Lab-to-Land Initiative
Ministry of Rural Development
Government of India
NIRD Workshop
28th-29th October, 2010
Total Unity
for
Livelihood,
Innovation
&
Production
The TULIP Campaign
Mission
India has a vast array of welfare and development
programmes to improve the quality of life of the people.
There is, nevertheless, persistence of poverty and
unemployment. Besides, the global development gap
remains wide. Our endeavour is to build a cohesive
Knowledge & Innovation Community comprising policy
makers, implementers, academia, financial institutions,
experts, NGOs and international bodies, build collaborations,
overcome the challenges and bridge the global development
gap.
3
Strategic planning to achieve the MISSION
“Re-design the aircraft while flying"
Small window of
opportunity
External
opportunities
and challenges
Internal
hurdles
Re-design the aircraft while flying
External
opportunities
and challenges
Internal
hurdles
The power of alignment
vs.
Four components of strategy
Where we aspire to be?
What is our purpose?
External
opportunities
and challenges
Internal
hurdles
Strategy making: head in clouds, feet on ground
"Fulfilling the purpose of our existence"
Aspirations
Creative
(emotional) energy
– passion
Creative tension in
strategy making
Painful discrepancy
Rational - fact
based assessment
Current reality
Four components of strategy
1. Define the
aspiration
1A What is our
Purpose?
GAP &
Creative
Tension
1B Where we aspire
to be?
2. Assess the
situation
3. Develop
the strategy
2A What external
factors will
impact us?
3A What are
potential
strategies?
2B Who are our
stakeholders?
3B How will we
engage the
stakeholders?
2C What are our
strengths and
weaknesses?
How will we
3C build our
knowledge and
capabilities?
2D What do we
need to learn?
3D What are the
priorities?
4. Plan
implementation
4A What is the
detailed
implementati
on plan?
4B What
resources
will be
required?
How will we
4C track and
measure
success?
From strategy to implementation plan
1. Strategic
initiatives
2.
Stakeholder
engagement
3. Learning
Agenda
4. Resources
required
5. Tracking
and
measuring
6. Overall
plan and
milestones
1.
2.
3.
4.
5.
Interdependencies
should be
understood
Who
What
People
When
When
Money
How
How
Infrastructure
Measurables
and
observables
to assess
progress
Detailed
activities
Methods of
reviews
Milestones
and review
points
Methods for
corrective
actions
Points for
coordination
Key Success Factors
Compelling
vision for
action
Building
capabilities
Committed
leadership
Infrastructure/
Resources
alignment
Rigorous
project
management
Effective
communication
Securing
stakeholder
support
GLOBAL DEVELOPMENT GAP
12
India & World
Development Gap is conspicuous.
13
Percentage of Active Population Engaged in Agriculture and
Industrial Origin of GDP in 2005
90
Active population engaged in agriculture
77
76
80
Agriculture GDP
68
70
Source : World Bank, World
Development Indicators, 2010
Industry GDP
Services GDP
60
50
40
30
30
23
22
20
10
6
1 1
4
1
5
2
Large skill
gap for
shifting
people to
nonagriculture
vocations
need to be
bridged
58
53
49
47
40
29
18
11
0
India
China
Japan
U.S.A.
U.K.
15
Productivity per Worker (US $) in Agriculture
There is a massive gap in
rural development between
India and others which calls
for a drive for faster growth.
16
Proportion (%) of Population earning less than $1.25 & $ 2 per
day (International Poverty Line)
Source: WDR 2010
17
Top 10 poor countries of the world
Rank Countries
#1
#2
#3
#4
#5
=6
=6
#8
#9
India:
China:
Nigeria:
Pakistan:
Bangladesh:
Brazil:
Ethiopia:
Indonesia:
Mexico:
# 10 Russia:
Amount
41.01 % of world's poor
22.12 % of world's poor
8.03 % of world's poor
3.86 % of world's poor
3.49 % of world's poor
1.82 % of world's poor
1.82 % of world's poor
1.49 % of world's poor
1.43 % of world's poor
0.99 % of world's poor
18
GDP (PPP) in current US$ billion
Source: IMF
Internal Challenges
20
Projection by National Commission on Population
2011 to 2026
160
140
120
100
80
Huge numbers of youth will be joining the workforce that may
swell the pool of unemployed.
11.6
9.5
7.8
6.6
Age group
95.7
78
85.1
90.8
34.7
34
33.7
32.7
2011
2016
2021
2026
60
Above 65
15 to 65
Below 15
40
20
Figures in crores
0
21
Rural-Urban Divide
22
Occupational Structure undergoes a major shift with
urbanization
No of Workers in crores
23
Imbalance in Distribution: Despite engaging 96% of the workers,
unorganized sector’s share in GDP is only 58%
24
SDP vs. Population of States : More populous states do not
SDP Rs in crores, 2006-07
have more income, but have faster growing population.
