STREET LIGHTING PROJECTS
STREET LIGHTING PROJECTS
November 2012
OPTIMA ENERGIA’S HISTORY
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OPTIMA ENERGIA’S HISTORY
1988
It is a Mexican
company founded in 1988
as CELSOL SA de
CV, dedicated in its first
years to develop and
manufacture solar systems.
1998
Energy Efficiency projects under
Performance Contracting scheme.
Performance Contracting it’s a
model that allows the implementation
of energy efficiency projects to our
costumers without initial investment
and obtaining enough savings to cover
the total project investment and
generate cash inflows for the life of the
project.
2005
Joined the Endeavor
Entrepreneur Group
and institutionalized
the Advisory Council
Restructured the
Corporate Governance
and integrated two
Independent Board
Members
2010
Establishing
a financial vehicle
to provide energy
efficient
solutions in the
municipalities.
2011
An Association is signed with
the US Fund True North Venture
Partners.
Optima Energy has successfully
completed over 200 energy
saving “Turn-Key projects“. It’s the
first company in Mexico to perform
this type of projects under
Performance Contracting scheme.
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WHO WE ARE?
Optima Energía is a financial vehicle that delivers energy efficiency
solutions to hotels, industrial businesses and Municipalities in
Mexico. The company has completed over 120 projects totaling over
US$200 million, making it the largest energy efficiency business in the
Latin America region. Optima Energia provides solutions under an
“ESCO” model through which :
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Responsible for: 100% of the investment needed, savings
generation and maintenance during the life of the project,
•
Our Clients- with out the need of initial investment- will be able to
develop their energy efficiency projects, with NO financial or
technical risk,
•
All OE’s Clients will generate positive cash flow since the first
month of operation and during the life of the contract.
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WHO WE ARE
Many areas in Latin America are characterized by high electricity and water costs and underdeveloped infrastructures for energy, water and waste. In many cases these basic services are
provided by inefficiently run government-owned entities. OE’s “Low Carbon Emission Cities”
initiative creates a real possibility for sustainable projects to be developed massively.
A great opportunity exists to enable Municipalities and industrial consumers to meet their energy,
water and waste management needs with on-site solutions that are lower in cost, more reliable
and more environmentally friendly than the existing centralized services. OE is positioned to offer
these types of on-site solutions, and thereby lead the development of this new paradigm in the
region.
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INTITUTIONAL CAPITAL HISTORY
Throughout our history, we have successfully received six entrepreneur capital
rounds:
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NAFIN
North American Environmental Fund (NAEF)
Fondelec Latinamerican Clean Energy Fund (FLACES)
NAFIN-CONACYT
SINCA INBURSA
TRUE NORTH V.P.
1994
1995
1999
2001
2003
2004
2006
2007
2011
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FINANCING EXPERIENCE
Our projects have been supported by the Mexican Commercial Banks
and International Development Banks, among others:
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HSBC
Santander
Grupo Financiero Inbursa
BBVA
Banorte
BX+
Banregio
Cat Financial
Exim Bank
IFC
IIC (IDB)
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BUSINESS SCHEME
Performance Contracting
Allow our clients, without initial investment, the possibility
to implement energy efficiency projects.
The savings will be enough to cover the total project
investment and generate cash inflows for the life of the
project.
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SELF-FINANCIABLE AND WITH GREAT BENEFITS
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SELF-FINANCIABLE AND WITH GREAT BENEFITS
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SELF-FINANCIABLE AND WITH GREAT BENEFITS
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BUSINESS SCHEME
Performance Contracting
$50,000,000
$45,000,000
$40,000,000
$35,000,000
Municipality's Net Profit
$30,000,000
Optima's Profiit
Maintenance
$25,000,000
Project Debt
$20,000,000
Energy Efficiency Savings
Municipality Cumulative Net Profit
$15,000,000
$10,000,000
$5,000,000
$1
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COMPARISON
OPTIMA ENERGÍA VS. TRADITIONAL BUYER-SELLER
Optima Energía
Buy - Sell
Does not require initial investment.
Being a “PRODUCTIVE INVESTMENT” which is covered by savings
generated by itself, it does not reflect as debt for the
Municipality.
Initial investment is required or debt is generated for the
Municipality, since it has the direct responsibiity for the credit.
A 10 year warranty is offered on lamps and ballasts.
No long term guarantee offered, the longest is of 5 years, when
the product isn’t even paid off.
A technical and financial analysis is performed, which results in a
real savings guarantee for the contracted period.
There is no savings committment; calculation is realized without
a detailed study for the Municipality.
The project is includes installation, manpower, financing and
guarantees.
There is no responsibility over lamp installation, which can lead
to a guarantee problem.
We offer a monitoring and control system which generates great
additional benefits, both service and financialwise.
Only lamps are offered.
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MARKETS IN ENERGY EFFICIENCY SAVINGS
PUBLIC
Currently, our offer is focused on street
lighting, but part of our strategy is
the analysis of new technologies that
complement our solution, to a full
sustainable
offer: "Low Emission Carbon Cities”
PRIVATE
Efficient use of electricity, fuel and
water, in the hotel sector and in other
industries. We currently have over
120 projects developed.
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“We have 4 years working with OE’s energy savings
projects. We widely recommend them as a serious
company to work with."
Ing. Lucio López
Engineering Director
Hotel The Ritz Carlton Cancun
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"Over the years, we have not had any
complaints and think that their work can be
described as outstanding”
Ing. Miguel Ángel Inzunza Castro
Maintenance Manager
Temptation Resort Spa
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"I would highly recommend Optima Energy, who
provide maintenance service of an integrated project
teams installed energy saving in this hotel for 8 years,
during this time has achieved an excellent working
relationship.
Do not hesitate to continue working with them and
have a new energy saving project. "
Ing. José Tovar
Maintenance Manager
Hotel Omni Cancún
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“We have achieved a working relationship
with personal attention and expectations according
to the proposals.
Besides being leaders in the savings and energy
efficiency as a company, OE is concerned
that their clients achieve the desired level of
satisfaction, for this reason it is important to have
your support as business partners”
Ing. Raúl Marín Burgos
Gerente de Mantenimiento
Hotel Holiday Inn Cancún Arenas
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STREET LIGHTING
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WORLD TREND/ SUSTAINABLE MUNICIPALITIES
WORLD TREND/ SUSTAINABLE MUNICIPALITIES
LOS ANGELES
Year: 2009 - 2013
Luminaries: 140,000
New technology: LED
NEW JERSEY
SEATTLE
Year: 2010 - 2014
Luminaries: 45,969
New technology: LED
SAN DIEGO
SEATTLE
LOS ÁNGELES
NEW JERSEY
SAN DIEGO
Year: 2009
Luminaries: 150,000
New technology: Magnetic Induction
Year: 2011
Luminaries: 38,700 luminaries
New technology: Magnetic Induction
HIGH TECH
Yellow vs. White
STREET LIGHTING
In Municipalities of Mexico, it is the
2nd
 Biggest expense after payroll
 Service that generates more complaints
from citizens, second only to insecurity
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POTENTIAL IN MEXICO
There are a total of:
7.7 Million
lamps
These projects don’t require initial investment, don’t
generate debt and reduce in average:
50% Electrical energy consumption
2 Millions Tons of CO particles per year
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OE’S SOLUTION
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OE’s Solution
ECONOMIC
 No initial Investment
 Additional cash for Mayors to develop new projects
 Our project does not generate debt to Municipalities
 First payment will initiate after 100% of the
installation is completed
GUARRANTIES
 Technology guarantee for the life of the contract
 48 hrs. delivery for guarantees
 Efficiency and saving guarantee
SOCIAL

