The Economics and Politics of Chocolate
Global Cocoa and Chocolate Markets:
New challenges, new opportunities
Puratos’s perspective
Marie-Amélie Ormières
Group Cocoa Manager
Puratos group, who we are
Family-owned
company with
global presence
and local
production
Quality
ingredients for
bakery,
patisserie
and chocolate
businesses
Solutions
to optimize
operational
efficiency of our
customers
Specific approach
for artisans,
industry, retail,
food service and
chocolatiers
Ideas
inspired by
our customers
and consumers
Innovation
and nutrition
are at the heart
of Puratos
The Belcolade brand
Belgium
owned
company
Use of 20
different
cocoas
100% cocoa
butter
Selection of
finest cocoa
beans
Only selling to
professionals
Innovative approach
• Les Arômes de Cyrano
• Chocolate Foodpairing
100% natural
vanilla
Most
innovative
origin range
in the market
Unique distinctive flavours
Preferred Selection range
Sustainable range
Tikul Plantation, Mexico
An organic, social and economic project that
seeks to create and develop innovative
projects that are related to the cultivation of
cocoa
Welcome
Localisation
• Mexico, Yucatan
• Main producing
regions in Mexico:
Tabasco & Chiapas
• Tikul is the first
of its kind in the
State of Yucatan
TIKUL
Figures and informations
•
•
•
•
Was born in 2008
289 hectares
Planting of over 100,000 cocoa trees
Goal of producing 1.2 tons of cocoa per hectare
per year
TIKUL
Figures and informations
• Protecting and preserving the environment…
– Organically grown
– Certified Rainforest Alliance
– And registered as a UMA ‘unidades de manejo para la conservacion de la vida
silvestre’ = Wildlife Conservation Management unit
– Forbidden to hunt, and was reforested with 15 000 trees in less than 2 years
• ….combined with high technology
– the irrigation system distributes water to all parts of the plantation, allowing the
continued growth during dry periods.
– Water is coming from aquifer 100m below the ground
and is distributed by micro-aspersion or misting systems;
TIKUL
Figures and informations
• Socially respectful
– The plantation and its museum provide work to farmers and their families in the
neighborhood of the plantation
– 16 persons on the plantation, 8 persons on the museum
– Puratos offer them safe working conditions and fair wages
• Safeguarding and rewarding quality
– 4 Criollo varieties were selected,
– Reknown for their aromatic flavors
– With a local craftsman, and Belcolade experts, Puratos will develop high quality
chocolate
The Ecomuseo
• Being passionate it’s also about
sharing!
– The Ecomuseo is open next to the
plantation and welcomes groups of visitors
from all around the world
– Demonstrate the history of cocoa, it’s
relationships with the Mayan culture and
the work done on the plantation.
– Opportunity to learn the cocoa production
process, from harvesting to preparation of
the chocolate.
– It also promote local handicraft,
Thank You