2500
Cash & Cash equivalents & Investments
2009
2000
1500 1317
1058
1000
500
403
19
0
'31/03/06 '31/03/07 '31/03/08 '31/03/09 '31/03/10
17

SHREE- Sharing growth with Stakeholders
4000
3500
3000
2500
2000
1500
669
1000
500
221
223
0
'05-06
1368
611
474
'06-07
2109
939
698
'07-08
2710
993
828
'08-09
3632
1578
1004
'09-10
Increased Turnover and Profits results in Increased contribution to Exchequer
100
130
60
70
80
Increasing Dividend payout over the years
'05-06 '06-07 '07-08 '08-09 '09-10
18

Power sale – New avenue for Growth
Power sale Revenue
– Growth of 122%
Power sale volume – an increase of
119%

PRESENTATION SEQUENCE
Shree Profile
SCL Performance - Financial
SCL Performance – Unique Initiatives
SCL Performance - Environment and Social
Awards and Recognitions

First company in the World to utilize 100% Petcoke in all its operations - Both Cement and Power plants.
First Cement company in India to produce Synthetic Gypsum to replace use of natural gypsum in cement manufacturing.
First Cement company in India to be given 4 star rating by
Whitehopleman UK.
Fastest stabilization of cement kilns after commissioning.

SHREE- Peer Comparison
Efficient Operations - Lowest Power Consumption amongst Peers
22

SHREE- Peer Comparison
Strong Operational Performance reflected in high EBITDA Margin
23

SHREE- Information Technology
SHREE – IT driven Company

Uptime
Connectivity
Security
Data Loss
Paper Use
Response Time
One of the most secure, scalable and connects all SCL business locations.

SHREE- Information Technology
Adopts latest Technologies & Tools to achieve:
Business Edge
Migrate the enterprise to a virtually paperless working level
Complete transparency through online realtime working
Comprehensive Knowledge Management through knowledge sharing
Transport Freight Bidding System and eprocurement system.
Online communication between all company locations and all the stock points across the country with the use of MPLS VPN.

SHREE- Information Technology
Successfully implemented Oracle E - business
Suite, one of the advanced solution driven ERP systems in the industry.
Launched integrated “RF-ID Smart Card” for governing vehicle movement
First time CCR based Lime Stone Mining using
“Shree Dynamine” Operator Independent
Truck Dispatch System
Shree won the “Silver CIO Award 2008” which is revered as the “OSCAR” of the Indian IT industry for the case study on “Implementation of Reverse Auction of Cement Transportation”.

Online Forums, portal, blogs for Knowledge sharing e-Library &
Kiosks
Online IT
Helpdesk, with
User self service
Shree
Manthan
Circulars & HR information made available online
Discussion Forums &
Interactive Surveys
Computer Based
Tutorials, Pictures &
Videos
Online Comments &
Feedback

Sales &
Distribution/
Logistics
Purchasing
Finance ( AP,
AR, GL, CM )
Enterprise
Assets
Management
Production
Management HRMS {Self Service,
HR, Payroll,
Time and Labour}
Process
Manufacturing
Project
Management
Standard ERP suite has been extensively customized & enhanced to incorporate SCL Business practices.

PRESENTATION SEQUENCE
Shree Profile
SCL Performance - Financial
SCL Performance - Operational
SCL Performance - Environment and Social
Awards and Recognitions

Expediting Project Execution for Accelerated Payback
• Airlifted Coal Mill and Raw Mill for Unit VII from Germany
Normally these heavyweight items are shipped. Shree opted the Air route thereby reducing project gestation period by 1.5 months
• Construction of Dummy Gear Box
Erection of gearbox precedes various activities. Shree created dummy gearbox at addl. cost to ensure all other activities are over before actual gear box arrived.
• Tower crane for Pre-heater building
Hiring of Tower crane by Contractor was taking time. We bought one tower crane and provided to contractor to ensure faster completion of Pre-heater building.
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INITIATIVES
 Manufacture of Synthetic
Gypsum – 1 st Indian Company to accomplish it
 Implementation of Operators’
Independent Truck Dispatch
System in Mining Operations
 Successfully applied satellite image modeling and photogrammetry to mine surveying via ISRO – 1 st in India to conduct such study in mining.
RESULTS
 Replace Natural Gypsum
 Conservation of Natural
Resources
 Reduction of Time required for allocation of vehicles
 Improved efficiency of vehicles
 C ost savings.
 Huge savings in working time
 Savings in Manpower

