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2

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The City Office for Economy, Labour and Entrepreneurship is the first administrative office of the City of Zagreb which established and certified, on
12 April 2005, a quality management system for it operations in compliance with the ISO 9001: 2000 standard.
The quality management system which has been certified and is maintained and developed, is the first step toward a more efficient, accountable and professional city government.
The application, maintenance and further development of the quality management control system in compliance with ISO 9001:2008 requirements is ascertained by regular annual audits.
A commitment to the needs of citizens and other users of our services and their satisfaction with services rendered are the most important values according to which the City Office for Economy, Labour and Entrepreneurship measures and ascertains its overall performance.
ISO 9001
Q-722
3

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4

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397.365 employed persons (March 2011)
In Zagreb at December 2012th were registered 45 388 unemployed persons, which is an increase of 16.7 % compared to the previous month last year
Accounts for roughly 37,4 % of Croatia’s total exports (EUR 2.631 million)
Accounts for roughly 60,1 % of Croatia’s total imports (EUR 7,326 million)
31.147 companies, or 33 % of Croatia’s total, operate in the City of Zagreb
The City of Zagreb participates in Croatian free enterprise:
53,4 % of total revenues;
54,8 % total fixed assets investment;
33 % of the number of businesses;
40,3 % of the total number of employed in free enterprise
Source:Economic trends in the City of Zagreb and Zagreb County, I-IX 2012, CCE Zagreb Chamber
5

 In 2010, the share of the City of Zagreb in the overall GDP of the
Republic of Croatia was 33,3 %, which is an increase of 1,9 % in comparison to 2009.
Zagreb
33%
Croatia
67%
In 2010
CROATIA’S GDP: € 44.4 billion per capita: €10.057
ZAGREB’S GDP: €14.7 billion per capita: €18.645
 The initial estimate indicates that the quarterly GDP for the
Republic of Croatia in the fourth quarter of 2012 decreased in real terms by 2,3 % in comparison to the same quarter of 2011 (National
Statistics Bureau)
Source: City Office for the Strategic Planning and Development of the City – Statistics Department
6

Structure of Zagreb` s economy based on total revenues
(I-IX 2012)
14,1%
5%
5,9%
8,1%
Wholesale and retail commerce, motor vehicle and motorcycle repair
Manufacturing
38,8% Information and
Communication
Electricity, gas, steam and air conditioning supply
Construction
7,5% 20,6%
Professional, scientific and technical activities
Other
Source:Economic trends in the City of Zagreb and Zagreb County, I-IX 2012,
CCE Zagreb Chamber
7

Processing industry
16%
27%
26%
Trade and repair of motor vehicles and motorcycles
Information and communication
Construction
10%
7%
Professional, scientific and technical activities
Transport and storage
7%
7% Other
Source
:
Economic trends in the City of Zagreb and Zagreb County, I-IX 2012., CCE Zagreb Chamber
8

Structure of 2013 Budget revenues
1%
2%
16%
6%
1%
74%
Tax revenues
Supports
Asset revenues
Revenues generated by administrative fees and under special regulations
Revenues from sales of nonfinancial assets
Other revenues
9

Structure of 2013 Budget expenses and outlays
12%
14%
6%
1%
11%
1%
Source: City Finance Office
22%
Personnel expenses
Material expenses
Financial expenses
33%
Susidies
Supports
Allowances to citizens and household
10

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11

C
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12

Investment projects of the City of Zagreb
DESIGNATION
€ m.
DESIGNATION
€ m.
1. Central Wastewater Treatment
Plant
304 7. Zagreb Sports and Recreation
Zone
50
2. Solid Waste Incineration Plant -
SWIP
3. The third phase of wastewater treatment Project
4. The contract governing rendering of principal works and management of installations at the
Jakuševec
170 8. Conference Centre Project
40
56
9. Sole Trades Centre Project
10. Project to construct underground parking garages with additional facilities at the secondary school playground site designated as “Savska-
Kačićeva-Klaićeva-Kršnjavoga”
52
40
40
5. Sljeme Cable car Project 40 11. Zagreb Airport Project 250
6. ZET (public transit company)
Mass transit system renewal
272 12. Project Aquarium in Zagreb 9
13