Maharashtra
AP
TN
Guj
WB
UP
Kar
Haryana
Ker
Raj
Punj
Ch
MP
Ori
Bihar
Assam Jha
Population in ‘000
25
Imbalances in Development
26
Regionwise spread of Industries in Maharashtra
Growth Rate Targets in 11th Plan
Economic Structure 2008
Services
Industry
9.11 %
Agriculture
28.4
57.3
10.11 %
25.8
4%
17
GDP
A large part of
work force is
trapped in low
income farm
activities
19.5
52.1
Employment
28
Distribution of Work Force
80
70
60
50
74
There is heavy dependence on agriculture which highlights the need for
diversification to industry and services sector.
60.8
Figures in %
1972-73
2001-02
40
Source : NSSO
30
12.6
20
9.4
10
10.5
4.5
1.8
5
3.5
1.8
8.1
7.8
0
Other Services
Transport, Storage and
Communication
Trade and Hotels
Construction
Manufacturing, Mining, EGW
Agriculture, Forestry, Fishing
and Hunting
29
Quality of Human Resources : Educational level
Total: 858.2
million (Age
7 years &
above)
30
Health Status of Population
Health Indicator
Urban Rural Total
Crude Birth Rate per 1000
19.1
25.6
23.8
Crude Death Rate per 1000
6
8.1
7.6
Infant Mortality Rate
40
64
58
Under five mortality Rate (per 1000 live births)
74
Maternal Mortality Rate (per one lakh live births)
450
% of anemic children (< 3 years)
72.7
82.1
79.2
% of anemic pregnant women
54.6
59
57.9
% of cases treated in Government Hospital
38.2
41.7
40
Average medical expenditure (Rs) per
hospitalization case in government hospital
3877
3238
31
Predominance of Small & Marginal Farmers
S.
No.
Category
Size of
Holdings
( h.a.)
No. of
holdings
(million)
%
Total area
operated
(million
h.a.)
%
Average
area
operated
per holding
(h.a.)
1
Marginal
0-1.0
75.41
62.3
29.81
18.7
0.40
2
Small
1.0-2.0
22.70
19.0
32.14
20.2
1.42
3
Semimedium
2.0-4.0
14.02
11.8
38.19
24.0
2.72
4
Medium
4.0-10.0
6.58
5.5
38.22
24.0
5.81
5
Large
10 and
above
1.23
1.0
21.07
13.2
17.12
119.23
100.0
159.44
100.0 1.33
Total
32
No. of Landless Agricultural Labourers
120
100
107
The numbers of
assetless poor is rising
inexorably.
80
73.7
55.4
60
40
20
No in million
47.1
21
27.5
31.5
7.5
0
1881
1921
1951
1961
1971
1981
1991
2001
33
34
Limited Irrigation forces people out of farm job
Although 44.3% of gross cropped area is
irrigated, not more than 25% of cultivable
land can be used to grow two or more crops
during the year. This means that 75% of land
remains uncultivated for 3 to 4 months
resulting in seasonal unemployment in
agriculture.
35
High & Growing Poverty
Dandekar & Rath :”Urban poor are only an overflow of rural poor into the urban
area. Fundamentally, they belong to the same class as the rural poor.”
Figures in million
36
Backlog of unemployment during the First Plan was 5.6 million. This grew to
35 million in Eleventh Plan. With labour force growing faster than
employment, unemployment has expanded
Unemployment %
Rate of Growth %
(CDS basis)
(1999-2005)
37
Employment Scenario – 11th Plan
• Total job requirements
during 11th Plan is 100
million.
• Planners aim to provide 65
million additional
employment opportunities.
• This requires nonagriculture employment to
grow by 5.8 % p.a.
Annual Employment Growth
1999-2005 in %
38
A near doubling of growth in agriculture is necessary
to ensure inclusive and faster growth
CAGR %
39
Industrial Structure
Considering that workforce is huge (over 450 million), many more factories
are required to be set up to create industrial employment and achieve self
reliance.
40
Although there are more factories in non-corporate sector, capital is
concentrated in corporate sector which is highly capital intensive.
41
Industrial Growth: Investment in industrial sector has
soared. However, growth in employment is not commensurate.
42
Land utilization pattern, 1999-2000: This needs improvement: forests
and cultivated area must increase, fallows to reduce.
190
Figures in million hectares, 1999-2000
141
Total Area 329 million ha
69
49
42
18
11
Culturable waste lands, etc.
Permanent pastures and
grazing land
Barren land, not available
for cultivation
Area sown more than once
Area under forests
Net area sown
Gross cropped area
25
Fallow lands
200
180
160
140
120
100
80
60
40
20
0
43
Tree cover has rapidly declined with deforestation resulting in soil erosion, heavy
siltation of dams and rivers, greater frequency and intensity of floods, and changes in
climatic conditions. It has added to the suffering of the women, children, landless,
marginal and small farmers by causing a crisis of water, fuelwood and fodder. With
shortage of fuelwood, precious organic manure is lost as people are forced to use
cowdung as their main source of fuel.
