“Munich Mix” & “SoBoN”

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Munich:
Sustainability
+ Urbanism
Munich:
Sustainability
+ Urbanism
OVERVIEW
• Background on Munich
• 3Ts: Technology +
Talent +
Tolerance
• Creative Workers
• Programs and Projects
• Discussion
OVERVIEW
OVERVIEW
Industry Composition
1% 0%
30%
High-tech oriented
manufacturing
Tertriary Sector
69%
Agriculture and Forestry
HISTORY &
BACKGROUND
• Gained official city status and recognized as Bavaria’s capital in 1180
• At this time, Benedictine Order influenced Munich’s arts, culture, and
politics
• !930’s Nazi Occupation – Munich was centre for extremist politics because
it was the location National Socialists rose to power
• 1945 onwards – experienced rapid growth following WWII, owing success
to thriving economy driven by diverse set of sectors (i.e. information
technology, biotechnology, publishing)
• 1957 – reached 1 million-population mark
• Strength of economy rooted in its ability to host diverse set of global
players, vibrant SME’s and well-rounded labour force
• Example of expanding networks: Silk Road – airfreight connecting Central
China to Munich
• Harness national and global companies that represent all sectors of its
industries and businesses
OVERVIEW
Culture + Events
TRIVIA TIME
What is English Garden known for?
A) SURFING
A) JAPANESE TEA HOUSE
A) NUDE SUNBATHERS
OVERVIEW
PERSPEKTIVE MÜNCHEN [MUNICH PERSPECTIVE] can
be defined as a flexible guide that outlines definitions for
the direction and ambition of urban planning that is both
responsive and reflective of the new economy, recognizing
its dynamism and focus on the city. Its two main principles
are sustainability and urbanism.
TECHNOLOGY
TECHNOLOGY
R&D
Patents
TALENT
TALENT
Highly Creative Professional Groups
TALENT
Highly Qualified Professional Groups
TOLERANCE
TOLERANCE
Foreign Residents In Munich
TOLERANCE
CREATIVE WORKERS
PROGRAMS
& PROJECTS
Munich Creative
Business Week (MCBW)
•February 7-12, an annual
design event that promotes a
contextual discourse in areas
of concepts, innovation, and
design.
•It serves as a platform to
foster partnerships with people
in creative and economic
sectors from all around the
world and to demonstrate the
business potential of Bavaria.
•It allows for visitors, experts
and creative workers from all
around the world to participate
and experience the world of
design.
Bavaria Cluster Campaign
Mobility
cluster
Materials
engineering
cluster
Human
beings and
the
environment
cluster
Information
and
electronic
technologies
cluster
Services and
media cluster
Kultfabrik: Culture Factory
•With 90,000 m2 of hall space the site
is one of the largest party venues in
Europe
•Situated on abandoned factory
premises, the site has been
transformed into a maze of bars,
clubs, concert halls and cinemas
•Fosters creativity through offering
affordable spaces to alternative and
sub-cultural initiatives
Messestadt Riem
Messestadt Riem is an urban planning project that seeks to create a
vibrant mixed-use green place to live and work
COMPACT
URBAN
It is to be completed in 2013 and create a total of 13,800 jobs 6,100
residential units and space for 14,000 people.
it seeks to achieve the economic, social, spatial and regional
development goals of the PERSPEKTIVE MÜNCHEN
GREEN
“Munich Mix” & “SoBoN”
•
Munich has a holistic vision of urban development that focuses on integrating the
goals of economic prosperity, sustainability and social cohesion.
•
“Munich Mix” combines the two major objectives: 1. promoting Munich as a
business hub and 2. addressing social issues and cohesion, primarily through
programs aimed at housing, integration of foreign residents and education.
•
“SoBoN”—Soziale Bodennutzung (‘socially just land use’) requires private property
owners to take on a share in the consequential costs of infrastructure that is
granted through new construction rights by the city, as well as contribute to the
financing of state-subsidized housing.
•
In Addition, the city set out to spend 625 million Euros on subsidized housing from
2007 to 2011.
Deutsche Bahn
•
Started in 1992
•
Munich is named Radlhaupstadt – The Bicycle Capital
•
Cycling accounts for 14% of traffic
•
1992-2010 – 32 million euros spent on new bike racks and investments in
expanding the cycling network
•
Bicycle network = 1,200 + kilometers long (50% of total length of road network)
•
2010: 25, 000 bicycle racks + 50,000 bicycle parking spaces
OKTOBERFEST
• 16 day festival held in Munich
• Largest Volksfest – People’s Fair in the world
• Most important part of Bavarian culture – since 1810
• Most famous event in Germany and world’s largest fair -- 5 million +
people annually
• Large quantities of beer is consumed –7 million + litres in 2007
• 2010 marked the 200 year anniversary of Oktoberfest
• Fun fact: Drunk patrons who pass out are called Bierleichen “Beer
Corpses”
Munich Economic Summit
• Initiative aimed at bringing together academic scholars and decision-makers in
politics, industry and finance to discuss topics integral to the foundation of Europe
• Began in 2002 and is held annually – each year focuses on different topics
• Example of issues discussed: Challenges Europe faces in the World Economy; Europe
and the Demographic Challenge – issues facing industrialized countries; how to
harness crucial assets in the era of globalization – brains and talents
• Sponsored by organizations that foster national and international dialogue between
business, politics, and society to promote mutual understanding (i.e BMW Stiftung)
Messe München
•
Connecting Global Competence
•
30,000 exhibitors and over 2 million
visitors
•
Trade fairs for industrial goods,
consumer goods, and new
technologies
•
Pillar of economic strength – diverse
economic structure, growing
industries, and successful composition
of global players are meant to offer
opportunities for success
•
Trades include (but are not limited to):
Tradeshow for Jewelry and Watches;
Leisure and Travel; Laboratory
Technology, Analysis, Biotechnology;
Global: LASER World of Photonics
China
German Universities Excellence Initiative
•
Initiative passed in 2005
•
The initiative aims to promote top
level research, deepen cooperation
between disciplines and
institutions, strengthen
international cooperation of
research, enhance international
appeal
•
Ludwig Maximilian University of
Munich LMUexcellent: Working
brains – Networking minds – Living
knowledge
•
Technical University of Munich
TUM. The Entrepreneurial
University
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