NUOVE
On-line Educational Advice and
Career Counselling (ESF) 2008-2013
Educational advice, Career guidance, Research
ORGANIZATION OF THE DEVELOPMENT PROGRAMME
NATIONAL STEERING
GROUP
SUB WORKGROUP
FOR NATIONAL
STEARING GROUP
Representatives from the Ministry of
Employment and the Economy,
the Ministry of Education,
State Provincial Offices, Trade Unions,
Employer Organisation, other
stakeholders
COORDINATION
PROJECT
(STEARING GROUP)
NUOVE PROJECT
(STEEARING GROUP)
Developing On-line
educational
advice and career
guidance
Research and
evaluation of
advice and
counselling
services
EVALUATION OF
THE
DEVELOPMENT
PROGRAMME
REGIONAL
AND TRAINING
PROJECTS
BACKGROUND OF THE PROJECT
• NUOVE project is part of The National
Development Programme 2007–2013: Targeted
and need-based information, advice and
counselling services for adults
• National project
• Responsible orgainzation is Ministry of
Employment and the Economy
• Budget of the project is about 5,9 milj.
PARTNERS
• Ministry of Education,
• The Finnish National Board of Education,
• Helsinki University/ Palmenia Center for
Continuing Education (On-line educational
advice service, www.opintoluotsi.fi)
• Cimo,Center for international mobility
• Regional professionals of educational advice
and career councelling
THE MAIN OBJECTIVE
Projektin
tavoitteet ja kohderyhmä
• Develop easy-to-use on-line information, advice and
counselling services for adult people utilising multiple
channels.
IMMEDIATE TARGET GROUP
• Professionals from Employment and the Economy
Offices ( educational advice and career guidance)
SECOND TARGET GROUPS
• Educational advice and career counselling
professionals in different organizations
• Citizens
Activities of the project
• Working in networks
• Development groups for educational advicers and
career guidance (psychologists) and partners
• Planning and piloting new on –line services
• Communicative actions
• Seminars and workshops
• Research
OUTCOMES OF THE PROJECT
• The availability of information, advice and counselling
on-line services have improved
• Employment and the Economy Offices have utilised
consept in educational advice and career guidance
on-line services
• Permanent National network for advice and
counselling services
Products of the project
• Educational advice and career councelling website
for citizen
• National Career councelling call-line services
• New platform for suporting on –line working in
educational advicers and career guidance in their
daily work
• Clients appointment system for career guidance
Planning status of NUOVE project's
Service Products
Product draft 1. Educational advice and career
counselling web service (entry page on the
Internet)
• The purpose of the website is to help citizens find reliable
educational advice and career counselling information and
opportunities, as clearly and quickly as possible
• National and public advice/counselling service
(website/portal) related to citizens' professional
development, for the use of citizens and experts
• Information on educational possibilities and professions
and on working life, plus information on public educational
advice and career counselling services (via links) for the
use of professionals, too
• The website features an efficient information search service
(index terms/semantic web), designed from the customer's
perspective
Product draft 1. Educational advice and career
counselling web service (entry page on the
Internet)
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On this website, customers can easily find issues typically related to their personal
situation in life, and consider future plans (lifecycle/various transitional stages, own
situation – identification with different customer types/groups) via 'paths'
The website offers tools for assessing one's own need for counselling services, and
decision-making skills. Also, via links, the possibility to assess one's own abilities,
values, interests, skills and career preferences in relation to training and working life
(cooperation: career planning service reform project, TEM/HAP/Harry Pulliainen)
Customer guided to locating the most suitable information, advice and counselling
services within a partnership network (links and presentations)
The website also provides transaction services: Customers can obtain advice and
counselling (contact the Service Desk) and book, if necessary, an appointment for
advice and counselling (possible connection to electronic appointment booking
system)
The customer can access peer support: Web groups (= Guided peer groups on the
Internet) on various topics
The customer has the possibility to save self-assessments for further purposes, e.g.
advice and counselling within the employment & economic administration
Matters related to various situations in life are easy to find: e.g. FAQ (=Frequently
Asked Questions)
Study financing calculator?