 The CUPOVZ Project: one of the largest and most challenging environmental undertakings in Europe, which will resolve the problems of pollution and threats to the water table, and safeguard existing and potential water pumping sites in the City of Zagreb and the area along the course of the Sava River downstream from Zagreb.
14

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Financing model – BOT model
The concession granted to ZOV d.o.o. (in December 2000) encompasses: planning and construction of the Plant and infrastructure facilities,
Project financing and management of the Plant until 2028, when it will
 be turned over to the City of management
The Project consists of:
1. The central plant building for the mechanical and biological treatment of sludge – 1.2 mil. ERU (equivalent resident unit); in the final construction phase 1.5 mil. ERU
2. Management building, plant and servicing premises
3. Main wastewater input pipeline from New Zagreb to the Plant over a length of 10 km and the Mičevac pump station
4. Closure and additional construction of the Main Drainage Canal over a length of 5.5 km
5. Domovinski Bridge (transit/installation structure)
6. Construction of Čulinečka road from Slavonska avenue to Radnička road
(3 km)
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The mechanical portion of the treatment plant has been operational since March 2004, while the final (fourth) phase of biological sludge treatment and processing has been operational since September 2007.
Approximately 98% of investments have been implemented – completion
 depends on remaining property rights issues
The search for a technical solution to the thermal treatment of waste sludge is under way
There is an obligation to chemically treat wastewater
The estimated investment value is €304 mil.

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The Croatian Government issued the Decision on Designation of Sensitive Areas (as published in
Croatia’s official journal, Narodne novine, no. 81/10) on which basis the Danube River’s entire drainage basin was proclaimed a sensitive area.
The revised Water Utility Directive Implementation Plan of November 2010 adopted by the
Croatian Government stipulates a transition period for the fulfilment of the commitments specified by the Community Wastewater Treatment Directive, which requires the collection of wastewater for facilities in the Black Sea drainage basin – a sensitive zone for installations above
150,000 ERU – with more advanced treatment by the deadline of 31 December 2018.
The third phase of wastewater treatment entails, in addition to the second treatment phase, removal of phosphorus by 80% and/or nitrogen by 70-80 %.
The national water management company Hrvatske vode has granted a water management license for the release of wastewater from the public sewage system in the City of Zagreb with treatment at the Central Treatment Plant (CUPOVZ), whereby Zagrebačke otpadne vode is obliged to undertake activities for the construction of the third treatment phase at the Plant, to be completed by 31 December 2016, for the purpose of protecting water management interests in compliance with the Program of Water Pollution Prevention Measures with target deadlines.
The Project is nominated for funding from the EU's Structural Funds
The value of this investment has been estimated at € 40 million.
16

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On 18 November 1998, a Loan Agreement was concluded between the European Bank for Reconstruction and Development (EBRD) and ZGOS, a City-owned company, to facilitate the rehabilitation of the Prudinec /
Jakuševec Landfill.
Investment value: €56 million
The Prudinec waste disposal site rehabilitation project at Jakuševec is complete. All works broken down into packets have been assumed by the Investor.
Currently, within the framework of the
Jakuševec/Prudinec landfill, besides the waste disposal site there are:
Construction waste recycling installation
(350,000 t/yr.),
Scrap metal yard (over 3,000 t/yr.),
Discarded tyre yard (over 1,000 t/yr.).
17

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The proposal of Zagreb Holding d.o.o., ZGOS Branch, is for the existing deadline (31
December 2012) for waste disposal at the Prudinec Landfill in Jakuševec in the City of
Zagreb Physical Plan be substituted with a deadline of 31 December 2018.
The previous deadline was set under the assumption that a thermal waste treatment plant would be built. However, thus far waste disposal is the only long-term waste treatment measure. The quantity of waste collected within the limits of the City of
Zagreb is showing a continual growth trend. The capacity of the Prudinec Landfill and its technical potential ensure the conditions for waste disposal at the newly organized operational surfaces at the site up to 31 December 2018. Depending on implementation of comprehensive waste management measures, this deadline may also be extended.
18

