Creating Value through Intelligent and
Networked Lighting Infrastructures
Cisco Philips Partnership: Smart Street Lighting
Christoph Herzig, Philips Lighting
James Crowther, Cisco IBSG
MotM, San Francisco- October 2012
Cisco: IBSG 2012
Global trends and relevance for cities
Population rise & Surging demand
Urbanization
for energy and
New challenges are
resources
arising as our cities grow There are rising
at an unprecedented
concerns over price,
speed.
availability and
environmental impact.
Cities want to
establish identity
Growing
connectivity
Inter-city competition for
people and business is
on the rise.
There are huge new
opportunities to improve
urban life through
intelligent, highly efficient
solutions enabled by ICT.
Cisco: IBSG 2012
Our cooperation focuses on sustainable new joint solutions
(business models and / or technologies) by combining the
strength of Cisco in connectivity over the internet with Philips’
strength to improve people’s life with lighting.
WIN for Cisco
WIN for Philips
Lighting
management is
an important
attribute that can
be enabled over
the internet,
thereby
enhancing the
value of the
By providing
lighting
management
solutions that can
be managed over
the internet we
can provide our
customers with
attractive lighting
solutions.
network to many
customers.
Cisco: IBSG 2012
3
The potential of public lighting infrastructure
• Public lighting as a key
application, providing safety,
identity and facilitating
traffic. It allows effective
reduction of a city’s energy
use
• Public lighting is an existing
infrastructure offering
opportunities for diverse
and innovative public
service applications ……
Cisco: IBSG 2012
4
The “energy internet” will be a critical enabler for
mass urban infrastructure innovation
Business
5%
Consumer
Industrial
Productivity
Collaboration
4%
3%
The Network as the
Platform
Internet of
Things
Video
2%
1%
Virtualization/
Data Center
Phase 2
Phase 1
1997
1999
2001
2003
2005
2009
Phase 3
2007
2011
2013
Cisco: IBSG 2012
Creating value on public lighting user interaction
CONTEXTDRIVEN
ADAPTABILITY
MONITORING
AND CONTROL
PRODUCT
PERFORMANCE
& DESIGN
Cisco: IBSG 2012
6
Asset Bundling
Source: Cisco IBSG, 2012
Cisco: IBSG 2012
7
Overall Approach
Vision
Scope &
Plan
Economics
User Cases
Architectures
Asset
Bundling
Source: Cisco IBSG, 2012
Partnership
Models
Execution
Cisco: IBSG 2012
8
Amsterdam Zuid-Oost (ArenA)
Industry
Highways
Rural
areas
Entertainment
Retail
Residential
Cisco: IBSG 2012
9
Amsterdam Zuid-Oost (ArenA)
Value Case
Candidate Long List Benefits
Best efforts quantification
1. Reduced assaults, car theft, car burglary
Visitors/Residents
2. Improved vehicle and pedestrian traffic
management
3. Increased visitors, improved experience
4. Brand improvements associated with area
improvements leading to increase
Entertainment Owners
Incremental
Benefits
5. Public service advertising
6. Increased sales from digital signage,
advanced advertising and visitor increases
Retail and other businesses
Overall
business
case
7. Reduced shrinkage
8. Reduced police time
9. Provision of municipal data
Incremental
Costs (compared
to 10 year
Lighting as Usual
Municipality
10. Change in CO2e emissions
11. Job creation, GDP impact
Cisco: IBSG 2012
Cisco: IBSG 2012
Amsterdam WesterGasFabriek
Building a Living Lab
s up p l i e r s
i n n o v a t i o n
Facilitating
the user
experience
Designing
the user
experience
Enabling
liveable
cities
i n n o v a t i o n
Enabling
smart
infrastructure
Cisco: IBSG 2012
A Living Lab
Building a bridge between partners, R&D and business
•Flexible environment
•
Westergasfabriek is the place in Amsterdam for a scalable Living-Lab demonstrating a
developing range of urban transformation propositions.
•
Allows to Build a “ready to grow” open environment (and infrastructure) enabling a
process of iterative implementation.
SCALABLE BUSINESS
RELEVANT SOLUTIONS
Improving quality of life, security
and sustainability
Proven value propositions for
‘smart-city’ business differentiation
•
A living lab TESTING and developing
new concepts to enhance urban
sustainable lifestyles
•
UNDERSTANDING the value of
propositions in relation to the public and
businesses at the WGF
•
Complementing and enriching the
physical environment of the
Westergasfabriek and park
•
SHOWCASING the combined expertise
with relevant, innovative experiential
solutions
Cisco: IBSG 2012
Philips and Cisco collaborate to create value
through intelligent and networked lighting
infrastructures
• Cisco Smart + Connected
Communities and IBSG
• Philips Outdoor Lighting Solutions
• Connected Energy Architectures
• Asset bundling
• Value case
• Go beyond TCO
• First market proof points in 2013
• Amsterdam South East
• Westergasfabriek, Amsterdam
Cisco: IBSG 2012