Product draft 2; Web platform for professional use
(alias Service Desk, HelpDesk)
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Information system related to the management of customers'
electronic transactions in educational advice and career
counselling, jointly used by the Finnish National Board of
Education, CIMO, employment and economic administration and
Opintoluotsi (Study pilot). The aim is to enhance flexibility and
high quality in educational advice and career counselling
customer service, and in network cooperation
Information system facilitating reception of questions, replies,
classification, utilisation of former replies, data collection,
organisation of replies to queries (the person with the correct
competence replies to questions, regional and network
perspectives possible)
Information system includes a so-called toolkit for employees,
including advice and counselling procedures for customer
service, and the possibility for professionals to exchange
information and enhance their competencies
Also features customer data management
Different rights and views for different user groups
Product draft 3; Career counselling helpline 'Career
Line'
• The Career Line is a nationwide telephone service forming
part of the Call Center services of the employment and
economic administration
• The Career Line offers customers services for helping them
choose a profession, and career counselling, provided by a
trained occupational guidance psychologist/career
counsellor
• The Career Line service is coordinated on a centralised
basis and implemented through a distributed service model
• Customer information registered, but where? Anonymous
customers at the Service Desk, identified customers in URA
within the employment and economic administration?
• Operational principle remains to be resolved: On-call
number and/or based on appointments
Product draft 4; Career counselling
appointment system
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Distinct need for career counselling appointment system, including in
educational advice (and the entire employment and economic
administration)
Implementation method still undecided
In the ideal case (?) a customer could make an appointment
him/herself with occupational and career guidance, e.g. on the Internet,
and book a suitable service time and channel (e.g. by phone, via video
image, a chat discussion time)
Many positive aspects: + customer oriented + quicker access for
customers to guidance service + more equal for citizens, who do not
have a psychologist or educational counsellor at their local Employment
and Economic Development Office + more efficient service etc.?
Challenges in implementation: From the customer's viewpoint, an
appointment for counselling at Employment and Economic
Development Offices should be possible via the same channel, vs.
psychologists satisfied with the present appointment booking system at
the Offices; contacts to various systems (electronic calendar and
customer information in employment & economic administration)
Problems to be resolved in service products
• Internet website and electronic platform:
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Should a semantic web or index terms 'only' be used?
What features are necessary on the website?
Counselling need assessment indicator ?
Study financing calculator?
Web groups?
How will the partnership network contribute to the planning and piloting and use of
service products? – links on Internet sites, utilisation of Service Desk?
What kind of concrete cooperation with employers, trade unions, special unions , .. ?
Service provision on an anonymous or identified basis?
• Could the customer decide him/herself?
• If firm identification only -> would this eliminate users, e.g. young people?
• If firm identification -> connection to the URA system? (Basic principle:
information in one location only, customer friendly: the customer is not asked the
same things many times)
Problems to be resolved in service products
• Career Line:
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Method of implementation: On-call number (will resources suffice?) or on appointment
basis (different from other current national telephone services of the employment &
economic administration)
In connection with the Education Line or as a separate telephone line?
Where will customer information be entered? In Service Desk and/or URA?
• Appointment system:
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Extent and method of implementation?
Multi-channel real-time counselling service (telephone, video, chat). But also face-toface vocational counselling at Employment and Economic Development Offices
Also for educational advice?
Who can make an appointment? Alternatives include centralised vocational counselling
appointments on the Career Line, or the customer could book him/herself e.g. via the
Internet?
NUOVE
On-line educational advice and
career counselling (ESF) Contact information
Project Manager Seija Pohjanoksa, seija.pohjanoksa@tem.fi
Project Planner Minna Maksniemi (career guidance) located in
Kajaani, minna.maksniemi@tem.fi
Project Planner Jaana Puuronen (educational advice),
jaana.puuronen@tem.fi
Project Assistant Sirpa Lindroos, sirpa.lindroos@tem.fi
Address : Ministry of Employment and The Economy, Ratakatu 3,
Helsinki