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The purpose of constructing the SWIP is to treat municipal waste by incineration, including the recycling of energy and sludge from the Central Waste Water
Treatment Plant.
The City of Zagreb Physical Plan (SGGZ 02/06) specified Žitnjak-East as the construction site for the SWIP, right next to the CWWTP.
The relevant Ministry issued a ruling whereby the intended WIP Project was assessed as environment-friendly, subject to the application of environmental protection measures and the environment status monitoring programme.
The documentation required to secure a location permit has been drafted. Efforts are being made to align the existing documents with new legislative requirements, in particular, with the new Physical Planning and Construction Act (Narodne novine, no. 76/07).
The Project is nominated for funding from the EU's Structural Funds
The City of Zagreb and the European Bank for Reconstruction and Development
(EBRD) are planing cooperation on this project
The total investment value is estimated at €170 million.
19

• The Strategic Environmental Impact Study on the Draft City of Zagreb Waste Management
Plan to 2015 has been assessed.
• The Strategic Environmental Impact Study on the Draft City of Zagreb Waste Management
Plan to 2015 and the Draft City of Zagreb Waste
Management Plan to 2015 have been submitted for public debate, which will proceed from 24 January to 22 February 2013.
• The City of Zagreb Waste Management Plan to
2015 will be adopted by the Zagreb City
Assembly as a separate waste management planning document.
20

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The City of Zagreb Tramcar Fleet Renewal
Programme provides for the following projects :
- Procurement of 70 low-floor tramcars;
- Overhaul and modernisation of 50 tramcar TMK
301
- Reconstruction and modernisation of the tram depot at Blato in Zagreb;
- New fare system
- Transit control and management system.
70 tramcars have been procured from and supplied by the CROTRAM consortium.
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The production of 70 new low-floor tramcars was contracted on 18 July 2007, and a total of 70 tramcars has already been delivered.
The new public transit control and management system was launched on 5
September 2008.
Two short low-floor tram TKM 2300 were put into service since 2009.
 The value of this investment has been estimated at € 272 million.
21

•
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A site west of the unfinished Zagreb
University Hospital in New Zagreb, Blato, has been chosen for implementation and development of this project
The Mayor of Zagreb has issued a
Conclusion establishing the Physical
Planning/Architectural Tender for
Developing the Preliminary Design for the Blato Thermal Spa in Zagreb (as published in Zagreb’s official bulletin,
Službeni glasnik GZ, no. 18/2011)
The Physical Planning/Architectural
Tender should be held in 2013.
The Zagreb Spa is a strategic project of the City of Zagreb according to
ZAGREBPLAN, the City of Zagreb
Developmental Strategy, Strategic
Developmental Objectives to the end of
2013.
The investment has an estimated value
22 of €50 mil.

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A multi-purpose centre would greatly spur the development of conference tourism.
In mid-2005, a general survey-based competition was announced for a conceptual urban and architectural design for the site between
Pierottijeva, Jukićeva, Savska and
Izidora Kršnjavoga streets
The jury proclaimed the tender a success. The award-winning works were purchased and can be used as a basis for further study and elaboration of the project at this site.
The drafting of project documentation is in progress
The Project is nominated for funding from the EU's Structural Funds
Estimated investment value:€52 million.
23

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The project has been planned in the Kajzerica district next to the URIHO site.
A competition is underway to develop an urban and architectural design for small business, municipal and accompanying facilities in the
Small-Business Centre (small business learning centre with facilities for theoretical studies and practical learning, business premises, a multipurpuse hall and parking garage).
The Agreement on Cooperation in Construction of the Sole Trades Centre with Academy between the City of Zagreb and the Sole Trades
Chamber of Zagreb – City of Zagreb Sole Traders
Association was signed (in January 2013)
Activities are under way for implementation of an open, single-phase physical planning/architectural Tender to Draft the
Preliminary Design with invited bidders
The Project is nominated for funding from the
EU's Structural Funds
Estimated investment value: €40 million
24

Project to construct underground parking garages with additional facilities at the secondary school playground site designated as
“Savska-Kačićeva-Klaićeva-Kršnjavoga”
• The project is being implemented through a concession of public-private partnership (PPP), in compliance with the Public-Private Partnership Act
• The project foresees the landscaping of the secondary school playground, construction of a basement garage with service facilities and a connection to the
Children’s Hospital in Klaićeva street by underground corridor, and construction of a gymnasium, youth centre, transformer station and tramway rectifier station.
• The estimated construction cost is €40 million
25

