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A Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association. © 2012. All rights reserved.
Wellness
● A key part of Blue Care Connection®
Blue Care Connection Program Portfolio
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Our new wellness is for Everyone
Introducing
More robust, completely integrated
A new way to experience wellness
• New packaged programs
• More flexible product components
• Increased breadth of channel delivery
• Targeted segment approach for employers
• More engaging online and mobile presence
• Enhanced, insightful use of member information
• Accessible to all employees regardless of health plan
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Why Are We Changing?
Our 4-year consumer behavior
change research shows
These same consumers were
asked, “What might encourage
individuals do not participate
in Wellness programs because:
you to take an active role
in a Wellness program?”
o Programs offered are for the
‘less than healthy’
o Limited access to resources
of interest to them
o Making time to engage is
challenging
o
Free preventive care
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Cash or prizes
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Lower premiums
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Discount gyms
These findings lead us to a new wellness solution…
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Our Wellness Product Suite
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onthemark Healthy Worksite consultation
ondemand client website
Client
Fitness center services
Engagement,
Strategy consulting
Management,
Program coordination
Member personalized
and Staffing
communications
o ROI
o Online access
Weekly utilization
reporting
o Aggregate reporting
Health
Screening
and
Assessment
Client
Reporting
Web
Portal
Engaged, accountable
employee
o Dedicated coaching
o Multiple modalities
*Package and buy-up dependent
o onmywayTM Health Assessment
o Personal Wellness Report
o Biometric screenings
o One on one coaching
Wellness
Coaching
Worksite
Wellness
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Liveon portal
Health Assessment
Self-directed courses
Wellness coaching
Trackers
Health articles
Fitness Program
Social networking
Text messaging
Life Points
o Oncourse®
o Events and seminars
o Online workplace
competitions
o Health fairs
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ondemand Client Resources
Client Website
Newsletters
Engagement
Reporting
Health Challenges
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Healthy Worksite Wellness Consultation*
Wellness Consultants: Designated wellness consultant to
provide strategic wellness planning to build a multi-year
strategy to help:
o Analyze claims data, culture and value of wellness
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at the organization
Raise awareness of health risks
Motivate people to reduce their risks
Change attitudes to reshape corporate culture
Increase demand for appropriate health services
Improve consumerism to maximize value of
health care benefits
Engagement Strategy
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Tailored for your unique population
Coordinates all Wellness efforts
Includes a targeted communications campaign
Promotes health program engagement
Produces measurable results
* Buy-up option available with BCC Enhanced or Custom.
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Liveon Participant Portal
Portal Highlights
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Member Dashboard
Health Assessment
Self-Directed Courses
Trackers and Tools
Health & Wellness Content
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Social Networking
Text Messaging
Food and Exercise Diary
Life Points
Fitness Program
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Health Assessment
o Integrated within the portal
o Adaptable
o Scientifically-based action
steps
o Drives engagement with
self-directed courses and
coaching
o Data collected at end of first
module and at completion
o Personal wellness report
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Integrated Wellness Coaching*, Goals & Trackers
o Coaches interact with members via Web
– View participant trackers
– Secure messages
– Push digital content
o Mobile settings allow for text reminders
Built-in with BCC Enhanced level, or available with Custom
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Comprehensive Wellness Coaching*
Our Wellness Coaches address health topics
relevant to the entire population, including:
Health Topic
Nutrition
Clinical Assessment
• Diet quality (balance, variety and overall consumption of
food groups)
• Nutrition score based on 2010 Dietary Guidelines
• Aerobic activity (moderate and vigorous intensity)
Physical
Activity
Stress
Management
• Strength training
• Flexibility and stretching exercises
• Self-reported stress level
• Perception of stress (PSS-4)
Readiness to change, self-efficacy and barriers are also assessed.
Built-in with BCC Enhanced level, or available with Custom
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onmytime Self-Directed Courses
Milestone Assessments
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Remember When You Called Exercise Play? *
• Gamification
• Individual and group challenges
• Easy to use
• Real-time analytics
• Employers can create their own
custom challenges
Built-in with BCC Enhanced level, or available with Custom
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Health & Wellness Interactive Tools and Resources
Articles & Tools
Food & Exercise Diary
Symptom
Checker
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Our Fitness Programs
Our Fitness Program offers
membership to a national network
of leading national, regional and
local fitness centers for one low
monthly price of $25 and no contract.
$45.30
Average monthly
fee for access to
one brand of
fitness centers.
International Health, Racquet & Sportsclub Association
Introducing:
Corporate Onsite Fitness Center Program*
• Facility onsite
• Tracking of usage by members
• Access through Blue Access for Members
or Wellness universal page
• Earn Life Points as you work out at work
Buy-up option with BCC Enhanced or Custom
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Biometric Screenings
o Integrated member experience
o On-site screening with flexible model
– Flow model
– Single station
– Flexi-mobile
o Near-site screening
– Voucher
o Personal physician
– Physician Screening Form
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Personalized Wellness Communication*
“Campaigns of One”
Multimodal communication
provides a stronger
connection
Personalized member
communication delivers
measurable outcomes
Built-in with BCC Enhanced or with Custom, additional buy-up options available.
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Life Points
o Get more with Life Points
o Instant recognition
o Enhanced member experience
o Offerings that earn points
– Biometric screenings
(voucher and on-site)
– Health Assessment
– Self-directed courses
(5 courses)
– Fitness Programs
– Tracking
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Worksite Wellness Events*
o Health fair displays
o Immunization events
• Flu immunization
o Educational classes and webinars
o Worksite wellness allowance
• Plan year benefit
• Balance billing
• Flexibility around employer Wellness initiatives
*Package and buy-up dependent
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Wellness Reporting Integration
More reporting in 2013 with consistent
content, appearance and schedule
To be added:
• BCC Executive Summary Report or BCC “Lite” Report– quarterly
• Client Level Monthly Member Participation Report – monthly
• Annual Health Assessment Aggregate Report – annual
BCC Executive Summary Report will begin transition to
a member-centric approach
• This approach will incorporate ROI, beginning with average
study findings and moving towards true ROI reporting
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The
Big Picture
Measure
Sustain
Motivate
Engage
Plan
Reporting and analytics
with online access
onmytime Self-directed courses
onmyteam Dedicated health coaching
onsite Events • Biometric screenings
• onmyway™ Health Assessment • gameon
Health challenges • Fitness Program
Liveon Wellness portal • ondemand Client
engagement website • Personalized communications
Strategy, planning and coordination • onthemark Healthy worksite
consultation • Integration with care management and incentives
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Wellness Features Retiring
o Liveon Health Portal replaces Personal Health Manager
– No historical data will transfer to new wellness portal. Members who wish to print or save
information will need to visit the site before 12-31-2012
o Expanded Health Assessment integrated with Liveon portal
– No historical data will transfer to new tool. Members who wish to print reports or
certificates of completion will need to do so by midnight on 12-31-2012
o Life Points replaces Blue PointsSM program
– Valid Blue Points balances as of 1-1-2013 will migrate to the Life Points portal within 1Q 2013
What will not migrate?
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Kids' Stamp program (ages 6-12) and Teen Points program
(ages 13-17) must be redeemed by midnight on 12-31-2012
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Blue Points history and detailed information for members 18+
will no longer be available after 12-31-2012
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In sickness and in health.
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