Tree cover % of total geographical area of the
country
44
Figures in million hectares
Land Degradation & Soil Erosion
45
India is one of the wettest countries in the world, but it is not
able to hold all the water it receives. A large part of the
monsoon water disappears into the sea as surface run off.
• Total precipitation : 400 mhm
• Water use: 80 mhm
• Even the maximum use of water
supply of 105 million ha meters
by 2025 will be inadequate to
meet the water demand of the
country.
46
Wells and Tubewells are the dominant sources of irrigation
Area in million hectares
47
Vast scope for Land Development by converting fallows
Area (million Ha) 2002-3
20
18
17.44
15.24
16
13.24
14
12
10.48
10
8
6
4
2
0
Current Fallow
Fallow
Culturable Waste
land
Barren &
Unculturable
48
Potential V. Actual Productivity Kg/ha
49
Statewise Electricity Consumption 2003-04, giga watt hrs
Electricity consumption across states varies
widely reflecting the regional imbalance in
infrastructure development.
50
Mitigating Climate Change by Meeting Energy Demand through
Renewable Energy Sources
Source
Available Potential
Exploitation
Bio-gas plants
Biomass-based power
Efficient wood stoves
Solar energy
12 million
19,500 MW
120 million
20 MW/sqkm
3.2 million
384 MW
33.9 million
1.7 MW/sqkm
Small Hydro
Wind Energy
Energy from wastes
51,000 MW
45,000 MW
1700 MW
1400 MW
1370 MW
16.2 MW
51
Resources Available :
Bank Finance & Government Grants.
Funds for growth become available through bank
credit and government grants for development .
The use of funds require improvement by proper
planning and execution in panchayats.
52
Sectoral Bank Credit Outstanding, 2009 (Nov)
Rs crore
Total Credit: 27,58,069 crores
53
Statewise Distribution Bank Deposit & Credit,
June 2009
54
56
Central & State Government Expenditure : 2007-08
Total : Rs. 9,67,881 crore
57
Scientific & Technical Human Resources
58
Meeting the Challenges with a new
Vision for Change
59
VISION
Build a Knowledge & Innovation Community of all stakeholders in development
including policy makers, implementers, financial institutions, academia, NGOs,
experts and international organizations.
Achieve a complete understanding among stakeholders for full achievement of all
programme objectives under implementation in rural areas – (employment,
income, health, education, women, children, food security, agriculture, watershed,
water, forests, electricity, roads, land records, etc.)
Trigger a development process which ensures broadbased improvement in the
quality of life of people especially the poor, SCs/STs, OBCs, minorities and women.
Focus on faster and more inclusive growth.
FROM VISION TO REALITY
Executing:
Doing & Checking
Setting Standards
& Commitment
Involving
Stakeholders
Generating
Ideas
Achieving
Goals
Transforming
Performing
Norming
Storming
Forming
Ministry of Rural Development
Government of India
61
Stakeholders
Involvement : From
Ministry to Beneficiaries
Gaining Commitment for Change
Change is unlikely to be implemented successfully with sustained
outcomes without sufficient commitment from the people impacted.
The Commitment Curve is a tool to assess levels of commitment
amongst people impacted and develop sufficient support to achieve
successful implementation. It can be used with individuals or groups of
people. It suggests that commitment develops in several stages over time
through exposure and involvement:
Awareness & understanding - as people become aware of the
change they want to know more and understand what it means for them
personally
Engagement is the stage where people see the benefits and want to get
involved in making it happen
Commitment comes with that involvement and adoption of the change.
Stakeholders Management: Energy vs. Commitment matrix
69
Development Planning by PRIs on matters in Eleventh
Schedule (Article 243G) of Constitution
1.
2.
3.
4.
5.
6.
7.
8.
Agriculture, including
agriculture extension
Land improvement,
implementation of land
reforms, land consolidation and
soil conservation.
Minor irrigation, water
management and watershed
development
Animal husbandry, dairying and
poultry.
Fisheries.
Social forestry and farm forestry
Minor forest produce
Small scale industries, including
food processing industries.
9. Khadi, village and cottage
industries.
10. Rural housing.
11. Drinking water.
12. Fuel and fodder
13. Roads, culverts, bridges, ferries,
waterways and other means of
communication.
14. Rural electrification, including
distribution of electricity.
15. Non-conventional energy
sources.
16. Poverty alleviation programmes.
17. Education, including primary and
secondary school.
18. Technical training and vocational
training
71
Development Planning by PRIs on matters in Eleventh
Schedule (Article 243G) of Constitution
19.
20.
21.
22.
23.
24.
25.
26.
27.
Adult non-formal education
Libraries.
Cultural activities.
Markets and fairs.
Health and sanitation, including
hospitals, primary health centres
and dispensaries.
Family welfare.
Women and child development.
Social welfare, including welfare
of the handicapped and
mentally retarded.