INITIATIVES RESULTS
 Unique Initiative of petcoke utilization in Cement and Power
Plants for the first time in Indian cement industry – Achieved
100% petcoke utilization in both cement and power plants
 Captive Thermal Power Plants with spare capacity
 Reduced Power & Fuel Cost
- one of the lowest in Indian
Cement Industry
 Reduced Cost
 No threat of Power cuts
 Sale of power by tapping higher merchant tariff

INITIATIVES RESULTS
 Running two cement mills with one roller press
 Savings in cost
 Common silos for Raw mill by interconnecting silos
 Higher production
 No Mill stoppage even if one silo full.
 Interconnection of Boilers with cement plants
 Higher Production
 Saving in Power Cost

INITIATIVES RESULTS
 Installation of Fly ash collection and storage system at Thermal Power Plants at own cost
 Assured Supply
 Menace of disposal of Fly ash causing great harm to environment and land solved
 Multiple Brand Strategy in
Cement Marketing
 Increasing Market Share
 Faster Decision for Rapid
Capacity augmentation
 Reap the benefit of favourable market

INITIATIVES RESULTS
 Waste Heat Recovery Projects
– largest capacity in world cement industry excluding
China
 Optimal use of Boiler in Power
Plant with additional Turbine
 Power Generation Cost is one of the Lowest in Cement
Industry
 Environment Friendly
 Less Investment
 Inter-connected
Transmission Line
Power  Uninterrupted power to plants at Beawar & Ras
 Facilitated Sale as one unit and Wheeling to Sister units

INITIATIVES RESULTS
 Unique Online Competitive
Bidding System
 More committed and loyal
Suppliers and Contractors
 Round the clock payment to transporters
 Better Management of fleet for transporters
 More number of trips by the vehicles and thus much competitive rate for Shree
Cement

INITIATIVES RESULTS
 Bonus/Incentive for early completion
 More committed and loyal suppliers and contractors
 Timely payment
 Helping hand when in need through financial, man –power and infrastructure support
 Timely / Early commissioning of Projects leading to accelerated payback
 Saving in Budgeted Cost

Kiln Commissioning time over the years
456 456 500
400
300
200
100
0
435 435
367
330
Kiln 3 Kiln 4 Kiln 5 Kiln 6 Kiln 7 Kiln 8
Unit VII and Unit VIII commissioned in World Record time against Industry average of 630 days

cont
Power Plant Commissioning – ahead of benchmarks
E= Expected
SCL has developed a highly skilled and experienced power plant execution team that not only commissions plants faster but stabilization is also much faster

One of the lowest project cost
Highly skilled and experienced project team
Innovative work practices applied in project execution
Lower interest and other pre-operative cost
Support to Vendors & Contractors – Partner in execution
“Desire to better the past” instinct in project execution team
SCL project cost is the lowest in industry

SHREE- Excellent Project Execution

SHREE- Excellent Project Execution

PRESENTATION SEQUENCE
Shree Profile
SCL Performance - Financial
SCL Performance - Operational
SCL Performance – Unique Initiatives
Awards and Recognitions

ISO-14001 – Environmental Management System
OHSAS-18001–Occupational Health & Safety
SA- 8000 – Social Accountability
ISO-9001 Quality Management
*BS-EN 16001 – Energy Management System MANAGEMENT
SYSTEMS
*First Process & Cement manufacturing Industry in World to be awarded an Energy Management System Certification by
British Standard Institute UK.

First Indian Cement Company to join Cement Sustainability Initiatives of
World Business Council for Sustainable Business Development (WBCSD)
• Climate Protection
• Fuels and raw materials use
• Employee health and safety
• Emissions reduction
• Local impacts on land and communities
• Communications and progress reporting
• Concrete recycling

Global Participation
Member of Cement Sector Task force of Asia Pacific
Partnership formed by Govt. of India, USA, China,
Japan, Korea, Canada and Australia
Global Reporting Initiative for improving sharing of information on Environment and Social issues
Endorsed the global round table Joint Statement on climate
Change to discuss issues for shaping public policy on
climate change.

