Rebecca Gilliland Deemer, EdD, APR
University of Indianapolis, USA
Top Dog Communication
C
P
R
O
F
O M M U
N
I
C
A
T
I
O
N
P
E
R
T
A
W
C
O
T
R
I
K
C
I
E
S
S
I
O
N
A
L
I
Z
A
T
I
O
N
G
M
M
U
L
N
C
T
P
O
R
T
E
A
O
T
K
I
P
R
O
F
E
S
S
I
T
O
D
I
G
N
A
Using the PR process to build a PR program…
Research Findings…
Management Skills
• Leading a team
• Time management skills
Social Sciences Training
• Listening to
clients/supervisors
• Understanding of the
world around them
• Effectively working within a
team setting to accomplish
a goal
Business Skills
• Professionalization
• Budgeting
• Time sheets
Open System
COMM140,
Applied Public
Relations
Input
Output
Throughput
Environment
Feedback is critical
to all stages of
organizational
functioning and
helps to ensure
corrective action
and regular system
functioning (Miller,
2003). This
feedback is usually
the result of
proactive
solicitation.
Open System
COMM140,
Applied Public
Relations
Input
Output
Throughput
Environment
Open System
COMM140,
Applied Public
Relations
Outcome
Input
Throughput
Output
Environment
• 2011, 2013 Public Relations Student Society of America’s Teahan Award for Most Outstanding Firm in the
Nation
• 2009-2014 Public Relations Society of America’s Hoosier Chapter, Best Student Campaign/Project
• Distinguished Professorship/securing other large donations
• “Poster program” used by administration, reaching to recruitment efforts
• Enrollment is booming
• Media coverage
• Others using our program as a model for student-run firms nationally/internationally
• Financial backing by institution (management salaries, laptops with Creative Suite, retreats, etc.)
• Alumni base thriving (jobs, involvement, affinity for program); alumni surveys
• Clients satisfied with outcomes (interviews)
Thank you for allowing me to be here
with you today!