Welfare of the weaker sections,
and in particular, of the
Scheduled Caste and the
Scheduled tribes.
28. Public distribution system.
29. Maintenance of community
assets.
72
Eleventh Plan Targets
S. No. Target Category
Description
1
Income and
Poverty
i.
ii.
iii.
iv.
9% GDP growth rate
4% Agriculture growth rate
Create new work opportunities
Reduction of educated unemployment to less than
5%
v. Reduction in poverty by 10%
2
Education
i.
ii.
iii.
iv.
v.
Reduction in drop-out rate to 20% (elementary
level)
Ensure quality education and ensure minimum
standard of educational attainment
Increasing literacy rate to 85%(7 years +)
Reducing gender gap in literacy by 10% points
Increasing higher education enrolment to 15%
73
Eleventh Plan Targets
S. No.
Target Category
Description
3
Health
i.
ii.
iii.
iv.
v.
vi.
Reduction in IMR to 28
Reduction in MMR to 1 per 1000 live births
Reduction in Total Fertility Rate to 2.1
Clean drinking water to all – no slip backs
Child (0-3 yrs) malnutrition to be halved
Anemia among women and children to be
halved
4
Women and
Children
i. Raise Sex ratio to 935 for 0-6 yrs age group
ii. Ensure 33% beneficiaries of government
schemes are women and girl children
iii. Ensure no compulsion to child labour and
enjoyment of safe childhood
74
Eleventh Plan Targets
S. No.
5
Target Category
Infrastructure
Description
i.
ii.
iii.
iv.
v.
vi.
6
Environment
Ensure electricity connection to all villages and
BPL households
Ensure reliable power
Expand irrigation coverage
Ensure all weather road connection to all
habitations with 1000 and above population (500
and above in hilly and tribal areas)
Connect every village by telephone and provide
broadband connectivity to all villages
Provide housesites to all and to houses to all poor
i. Increase forest and tree cover by 5% points
ii. Clean river waters
iii. Increase energy efficiency by 20 % points
75
Strategic Thrust Areas
People’s
Institutions: Gram
Governance :
Transparency &
Accountability
Infrastructure:
Power, Roads,
Housing, ICT
Natural Resources :
Land & Water
Management
Skill Development,
Employment &
Income
Financial Inclusion &
Bank Credit
Marketing
Safe Childhood
Gender
Empowerment
Environment:
Forest, Clean Air &
Water, Sanitation
Health : Access to
Food, Immunization,
Drinking Water ;
IMR, MMR,
Education :
Literacy & School
Enrolment
Sabha, NGOs, JMFCs,
Youth Clubs, CRPs
76
#
Key Result
Areas
1 Governance:
Transparency
and
Accountabilty
Actions Required
i. Proactive disclosure
ii. RTI compliance
iii. Sevottam compliant
Citizen’s Charter and
Grievance Redress
Mechanism
iv. Democratic planning for
village development
v. Social Audit campaign
vi. Training of elected PRI
representatives and
officials
vii. Data entry & uploading
in MIS
viii. Install Project Signboard
in National and Local
Language at project site
ix. Media Meetings
x. NGOs partnerships
xi. Regular Inspections
Success Indicators
i.
Performance reports disseminated
periodically
ii. Working toll free helpline
iii. Public assistance through ICT
based Information Services Center
iv. No of Gram Sabhas energized
v. Time bound redressal of
complaints and delivery of services
vi. Community Resource Person /
Vigilance & Monitoring Committee
/ Volunteers Trained and Activated
vii. Operational computer center for
data management
viii. E office (less paper office) adopted
ix. Trained & courteous staff
x. UID issued to all
xi. % of projects with signboards of
proper specification
xii. Timely data capture and record
maintenance
77
xiii. No of inspections
Citizen’s Charter
Sl.
No.
1
2
Service
Success
Indicator
Provision of Old
Age and widow
Pension
Frequency
Sanction of new
cases
Turn around
time
Selection of IAY
beneficiaries
Frequency
Service
Standard
Unit
Due Date
every
month
%
15 days
%
Yearly
%
15 days
%
Release of Funds to
IAY beneficiaries
Turn around
time
3
Preparation of
Village
Development Plans
Frequency
Yearly
%
4
Inspection of
Development
Projects
Frequency
Weekly
%
5
Data entry &
uploading for
management of
Website
Turnaround
Time
1 day of
data
generation
%
Grievance Acknowledgment /Redress Time
No
Response to
Grievance
Indicator
Service
Standard
1
Provision of relief to
aggrieved person(s)
Response
Time
7 days
Weight
Data
Source
Files /
Registers
/ data
base /
records/
MIS
Excellent
100%
Very
Good
90%
Good
80%
Fair
70%
Poor
60%
Grievance Redress Process
• Name/Type of Office:
• Contact details :
–
–
–
–
–
Name
Designation
Contact No
Postal Address
Email address
• Grievance registration process : through
helplines, CPGRAMS or State level Online System
• Timeline for response: acknowledgment (3
working days) and redress (7 working days)
Bharat Nirman Volunteers : Developing local
human resources for rural development
Rural Households :
Target for delivery of
services under the rural
development programmes
Request for & delivery
of information &
programme services
Bharat Nirman
Volunteers:
Persons in village who have
desire to engage in rural
development voluntarily.
