The Cadbury Cocoa Partnership:
community development and
security of supply
Alan Knight
May 16, 2012
The Cadbury Cocoa Partnership
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Problem – Security of Supply
Global demand for cocoa is on
average expanding at approximately
2-3% per annum
There is a growing consumer demand
that brands should provide broader
assurance of product quality that also
satisfies health, environmental and
social concerns.
Cocoa production is declining and the
youth are leaving the farming
communities for the cities.
The Cadbury Cocoa Partnership
Need
• Raise the productivity of
cocoa farming.
• Enhance social provision in
cocoa communities to meet
demand for premium
product.
• Attract the youth who are
essential for future
innovation and sustainability
of production.
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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But
Average cocoa yields in were estimated
at 400 kg per hectare; this needed to be
increased to 1,000 kg per hectare.
The high cost of farm labour coupled
with the high cost of inputs deterred
many farmers from adopting improved
practices and maintaining farms well.
Cocoa farming alone could not sustain
the farmers, unless something was done
to improve yields and farm holdings so
that earnings from cocoa went up.
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Response
Engage to develop a collaborative solution
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
2
Engagement – When
When
Situation Analysis / Mapping
Outcome Determination
Program Design
Develop delivery partnerships
Community action plans
Implementation support
Monitoring and Evaluation
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Engagement – Purpose
When
Purpose
When
SituationSituation
AnalysisAnalysis
/ Mapping
/ Mapping
Outcome Determination
OutcomeDevelop
Determination
strategy
Develop detailed understanding of
socio economic context
Identify materials outcomes and
theory of change
Develop delivery partnerships
Program Design
Develop program strategy and
Community action plans
governance
ProgramImplementation
Implementationsupport
Design
Develop delivery partnerships
Monitoring
and Evaluation
Community
action plans
Develop detailed action plans for
each community
Implementation support
Manage relationships and delivery
Monitoring and Evaluation
Identify and value the outcomes
achieved
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
3
Situation Analysis / Mapping - Methods
1. Farm operator
questionnaire
2. Child questionnaire
3. Adult worker
questionnaire
4. Community questionnaire
(key informants)
5. Focus group discussion
guide
6. Oral life history guide
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
Mapping
Sustainable
Production in
Ghanaian Cocoa
Report to Cadbury
Institute of Development Studies
and the University of Ghana
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Situation analysis / Mapping - Output
Mapping
Sustainable
Production in
Ghanaian Cocoa
Report to Cadbury
Institute of Development Studies
and the University of Ghana
The Cadbury Cocoa Partnership
The study examined the
factors that make up
sustainable production for
cocoa farmers in Ghana,
focusing on the socioeconomic dimensions of
sustainability.
The Cadbury Cocoa Partnership
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Outcome Determination - Methods
• Key informant
interviews
• Community focus
groups
• Multi-stakeholder
forums
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Outcome Determination – Output , Theory of Change
Improved farm
policies, inputs
and
Content Here
organisations
(FBOs)
Improved
external and
internal
engagement
Improved
community
policies, inputs
and
organisations
(CBOs)
The Cadbury Cocoa Partnership
Improved
farm
management
Improved
environment
practice
Improved
cocoa yield
(volume
sold)
Improved
status of cocoa
farming
Improved
non-cocoa
business
activity
Improved
community
amenities
The Cadbury Cocoa Partnership
Improved
Household
Income
Improved
Food
Security
Improved
Youth
Participation
Reduced
Child
Labour
3
Program Design - Methods
• Consultation with key government bodies, civil society
organisations and relevant institutions
• Community forums
• Bilateral and multi-stakeholder forums
• Interviews with key experts
• Internal discussion within Cadbury
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Program Design – Output: Cadbury Cocoa Partnership
Vision: Thriving rural communities that support
a sustainable cocoa supply chain.
The Cadbury Cocoa Partnership aims to
support the development of sustainable
growing communities in Ghana, India, South
East Asia and the Caribbean.
A 10 year investment starting in 2008, investing
£45 million, aiming not only to guarantee a
reliable long term source of the right quality of
cocoa, but also to improve the livelihoods of
cocoa farmers.
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Program Design - Output
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Develop delivery partnerships - Methods
• Expert Interviews
• Senior governance body
deliberations
• Partner negotiations
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Cadbury Cocoa Partnership - Output
Achieving this includes working with the
• United Nations Development
Programme,
• local governments,
• farmer organisations
• local communities
• international NGOs
• International Cocoa Initiative
(ICI),
• Anti-Slavery International,
• VSO (Voluntary Services
Overseas),
• CARE International
• World Vision.
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
1
Community Action Plans - methods
• Moderated community
workshops in 101
communities
• Moderator and
Implementing partner
forums
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
3
Community Action Plans - output
• An NGO implementation
partner was attached to each
community
• Each Community developed
an action plan based on the
key outcomes
• From the Community Action
Plans, coordinated
implementation plans for all
CCP partners and communities
were developed
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
3
Implementation Support - Methods
• Walk arounds
• One-on-one
informal discussions
• Ad hoc meetings
• Periodic
intervention review
meetings
• Networking
facilitation
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
3
Implementation Support - Outputs
• Achievement of targets
for all interventions
• Positive relationships
• Early identification of
actions requiring
corrective action
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
3
Monitoring and Evaluation - Methods
• Community workshops
• Surveys (Household, Partner,
Production)
• Walk arounds and informal
discussions with stakeholders;
• One-to-one interviews
The Cadbury Cocoa Partnership
The Cadbury Cocoa Partnership
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Monitoring and Evaluation - Outputs
The cocoa supply story in CCP communities
Cocoa production
Total production
Farmer organization
Farm management
Environmental practices
Youth participation
Child labour
Sector wide engagement - cocoa
Livelihoods
Household income
Community organization
Community amenities
Food security
Health and wellbeing
Education
Sector wide engagement - livelihoods
Valuing change
The Cadbury Cocoa Partnership
Thank You
The Cadbury Cocoa Partnership
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