Messages and slogans
Paul Mundy and Bob Huggan
www.mamud.com
1
Which is the better slogan?

While an occasional
disinclination to
exercise is exhibited by
all age cohorts, the
likelihood of positive
health outcomes makes
even mildly strenuous
physical activity all the
more imperative

Written by an NGO
executive
Paul Mundy and Bob Huggan
www.mamud.com

Written by an advertising
specialist
2
International Livestock Research
Institute (ILRI)

Message


Animal agriculture to reduce poverty, hunger and
environmental degradation in developing
countries
Slogan

Better lives through livestock
Paul Mundy and Bob Huggan
www.mamud.com
3
World Agroforestry Centre
(ICRAF)

Message


Improving human welfare by alleviating poverty,
improving food and nutritional security, and
enhancing environmental resilience in the tropics
Slogan

Transforming lives and landscapes
Paul Mundy and Bob Huggan
www.mamud.com
4
International Crops Research Institute
for the Semi-Arid Tropics (ICRISAT)

Message


Helping developing countries apply science to
increase crop productivity and food security,
reduce poverty, and protect the environment, with
a focus on the semi-arid tropical areas of the
developing world, where low rainfall is the major
environmental constraint to agriculture
Slogan


Science with a human face
Sowing the seeds of success in the semi-arid
tropics
Paul Mundy and Bob Huggan
www.mamud.com
5
Caribbean Food and Nutrition
Institute (CFNI)

Message


?
Slogan

?
Paul Mundy and Bob Huggan
www.mamud.com
6
Bahamas
Ministry of Health

Mission statement


Message


To ensure that the highest quality of services for
health promotion protection and care are
accessible to all persons of the Bahamas in order
to achieve optimal health
?
Slogan

?
Paul Mundy and Bob Huggan
www.mamud.com
7
Belize
Ministry of Health

Mission statement


Message


We envision a national health care system which is based
upon: equity, affordability, accessibility, quality,
sustainability, in effective partnership with all levels
(sectors) of government and the rest of society in order to
develop and maintain an environment conducive to health
?
Slogan

?
Paul Mundy and Bob Huggan
www.mamud.com
8
Jamaica
Ministry of Health

Message


?
Slogan

Better health, wellbeing and quality of life for all
Paul Mundy and Bob Huggan
www.mamud.com
9
Guyana
Ministry of Health

Message


Improving the physical, social and mental health
status of all Guyanese by ensuring that health
services are as accessible, acceptable,
affordable, timely and appropriate as possible
given available resources and enhancing the
effectiveness of health personnel through
continuing education, training and management
systems.
Slogan

?
Paul Mundy and Bob Huggan
www.mamud.com
10