Government :
Provider of services under
rural development
programmes
80
#
Key Result
Areas
Actions Required
2 Infrastructure i.
Establish BNRGSK
ii. Ensure electricity connection to
all villages and BPL households
iii. Ensure reliable power
iv. Expand irrigation coverage
v. Ensure all weather road
connection to all habitations
with 1000 and above
population (500 and above in
hilly and tribal areas)
vi. Connect every village by
telephone and provide
broadband connectivity to all
villages
vii. Set up ICT centers
viii. Provide housesites and houses
to all poor
ix. Set up Post Office Extension
counters in GPs
x. Establish PDS outlets in GPs
Success Indicators
i.
Achieve programme objectives
of Rajiv Gandhi Vidyutikaran
Yojana, Solar Mission, NRES,
IREDA, PSSS, MGNREGA, AIBP,
RKVY, RIDF, PMGSY, CSC, NeGP,
IAY, Land Reforms, PSSS, TPDS
ii. No of BNRGSK operationalised
iii. % of villages electrified
iv. No of IREDA projects
v.
% of villages connected by road
vi. No of ICT centers
vii. % of houseless families
provided homestead land and
houses
viii. % of gross cropped area under
irrigation
ix. No of GP offices with Post
Office counters
x.
No of GPs handling PDS outlets
81
#
Key Result
Areas
Actions Required
i.
3 People’s
Institutions
Mass awareness generation and
organization of effective Gram
Sabhas
ii. Identification and organization of
community resource persons, SHGs,
youth volunteers, users’ groups,
consumer groups, Watershed
Committees, JMFCs, Vigilance and
Monitoring Committees, Social Audit
Committees, Peoples’ Action Groups,
Mothers’ Committees, Parents
Committees, Health & Sanitation
Committees
iii. Training of identified individuals and
groups, dalits and STs
iv. Hold village level quiz contests
v. Prepare village development plan
vi. Facilitate monitoring and audit of
programmes by people
vii. Evaluation of performance by
individuals and groups
viii. Recommendation for reward and
Success Indicators
i.
Achieve programme
objectives of NYKs, ICDS,
MGNREGA, NRLM, SGSY,
Education, Health, TSC,
IWMP
ii. No of village level IEC and
training workshops held
iii. Cohesion in Gram Sabha/
PIs
iv. Decision making in Gram
Sabha / PIs
v.
% of projects selected by
PIs
vi. % of projects inspected by
PIs
vii. % of projects covered
under social audit
viii. Survival of trees planted
ix. Village sanitation quality
x.
No of persons awarded
xi. No of quiz competitions
82
#
Key Result
Areas
Actions Required
Success Indicators
i.
ii.
iii.
iv.
v.
Denuded land area treated (ha)
Increase in land productivity
Area of culturable wastelands developed (ha)
New land area brought under cultivation (ha)
No of farmers reporting application of
organic manure, vermicompost, nadep, or
non-chemical control of pests
ii. Develop water
resources
i.
ii.
iii.
iv.
v.
No of water bodies rejuvenated
Water area rejuvenated (ha)
Area in ha of new water bodies created
Water area under fisheries
Increase in irrigated area (ha)
iii. Develop forest
i.
ii.
Area brought under biomass conservation
Area brought under afforestation
iv. Develop
livestock &
fisheries
i.
ii.
iii.
iv.
v.
No of improved breed of poultry
No of improved breed of dairy
No of improved breed of piggery
No of improved breed of goatery
No of improved breed of fish stocked
4 Natural
i. Develop land
Resources
resources
Management
83
Increasing Agriculture Production
Land to the Tiller
Integrated management of land and water resources
Improved Seeds
Fertilizers
Irrigation
Electrification
Technology
Plant Protection
Credit
Marketing
Warehousing
Remunerative prices
84
#
Key Result
Areas
Actions Required
5
Skill
development,
employment
and income
i. Work with RSETIs
and collaborate
with organizations
developing skills
and needing skilled
personnel
Success Indicators
i.
ii.
iii.
iv.
ii. Provide
i.
employment under ii.
