FESMAC STRATEGY 2013-2014
INTRODUCTION AND BACKGROUND
INTRODUCTION
The Festive Season Management Strategy ensures a multidisciplinary,
integrated and co-ordinated approach managing the holiday season for the
Central, Northern and Southern Areas
AIM OF THE STRATEGY
IS TO ENSURE INTEGRATED AND CO-ORDINATED MANAGEMENT
 By establishing a Safe, Secure and Clean Environment for all Residents and
Tourists.
 By realising the Aims and Objectives of participating Units, Departments
and Agencies.
 By providing Professional and Cost Effective Service .
BLUE FLAG CAMPAIGN
Blue Flag Campaign
International Recognised
Accreditation
Four Beaches have been accredited
Pilot Blue Flag Status when the
eThekwini Municipality re-joined the
Campaign
Accredited Beaches available for 12
months of the year
Umdhloti Main Beach
Umdhloti Tidal Pool
Ushaka Beach
Umgababa Beach
USHAKA PILOT BLUE FLAG BEACH
FESMAC STRATEGY :PROCESS
Phase 1: Pre Planning
Briefing and Planning Meetings
Preparation and Finalisation of Management Plans: Festive Period
2013/2014
Phase 2: During the December/January Holiday Period
Ensure smooth running of operations ( in terms of Operational Plans)
Phase 3: Post-Event
SWOT Analysis.
Planning Future Operations to ensure continues improvement.
FESMAC STRATEGY :UNITS /DEPARTMENTS
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The following participating Units/Departments and Agencies have been
working together managing the holiday season and is familiar with the
process:
Metro Police
Metro Fire and Disaster Management
EThekwini Transport Authority
I-Trump
Communications Department
City Health Department
Parks, Recreation and Culture
Safer Cities
CCTV
Durban Tourism
Informal Trade
FESMAC STRATEGY :AGENCIES INVOLVED
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South African Police Services
Durban Chamber of Commerce
Emergency Medical Rescue Services
Ushaka Marine World and Suncoast Casino
National Prosecuting Authority: Point Community Court
Durban Point Waterfront Management
National Sea Rescue Institute
UIP
FESMAC STRATEGY: MANAGED AREAS
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The following areas are managed in terms of the Strategy:
Overcrowding
Traffic Congestion
Contraventions of the National Road Traffic Act
Crime
Vagrancy
Side-walk Congestion
By-law Contraventions
Excessive Alcohol Abuse in Public
Waste Generation
FESMAC STRATEGY MANAGED AREAS (Cont.)
 Separated children
 Environmental health hazards e.g. outbreaks of contagious
diseases
 Uncontrolled fireworks
 Ignorance of Marine Safety Regulations
 Uncontrolled public celebrations
 Events
FESMAC STRATEGY : STATISTICAL INFORMATION
Beach Attendance December 2011 To January 2012
( Approximate ): 2,131,970
Beach Attendance December 2012 To January 2013
( Approximate ): 3,151,869
FESMAC STRATEGY : STATISTICAL INFORMATION
NORTH
SOUTH
CENTRAL
TOTAL
16-Dec-11 20350
43500
180000
243,850
16-Dec- 12
26050
51000
118000
195050
26-Dec-11 25100
68215
196000
289,225
26- Dec-12
47250
69250
105000
221500
27 Dec-11 18000
30086
75000
123,086
27-Dec 12
32700
29300
58000
120000
01 Jan 12
45620
158820
250000
454,440
01 Jan 13
30500
162500
130000
332000
02 Jan 12
37000
70300
190000
297,300
02 Jan 13
16700
68250
40800
125750
FESMAC STRATEGY STATISTICAL INFORMATION
Trends over the past three years have
changed in terms of attendance.
There are high volume visitor days,
but the influx of Visitors unlike in the
past, commence from of the
beginning Holiday which this year will
be on the 04/12/2013
FESMAC STRATEGY : STATISTICAL INFORMATION
Aquatic Safety
Dec 2011- Jan 2012
Dec 2012 – Jan 2013
Rescues
972
767
First aid
17727
15806
Drowning
0
0
Separated Children
Dec 2012- Jan 2013
Dec 2013 – Jan 2014
Children separated
3126
1682
Arm bands issued
90910
129363
At end of season all
children reunited
with families
Law enforcement
By Laws
918
1418
Traffic offences
5339
7040
Conclusion:
When we take Durban to the World, let us as a Collective ensure that
when the World comes to Durban an Environment exists for the
World to want to return to Durban