Establishing a reference in
Wellness
II. Black Swan Capital Markets Conference – Lisbon, the 17th of November 2010
Establishing a reference in Wellness
VIRGIN ACTIVE SPA – Porto
“Now Porto can compete with the Spa and Wellness sector in Southern Portugal.”
Source: Bruce Kendall, Tripadvisor
Establishing a reference in Wellness
DIVINE SPA, TheVine Hotel – Funchal, Madeira
“The spa was incredibly relaxing and enjoyable with great products to offer.”
Source: Traveller0654, Tripadvisor
Establishing a reference in Wellness
ROYAL SPA – Vale do Lobo, Algarve
“The Royal Spa is a unique world of relaxation and splendor.”
Source: Alda Filipe
Establishing a reference in Wellness
7 SPA, HILTON – Vilamoura, Algarve
“The hotel is fabulous and the spa the best ever I have visited.”
Source: Karl, booking.com
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JOY JUNG SPA, Vila Joya – Praia de Galé, Algarve
“One of the 101 best SPAs in the World 2009.”
Source: Tatler’s
Establishing a reference in Wellness
IN A NUTSHELL
 27 years of experience and know-how
 58 employees
 Track record of well-known clients like
- Intercontinental
- Hilton
- Lanidor
- Sheraton
- Vila Joya
- Virgin Active
 Exclusive distribution of cosmetic brands like - Académie Scientifique de Beauté
- Elemis
- Sodahsi
- TheraVine
 Creation of the first Spa University in Portugal
 Internationalisation of the business already taking place
 Objective of becoming the first Portuguese company on the Alternext
Establishing a reference in Wellness
HISTORY OF THE GROUP
 1983 Founded as SolAmbiente by Mr. Goldmann senior in the Algarve
Selling bathrooms, kitchens and leisure equipment
 1991 Martin Goldmann joined the group
 1998 Creation of AzurAmbiente to start opertions in Lisbon
 1999 Christian Goldmann joined the group
 2004 Creation of ASPA A
Concept and design of large scale spa projects
 2006 Start operations of ASPA B
Exclusive distribution of cosmetic, lifestyle and anti ageing products
 2008 Creation of HomeSpa
Offering smaller scale projects for owners of luxury houses
 2010 Creation of The Ambiente Group as holding company
Establishing a reference in Wellness
GROUP STRUCTURE
Establishing a reference in Wellness
THE WELLNESS (1.9 TRILLION USD) INDUSTRY
 Workplace Wellness – 30.7 billion USD
 Medical Tourism – 50.0 billion USD
 Spa – 60.3 billion USD
 Wellness Tourism – 106.0 billion USD
 Complementary & Alternative Medicine – 113.0 billion USD
 Preventive/ Personalized Health – 243.0 billion USD
 Healthy Eating/ Nutrition & Weight Loss – 276.5 billion USD
 Fitness & Mind and Body – 390.1 billion USD
 Beauty & Anti Aging – 679.1 billion USD
Establishing a reference in Wellness
ASPA A
“… as living a healthy and better lifestyle has become one of the population’s top
priorities, spas have grown in popularity and are viewed as essential elements to
a hotel or resort’s success.”
Source: Mendelbaum & Lerner
Establishing a reference in Wellness
ASPA A
 The Past
Prestigious jobs
- Vila Joya
- Vale do Lobo
- Luxury condominium spa in Angola
- Virgin Active, 1st spa in Portugal
 The Present
Major contracts
- Angola
- Ireland (The World)
- Portugal
- Tunisia
 The Future
Business developments
- Taking ASPA A international
- Partnerships with hotel operators
- Cooperations with leading consortias
Establishing a reference in Wellness
ASPA A
Our objectives are…
 Approach the hotel renovation market
 Win new projects
 Develop the ASPA A brand internationally
 Provide a “concept, design, install and operation” package
 Become a product leader
Establishing a reference in Wellness
ASPA B
Establishing a reference in Wellness
ASPA B
Spa Cosmetics
 Academie Scientifique de Beauté (France)
- 9 ranges
- Target: Spas and Beauty Salons
 Elemis (Great Britain)
- 8 ranges plus skin care products
- Target: Four & Five Star Spas
 Sodashi (Australia)
- 11 ranges
- 100% natural and chemical free products
 TheraVine (South Africa)
- 9 ranges
- Vinho therapy based products
Establishing a reference in Wellness
ASPA B
Spa University
 Offer post graduate courses for
- Therapists
- Beauticians
- Lifestyle consultants
- Spa Managers
 SMART – Spa Management And Retail Training
 Sodashi European Training Facility
Establishing a reference in Wellness
ASPA B
Our objectives are…
 To achieve 1.000 spa treatments per day by 2013
 Develop a constant stream of therapists and beauty therapists for the “Spa
Opersations”
 Retail partnership
 Implementation of a real-time online ordering and stock control
Establishing a reference in Wellness
ASPA O
“Studies have shown that the addition of a spa can increase operating revenues
of the hotel by over 20%”.