MGNREGA
iii.
iv.
iii. Form SHGs
/micro-enterprises,
arrange bank
finance, provide
training, produce,
sell, repay bank
dues
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
Complete identification of organizations for
collaboration
Complete skill requirement identification
No of persons trained in new skills
No of trained persons placed in regular
employment
% of households completing 100 days
% of timely wage payment
No of persondays generated
No of households provided work
No of SHGs/micro-enterprises formed
No of bankable projects identified
No of SHGs/micro-enterprises financed
Bank credit mobilized (Rs)
Procurement of equipment, spare parts, raw materials
(Rs) for production
Training on business management to beneficiaries/SHGs
Volume of goods produced
Sale proceeds (Rs)
Profit earned and distributed (Rs)
Bank repayment (Rs)
85
#
6
Key Result
Areas
Actions
Required
Financial i. Strengthen
Inclusion and relationship
Bank Credit with bankers
Mobilization
ii. Develop
portfolio of
bankable
projects and
sponsor to
banks for
financing
Success Indicators
i.
Hours spent per week in banks to provide
assistance to banks in document processing
ii. No of seminars and workshops for Bankers on
Lead Bank Scheme for District Development
iii. Complete service area credit plan
iv. No of Business Correspondent functional
v.
Enumeration of defaulting debtors
vi. Bank dues recovery (Rs)
vii. Blood donation camps held with banks
viii. Reward to best borrowers of BPL group / farmers
/ entrepreneurs
ix. No of BLCC meetings held
x.
Reward to best banker
i.
ii.
iii.
iv.
v.
No of marketable goods and services identified
No of borrowers trained
No of projects sponsored
No of projects financed
No of households financed
86
# Key Result
Areas
Actions Required
7 Marketing i. Product promotion
Success Indicators
i.
and market survey
ii.
iii.
iv.
v.
ii. Arrange logistics for
sales & e marketing
i.
ii.
iii.
iv.
iii. Engage with sales
agents/wholesalers /
distributors
i.
ii.
iii.
iv.
v.
vi.
Promote products – internet, media,
hoardings
Complete identification of Place of sale
Complete identification of customers
Complete determination of Price
Quantity of orders obtained
Complete identification of means of delivery
and despatch of products to markets
Engage truckers / carriers
Book warehouses near place of sale
Insure products
No of distributors / wholesalers /sales agents
/ contracted
Quantity of Products delivered
Amount received from customers
Amount of credit sales
Turnover Ratio : Sales/Assets
Profit Ratio: Profit/Sales
87
#
8
Key Result
Areas
Actions Required
Safe and i. Develop database of children and
identify vulnerable children
enjoyable
childhood ii. Ensure antenatal care by special health
and nutrition support to pregnant
mothers
iii. Arrange for child immunization
iv. Provide supplementary nutrition
v. Provide school mid-day meal
vi. Hold meeting with mothers and parents
to prevent school drop out
vii. Identify anaemic children and provide
them vitamin/iron fortified diet
viii. Ensure employment under MGNREGA to
parents/guardians of malnourished
children
ix. Prevent child labour by bringing such
children to school
x. Hold baby shows
xi. Screen children films
xii. Organize sports and competitions for
children
Success Indicators
i.
ii.
MIS for children
developed
Achieve objectives of
ICDS, MGNREGA,
NRLM /SGSY, MDM,
NRHM, JSY, ICPS, KSY,
NPAG, Dhanalakshmi,
SABLA, KGBV, Girls
Hostels, etc.
88
#
9
Key Result
Areas
Actions Required
Success Indicators
Gender 1. Improve female literacy
empowerment 2. Improve health of pregnant
Achievement of objectives of
programmes of NLM, NRHM, ICDS,
mothers
IAY, JSY, MGNREGA, NRLM, PDS,
3. Improve sex ratio of 0-6 years STEP, KSY, NPAG, SABLA,
age group
Dhanalakshmi, KGBV, Girls Hostels,
4. Ensure minimum 33 %
TSC
beneficiaries of programmes 1. % of BPL women getting
to be women
pension
5. IAY houses in name of women 2. No of hostels for women
6. Form and finance women
3. Drop out rate of girl child
SHGs
4. Area under fuelwood
7. Improve girl child school
plantation
enrolment
5. No of SHGs financed
8. Provide widow pensions
6. Bank deposit of SHGs
9. Set up women’s hostels
7. Bank credit to SHGs
10. Take up plantation of
fuelwood on wastelands
11. Training for employment for
women
89
#
Key Result
Areas
Actions Required
10 Environment 1. Hold meetings of technical departments
2.
3.
4.
5.
6.
7.
8.
Success Indicators
i.
Area planned for
involved in tree plantation and draw up
afforestation
advance plantation plan for next year
ii. Area under forest
before end September – where, when,
cover
how, how much, who
iii. No of trees planted
Identify forest land without tree cover or iv. No of fruit trees
low crown density
planted
Develop nurseries for plants at least a
v.
No of fruit trees
year before plantation
distributed to IAY
Take up plantation at the onset of
beneficiaries
monsoon
vi. No of fruit trees
Watch and ward of new plantations
distributed to rural
Supply fruit tree saplings to IAY
households
beneficiaries, rural households for
vii. No of campaigns
plantation on own lands and public lands
against open
with usufructuary rights
defecation
Conduct campaign for proper waste
viii. No of household
management and against open
latrines constructed
defecation
ix. No of Nirmal GPs
Provide household latrines along with
90
fruit trees for plantation.