Global Participation
Participated in various international meetings and forums for Environment management. A few of these is given below:

-
Strategies for Climate Security
CO
2
Saving
(Ton/ Annum)
Installed air dryer and controller in the compressor Unit-III
Replaced roller table liner in Coal
Mill II with new one
Installed VFD in 6 Dust collectors at
Packing Plant
Replaced old motors with energy efficient motors in Kiln I
Optimized Belt Conveyor speed & capacity utilization, in Reclaimer I
203
1166
1054
1004
385
466

First Cement company in World to fetch Certified Emission
Reductions (CER’s) on its Clean Development Mechanism project “Optimal Utilization of Clinker”.
Implemented Largest Waste Heat Power Plants capacity of
46 MW in World Cement Industry excluding China.
First Indian cement company to issue Corporate
Sustainability Report following the highest level “A+” for reporting triple bottom line performance.

Community focused Healthcare Initiatives
Education initiatives Infrastructure Development
Generating Sustainable livelihood
51

Community Upliftment Efforts
• Registration of SHREE RURAL FOUNDATION – platform to carry out welfare activities.
• Aimed at institutionalizing welfare efforts from
“Need based” to “Plan Based”
• Regular meetings with Panchayat (Local Authority) to identify developmental needs & ways to implement.
52

Community Upliftment Efforts
• Contributed Rs. One crore on the occassion of
Rajasthan Foundation Day
• Contributed Rs. One Crore for setting up a
Neurosurgical Centre at JLN Hospital, Ajmer
• Contributed Rs.50 Lacs for reconstruction of
Budha Pushkar (Religious site)
• Contributed Rs. 25 Lacs for building of
“Institute of Chartered Accountants of India” at Beawar.
53

Community Upliftment Efforts
• Contributed Rs. 21 lacs for Kosi river Flood victims of Bihar
• Supported relief operations for flood affected people of Barmer.
• Development of various Road networks and other infrastructure for local community
54

 One of India’s top 20 best employers
 Shree Family culture
 Participative management
 High happiness quotient
 Sustained Promotion policy
 No. of employees (31st
March, 2010): 3244
55

PRESENTATION SEQUENCE
Shree Profile
SCL Performance - Financial
Performance - Operational
Performance – Unique Initiatives
Performance - Environment and Social

National Safety Award –
Awarded by Hon’ble President of India, Smt. Pratibha Patil.
Corporate Excellence
Award
– Awarded by
RCCI in all 4 categories.
Golden Peacock Award-
2008 – In recognition of
Excellence in Combating
Climate Change .
EDGE Award 2009 -
Awarded by Network
Computing Magazine for
"Top IT Implementations in India"
Greentech Environment
Excellence Gold Award-2008 – for outstanding achievement in
Environment Management practices in cement sector
Energy Conservation
Award First prize for
Energy Conservation at its mines by Indian Bureau of
Mines
Best Cost Management
Practices - Awarded by
ICWAI
SILVER CIO Award -
Awarded by CIOL Data quest enterprise connect awards
57
57

 National Safety Award – Awarded by Hon’ble
President of India Smt Pratibha Patil
 National Awards for Energy Conservation – Awarded by Bureau of Energy Efficiency, Ministry of Power, GOI
 “Certificate of Excellence” award by Employers
Association of Rajasthan for best practices in CSR and
Employer – Employee relations
 CII ITC Sustainability Awards 2009 for strong commitment towards Sustainability
 Best Quality Excellence Award for 2007-08 and
Second Best Quality Excellence Award 2008-09 by
National Council for Cement and Building Material
(NCCBM).
 “Golden Peacock Award 2009” for its contribution towards Climate change initiatives
 Issuance of the world’s first process plant certification
BS-EN 16001 by BSI.
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 Featured at 9th in top 10
Companies in India by
Return on Net worth (%) basis
 Ranked at 111 th in India’s most valuable private sector
Companies in terms of market capitalisation
 Featured at 5 th position in terms of market capitalization among cement companies in India
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THANK YOU
Visit us at: www.shreecementltd.com
Contact us at: sclbwr@shreecementltd.com