Source: M. Madanoglu & S. Brezina
Establishing a reference in Wellness
ASPA O
Why we are going to operate Spas
 Hotel operators are not Spa operators
We have been approached by leading hotel groups to operate their Spas
 The Spa is the first product which keeps the client on the hotel premises
The demand for well operated Spas is rising
 Generate the opportunity to offer a turn key project including the operations
Big advantage in having the support from Elemis/ Steiner
 Operating the Spa means to control the influence over sales and employment
Spa operations provide the investor with more security
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ASPA O
Our objectives are…
 Operate 18 Spas by 2013
 Drive more project business due to profitable Spa operations
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HomeSpa
“Although the real estate market in Portugal has slowed down, there is still
considerable potential for HomeSpa in existing residences in Portugal as well as in
other countried.”
Source: Research Report Public Research
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HomeSpa
Concept
 Develop dead space into a HomeSpa area
 Wellness at home
 Increase the intrinsic value of the home
 Creating something the whole family could use
 Serve the demand of staying healthy, looking younger and feeling better
 Pricing between 15.000 EUR and 500.000 EUR
Establishing a reference in Wellness
HomeSpa
Our objectives are…
 Develop HomeSpa into an international brand
Owning the trademark “HomeSpa” for whole Europe supports this approach
 Design, sell and install 50 HomeSpa´s in 2013
So far we designed, sold and installed 18 HomeSpa’s
 Team up with an intertational interior design house
like Armani Casa or Zara Homes
MAESA (France) recently teamed up with Zara Homes in terms of perfume, we
aim to do the same with HomeSpa
Establishing a reference in Wellness
RETAIL BUSINESS
“The retail business is ready to become again the cash-cow of our company.”
Source: Martin Goldmann, CEO The Ambiente Group
Establishing a reference in Wellness
RETAIL BUSINESS
Brands
 Bathrooms
- Leading German & Italien brands
- Covering all the aspects of the bathroom
 Kitchens
- Leading German brands (ALNO & Impuls)
 Leisure
- Leading American brands
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RETAIL BUSINESS
Our objectives are…
 Each of the 55 retailers should achieve a monthly turnover of 6.000,-- EUR
 To dominate the top end of the market
 Stay the leading supplier of design and qulity products
 Expand with the own retailer SolAmbiente by opening additional outlets to the
existing ones in Lagoa (700m2 showroom) and Quinta do Lago (400m2 showroom)
Establishing a reference in Wellness
FINANCIALS
Margin
2010
2013
ASPA A
on request
€ 2.000
€ 6.000
ASPA B
on request
€ 0.250
€ 8.500
ASPA O
on request
€ 0.000
€ 7.000
HomeSpa
on request
€ 0.750
€ 3.000
Retailer Bus.
on request
€ 1.250
€ 3.500
SolAmbiente
on request
€ 2.500
€ 5.000
Revenues
€ 6.750
€ 33.000
GP
€ 2.700
€ 13.000
EBITDA
€ 0.700
€ 8.200
Establishing a reference in Wellness
NEXT STEPS
 Raising equity through private investors
We already had a round-table presentation and we will have more during the next
weeks
 Raising equity through institutional investors
We already had roadshows in Germany and France with na exciting feedback
especially out of Paris
 Private Placement of 2.5 mio. Euro
With up to 100 investors
 Listing on the Alternext in the middle of 2011
Establishing a reference in Wellness
THANK YOU VERY MUCH FOR YOUR INTEREST!
Time for
Questions and Answers
The Ambiente Group
Avenida Severiano Falcão, Lote 2
2686-100 Prior Velho
Portugal
Tel.: +351 219 498 229