#
11
Key
Result
Areas
Actions Required
Health i.
Assess current levels of IMR, MMR,
child malnutrition (0-3 years), access
to safe drinking water, anaemia,
fertility rate
ii. Identify water quality problem
villages
iii. Organize health camps at MGNREGA
worksites to provide health support
iv. Identify vulnerable persons and
families
v. Provide drug protection
vi. Provide counseling for health &
hygiene
vii. Provide drinking water by
handpumps, tankers, sanitary wells
viii. Provide iron supplements to
anaemic persons at MGNREGA
worksites
ix. Promote family planning measures
at MGNREGA worksites
Success Indicators
i.
Achieve objectives of NRHM,
AYUSH, MGNREGA, NDWM,
ICDS, JSY, NSAP, RKS, TSC
ii. % of persons with anaemia
iii. No of villages not covered by
DW
iv. No of health camps held at
MGNREGA worksites
v.
% of malnourished children
(0-3 years)
vi. Infant Mortality Rate (IMR)
vii. Maternal Mortality Rate
(MMR)
viii. Fertility rate : number of
children /number of women
ix. % of households with
malnourished children
provided work under
MGNREGA
91
#
12
Key Result
Areas
Actions Required
Education i.
Improve adult literacy
ii. Prepare and distribute primers
for non-literates
iii. Hold literacy classes
iv. Improve school enrolment –
primary, secondary, tertiary
v. Improve quality of education –
hold weekly tests at schools
and declare results by next
week
vi. Evaluate teachers through
parents’ polls
vii. Grade teachers and reward
outstanding teachers every
year
viii. Plantation of fruit trees at
school campus
ix. Develop play ground and
sports facilities at School
Success Indicators
i.
No of adult literacy classes held
at MGNREGA worksites
ii. No of literacy primers prepared
iii. No of literacy primers
distributed
iv. Literacy % (7 years & above)
v.
Middle school drop out rate
vi. High school drop out rate
vii. No of trees planted at school
viii. No of weekly tests held
ix. No of teachers rewarded
x.
Achievement of objectives
under SSA, RMSA, MDM, KGBV,
MODEL Schools, Girls Hostels
92
Objective
Evaluation of
Interventions
& Award for
GPs, SHGs,
CRPs, NGOs,
Bankers
Actions
i. Identify
evaluators
Success Indicators
independent i. Independent evaluators selected
ii. Carry out impact study &
social audit of GPs
ii. Annual report, impact study & social
audit completed
iii. Rank the Projects / GP /
CRPs /NGOs /Banks/SHGs
iii. Project /GP/CRP /NGO/Banks/SHGs
ranking completed
iv. Organize annual award
function for GPs, Bankers,
NGOs, CRPs, SHGs
iv. Fix date, venue, VIP invitees,
program
vi. Hold film shows, exhibitions,
presentation of success stories and
experience sharing, consolidation of
lessons
vii. Distribute Awards (cash awards,
foreign visits)
93
Performance Evaluation Format for
Knowledge & Innovation Awards
Objectives
/Key
Result
Areas
Actions To
be Taken
Success
Indicator
Weight
Previous
Year’s
Value
Target
Achievement
Percent
(col
7/col6)
1
2
3
4
5
6
7
8
94
Start Up
• Identify District &
Block
• Identify
Stakeholders
• Map Stakeholders’
interest and
engage
• Communicate,
Cooperate &
Commit
Pre-Incubation
Stage
Execution
Incubation
Stage
• Training of
stakeholders in
Block
• Agree on Key Result
Areas, Actions,
Milestones, Success
Indicators
• Implement
• Reflect, Adjust and
Standardize
Harvest
• Reward and
Felicitate
• Document
processes and
results
• Benchmark,
Disseminate,
Expand
Post-Incubation
Stage
Please
Remember
96
SELECTED DISTRICTS/BLOCKS in 2010-11
Sl. No.
State
District
Block
1
Andhra Pradesh
Rangareddy
Warangal
Manchal
Parvathagiri
2
Arunachal Pradesh
Papumpare
Doimukh
3
Assam
Kamrup
Dimoria
4
Bihar
Patna
Vaishali
Nalanda
Bhojpur
Begusarai
Jahanabad
Maner
Hazipur
Biharsherif
Koilwar
Barauni
Jahanabad Sadar
5
Chattisgarh
Dhamtari
Dhamtari
6
Goa
North Goa
Pernam
7
Gujarat
Sabarkantha
Prantij
8
Haryana
Karnal
Mahendergarh
Karnal
Mahendergarh
98
SELECTED DISTRICTS/BLOCKS
Sl. No.