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A joint project by the RoC Government and the
City of Zagreb.
The RoC’s share in Zagreb Airport Ltd. accounts for
55% of its capital, with the City of Zagreb holding
35%, and the City of Velika Gorica and the Zagreb
County 5% of the company’s capital each.
On 14th February 2011 the Agency has issued approval to the Ministry of the Sea, Transport and
Infrastructure for implementation of the project for construction of the New Zagreb Airport
Terminal
The Ministry of the Sea, Transportation and
Infrastructure opened a tender on 18 February
2011 for Construction of the New Passenger
Terminal at the Zagreb Airport, which also entails management of the existing and newlyconstructed terminals at the Zagreb Airport and the accompanying infrastructure
The government has decided to give the 30 - year concession to build a new passenger terminal at
Zagreb airport French consortium Zagreb Airport
International Company (ZAIC)
The value of this investment has been estimated at €250 million.
26

•
•
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•
•
•
Planned construction site for the Aquarium: Old
City Bathing Zone on the Sava River
The Zagreb Aquarium would be a great boon to
Zagreb’s tourism and overall economy, but it’s greatest importance would be the enrichment of everyday life for citizens of all ages.
The primary purpose of the public aquarium would be educational, but it would also play a broader social role, and contribute to the economy, the hospitality industry, tourism and commerce.
The Aquarium in Zagreb would serve as a window into the underwater world and an opportunity to teach and inform citizens of all generations.
This has been defined as a city project, and a public survey physical planning/architectural tender will be conducted for it pursuant to the
Programme to Draft the Physical
Planning/Architectural Tender
The estimated value of the investment is €9 mil.

 The project’s objective is to link the city of Zagreb with Medvednica Nature Park and the Sljeme zone so that citizens and tourists in Zagreb can take advantage of the recreational, sporting and tourism amenities on
Sljeme.
 The capital investment consists of 4 preliminary projects:
 Construction of a new lower station at the Dolje site with a public parking garage that can accommodate ca.
500 vehicles;


A bus terminal with a capacity of ca. 10 buses;
Construction beneath the tramcar terminal with public parking garage for ca. 460 vehicles and an overpass above Gračanska road to transfer passengers to the area of cable car’s initial station;
 A single-cable linewith a length of 4,907.49 m, suspended from 27 supporting towers with a maximum of 125 transport gondolas for 8 persons and a capacity of 1,500 passengers/h.
 Based on the technical documentation, the investment has been broken down into 4 preliminary projects for securing the site permit; besides the technical documentation, an environmental impact study has also been compiled
 The investment has an estimated value of €40 mil.
28

•
Zagrebački holding d.o.o.:
 Total revenues € 252.946.207
 Total expenses
 Loss
€ 261.433.732
€ 8.487.525
29

City of Zagreb holds 100% shares in following companies :
1. RAZVOJNA AGENCIJA ZAGREB - TPZ d.o.o. (Zagreb Development Agency Ltd.)
2. ZAGREBAČKI HOLDING d.o.o. (Zagreb
Holding Ltd.)
Holding’s subsidiaries:
1.
AGM (publishing and bookshops)
2.
Autobusni kolodvor (bus terminal)
3.
Čistoća (public sanitation)
4.
Gradska groblja (municipal cemeteries)
5.
Gradsko stambeno komunalno gospodarstvo (housing and utilities management)
6.
Robni terminali Zagreb (commodity terminals)
7.
Stanogradnja (housing construction)
8.
Tržnice Zagreb (green markets)
9.
Upravljanje sportskim objektima (sports facility management)
10. Vladimir Nazor (youth holidays)
11. Vodoopskrba i odvodnja (water supply and sewage)
12. Zagrebparking
13.
Zagrebačke ceste (road management)
14.
Zagrebački digitalni grad (IT)
15.
Zagrebački električni tramvaj (mass transit)
16.
Zagrebački velesajam (trade fair)
17. ZGOS (waste management)
18. Zrinjevac (landscaping)
City of Zagreb holds certain shares in the following companes:
1. TERME ZAGREB d.o.o. (Thermal Spa Ltd. - 50%)
2. APIS IT d.o.o. (IT Support Agency Ltd. - 49%)
3. VODOPRIVREDA ZAGREB d.d. (Water Mgmt. Inc. – 36.13%)
4.
ZRAČNA LUKA ZAGREB d.o.o. (ZG Airport Ltd. - 35%)
5. BICRO BIOCENTAR d.o.o. (13%)
Companies in which Holding has shares
1.
Gradska plinara Zagreb d.o.o. (Municipal Gas Co. Ltd.) - 100%
2.
Gradska plinara Zagreb
– opskrba d.o.o. (Gas Supply Ltd.) - 100%
3.
Zagreb Arena d.o.o. za usluge (Event Services Ltd.) - 100%
4.
Zagreb plakat d.o.o. (Zagreb Billboard Ltd.) - 51%
Holds founder’s rights in the following institution:
Gradska ljekarna Zagreb
(Municipal Pharmacies)
Manages:
Sports facilities owned by the
City of Zagreb 30

