GUIDE
Consulting and Coaching
for Women Entrepreneurs
Fourth Meeting of the IMAGEEN project
Munich, 1 April 2011
Bettina Wenzel
GründerRegio M
• non-profit regional platform
• to support innovation and
• to support knowledge-based start-ups, small & medium-sized
enterprises
• about 30 members:
• universities
• research facilities
• business associations
• the City of Munich
• the Chamber of Commerce
• incubators et al.
GründerRegio M
Three pillars:
1.
2.
3.
higher education und start-up networks
Hochsprung
StartUp Munich
EXIST support programme
international programmes
Innovation benefits Europe (INNOFIT)
Europe Innova
Knowledge Intensive Services for Satellite Navigation
Companies (KIS4SAT)
female entrepreneurship
GUIDE
power_m Academy for women entrepreneurs
The target group
The target group of the project GUIDE are
•
women in the economic area of Munich
•
women with job problems and women who are actively
seeking employment
•
women who stopped work to raise a family / who have had
a break in their professional life
•
women who have a viable and concrete business idea
•
women who want to work as freelancers or self-employed
in the service market
•
women wanting to enquire whether any self-employed
activity is an option for them at all
The objectives of GUIDE
The project GUIDE aims
•
to awake and to promote the entrepreneurial potential of women
•
to motivate women to work self-employed
•
to qualify women for a successful business activity
•
to help women to create and maintain their own work place and
to reintegrate the target group into the business world
•
to upgrade small and mini foundations
•
to increase employment in the Munich area by helping female
entrepreneurs found their own business
Successful founding with GUIDE
-1
•
GUIDE supports the female entrepreneurs in building-up their
business by one-to-one coaching and consulting
•
The individual counselling is provided during all phases of the
founding process and is free of charge
•
The clients obtain a well grounded feedback to their business
project and concrete help in writing their business plans
•
The female consultants focus individually on the special
situation of each foundress
•
Apart from the business the consultants consider the personal
situation of each client, such as individual wishes and how to
combine the requirements of family and job
Successful founding with GUIDE
-2
•
In addition to the one-to-one coaching GUIDE offers
telephone and online-tutoring
•
GUIDE also includes training courses and workshops,
e.g. financial planning, accounting, taxation, market research
and market analysis, sales and acquisition strategies,
marketing, social media, corporate design
•
GUIDE organizes regular networking events
•
GUIDE promotes cooperation between the project participants
•
GUIDE tenders a business idea competition called
BEST CONCEPT for female entrepreneurs
The project is financed by
•
the Bavarian Ministry of Labour and Social Affairs and
the European Social Fund (ESF)
•
the City of Munich within the Munich Programme of
Employment and Qualification (MBQ)
Iris Kaiser
Maren Martschenko
Marketingberatung
zehnbar
die espressostrategie®
Contact
GründerRegio M e.V.
Project GUIDE
Dr. Bettina Wenzel
Westendstraße 123
80339 München, Germany
Phone + 49 89 30 76 25 05
www.guide-muenchen.de
wenzel@guide-muenchen.de