Increasing our security

High sustainable and environmental impact

Reduces vehicle accidents, better visibility

Increases the perception of a better and safer city
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OE: FINANCIAL VEHICLE
Challenges faced
by Municipalities
Optima Energía Solutions
1. Lack of capital ($) to develop new projects
1. Turnkey projects that require NO initial investment
2. High energy costs
2. Financing for implementation of projects that are paid from
the savings generated (productive projects)
3. Municipalities can’t take more debt
3. The municipality doesn’t generate debt
4. Fear to risk political capital
4. Technical guarantees that ensure long term viability of the
5. Lack of knowledge for development of new
project and protects the Municipality for future
contingencies
projects (technical, financial and legal)
6. Lack of time (less than 2.5 years) to
5. Legal advice to establish process by the regulations that
transform the proposals into real solutions.
7. Social pressure by the need for better street
lighting service.
allow multi annual contracts
OE’s Vehicle
6. Technical assistance for the replacement of power to
maintain or improve the level of illumination of the
Municipality, National utility (CFE) support for the
recognition of the savings
7. Cutting edge technologies for the development
of sustainable projects
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OPTIMA ENERGÍA in Cajeme, Sonora
BEFORE
AFTER
250 W HPS
139 W LED
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OPTIMA ENERGÍA in Cajeme, Sonora
Street Ligthing in
Cajeme, Sonora
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Street Lighting
in Linares,
Nuevo León
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SUCCESS STORIES
ACAPULCO, GUERRERO
Savings
51%
Lamps
44,490
MW/ Year
10,500
CO2 Savings
6,973 Ton per year
CADEREYTA
LINARES
LINARES, NUEVO LEÓN
Savings
55%
CADEREYTA, NUEVO LEÓN
Savings
56%
Lamps
6,575
Lamps
9,863
MW/ Year
2,000
MW/ Year
3,297
CO2 Savings
1,580 Ton per year
CO2 Savings
1,770 Ton per year
ACAPULCO
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TESTIMONIALS
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STREET LIGHTING PROJECTS
“I feel more secure
and my children can
play at night again.”
Armandina Farías
Neighbor from Puerto
Marquez
STREET LIGHTING PROJECTS
“It looks great, we
are very grateful
with this project.”
Salvador Guevara
President of the Union
of Waiters, Cooks and
Tourism Services of
Puerto Marquez
WHY OPTIMA ENERGÍA?
We are the best option because:
• We are a company with over 25 years of experience in energy
efficiency projects.
• Leader in energy services in energy services in Latinamerica.
• Certified by FIDE and recognized by CONUEE
• We have conducted over 300 energy efficiency studies.
• We execute a complete energy consumption study for the
Municipality, in order to offer the best solution with the best
technology according to its’ specific needs.
• Only company that has implemented 3 street lighting projects in
Mexico with a results based program.
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THANK YOU
P: +(5281) 80 000 6113
ablanco@optimaenergia.com
Oficinas en el Parque
Blvd. Diaz Ordaz No.140 Piso 21 Torre 2
Col. Santa Maria, Monterrey, N.L.
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