ADMINISTRATIVE AND
LEGAL DEPARTMENT
SOLE TRADERSHIP
REGISTER UNIT
UNIT IN CHARGE OF
SETTING MINIMUM
TECHNICAL
AND OTHER CRITERIA
FOR ECONOMIC ACTIVITY
SESVETE LOCAL
ADMINISTRATIVE-LEGAL
UNIT
SUSEDGRAD LOCAL
ADMINISTRATIVE-LEGAL
UNIT
31

16,8%
City of Zagreb
Other counties
83,2%
Source: Ministry of Entrepreneurship and crafts
Central Sole Tradership Register
32

ACTIVITY
No. of sole traders
2.903
%
20,6
INDEX
INDEKS
31.12.2011./
31.12.2012.
95,4 Retail commerce
Hospitality
Construction
Transportation
Hair, cosmetic and pedicure salons
1.666
1.315
1.590
1.201
11,8
9,3
11,3 109,2
8,5
92,8
92,8
98,6
Textile and garment manufacturing
IT
Accounting and bookkeeping
Other
TOTAL
352 2,5 90,9
388
334
2,7
2,4
4.354
30,9
14.103
100,0
107,2
101,2
94,8
Status: as at Decembar 2012
33

2,7%
2,4%
2,5%
8,5%
STRUCTURE OF SOLE TRADES based on National Classification of Activities,
2007
11,3%
30,9%
9,3%
11,8%
20,6%
Retail
Hospitality
Construction
Transport
Hair, cosmetic & pedicure salons
Textile and garment manufacturing
IT
Accounting and bookkeeping
Other
Source: Sole Tradership Register of the City Office of the Economy, Labour and Entrepreneurship
Sole Tradership Register Unit and Sesvete and Susedgrad Local Administrative-Legal Units
34

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•
•
35

(2000 - 2012)
36

2.1 Development Agency Zagreb - TPZ Ltd.
•
•
•
•
•
•
Projects and activities:
Technical and technological processing and preparation of inventions for use by businesses;
Education of already established businesses and start-ups at organized seminars;
Development of operating and investment plans for businesses;
Consulting services for introduction of systems of quality and/or environmental management - ISO 9001 and 14001;
Issuing guarantees for small business loans;
Development of economic projects and studies, development and management of projects financed by EU funds, etc.
37

2.2 Business zones
The City of Zagreb Business Zone Development Programme was adopted in 2005.
2.3 Clusters
• Launch of the “Clusters for Competitive Products” project;
• Preparation of a study for the Vehicles, Machine-Tools and Tools
Cluster;
• To date, a total of € 109.845,45 has been spent for the implementation of the project.
38

September 2000 – December 2012)
Organisation of business infrastructure
€ 6.900.945,50
20%
€ 34.592.340.14
Allocation of incentive funds
€ 27.691.394,64
80%
39

TOTAL FUNDS EXPENDED TO IMPLEMENT PROGRAMME INCENTIVE MEASURES
AND ACTIVITIES In €
(September 2000 – December 2012)
City of Zagreb Ministries
Allocation of incentive funds
Deposits with financial institutions
Subsidies for a portion of interest
Supports to sole traders
Supports to innovators
Intervention funds to entrepreneurs
Other supports
Total:
Business infrastructure development
Development Agency Zagreb – TPZ Ltd.
- business premises
- operating costs, projects and activities
- regional security instruments
“Clusters for Competitive Products” project
Total:
Overall total:
Overall total (City and ministries):
7.116.707,64
6.264.605,95
3.637.359,88
921.235,23
2.588.122,60
990.351,37
21.518.382,67
4.364.219,97
1.762.083,96
86.142,64
147.105,13
6.359.551,70
27.877.934,37
34.592.340,14
1.145.034,53
5.027.977,45
6.173.011,97
455.251,15
86.142,64
541.393,79
6.714.405,77
40