State
District
Block
9
Himachal Pradesh
Solan
Kandaghat
10
Jammu & Kashmir
Jammu
Akhnoor
11
Jharkhand
Dhanbad
BaliapurW
12
Karnataka
Devanagere
Harihar
13
Kerala
Kollam
Sasthamcotta
14
Madhya Pradesh
Jabalpur
Satna
Patan
Majhgavan
15
Maharashtra
Wardha & Sangli
Deoli
16
Manipur
Thoubal
Kakachin
17
Meghalaya
Ribhoi
Umsning
18
Mizoram
Kolasib
Thingdawl
19
Nagaland
Kohima
Jakhama RD Block
99
SELECTED DISTRICTS/BLOCKS
Sl. No.
State
District
Block
20
Orissa
Cuttack,
Mayurbhanj,
Keonjhar
Kantapada, Raruan,
21
Punjab
Fatehgarh Sahib
Kheri
22
Rajasthan
Bhilwara
Sawana
23
Sikkim
South District
Jorethang
24
Tamil Nadu
Villupuram
Olakkur
25
Tripura
West Tripura
Kathalia
26
Uttar Pradesh
Chitrakoot
Mau
27
Uttarakhand
Udham Singh
Nagar
Rudrapur
28
West Bengal
Nadia
Shantipur
100
Government Programmes
1.
2.
3.
4.
5.
6.
7.
8.
IAY
PMGSY
MGNREGA
TSC
IWMP
NSAP
NRDWM
ICDS, KSY, NPAG, SABLA,
ICPS, Dhanlakshmi,
STEP
9. NRHM, RKS JSY, NACP,
AYUSH
10. AIBP, RRR
11. SSA, RMSA, MDM,
KGBV, MODEL Schools,
Girls Hostels
12. AABY, RSBY
13. RGGVY
14. PMEGP
15. NEGP,CSC, VPT, USO/F
16. PDS, AAY
17. KCC, RBPD, NPCBB,
NHM, RKVY, NFSM,NBM
18. RIDF, IREDA, NPBD
19. BRGF, PSSS
20. UIDAI, NPBD
101
Abbreviations
1.
2.
3.
4.
5.
6.
7.
8.
9.
IAY - Indira Awas Yojana.
PMGSY - Pradhan Mantri Gram
Sadak Yojana.
MGNREGA - Mahatma Gandhi
National Rural Employment
Guarantee Act.
TSC - Total Sanitation Campaign.
IWMP – Integrated Wasteland
Management Programme.
NSAP – National Social
Assistance Programme.
NRDWM –National Rural
Drinking Water Mission.
ICDS – Integrated Child
Development Services.
KSY – Kishori Shakti Yojana
10. NPAG – Nutrition Programme for
Adolescent Girls.
11. SABLA – Scheme for
Empowerment of Adolescent
Girls.
12. ICPS – Integrated Child
Protection Scheme.
13. STEP – Support to Training &
Employment Programme for
Women.
14. NRHM – National Rural Health
Mission.
15. RKS – Rogi Kalyan Samity
16. JSY – Janani Suraksha Yojana.
17. NACP – National Aids Control
Programme.
102
Abbreviations
18. AYUSH – Ayurveda, Yoga &
Naturopathy, Unani, Sidha and
Homoeopathy.
19. AIBP - Accelerated Irrigation
Benefit Programme.
20. RRR – Repair, Renovation and
Restoration of Water Bodies.
21. SSA – Sarva Shiksha Abhiyan.
22. RMSA – Rashtriya Madhyamik
Shiksha Abhiyan.
23. MDM – Mid Day Meal.
24. KGBV – Kasturba Gandhi Balika
Vidyalaya.
25. AABY – Aam Aadmi Bima
Yojana.
26. RSBY – Rashtriya Swasthya Bima
Yojana.
27. RGGVY – Rajiv Gandhi Gramin
Vidyutikaran Yojana.
28. PMEGP – Prime Minister
Employment Generation
Programme
29. NEGP – National E Governance
Programme
30. CSC – Common Services Centre
31. PDS – Public Distribution
System.
32. AAY – Antyodaya Anna Yojana.
33. KCC - Kisan Credit Card
34. NPCBB - National Project for
Cattle and Buffalo Scheme.
35. RBPD – Rural Backyard Poultry
Development
36. NHM – National Horticulture
103
Mission.
Abbreviations
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
RKVY – Rashtriya Krishi Vikas Yojana.
NFSM – National Food Security Mission.
NBM – National Bamboo Mission.
RIDF – Rural Infrastructure Development Fund
BRGF – Backward Region Grant Fund.
UIDAI – Unique Identification Authority of India
LBS – Lead Bank Scheme
PSSS – Panchayat Sanchar Sewa Scheme
NPBD – National project for Biogas Development
IREDA – Indian Renewable Energy Development Agency
VPT – Village Public Telephone
USO /F– Universal Service Obligation/Fund
104
Thank You
For any clarification and assistance,
please contact
Niten Chandra
Joint Secretary
Ministry Of Rural Development
Cell: 9958445904
Tel (off.) : 011- 2285484
Email: chandra.niten@gmail.com
niten.chandra@nic.in
105