•
• as a business and administrative hub, Zagreb accounts for approximately 6% of tourist arrivals and 2% tourist bednights in Croatia the total number of tourist arrivals in Zagreb in 2012 was 767.366 and 590.538 (77%) were foreign guests. The total number of recorded bednights is 1.245.669, of which
963,863 (77%) accounted for foreign visitors.
COMPARISON OF RESULTS RECORDED IN I. - XII. 2011 and I. – XII. 2012 PERIODS:
I. – XII.2011.
No. of tourist arrivals
- of these foreign
No. of tourist bednights
- of these foreign
730.945 (+9 % in comparison to 2010.)
551.043 (+13 % in comparison to 2010.)
1.183.125 (+8% in comparison to 2010.)
884.055 (+10% in comparison to 2010.)
I. – XII.2012.
No. of tourist arrivals
- of these foreign
No. of tourist bednights
- of these foreign
767.366 (+5 % in comparison to 2011.)
590.538 (+6 % in comparison to 2011.)
1.245.669 (+5% in comparison to 2011.)
963.863 (+8% in comparison to 2011.)
Source: City Strategic Planning and Urban Development Office – Statistics Department 41

Tourists arrivals and bednights 2002–2010
Year 2010.
- in 2010 in comparison to 2009 ,growth in tourist arrivals of 5% and bednights of 3% was noted. During the period under observation, growth in the number of foreign tourist arrivals was recorded (8%).
Source: City Strategic Planning and Urban Development Office – Statistics Department
42

Tourists arrivals and bednights 2010. – 2011 .
1400000
1200000
1000000
800000
600000
400000
200000
0
Arrivals
Bednights
2010.
2011.
Year 2011.


In the year 2011. growth in tourists arrivals of 9 % and bednights of 8 % was noted.
During the period under observation, significant growth in the number of foreign tourists arrivals was recorded (13%).
Izvor: Gradski ured za strategijsko planiranje i razvoj Grada - Odjel za statistiku
43

IX. 2012. period: 1.6
Accommodation capacity in the City of Zagreb
The City of Zagreb has a total of 84 accommodation units, of which 48 are hotels
The total number of beds is 10.131 and they are distributed according to the following types of accommodation capacity:
- hotels
- hostels
6.922
1.119
- rooms for rent 299
- private accommodation 808
- other types of collective accomodation 983 average number of bednights per arrival in the I.- IX. 2012. period: 1.6
Structure of hotel accommodation capacity of the City of Zagreb by category
(number of beds)
5*;
20,08%
2*;
10,00% 3*;
30,80%
Since approximately 60% of hotel beds are in highercategory hotels (4* and 5*), Zagreb is characterized as a city with a predominantly high-quality hotel product.
4*;
38,60%
2*
3*
4*
5*
Source: City Strategic Planning and Urban Development Office – Statistics
Department

Tourist spending in the City of Zagreb in 2009
TOURIST
SPENDING
IN ZAGREB IN 2009
€ 307,307 million
Foreign tourist spending
€ 207,578 million
National tourist spending
€ 99,729
Estimated tourist spending in the City of Zagreb in 2009, Tourism Institute
Context for the development of the City of Zagreb as a tourist destination
Context for the development of the City of Zagreb as a tourist destination
The City of Zagreb investment policy directly impacts the development of tourism through implementation of the following capital projects:
Zagreb Airport Project
Conference Center Project
Zagreb Sports and Recreation Zone
Paromlin Hotel/Residential Complex
Strategic recommendations for tourism development in the City of Zagreb*:
The focus of tourism development will be based on 3 key products:
1). Business and Culture, with events
2). Tours and Brief Vacations
3). Cuisine/Shopping and Special Interests

Republic of Croatia
City of Zagreb
City Office for Economy, Labour and Entrepreneurship
Trg S. Radića 1
Phone: +385 1 610 1194, 610 1102
Fax: +385 1 610 1499, 610 1077
E-mail: gospodarstvo@zagreb.hr
URL: http://www. zagreb.hr
46